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« March 2009 | Main | May 2009 »

1372 posts from April 2009

April 30, 2009

ENTREPRENEURSHIP

Introduction

            There is success in body care.  Behold the Body Shop, one of the famous international cosmetics brand.  It is not just one’s ordinary shop for body or hair care.  It is extraordinary just as its pioneer.  The entrepreneur assessed in this paper is in no way or another connected to me. 

 

Personal Profile     

The name behind the Body Shop, a famous cosmetic line for decades now, is  .  On October 23, 1942 in , , England marks her birth to an immigrant Italian family.  After completing her degree at the Newton Park College of education, she worked as a part-time teacher and for the United Nations in Geneva.  She traveled to different places like Tahiti, New Hebrides, New Caledonia, Reunion, Madagascar, Mauritius, Australia, and Johannesburg.  Her fascination with the women she encountered in these places became an episodic event in her life.  It later formulated her tale of success.  As stated in  (1999), she was mesmerized by the organic products that women in the Polynesian islands use to nurture their bodies.  Then, she went back to England and married a Scotsman poet and traveler named  in 1971.  Five years later, the Body Shop was born. 

The Body Shop started out in the same area where grew up.  It was just a small shop painted with green.  Its products were just placed in little recycled bottles while its labels were just handwritten.  All of which was to lessen production costs.  Through the years, the body care business developed hand in hand with political causes. 

Dame , as how she is referred to now, has been acclaimed for many things.  She has been London’s Business Woman of the Year in 1985.  She has received an Order of the British Empire in 1988.  In 1988, she has been the Communicator of the Year, and Retailer of the Year.  She has been the United Nation’s “Global 500” Environmental award.  On the other hand, the Body Shop brand has been regarded as the second most trusted brand in the UK according to the Consumers Association.  As said by the 1997 survey criteria, it is known to be the top 28 brand in the world, and ranks second in the retail sector.  The International Chief Executives in the Financial Times conducted a survey in 1998 and found Body Shop to be the 27th most respected company in the world (The Body Shop International. Available at

The Body Shop is aged 30 this year, 2006.  From a small and simple shop, it has grown into a multinational company, though she prefers Body Shop to be described as “global.”  It operates in 50 countries with over 1, 900 outlets.  Indeed, the Body Shop has gone global, cutting across various cultures.  That is how far it has gone. 

Recently, the Body Shop entered in an agreement with L’Oreal for its take over.  The deal is reported to be worth ₤652 only.  Founder and major stockholders , who still own 18% of its stock, are likely to receive ₤130M from the said agreement (. ). 

 

Successful Factor

            What does it take to become a successful entrepreneur?  In Dame ’s case, what are the factors that lead for her and her business’ success? 

Success is measured according to sales growth, income, employment trends and satisfaction  (2000). 

            The reason why she came back to England while traveling Africa was because she was asked to by the English officials after finding out that that she did not do what a white is supposed to do in a black country.  Years later, she made use of her encounter to open a “body shop.”  Opening a shop that satisfies the need of nurturing the body out of indigenous science refers to the risk that Dame has taken.  Indeed, it is interesting to note that she risked selling products, inspired by ethnic body rituals, among her fellow Westerners, being the consumers.  She risked selling alternative body care products.  Nevertheless, she dealt with it with optimism. 

            In order to face success, it is of crucial importance to think of the ways by which the business model will thrive in the marketplace.  Another is to assess the strengths and opportunities of the business.  Lastly, it is always important to innovate, as this has always described entrepreneurs (, 2000). 

            Innovations are proven to increase the business’ performance.  During Christmas last year, upon launching a new product, i.e. a strong Christmas gift range, and improving customer services, operating profits from the division boosted to 17% to ₤11.7 million (, 2005).  This is a recent event in the innovation strategies of Body Shop. 

            (1939), as cited in (1995), asserts that an entrepreneur functions to innovate, which means devising new production function out of the existing factors of production.   In simpler terms, an entrepreneur is one who introduces a new product or a product that deviates from the ordinary.  Such is the basic idea or definition of an entrepreneur from which its modern definitions have developed. 

            Apart from the above, there is something about the packaging of the Body Shop products.   started with small bottles since that was what she was complaining on.  According to   (1992), lesser materials should be use to produce smaller, thinner and lighter packages.  This is one of the ways by which a company can minimize packaging costs, and at the same time, maintaining products to be in line with “green”.  Supporting the environment is ensconced in the Body Shop from the very beginning.  Years later, as the Body Shop grew larger and larger,  combined principles with profit. 

             (2005) article entitled “” speak for itself.  In the case of , she sells body products through the Body Shop while supporting local community trade in Third World Countries. 

            Personality has much to say in defining ’s success.  (1988) discusses 8 characteristics of women entrepreneurs, but in this case, three of which pertinently describe the subject of study.  Introducing naturally made cosmetics speak for her creativity and capacity to innovate.  She is confident enough to sell her body products in the market.  And, she is driven by autonomy. 

            In ’s eyes, Body Shop succeeded because of two reasons.  Economic survival of her family, especially during its beginnings, was a primary driving factor; and, the passion to establish a shop of her own and to engage in trading was the other (1999).  She therefore succeeded not because of a capitalist goal, which is profit.  What she did was she thought of ways to survive in the market.  She did not dream of a big shop.  The shop eventually did. 

 

Critically Appraisal

Business Domain and Products Life Cycle

            The Body Shop is known for its cosmetic products that are naturally made and environment-friendly.  Struck by the body rituals among the women in the Polynesian islands, Dame  made sure that the kinds of cosmetics that her shop sells are made naturally.  Moreover, in this present age, this is what Body Shop offers still to its customers.  Likewise, having roamed the corners of the world, Dame  is able to acquire knowledge on the various natural products that different women across the globe use.  If we are to make a careful scrutiny of the products sold at the Body Shop, then we will see the different products with different functions that are composed of ingredients that come from different countries.  Examples of which are the following: sesame seed from Nicaragua, shea butter from Ghana, coco milk, mangoes, strawberries, etc.  Thus, if I am a shopper who passes by the Body Shop and get to see these products, then, no wonder, I will exactly feel the same fascination that Dame  felt decades ago.  All of these natural products are sold in all 50 countries where it exists. 

 

Target Customers Selected and Why

            Body Shop, as the brand implies, deal with the body.  However, it is not mainly concerned with making the body merely to be beautiful as what most cosmetics pledge to do.  When we think of cosmetics, the immediate implication is that it pertains to beauty products and therefore, for women.  On the contrary, is it only for women?  In this present time, women and men alike undergo vanity rituals.  Caring for the body is not just a female activity.  It is an activity that males today look into.  It is for individuals, male and female alike across various age brackets and social or cultural groups, who are geared towards nurturing their bodies.  

             did not really start the Body Shop with an intense will to have women being her primary target customers.  Rather, she created a venture with innovative products driven by the desire to own a shop of her own and the determination to survive. 

 

Unique Selling Point

             (2002) says that differentiation deals with offering uniqueness.  Being different implies being unique.  This is not the function of a particular entity in the organization, but the entire organization as a whole. Value is placed either on the product or the service or in both cases.  In order to attain competitive advantage, he suggests focusing on the value that customers seek as the operations strategy.  This can be done by looking at the quality, reliability, variety, features, services, location, delivery, after sales support, etc. 

According to (1994), as cited in  (2003), cognitive legitimacy works simply through what is/are being signified in a particular sign or symbols.  What makes the Body Shop unique?  On the one hand, it deviates from its fellow cosmetics line with regard to its advertisements.  It never made use of famous celebrities nor supermodels to endorse its products.  Furthermore, the characteristics that its models posses are far from the stereotypical model or from the Western standards.  If we are to access the Body Shop International’s website, as cited in this paper, we will find out that these models are black.  From this we can derive that the pioneer of Body Shop ventures into something that is more than just business.  There is politics behind.  The cosmetic business is bound by principle. 

According to  (2000), two essential factors make Body Shop to be distinct.  First, the value of integrity defines its interaction with its customers, staff and suppliers.  Second, it is the intense environmentalist philosophy of the business.  Body Shop products are known for being naturally-made and environment-friendly.  Thus, both the product and service compose Body Shop’s competitive advantage. 

             (1995) define an entrepreneur in relation to two essential aspects.  First, entrepreneurs are determined to engage in risky actions in order to come up with new prospects.  Second, they have the ability to organize or harmonize the actions of other people or the individuals around them in order to see their goals fulfilled. 

 (2003) has concluded in his study on cognitive legitimacy that customers opt to have knowledge on the products and the culture within and the operation strategies of a newly opened enterprise.  He has found this to be essential and beneficial for the company. 

