Sample Thesis Dissertation Summary, Conclusions and Recommendation Implementation of Internet Adverstising in the British Airways
Summary, Conclusions and Recommendations
This chapter is dedicated to the summarization of the results presented in the previous chapter, as well as the conclusions that can be derived from the gathered and collated data. Recommendations for actions as well as further studies are also included in this chapter.
This part of the chapter will present the summarization of data. As with the previous chapter, it will also be divided into four parts for better understanding of the topics.
Conclusions and Recommendations
The study conducted has yielded some conclusions based on the findings that were summarized in the previous section. It is now possible to derive several conclusions based on the objectives presented in the first chapter. These conclusions are the following:
- The implementation of Internet Advertising in the British Airways is highly successful because, it promotes the services of British Airways globally and it helped the airlines company to reach their clients easily.
- The clients enjoyed the benefits of using the Internet in doing their transactions with the British Airlines.
- The BA.com is considered to be efficient, advanced and inexpensive.
- Balance in market power, fraud and other complications in using the cyberspace are the three major challenges in Internet Advertising that British Airlines is now facing.
Although, the implementation of Internet Advertising in the British Airways is already highly successful, the company should still undergo some improvements, like any other systems. Improving security of their software and website is the most important factor that the company should consider. The other factors that should be improved by British Airways are their accuracy rate in order to be more efficient. The company should also increase the number of supported services in order to maintain their clients. At the same time they should also attract more travelers. In order to achieve this, the airline firm should have proper and wide marketing and advertisement globally. Finally, the company could make use of database as a strategic weapon and new marketing techniques that will give those gains from saving and increased revenues.