WRITTEN CASE: Display Technologies
This case requires a choice among options to increase the production of Thin-Film-Transistor Liquid- Crystal Displays used in notebook computers. Assume that you are a member of the planning staff for the company president, Toru Shima. Mr. Shima has asked you to write a paper summarizing the pros and cons of the various available strategies and has asked you to make a recommendation.
Make your recommendation as realistic as possible, that is, imagine that you will have to present it to Mr. Shima and possibly to other executives of the company. Mentally put yourself into the company. Do not write about what ‘they’ should do; write about what ‘we’ should do. Speak of ‘our’ situation, not ‘their’ situation.
Your conclusions should follow logically from your analysis.
Keep in mind that I am familiar with the facts of the case, so use case evidence to back up your analysis and reasoning, not merely to describe the case situation.
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