            This analysis on the Body Shop’s unique selling points shows that it actually overlaps with its competitive advantage.  Its unique selling points define its competitive advantage.

 

Critical Success Factor

The organizational belief that  wants the Body Shop to live by is essential for the business’ performance.  Body Shop has grown into a multinational company.  However, in ’s perspective, she preferred her shop to be described as “global.”  She believes that a global company functions because of values, whereas multinational ones “just trade.”  Profit is not merely the motive of business.  To be a “live, vibrant, and honorable” organization is what she believes as the function of business ( 1999).  The Body Shop’s organizational beliefs are strong, as they are strongly believed by its pioneers, both .  They would even want to work with people or hire employees that share the same principle as theirs. 

 

Strategy Taken and Market Share

It is very clear in the beginning which path will Body Shop traverse.   The identity that it possesses is that its products are made for a cause, i.e. social and environmental justice, while of course, keeping that its products are marked with quality and excellence. 

According to the  report, the total sales worldwide boosted by 7% to ₤772 million (Body Shop International. Available at  [Accessed at 05/30/2006].  With the growing market capacities of the Far East Asian region, international brands like Body Shop will definitely create big.  It is reported that Body Shop stores in the Asia Pacific region, particularly in Southeast Asia, Hong Kong and Taiwan, increase its sales by 12% while operating profits to ₤19.7 million ( 2005). 

American-born , who is responsible for Body Shop’s operations in the United States of America, has devised a way to sell Body Shop products.  In 2002, shoppers do not just go to its chains just to buy its products, because the Body Shop products themselves are the ones that go to the American homes.  Surprisingly, the results are promising.  Saunders has predicted a 35% profit in operations.  He comments,

“You simply cannot underestimate the significance of being able to spend two hours with customers in their own homes…  It doesn’t cannibalize sore sales, in fact it bring in a lot of people who were not formerly customers.  It’s all about brand awareness (cited in , 2005: 8).” 

This only shows the variety of strategies that has to be taken by a multinational company in order to survive.  If products fail in shops, then let the products be sold at home. 

 

Analysis of the Business in the next five years

The organizational strengths of the Body Shop have to do with its organizational culture.  The uniqueness of the products in terms of its packaging as well as its ingredients stands for the beliefs and/or values that the organization dwells in.  The end that a consumer arrives into from using the Body Shop’s quality products is neither just beauty nor skincare, but also a sense of an ideal being in this unjust world.  Its ethical and environmental principles that the great Dame  propagates define the strength of the Body Shop.  This is the identity of Body Shop that enables it to stand among the rest of its cosmetic rivals. 

Let us now deal with the deemed weaknesses of the Body Shop.  According to  (1997), as cited in  (1998), the very problem that troubles the Body Shop for ages is that its image does not parallel reality.  The Body Shop boasts its natural products, and yet its products are not always fresh.  Worst, its product formulas loaded with petrochemicals are actually outmoded.  The Body Shop claims that it is against the use of animals to test its products, but its products’ ingredients are actually tested on animals.  The Body Shop asserts that it promotes development among Third World Countries by supporting local trade.  However, does it really do so?  The reality is that its Trade Not Aid program are said to provide only token relief to the indigenous group that it supports. 

Could the aforementioned be true?  Or could it be just propaganda?  This is no time to search for truth.  A counter attack to such damaging propaganda is a simple label of propaganda by rival companies.  What matters is to maintain the economic survival of the business.  Body Shop has chosen a business path that goes along with social justice.  The perception that its products are for a cause is all that matters for the consumers. 

            Running for 3 decades now, the Body Shop has proven that every aspect of it has acquired high performances.  Of utmost concern at the moment is that L’Oreal’s takeover could be a threat to a certain extent.  The agreement that both parties entered into is something new.  It took place just a couple of months ago. 

Agreements today can become disagreements in the future.  Body Shop’s autonomy may change through time.  L’Oreal could be a threat to the Body Shop’s performance in years to come. 

            L’Oreal has made a smart move on Body Shop, being its rival.  In terms of profit, the success of the latter is likewise the success of the former.  Moreover, the former is at an advantage stance, for it competes with the latter while at the same time gaining from it.  Most likely in the near future, both of which will be the giants in the arena of cosmetic business. 

            Women and men alike will most likely purchase products that pertain to the body.  Women will always spend on cosmetic products.  As mentioned in the aforementioned paragraphs, Body Shop’s products stand among the rest of the cosmetic products.  In relation to this, its suppliers come from the ethnic or cultural groups in different Third World countries that it supports. 

            Body Shop may stand among the rest but for how long?  Other body products are likewise improving its weaknesses.  There is indeed a variety of alternative body care products in the market.  However, things will also depend on the strategies that L’Oreal will take. 

 

Recommendation

            Dame  and the Body Shop have gone a long way in the cosmetics business.  It is interesting to note the irony behind.  A capitalist who is not greedy is one who actually survives and succeeds the most in the world.  It is then recommended that studies in business should consider principles or ideals and not just the art of profit making. 

 

Conclusion

            Dame  deserves the praises for her exemplary performance as an entrepreneur.  She has become successful because of the clear goals that she wants her Body Shop to have and attain.  In her case, risk undertaking, creativity and being innovative, and beliefs, are the factors that made her a successful entrepreneur.   The first step is not to succeed in the marketplace, but to enter the marketplace with a strong identity.  The Body Shop is just somebody’s body shop.  Now, it is everybody else’s “body shop.” 

Bibliography:

EMPLOYMENT LAW

I.        Introduction

 

The relationship of the employer and the employee has been considerably addressed in the past and existing literature. However, there is constantly a recurrent representation of inequity in such areas. To this extent, this paper intends to discuss the importance of employment in society thought the discussion of the economic theories of employment as presented by early thinkers. Moreover, the existing relationship between employers and employees reveals a fiduciary duty on the former. Thus, role of employers will also be given to this end. In addition, the case of Australia presents the addition of a piece of legislation that provides a boost in the said imbalance of power in the said relationship. To this purpose, the study will also take into account the possible implications of the Workplace Relations Amendment () 2005 in the relationship of employees and employers in the Australian setting.      

 

II.      Employment Theories

 

In order to establish the condition of the duties of the employer and the basic elements of employee welfare, it is important to take into account the existing theories on employment in society. The following discussions will present the significance and effect of employment in a state particularly in the economic and social context. To this end, the discussion of such theories and models established in the past will provide an idea on the importance of creating a strong connection and relationship within the working environment of a state. This will consequently help in supporting the arguments that will be indicated in the later part of the paper with regards to the legislations created with reference to employer duties and employee welfare.

 

Furthermore, the discussions in this section of the study will serve as an introductory portion of the paper, presenting the basic premises held in earlier and the much recent parts of history, regarding their views on employment and its implications to society. To a certain extent, these discussions will eventually explain several aspects of social phenomenon such as unemployment and explain the emergence of employment in the context of savings, investments, and policy.    

 

A.    Saving-Investment Theory

 

This type of employment theory is anchored on the principle that the level of “employment is controlled by the level of income and production.” ( 1994) This assumption rests on several underlying principles as stated by the work of (1994). One assumption is that saving and investment are supposed to be equal in every real situation. This assumption is a major prerequisite for this theory. Another assumption that the theory presents is that the amount of real income of a community is directly related the amount to which that community would be able to save. According to the work of  (1994), a good representation of such assumption would be that of a schedule. In this plane, the quantity that the community has saved would reveal every practicable level of income that it has acquired. In addition, another assumption that this theory presents is that the aspiration to “invest in goods” would constantly be less that the savings. In this context, the said assumptions show that the real propensity to save will persistently be at steeper rise than that of the level of real income acquired by the community.

 

Modern literature and academics have created variants of such theory. The most notable variants of this theory are that of . These academics have presented their views on the existence of “chronic unemployment” and how economic concepts like price sensitivity, wage rates and monetary policy contribute to this phenomenon. Although there is a common denominator in such themes seeking to deal with the reduction of unemployment or even the pursuit of full employment, a more definitive claim of these thinkers is based on the use of monetary expansion on the elimination of unemployment. (1994) To some degree, monetary expansion as it appears on the discussions of these academics presents a very inadequate tool to address the issue of expanding employment in society.

 

B.    Classical Theory

 

Similarly, the works of  (1994) revealed that the classical theory of employment is based on a couple of assumptions. One assumption is that the marginal product of labour is constantly directly related to the wage of the workforce. To this extent, this assumption presents a particular focus on the effect of a loss, even as slight as one unit, on the wage of an employee. This means that the wage of the said component of the workforce constantly, is equal to the amount on which could be lost if the level of employment in a certain community would decrease by a single unit. However, the effects of this assumption may similarly not work if the competition in the market is characterized as imperfect.

