Work Breakdown Structures
Category : Company Case Studies
Companies have constantly used tools for the improvement of their operations so as to realize company goals. Among these tools includes project management. Project management is characterized as the process of “managing, allocating, and timing resources” in such a way that a particular goal is received in an “efficient and expedient” way possible. (Badiru, 1993, 1) This paper is going to look at the project presented by Promoto 06, a Print-Publishing and Media exhibition that would take place in Amsterdam in the 20th to the 24th of March. The following discussions will present the analysis of a feasibility study, the work breakdown structures, budget breakdown, and return of investments that would entail project is decided to be implemented.
The following parts will present the possible data regarding the Promoto 06 project. With the following information, the company and the project team would be able to avert any for of problem or setbacks in the implementation of the project. (Reiss, 1995, 2)
1.1. Feasibility Study
1.1.1. Economic Feasibility
Based on the case study, it appears that the company has plans for something similar to the Promoto 06, specifically the October Fest National Training Exhibition, which has been cancelled for this year. This means that the company has the resources and is financially capable of funding this project. The Promoto 06 project could be carried out in lieu of the cancelled October Fest National Training Exhibition. Thus, the funds that were supposed to be set aside for the cancelled event could be used for the Promoto 06 project.
1.1.2. Technical Feasibility
The company is an established organization in the Multimedia and Printing industry. The project could use the existing equipment from the operations department of the company. Although the company may provide for the computers and the software needed, it may not afford to compromise the operations by loaning the project with one of its large-scale printers for the duration of the exhibit.
1.1.3. Schedule Feasibility
The operations of the company may be crippled to some extent with a considerable number of key employees join the project team to Amsterdam. Though this could be addressed by giving multiple tasks to a number of key team members, it appears that joining this exhibition is among the top priority of the company in terms of marketing and promotions.
1.2. Work Breakdown Structures
The work breakdown structure represents the “top-down” view of the entire project along with the specific tasks that would constitute the entire project. (Frame, 2003, 172) In this scenario, the project is broken down into pre-exhibit activities, the post-exhibit activities, and the activities carried out in the whole five days of the Promoto 06. Specifically, the pre-exhibit and the post-exhibit presents activities such as the transportation and freight of the equipment and the project team. The exhibit proper, on the other hand, deals with how the project team will address the attending consumers of the Promoto 06. The break down is summarized in the appendix A.
1.3. Budget Sections Breakdowns
The initial offer of the budget by Mr. Brown is a hundred thousand pounds. Initially, this amount should be what the entire project should work on. Although it is possible for such budget proposals to be submitted for a higher amount, controlling the cost and keeping with the resources of the company is paramount. (Stuckenbuck, 1981, 20) The breakdown of the expenses of the project is summarized in appendix B. As it appears, the project needed only half of what Mr. Brown offered. This makes the investment quite low and provides a greater possibility for the project to reap benefits from the possible deals and contract that it could acquire in the said exhibition.
The exhibition in Amsterdam provides the company with the necessary forum where they could meet possible clients and partners in business. It is a place where the company could reap great benefits in the long-run. Technically, the project does end with the conclusion of the exhibit. However, it is the continuing task of the company to maintain and preserve the links that has been forged in the said project. Client relations should constantly be sustained such that the company could make the most of what it invested in the Promoto 06 project.
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