Reason for focusing on Starbucks
Starbucks was chosen as the focus company for this report due to the fact that it is currently doing business in the country wherein the researcher belongs. Aside, of course that Starbucks has been considered as aprominent retailer of specialty coffee beverages as well as beans and other customer based merchandises. Thus, recognizing and knowing that Starbucks’ providesindividuals with opportunities to taste a cup of coffee from within relaxed atmospheres.
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