 

Another assumption of the said theory states that the marginal disutility of a certain amount of unemployment is directly related to the utility of wage the moment a specific quantity of labour is employed. (, 1994) The term disutility in this context denotes every type of cause which may well trigger a person or a group of persons to refuse to give their labour that to receive wage. The said assumption provides that the real wage the individual who was employed is merely sufficient to acquire the amount of labour which is actually required.

 

C.     Marxian Theory

 

The Marxian theory of employment provides that unemployment points out to the build up of capital and control of the private sector as compared to the tools of production and the blatant refusal of the laissez-faire system. The said theory claims that unemployment in a certain community is brought about and triggered specifically by the presence of capitalism. ( 1994)   

 

III.    Common law Duties of the Employer

 

The employer's duty to his workers is usually addressed under four titles. These include the provisions of a competent staff, a safe place of work, proper plant and equipment, and a safe system of work. These are merely attributes of the more comprehensive duty to perceive that reasonable care for the wellbeing of employees is acquired. Moreover, under the principle of common employment at common law a master was not legally responsible for the negligent injury brought about by the exploit of one of his employees towards a fellow-servant partaking in a common employment at the instance of the mishap. Similarly, the employer's duty to his workers is personal and non-delegable. He can hand over the implementation of the duty to other people, whether his workers or autonomous contractors, but not liability for its negligent implementation ( [1937] 3 All ER 628)

 

A.    Competent Staff

 

The employer has a responsibility to choose capable fellow employees, and a comparative responsibility to provide them appropriate training in the utilization of equipment. This is revealed at (1951) 95 SJ 655. On the other hand, if an employer is aware or can anticipate that the actions that are being carried out by his/her workers may bring about physical or psychiatric injury to an associate employee, it is open to question that the employer could be in violation of duty to that worker if he did nothing to put a stop to those actions when it was in his authority. An illustration of this case is presented in  (2000) 27 July.

Moreover, the applicant might be subject to harassment by the other employees. This is also revealed in (1965) Times LR, 25 May. The applicant here claimed damages in opposition to her previous employers, claiming that harassment and maltreatment by fellow-employees had brought her almost to a nervous breakdown. She argued that the defendants have to have offered realistic circumstances whereby she may well accomplish her duties, should have acquired practical measures to look after her from unwarranted intrusion by her co-workers, and had been unsuccessful to bring to bear due care and proficiency in upholding suitable discipline. It was understood by the judge that these accusations should not be stricken out; but that a further accusation that one of the defendants' associates had been bad-mannered to her was, as grounds of action, misconceived, and have to be stricken out.

B.    Safe Place of Work

 

An employer has to acquire such measures as are reasonable to make out that the site is safe. This tenet is stated in  [1945] 1 All ER 235, 236. In this case, the applicant was employed by the defendants to work in one of their shops, in which there was a line of vats holding a fluid called suds and employed for lubricating the lathes. The liquid was often trickled while being taken to the lathes, therefore causing the floor to be greasy. So as to address this hazard, labourers were employed to scrub the floor occasionally, or to place sawdust on it. Over the queue of vats was a water tap and underneath was a movable board made of wood, coined as a duck-board, which was utilized for reaching the vats or the tap. While going to the tap with the intention of cleaning a teacup for her own utilization the applicant lost his balance on the duckboard and was ill with personal injuries. At the instance of the accident, suds had been speckled over the duck-board and no sawdust had been placed on it. It was decided by the Court of Appeal that the responsibility of the employer to offer safe appliances broadens to envelop all actions generally and realistically incidental to the every day work, and, consequently, extended to the applicant's case. This instance is also applicable to employees with disabilities. It is in this context that the employer should provide them a safe place to work regardless on their condition.

C.    Adequate Plant and Equipment

An employer has a responsibility of acquiring reasonable care to offer appropriate appliances and to sustain them in a suitable condition (1891] AC 325, 362). If the essential equipment is not available and this brings about a mishap he will be legally responsible, even though he is not essentially compelled to take on the most recent developments and equipment ( [1915] AC 734). The company is legally responsible to provide the employee with the equipment they needed in order not to trigger any other forms that could aggravate their condition.  Moreover, if the member of staff would not have employed the tools if it had been provided, the employer's breach of duty is not the grounds of harm ( [1962] 1 All ER 623). In addition, an employer will not be legally responsible if an employee fall short in making the appropriate employment of the equipment provided for, nor where the worker acted unwisely and imprudently in acquiring the erroneous instrument for the job, presupposing that, where essential, the employee has been provided with sufficient coaching in the utilization of the equipment.

D.    Safe System of Working

It is an issue of fact whether a specific process needs a system of work in the concern of safety, or whether it can sensibly be left to the worker commissioned with the job. It is typically applied to employment of a usual kind where the appropriate application of managerial control would identify the system of working, provide tutoring on safety and support the employment of safety tools. ( [1943] 1 All ER 539) Even though usually thought of in the context of physical security, it is apparent that the responsibility to offer a safe system of work similarly expands to an employee's mental health.

This is shown in  [1995] 1 All ER 737. Here, it was decided in the QBD that where it was practically projected to an employer that a worker might be ill with a nervous breakdown for the reason of the stress and weight of his workload, the employer was under a duty of care, as an element of the duty to offer a safe system of work, not to provide the worker psychiatric harm on the basis of the quantity or disposition of the work which the worker was obligatory to execute.

IV.   Notable Contents of the Work Choices Act of 2005

 

This part of the paper is going to present the more outstanding contents of the said legislation. The said parts of the legislation that will be discussed below are among the areas deemed by the writer that would have considerable implications on the relationship involving the employer and employee.

 

A.    Fair Pay and Condition Prerequisite

 

According to the stipulations of the said legislation, the minimum wages and conditions of employment are applicable to employees that are under the Work Choices Act. Among the minimum condition presented in this category includes basic rates pay and casual loadings. The application of such rules is presented under the Australian Pay and Classification Scales. Another condition entails employees to exercise a maximum number of working hours amounting to thirty eight for every workweek. Annual leaves are also in order profiling four weeks for the employees including the additional leaves accessible to those who work in shifting schedules. Sick leave and carer’s leave are similarly indicated in this category.

 

Moreover, this section has similarly indicated award provision is also permitted by the said legislation. Such provisions include parental leave, long service leave, notice of termination, jury service, and superannuation.  The nature of such provisions are, according to the said Act, could not be adjusted. Though the said awards are not allowed anymore by the said provision, they are still permitted to be given to employees if the employers seem to be keen on giving more to their workforce.   

 

B.    Award Standards

 

The awards bestowed on the employees in Australia as provided by the Workplace Relations Amendment () 2005 covers fourteen areas. However, the said Act have also prohibited several other awards such as the change of the type of employment of employees. Specifically, the change from casual to another kind of employment is no longer permitted. Another is the employment of contractors or labour hire workers. This means the employment on companies should be directly hired and not from any employment agency whatsoever. Other minor changes and prohibitions include the enterprise flexibility provisions and trade union training leave.

 

Additional stipulations indicate that notional agreements be operational up to a period of three years as indicated in the Act. Their implementability could only cease when a new federal workplace agreement is made or a new federal award that directly affects the employer is created. When the provided three years are over, the company will implement the fitting federal industry awards. On the case of unincorporated businesses, their awards are to be labelled as transitional awards.  

 

C.    Role of the Australian Industrial Relations Commission

 

The Australian Industrial Relations Commission (AIRC) is the primary organization that works as a third party for employees and employers who are in dispute. The Workplace Relations Amendment () 2005 has reduced their powers immensely. Their compulsory powers of implementing alternative dispute resolution are removed. They could only enforce this in specific cases. These cases include the simplification and rationalization of awards and unfair dismissals to name a few.    

 

V.     Conclusion

 

The paper has presented the importance and the actual existence of duties that the employer has in the context of the employer-employee relationship. It is not only the employee that si required to how good faith, loyalty, and hard work in the said relationship. In the case of the implementation of the Workplace Relations Amendment () 2005, some conditions may well be compromised to a certain extent.

 

In such a scenario, the said legislation may have installed an apparent unequal bargaining power between the employer and employee. The imposition of the said act has compromised the flexibility of such occasions that have brought about bullying from the part of the employer, though it has been inexistence even before the act. Harassment and discrimination has similarly been a result of this absence of equal footing in this relationship.

 

The piece of legislation allows the development of agreements among the employers and employees. This permits the employers the leeway to remove certain conditions like holidays and other perks on the part of the employee. This provision of more authority on the employer may subject the employee to acquire the minimum possible conditions that an employer could provide, as opposed to providing what is fair and just for the employee.

