APPLE ( IPHONE ): ESSAY INSTRUCTIONS
you are required to select a business or organisation of your choice. The organisation of my chioce is APPLE and the product choosen is the new iphone from Apple.
prepare a formal business style marketing plan of not more than 2500 words for a product or a product range that the company currently produces /sells. alternatively you can choose to prepare the marketing plan on the basis of a planned new product. the word count include tables, graphics or appendices. my choosen organisation is APPLE and the product is iPHONES.
the report should address the six tasks outlined below.
you should describe the selected organisation and discuss how the market is segmemted, those segments targeted, and how they position themselves within it.
you should investigate what marketing research reports are available for the industry or product selected. extract, interpret and use the data, which should be from a number of sources, and consider what opportunities and threats may be present in the future for the product that you have selected. be objective as to the accuracy and quality of the information that you have researched.
briefly describe the products and the selected company sells in th market. what is the branding strategy? how does this relate to the segmentation of the market? utilise marketing models such as the Product Life Cycle and Boston Consulting Group Matrix to illustrate your answer.
Describe and analyse the distribution chain used by your selected company. what is the structure? why has this particular system been chosen / evolved? how might it change in the future ? what improvements could be made?
you shuold discuss the pricing strategy that the organisation has adopted ; consider how this relates to its competitors and what factors may impact on the current position in the future.
what is the promotional mix of the selected company/organisation? discuss the strenghts and weakness of the current strategy and advoctae how it may be developed in the future.
can u pls make sure u relate all the question to the choosen organisation which is APPLE and product iPHONE. i need this assignment for friday pls is it possible.
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