 

On the other hand, the dispute resolution in this context is also given by the legislation an option of being a last resort when it arises. The problem in this scenario is that not all employees are able to defend themselves from the manipulative nature, and the presence of unequal power to boot, of the employers. In some instances, the intercession of a third party would be able to protect the rights of the workers.

 

Another issue on this aspect is that the termination process has been similarly altered by the said legislation. To this extent, unfair dismissal principles are compromised. This furthers the exiting inequity present in the system. Not only does the employers given specific rights to terminate employees for conditions such as having a particular number of staff or on account of operational concerns undermines the doctrines of due process in the employment sector. This leaves the employees constantly exposed to the possibility of abuse, and persistently at the losing end of the bargain.    

 

VI.   References

RISK ASSESSMENT METHODOLOGY:Fisheries Management

RISK ASSESSMENT METHODOLOGY

Fisheries Management

Introduction

            To make all the important decision regarding management, some forms of risk assessment is utilized. Basically, these risk assessments include the issues that need to be managed and the quantity of effort that is required to achieve adequate performance and avoid undesirable events. In many sectors, there are formal techniques for the completion of such risk assessments such as in insurance, medicine and engineering; however, in other sectors, the processes of risks assessments are often done implicitly. For managers of natural resource agencies such as in the fisheries management fisheries, the level of public inspection of decisions and their expectations of performance have significantly increased in recent years. As a result, there has been a shift to a more structured and transparent evaluation techniques in order to determine and justify the decisions made ( 2001).

            In addition, this need towards having a more formal decision-making process has also been highlighted and intensified through recent measures to implement the principles of sustainable development ( 1987) which has been known in Australia as ecologically sustainable development or ESD ( 1992). This model includes ecosystem based management. In addition, it has considerably escalated the issues important to each fishery due to its covered impacts on by-catch species and habitats, as well as potential impacts of these removals on the broader ecosystem (2002;  2005).

            In Australia, the development of the National ESD framework was started in 2001 in order to facilitate the process of the ESD implementation across all fisheries and aquacultures sectors. At the outset, there have been various concerns as to whether this would increase in the management and/or research requirement for each fishery ( 2001).This produced a strong reason to develop a process that will make sure that additional management actions and monitoring systems were only implemented to where it is necessary and only to an appropriate level. As a result, formal risk assessment techniques were suggested as a practical and logical approach specified the large number of potential issues and the impossibility of acquiring a perfect understanding for any of these.

            It should be noted that the idea of utilizing the risk assessment techniques are definitely not new especially in facilitating with the management in fisheries (  1994;  1997;  1998). Qualitative risk assessments are often utilized in stock assessment analysis which allows advisory/management committees to associate their recommended actions to the probability that stock abundance will meet some agreed level of performance (1992). These qualitative analyses are known to be highly robust; however, they necessitate considerable levels of information. In addition, they can only be applied in a small number of circumstances – usually in the assessment of a small number of target species. Nevertheless, it could be argued that the assessment of risks is possible of greatest importance in data-poor situations.

            Given the large number of potential issues that are being identifies as part of the process for the ecological sustainability development which many of it had minimal data, there is a requirement for an alternative method of assessing priorities. In circumstances where there are only low or variable levels of information, qualitative risk analysis methods are often used wherein there are already established standard procedures available. As outlined in these standards, the general procedures for environmental or ecological risk assessment have been adapted for use in the context of fisheries in order to form a module of the National ESD framework (2002).

            This paper presented a disciplined and consistent approach for the computation of a relative level of “risk” associated with each environmental issue, which was utilized to prioritize issues and lead to better management decisions. Therefore, the calculated risk value of an issue facilitates in determining as to whether it necessitates direct management and monitoring – decision which is critical in the long-term performance of any fishery. This paper will examine the effectiveness of the qualitative risk assessment within the context of fisheries management. In addition, the paper also explores the benefits as well as the problems associated with using the risk assessment technique presented in this paper.

 

Risk Analysis in the Fisheries Context

            The risk analysis methods that this paper will examine have been based on the Australian and New Zealand Risk Analysis ( 2000, 2004a) and been adapted for use in the fisheries context. The process for the Risk Assessment involves the examination of three important things namely: (1) the sources of the risk or issue identification, (2) the potential consequences or impacts associated with each issue, and (3) the likelihood or the probability of a particular level of consequence actually occurring.

            The combination of these will be able to generate an estimated level of comparative risk which can then be utilized to facilitate the determination of the level of management response that is necessitated. The main feature of any valid risk analysis is to have procedures for identifying the appropriate consequence and probability levels. As for qualitative analyses, the processes will necessitate to have sufficient descriptions for each level of consequence and probability – the more particular and accurate, the less uncertainty in assigning ratings.

to facilitate with the strength of this process, the general ideas of assigning consequences and probability outlined in the Risk Management Guidelines (2000) have been adapted into five comparable sets of criteria that specifically deal with the issues from the three environmental categories (Please refer to table 1). The five sets of criteria have been designed to facilitate process of the risk assessment by having levels that are significant to the issues being assessed. Therefore, the assessments of retained species either used Set A ‘target species’ - where these were of highly targeted/vulnerable species; or used Set B ‘byproduct/other non-retained’ - where these were minor byproduct species. Set B was also used to assess most of the non-retained species with the main exception being for the assessment of non-retained species that are classed as ‘Protected Species’ (for either cultural or conservation reasons) - these were completed using Set C. The general ecosystem issues were assessed using either Set D for ‘ecosystem (food chain)’ issues or Set E for ‘habitat’ related issues ( 2005).

Each of the sets has six ordinal levels of impact which ranges from negligible – virtually no impact with a score of 0 – to catastrophic – irreversible with a score of 5 – with moderate – having a score of 2 – being defined as the highest acceptable level of consequence. The qualitative likelihood table (shown in Table 2) also has six ordinal levels which ranges from remote, meaning it has never been heard of but is possible which has a score of 1, to likely, meaning expected to occur which has a score of 6. 

 

 

 

            To regulate and standardize the management outcomes which have resulted from these risk analyses, the risk values have been separated into five Risk Categories which ranges from negligible to extreme (Please refer to Table 3). The categories recognize the level of reporting needed and, more importantly, whether direct management of the issue such as imposing the increased levels of restrictions and collecting more data would be necessitated to minimize to maintain the current level of risk.

 

Discussion

            The qualitative risk assessment technique that has been discussed in this paper has revealed to be successful in recognizing and prioritizing issues especially in the ESD or ecosystem related issues ( 2005). It has been reported that previous implementations of risk assessments in fisheries have been more restricted in scope which mostly covers only target species ( 1998) or analyses of the intrinsic vulnerability of the individual by catch species (2001). Having a system that will cover all issues involved in the fisheries management in a consistent and transparent way will be significantly important as the level of public scrutiny continues to rise too (2001).

 

 

Impact on Management

            According to  (2005), the application of the risk assessment technique presented in this paper will allow the implementation of the ecological sustainability development for all commercial fisheries to proceed without causing an unrealistic, and significantly, unnecessary increase to the expenses of management. However, a modest increase in the issues needing management from the results of the risk assessment technique presented in this paper may not be reflected in all circumstances. Apparently, the level of increase will be dependent upon the fishery being examined and the management arrangements which already exist. In some jurisdictions and locations where current restrictions or compliance on the fishing methods allowed and controls on the total effort/catch are not as robust, such assessments may emphasize many areas necessitating enhancements. Even in these cases, the scoring system can discriminate among these to recognize the higher risks and facilitate the prioritization of the issues that needs to be addressed first ( 2005).

 

Stakeholder Acceptance

            Aside from the prioritization of issues, one of the principal benefits of using this risk assessment technique has been the considerable involvement of the various stakeholder groups through the process. This involvement will happen at the number of stages including the identification of the issues, the initial rating of risks, as well as the review of the risks produced.

During the stage of the identification of the issue, all participants will be encouraged to raise the potential issues for assessment including those even those where only rumors of an impact are available. Formally addressing all issues is considerably beneficial because if one stakeholder claims that it is a problem, others might also think so too. Even though these issues were sometimes found to have only low risk values, and sometimes, the assumed impact did not even occur, the risk assessment methodology will reveal that it will be able to deal with the issue fairly.

The recognition of the risk values also will include input from all stakeholders, rather than being a process which is purely based on expertise. In most issues, an agreement is used in determining the appropriate risk values which is based on available evidence, which will mostly be provided by relevant experts. Nevertheless, there will be times wherein there will be differences of opinions and agreements will not be achieved. In such cases, each proposed risk combination and the rationale for this position will be recorded. 

The final risk combination that will be used will be identifies after each of the supporters had the chance to present a more detailed written submissions – with the ultimate view being the one which is most advocated by the submitted information. In such cases where parties will suggest or propose more extreme views, either significantly higher or lower than the majority, they will be generally unable to present adequate direct evidence or inferential information to support their position. Nevertheless, the risk assessment report will still record that other alternative views were presented and proposed which will be able to facilitate reviews at some point in the future.

These differences of opinions sometimes will arise where there is inadequate supporting evidence available. In such cases, the environmental groups often will want a either a higher risk recorded until they will see the extra material, or a conditional agreement will be reached whereby if sufficient material is produced in the written report to support the statements, they would agree with the proposed risk values ( 2005).

            In most cases, this high level of involvement among the stakeholders has facilitated in the acceptance by the stakeholders of the outputs from the risk assessment process. In addition, it has also provided a forum for the various groups “clear the air” by clearly and openly giving the opportunity to assess anything that may have been thought to be an issue. As for some fisheries, there will be ultimately full agreement about the risks. Even in circumstances wherein these were not attained, the number of controversial issues is usually one or two – significantly smaller than before the process for the risk assessment was initiated.

 

 

Ecological or Social Values

            The risk assessment process discussed in this paper will be in some circumstances being made complicated where the impact holds a strong public reaction which is based on societal values. Similar difficulties will be recognized for the analyses and interpretation within the fish health area ( 2001) and reflect that all assessments and evaluations of the level of acceptability will be affected to a greater extent or lesser extent by societal values.

For management purposes, it is relevant that there is a recognition as to which type of objective – be it societal or ecological – is being assesses, and therefore, which consequence scales need to be utilized. For example, there is little value using resources to determine the ecological impact from the capture of ‘x’ number of a protected species by a fishery if the community will not tolerate, for moral reasons alone, that level of capture. In these cases, reducing the levels of capture may be the only option for continued access (2005).

 

Conclusion

            It should be noted that the risk assessment that has been presented in this paper has now been applied to various fisheries sectors especially in export ones.  In addition, this risk assessment technique has been successfully adapted for use in identifying and evaluating the risk of issues associated with the development of management for aquaculture (2004).

            The main features for the success of this system are that it is comparatively simple to apply and all issues can be evaluated, even where minimal data are available. The inclusive nature of this type of risk assessment technique, as well as the necessity to fully document outcomes increase both the transparency and the discipline of management decision-making, in addition to the acceptance of the stakeholders.

 

Exam paper

QUESTION ONE

 

In the case situation directed to question one, I think there was a communication problem between John and Betty upon the offer of John to supply 600 LSC lap top computers. Betty was told to complete the enclosed order from and post it back as soon as possible. I believe there was a problem with Betty since John has already sent the order form to her as it already contains terms and conditions prescribed by LSC and that the price of the lap top will be HK $11,000 for every lap top item and that there should be an increase of lap tops on the date of delivery. There was miscommunication on Betty’s part as she asked for the terms and conditions even tough John has already sent it. Betty should take further considerations before deciding on the things that are not clear to her or which she did not understand completely and that as a general manager she must internalize on the terms and conditions as on the later part of the situation there was no conditions that governs the sale of the lap top computers. Betty being the general manager should adhere to the appropriate actions that will reflect the order process of such office materials such as lap top computers and before agreeing to the incomplete terms and conditions, it is better for Betty to review every detail of the process to avoid critical problems in the end that will caused her and other hotel staff to have a misunderstanding most to the HR area. The terms and condition fails to explain more on the spontaneous matter as it only stated the increased prices of the lap tops and the mode of its delivery. The order form was salient on the effect of increase in the cost of the lap tops during its date of delivery. Thus, Betty has accepted the order along with the terms and conditions as stated in the clause. The terms and conditions are not duly imposed due to the fact that the other clause for it is not being included in the order form.

 

 

 

 

 

Moreover, Betty may accept the confirmation letter from john and agreed to the increased of prices and that Betty should now the process of ordering materials and that the complete terms and conditions is important and must be duly understand in reflection to the mode of agreement before deciding on a much higher transaction as business is to planned out and be acted accordingly on its policies and rules as mandated by the company. Furthermore, today's quality systems mandate contract review as an integral part of critical business system that Betty should act upon as the terms and conditions are seldom given the critical examination that the hotel deserve as mere contingency details, the day may come when the contingency has arrived within a single source of commercial law governing the lap top sales contracts. Typically, the sale of products is accompanied by terms and conditions of sale and that as a producer or seller; I agree that a person must be able to spot issues that may have a detrimental affect on his business. In today's world, you may have already lost the battle of the forms if your electronic means of confirmation does not provide your customers with your terms and conditions. Any acceptance or written confirmation that indicates an intention to enter into a contract will be effective as an acceptance, as long as it is sent within reasonable time. The rule at law is that for communication to be constructive, which means that for legal purposes Betty is deemed to posses the requisite knowledge, notice contained within a document must draw the attention of a reasonable person to the existence of the information. Fundamental and important terms will represent an agreement which Betty may choose to accept or reject as she cannot possibly be bound and held liable in any contract until full details of all of the terms have been properly communicated to and received by her and her acceptance that should be communicated appropriately by John.

 

 

 

 

 

If different terms and conditions are sent in return, additional terms will be added to the contract unless they have a material adverse affect on it. Betty as a general manager in charge for the lap top orders from a supplier must look into several needed points per se.

Insist to have detailed written agreements either in the form of a formal contract or a purchase order

The use of a process that ensures that Betty acknowledges in writing that supersede LSC’s terms and conditions and being a buyer of those lap top products, she has to also use a process that ensures that she know what terms and conditions are governing her agreement to buy.

 

 

 

 

 

Word count: 800 words

 

 

 

 

 

 

            QUESTION TWO

In the case situation involving question two, it implies that the offeree for a sale of hotel property receives information from a third person that the offeror has decided to sell the hotel property to a person other than the offferee, the offer made by the offeror is necessarily revoked – this means that the offeror failed to follow suit when able and required to do so. Firstly, the offeree should confirmed regarding the reliability of the information received by the third person that the offeror of the hotel property has decided to sell it to the other person in order to avoid communication problems and further complications of the situation, the offeree must then make a clarification regarding the truthfulness and validity of the information received by the third person and then as early as possible contact the offeror and ask him if he is selling the hotel property to the other person or not so as to have whatsoever business transaction that they have to run smoothly. Henceforth, if there was already a written agreement between the offeree and the offeror meaning, there has been a duly signed contact for the selling of the hotel property then, the offeree is free to file a charge to the offeror emphasizing that the offeror has done an unlawful action in the process and that the offeree may file a breached of contract against the offeror of that hotel property he is deemed to buy as it is not allowed by the law policies and in turn, the offeror may be in prison or pay the suitable amount for violating the contract if any, that he have to the offeree. Thus, the basic rule is that parties to contracts must perform as specified in the contract unless, the parties agree to the change in the contract's terms and the actions of the party who deviates from the terms of the contract are implicitly accepted by the action and or the non-action of the other party. If there is no acceptance of deviation from the terms of the contract, and the deviation is serious enough to make any real difference in the intended result of the contract, then the deviating party is said to have breached the contract and that his justified interference with the performance of the other party is also a breach.

 
 
 
Of course if one party fails more to perform the contract and or totally prevents the performance of the contract by the other party, the situation is straightforward.  The situation becomes more complex where the argument is over the quality of materials, the timing of work respectively. Breach of contract leaves the improperly performing party open to a claim for damages by the other party.[2]  The non- breaching party is relieved of his obligations under the contract by the other party's breach. There has to be a limit to the equivocal of the dissatisfied offeree with precise shades tiny imperfections in services.[3]  A party can unintentionally fall short of perfection, but if he has substantially performed his duties under the contract, he can still sue the other party for payment. The dissatisfied party can usually win some adjustment in the amount of payment as compensation for the minor defects in the performance.[4] The purpose of damages in suits on contracts is at best to place the injured party in as nearly as possible the same position he would have been in had the contract been properly performed and in order to restore him as nearly as possible to the position he would have been in had he made no contract at all as it entails that no one should suffer loss because another has failed to perform a contract properly.[5] Moreover, the offeror then must inform the offeree that he is going to sell the hotel property to the other person if it is in accordance to their verbal or written agreement if there is any and if there was no written contract between them I believe that the offeree still have the right to know direct from the offeror that the hotel property is to be sold to other person aside from the offeree and that if there was a written contact that says that the property is exclusively to be sold to the offeree then, I think there was an indication that the offeror has taken a breached of contract and that he is reliable for an explanation and may possibly pay the offeree for any damages depending on the agreement as reflected and involved in the contract. 
 
Word count: 761 words


 

Globalization in the world today

Globalization in the world today

Introduction

            If you think only Americans and Europeans love burgers and fried chickens possibly because of their Western ways, think again. In the busy mall of Star House in Tsimshatsui in Hong Kong, a throng of Chinese shoppers can be seen frequenting this popular fast-food chain with just as popular grin that tells you “McDonald’s, eh?”. What could be the Chinese translation on that?

            Does Globalization ring a bell?

            In this modern time, Globalization has taken a big role. No longer can Americans wear popular clothing apparel like USA sports exclusively for themselves.  In the different part of the world, a Chinese, a Portuguese, a Malaysian, a Puerto Rican can sport this kinds of brand anywhere and whenever they go.

No longer can Italians, known for their delectable pizza, eat them just for themselves, a Filipino, an American, a Greek, and other nationalities began eating and loving them.       And no longer the term MTV can only be heard and seen across the United States, in Europe, and even in Asia, the popular music television has been the mantra of teenagers of today.

But what really is Globalization? According to Dr.  of the  and author of a new book on globalization, A New Map of the World, globalization refers to the integration of the economy at a global level and involves two main features: most trade takes place among multinational corporations, and the major activity in the global economy is the flow of money in the form of derivatives, foreign investments and the like. The daily financial flows grew from around US $200 million per day in the mid 1980s to US $ 1.5 trillion per day in the late 1990s. Linden added that the change in activity is different from the internationalization of the economy that was seen during the period of the British Empire and before the First World War. ()

More over, globalization has been used in a diversity of senses. Such are the concepts of global interdependence of nations, the growth of a world system, accumulation on a world-scale, the global village and many others are rooted in the more general notion that the accumulation of capital, trade, and investment is no longer confined to the nation-state. In its most general sense globalization refers to the cross-national flows of goods, investment, production and technology ((1999)).

In simplest terms, Globalization means opening and cross-relating of different economies in the world to have a wider and diverse market.

According to authors of the Index of Economic Freedom, "The countries with the most economic freedom also have higher rates of long-term economic growth and are more prosperous than are those with less economic freedom." It should not then come as a surprise that developing countries want more globalization, not less. Therefore, when conservatives discuss promoting globalization, they try to export liberty and the free market that promotes it ( (2005)).

Furthermore, Dr.  pointed out that the term “globalization” is actually what the people see the world as their home – the planet as the place where they live – rather than just a village, country, or region.  of the University of  believes that we now think about the world as a single place in a way that previous generations didn’t, a reorientation of social awareness and social imagination that has implications for the way we view areas such as citizenship, identity, community, and democracy. ()

 

Global interactions and misconceptions

 

In this modern time, the word Globalization has entered common phrasing, and misconceptions abound. "Many people make the mistake of thinking that globalization is like smearing US culture everywhere," says Linden. "I don't think the global economy is particularly interested in creating an economy other than one of consumerism, an economy that accepts other cultures' consumerism and accepts US values." ().

Neither is it about product uniformity, says Dr . "Global processes will work and manifest themselves differently in different places," he says. "If you've got local cultures, institutions and actors interacting with an international process or organization you get something new." Local influences are actually becoming more significant, he says. "They are what mark things out as different and give them extra value." MTV is an international brand, for example, but the content is different everywhere ().

"Ford once tried to market a 'world car' and it was a drastic failure because Americans like bigger cars, Europeans like smaller cars, there were left- or right-hand drive issues, and so on," states . "In the future, people might merge towards similar things, but they're certainly not there yet-even in cars, a fairly ubiquitous product." ().

In fact, according to  producing products that are precisely the similar is quite the exception. "It's even arguable that Coca-Cola does it. Its goods are produced in a whole range of local factories and the packaging is different. If it was globalization as we often imagine it, it would be exactly the same in every place, probably produced in one place and shipped everywhere." ().

The growth of English as the international business language is often put forward as one of the effects of globalization, but it might also be a driver. "It's the direction of causality that's the issue there," says . "I'd argue that one of the most important things that enabled globalization is the creation of international time, because unless you have the possibility of coordinating time zones, you can't make a deal."  describes these issues of standardization as being part of an infrastructure upon which globalization is built. "It's like trains and railway tracks," he says. "They both need one another but unless you put the tracks down, the trains don't run." ().

 

Varied reactions

 

Peoples in the world, it seemed, have diverse thoughts about Globalization and its effects on them. Filipinos in a poll conducted by Social Weather System, for example, gathered that two out of every three Filipinos said globalization has positive effects on them and on their families. While the Ugandan senior officials, on the other hand, expressed worries about the side-effect of globalization. "Acceleration of globalization is often accompanied by a sharp increase in economic inequalities," said , Ugandan minister of gender, labor and social development, in her opening statement at a two-day national dialogue on the social dimensions of globalization(  (2003)).

But according to , in  September 1 2000 issue, globalization is very hard to stop precisely because it is driven by lots of people hell-bent on increasing their prosperity. Nike stockholders, he wrote, want to boost profits by holding down production costs, which means manufacturing overseas. Furthermore, Indonesian workers want to elevate their income by moving from farm fields to Nike factories. Nike customers want, well, they want shoes that have not just the generic “Air Sole” (old hat) but a “Tuned Air unit in the heel and Zoom Air in the forefoot” – not to mention “Optimal Motion flex grooves,” he said.

Meanwhile,  in Canadian Speeches March 1, 2001 issue said that Canadians are uneasy about globalization. He said that Canadians see big gains from free trade and protection, but are leary about some of its side effects.

 

Global strategies

 

            Every company (must have a globalization strategy to survive in the 21st century.

Many, if not most cases, companies see globalization as a matter of taking a superior (by assumption) business model and extending it geographically, with necessary modifications, to maximize the firm's economies of scale. From this perspective, the key strategic challenge is simply to determine how much to adapt the business model—how much to standardize from country to country versus how much to localize to respond to local differences. Recently, as at Coke, many companies have moved toward more localization and less standardization. But no matter how they balance localization and standardization, all companies that view global strategy in this way focus on similarities across countries, and the potential for the scale economies that such commonalities unlock, as their primary source of added value. Differences from country to country, in contrast, are viewed as obstacles that need to be overcome (2003).

Furthermore, to correctly choose how much to adapt a business model is certainly important for extracting value from international operation. But to focus exclusively on the tension between global scale economies and local considerations is a mistake, for it blinds companies to the very real opportunities they could gain from exploiting differences. Indeed, in their rush to exploit the similarities across borders, multinationals have discounted the original global strategy: arbitrage, the strategy of difference (2003).

 

Of course, we're all familiar with arbitrage in its traditional, and least-sustainable, form—the pure exploitation of price differentials. But the world is not so homogeneous as to have removed arbitrage from a company's strategic tool kit. In fact, many forms of arbitrage offer relatively sustainable sources of competitive advantage, and as some opportunities for arbitrage disappear, others spring up to take their place. I do not claim that arbitrage to exploit differences is any more a complete strategic solution than the optimal exploitation of scale economies. To the contrary: If they are to get their global strategies right in the long term, many companies will have to find ways to combine the two approaches, despite the very real tensions between them ( 2003).

Further on, a global strategy does not mean that the company must necessarily have a presence around the world. On contrary, it simply means that the company must perceive global competition and global markets and has determined the best strategy to prosper in that environment. "Global" means the entire world -- but is made up of smaller more individual geographic entities beginning with the market in your current state or province and extending beyond (2002).

And becoming a “global player” is not only reserved for the large manufacturer,  (2002) said. There are several furniture manufacturers who have carved a niche in the European market. One northeastern company with 70 employees exports to England and currently dedicates about 20 percent of its production to this market. Again, it is important to understand that a global strategy does not have to encompass every continent but can be regional. “The most important point is to have a plan!” he said.

Exporting is an obvious option to consider as a global strategy but is often the last consideration as companies look for ways to cut costs to compete domestically. Carving a niche and exporting your products to a foreign market is one of the choices that can contribute to your growth and profitability. Of course considerable market research must be conducted in order to identify the markets that will be most viable for your products (2002).

 (2002) says that for a company to ignore the possibilities of exporting is a big mistake. He stresses that if a manufacturer can provide a product or service that has been made unique or distinctive, it has a starting point for exporting. The exporter must decide if it will engage in direct exporting where it controls the distribution channel with its own inventories and sales force or it  will engage in indirect exporting through brokers or export agents. Most ex

Conclusion

 

            Globalization has puzzled many, when in fact it only means, by simpler words, opening up of different economies around the world, building bridges instead of walls. True, the term is a coin, with two sides; one is positive, the other is a negative.

            The positive effect of globalization has been experienced by billions of people around the world. The world franchising of different popular brands are signs of this increasing globalization. People of American get the chance to experience other by-product of cultures like Chinese, Japanese, Norwegian, among others. Increase of profit is of one of the boon of having globalization to top corporations. Wider market equals bigger opportunity to increase profit.

            And on the other side of the coin, the negative effect of globalization would be a wider gap between being rich and being poor. It would be understandable that while bigger companies rake in a wider market, the competition it confronts with the smaller and younger companies is a daunting and bloody battle.

            But, as  said, in a world of globalization there’s always room for strategies. And these strategies have to be worked on. That to be a “global player” it does not only mean the company is seen around the world, advertised to different communications. But, you can be big player in a regional market. That is, you’re company operates on some part of the globe, not all, but still remains being competitive.

            Being competitive always lies in a company that has solid marketing strategies and just as solid organizational framework.

            Further on, strategies to keep the company solid and competitive should always be the ability to be flexible. Modification of the business patterned to that of the world standards are always the best way to prosper in a world mushroomed with competing markets. But, of course, having a plan is always the best to be successful in the business area.

            One thing a company has to aim should it aim global competitiveness is to consider exporting. This way, the company has the chance to have a wider market and just as wider chance to get a hefty profit.

            At a time and in a place of globalization the best way market should do is to focus on the positive effects it brings. Always, an issue is always composed of two sides – the positive and negative. But how to overcome the negative side and prosper on the positive side has always to us all. The challenge would always be if a new company can do what those old and successful businesses have had done in the realm of global competition.

 

MIDWIFERY: AN INVESTIGATION OF THE BENEFITS AND SUCCESS OF BREASTFEEDING FOR THE FIRST SIX MONTHS

MIDWIFERY: AN INVESTIGATION OF THE BENEFITS AND SUCCESS OF BREASTFEEDING FOR THE FIRST SIX MONTHS

 

 

Introduction

 

 

According to  (1976), the term ‘midwives’ applies to anyone in the position which has been socially differentiated as a specialized status by the society, given that that person is regarded as a specialist and a professional in her own eyes and by her community. The status of midwives can basically be influenced by four factors namely: geography; technology; the structure of society; and the culture of the people served by the midwife ( 1996). Midwives are in charge to many types of care, most specifically care related to maternity and labor. They are concerned with or about the dilemmas presented by conflicts in a wide range of issues such as: preconception care; genetic counseling; genetic engineering; fetal medicine; infertility; the reproductive revolution; screening for fetal abnormality; termination of pregnancy; contraception; care of abnormal babies; care of preterm babies; care of damaged or dying babies; care of disabled mothers; care of dying mothers; care of very young mothers; incest; child abuse; and advice and care throughout pregnancy, labor and postnatal period (1996)

 

            One of the specific tasks of midwives is to promote breastfeeding to mothers who have recently given birth. Breastfeeding can be commended as one of the most recommended child healthcare strategy to date, as the World Health Organization, health care associations, and government health agencies affirm the scientific evidence of the clear superiority of human milk and of the hazards of artificial milk products (2003). The breast milk that mothers’ produce has been proven to enhance immune system and resist infections, protect babies from chronic disease, and provide nutritional, physical and mental benefits ( 2003). However, despite recommendations, the time or duration to which breastfeeding is said to be implemented, is surrounded with contradictions as different nations and institutions recommend different breastfeeding times. For instance, the Canadian Pediatric Society, Dieticians of Canada and Health Canada have recommended exclusive breastfeeding for at least the first 4 months of life, then continuation of breast-feeding along with complementary foods for up to 2 years and beyond; while the American Academy of Pediatrics has recommended exclusive breast-feeding for approximately the first 6 months after birth and continued breast-feeding for at least 12 months and thereafter for as long as mutually desired ( 2004). It is said that the success of breastfeeding depends on the time and duration of its practice. This is because babies have certain and changing needs during the first months onwards. In the first 6 months, babies need an iron-fortified formula which can be readily given by breast milk ( 2005). The duration of 0 to 6 months is basically the determinant of effective breastfeeding as it is said that this period is a crucial stage in the baby’s health, although there are several experts who claim that 0 to 4 months will already do. This study will test and determine the benefits of extending the breastfeeding of babies to 6 months. The purpose of this study is to determine whether or not 0 to 6 months breastfeeding has more benefits compared to 0 to 4 months.

 

Research Questions

 

 

            In a recent study by the World Health Organization (2002), it was found that infants who continue exclusive breastfeeding for 6 months or more appear to have a significantly reduced risk of one or more episodes of gastrointestinal infection. Furthermore, the study also found that breastfeeding through 6 months is associated with delayed resumption of menses and more rapid postpartum weight loss in the mother (WHO, 2002). Recently, Health Canada (2004) has also agreed with these findings and starting to promote them through the publishing of white papers in the Internet. This study, however, questions such findings because even though it founded several benefits of 6 month breastfeeding, results may be different on other respondents and settings. Thus, this study will try to confirm such findings by addressing the following research questions:

 

1.      What are the benefits of breastfeeding to both mother and baby from 0 to 6 months?

2.      What are the perceptions of mothers on breastfeeding?

3.      Are mothers aware of the advantages of breastfeeding from 0 to 6 months?

4.      Is breastfeeding from 0 to 6 months really related with reduced risks of gastrointestinal infections, delayed resumption of menses and more rapid postpartum weight loss for mothers?

 

Rationale of the Study

 

            The purpose of conducting this study is to validate and affirm the benefits of breastfeeding from 0 to 6 months. This may contribute to the development and growth of research and studies concerning breastfeeding, which may help in promoting them to mothers. Furthermore, it may also help correct the duration of practicing breastfeeding, if ever, given that the results will show it is more advantageous to practice it within 0 to 6 months.

 

Methodology

The research will exploratory because it aims to know more about the phenomenon of breastfeeding. This qualitative study will conduct primary and secondary research.

In primary research, 10 mothers who have recently given birth and practice breastfeed will be interviewed and will be subjected into case studies. The respondents will be asked what advantages from breastfeeding they have observed.

Secondary data will be obtained from related literatures. The data will be analyzed using qualitative analysis.

 

 

 

 

 

 

WELFARE

1. In relation to welfare provision, why do you think that Brittan argued that there is “systematic upward bias to expectations” (p.11). How are VIAGRA, Higher Education and neonatal care examples of this?

           

In 1960s, the adverse effects of too much government expansion and spending in social services are felt in the form of declining in economic performance and rising standards of living (p. 8-9).  Upward bias was believed to aggravate these adverse effects instead of solving income inequality and poverty.  The government afforded to provide social services despite financial bottleneck primarily because of expected returns of “good deeds” and its effect in the next election for every candidate.  Politicians are viewed as opportunistic being in such a way that they used public money to obtain the sympathy of the voters.  However, as they do this, the scope of welfare provision took over the capability of private sector to compete, stimulate consumption and wages and provide competitive services in which government services often lack.  Neonatal care, which is very crucial as it involves child patient, should receive the most advance technologies for fast recovery and unquestioned due diligence in the part of medical practitioners.  This should not be undermined due to political ideologies and future benefits of some individuals.    

 

2. Describe what you understand by the concept of “Squaring the Welfare Circle”?

 

            It can mean how the government funds welfare provisions (p.6).  To be able to fit the circle into the square, the latter should have a larger surface area than the former.  Unless the government will opt to collect higher taxes or obtain external debt, the square should be self-supporting.  The government can adopt income-based model in which the circle is adjusted to the square.  By doing this, it can reduce the need for dependency in other sources except on its own resources.  However, due to the political structure of UK government in 1960s (p.8-9), the circle had come to the point of circling the square.  This of course is an unlikely situation.  In simple terms, the public is consuming more than it can chew.  This can either result to swallowing the whole food or leave the uneaten ones until they expire.  The question here is that is the public satisfied with the available food being supplied by the government?  How about with inferior quality or other negative effects of post-consumption?  In effect, the circle should be within the square not only for the sake macro-factors but more importantly for the sake of the freedom of micro-factors.        

 

3. Provide one or two examples of how the concept applies to your experience of welfare and taxation. For example as a student, a parent, a patient, someone is working in the public sector etc.

 

            Public services are oftentimes cheaper than private ones.  This is the subsidy being applied by the government as a way to offset the tax being paid by the citizens.  For a student enrolled in public schools, not only monetary subsidies are being held, but more significantly, their right to express their views in terms of new or modified school policies like tuition fees.  They are under the extension of the government’s subsidy in its welfare provision.  However, in times of recession, this can lead to students overpopulating public schools for the purpose of exploiting minimal fees or expressing their disgrace to the present government.  Would the circle still be beyond the square dimensions if the outcome is both monetary and non-monetary jeopardy for the government?  In the same manner, a patient may face the same implications of circle beyond the square scenario.  The cheap hospital services provided by NHA program will drive private ones from operations, probably due to price discrimination of the former.  In effect, the patient is left with minimal choices of public hospitals that are oftentimes having sub-optimal level of service.  No body wants their health to be simply judged by savings particularly when most of the population can afford a more service-oriented approach to health.  Thus, another review for government to pump-prime the economy and not become the economy.         

           

4. Summarize either the left wing or the right wing critique of the welfare state that emerged during 1970s?

 

            The left wing blame the fall of manufacturing industry due to excessive public spending (p.12).  This is associated with Powell’s earlier prediction that a rise in public expenditure leads to economic problems.  Further, it is dubbed as discouragement for private investments and fall of profits with simultaneously increasing wages and taxes (p.12).  There is also minimal control on the mobility of workers to transfer to service sector, thus, weakening the production capability of the country.  On the other hand, the right wing critique combined the shortfall of welfare state in both political and economic lenses.  In effect, it does not only address the increasing bargaining power of labor unions but more importantly the over reliance of the public to the government.    

 

5. Why do you think politicians consider it important to attempt to Square the Welfare Circle and create an affordable welfare state?

 

            Politicians are responsible for the general welfare of the public particularly in the areas of security, education, health, housing and other public infrastructures.  However, private decisions should not be curtailed by the government since people have their own value judgments that are not parallel to those what the government prioritizes.  Thus, squaring the circle is necessary to weight the benefits and costs of public expansion or contraction.  It will not only create affordable welfare estate, but more importantly, those which directly satisfies the need of the people.  If the economy is in boom, it is unlikely to demand public service due to price rather private service due to quality.      

 

6. What do you think are the implications of this debate for youth & community work?

 

            The debate affects youth because they are the future leaders of the country.  It will stimulate their decision-making capabilities due to present experience.  It will also provide them enough inputs on how to address public needs with an specific amount of budget in order to prevent adverse effects of welfare provision against the private sector.  For the community workers, this will aid the scope of their public service participation.  This can be the third sector that serves as the bridge of public and private agencies.  They can be the best tool to limit government intervention due to strong private investments or otherwise.  Being in the middle, they can serve as expansionary risk hedgers.

 

Bibliography

Economy

INTRODUCTION

The international trade from the name itself pertains to the interchange of goods and services get across the international borders.  Proliferation of international trade tends to be usually associated with the word globalization.  In majority of the countries where international trading is practiced, the earned money from the international trade dealings contributes significantly to the country’s growth domestic product as indicative of the economic performance of a country.  In this essay, the discussion would involve as to how international trading of a country can be an ally and an opportunity for workers and when will it pose a threat to the workers.  Further, of the fair share complexity of the processes involving in international trade, it would be worth noting in this essay one of the major challenges that international trade can run into.

Main Part

 

International trade can be both beneficial and harmful to the welfare of the workers who take part in the international trade business.  First, international trade provides workers the opportunity to work and earn to sustain daily living.  In international trade where workforce is vital especially in the production, international investors allocate money in the accumulation and the empowerment of the workers to fully maximize the human resources available since international trade connotes complexities.  International trade provide not only an opportunity to work but gives workers the chance to extend its knowledge and skills since international investors seeks to invest and provide offerings for additional seminars, workshops, schooling, and the like to further widen the depth of knowledge of workers in terms of the scope of complexities of international trade such that workers would be able to cope with the pertinent standards set in by international trade.

Contradictory to the window of opportunities that international trade offers, workers in the international trade can have difficulties to adjust and meet the cultural standards imposed which in turn pose a very potent threat to workers.  The cultural standard of countries varies and thus, therefore, serves as a barrier if no set of rules and agreements mediates in between and compromise on certain cultural issues. For example, workers in the developing countries like Indonesia have different standards compare with Saudi Arabia.  The workers may have a hard time of being able to meet the set of cultural standards set in by Saudi Arabia and the possible violation of any rules and the standard could endanger the worker because of the ignorance. 

Perhaps one of the major challenges that international trade can come across into is the evident disparities in labor rights and labor standards.   Most common in the developing countries, wherein, workers are often times being exploited due to the malpractice or unpracticed of the labor codes and the degradation of the recognition of labor rights that supposedly ensures that protection is duly given to every workers.  The absence of a fixed international standards that all countries agreed upon, leads to reluctance of countries to impose new cost on employers or the investors.  The acceleration of this trend, workers, in turn, could not reap what they have been producing, leading to global stagnation instead of growth.

ASTHMA CASE STUDY

ASTHMA CASE STUDY

 

Ø      Presenting symptoms and signs of patient

Kristina is a 64-year-old retired teacher who lives with her 66-year-old husband Kevin. On weekdays they just stay home and do household chores like cleaning the house and gardening. On weekends they would go to see their children and grandchildren or play golf. Kristina and Kevin has two daughters and three grandchildren.

Kristina has been admitted to the hospital for complaints of breathing changes, sneezing frequently, headache, coughing and having trouble sleeping. Upon questioning at the hospital, Kristina revealed that she has been feeling tired lately, has become increasingly moody, and has chin or throat itches. Her breathing changes specifically refer to shortness of breath. She also reported a feeling of tightness in the chest.

 

Ø      Formulation of the patient's problem and therapeutic objective

            Asthma is characterized by episodic or chronic wheezing, cough, and a feeling of tightness in the chest as a result of bronchoconstriction. Its morbidity and mortality is increasing, and its fundamental cause is still unknown despite intensive research (, 2001).

Asthma is characterized by spastic contraction of the smooth muscle in the bronchioles, which causes extremely difficult breathing. It occurs in 3 to 5 percent of all people at some time in life. The usual cause of asthma is contractile hypersensitivity of the bronchioles in response to foreign substance present in the air. In about 70 percent of patients younger than 30 years old, the asthma is caused by allergic hypersensitivity, especially sensitivity to plant pollens. In older people, the cause is almost always hypersensitivity to non-allergenic types of irritants found in the air, such as irritants in smog (, 2000).

            Three abnormalities are present in asthma: airway obstruction that is at least partially reversible, airway inflammation, and airway hyper-responsiveness to a variety of stimuli. A link to allergy has long been recognized, and plasma IgE levels are often elevated (, 2001).

The clinical approach to an asthmatic patient should be to first exclude other diseases that can present with cough and wheezing, and then identify and control exacerbating environmental or other factors. Drug therapy is an important therapeutic modality and enables most patients to lead relatively normal lives with few adverse drug effects. Drug therapy will be used as the therapeutic choice for Kristina over fluid and electrolyte therapy or oxygen therapy.

 

Ø      Therapeutic choice

            There are four classes of drug useful in the treatment of asthma. The first class is the B-adrenergic agents, including epinephrine, isoproterenol, ephedrine, and some more selective B2-adrenergic agents. The B2-adrenergic agents include metaproterenol, terbutaline, isoetharine, and albuterol. The second class of drugs includes theophylline and its derivatives. The third group of drugs is the corticosteroids. Finally, cromolyn sodium represents a class of agents which appear to directly inhibit mediator release independently of the cAMP system.

 

Ø      An outline of the pharmacology of the drug including its pharmacodynamics and significant aspects of its pharmacokinetics

Beta-adrenergic agonists (albuterol, epinephrine, isoproterenol, metaproterenol, pirbuterol, and terbutaline) produce bronchodilation by stimulating the production of cyclic adenosine monophosphate (cAMP). Newer agents (albuterol, metaproterenol, pirbuterol, and terbutaline) are relatively selective for pulmonary (beta2) receptors, whereas older agents produce cardiac stimulation (beta2-adrenergic effects) in addition to bronchodilation (, 2005). B-adrenergic receptors mediate bronchodilation, and treatment with inhaled B-adrenergic agonists is a standard therapy for asthma (, 2001).

            The second class of drugs also cause bronchial smooth muscle relaxation and inhibition of mediator release by elevating the intracellular concentration of cAMP by inhibiting its degradation by the enzyme phosphodiesterase (, 2005). Theophylline has an important effect on calcium flux across cell membranes and part of its beneficial effect may be related to this property.

            Corticosteroids’ multiple mechanisms of action are not well understood. In addition to reducing edema and inflammation, they appear to increase the sensitivity of the B-adrenergic receptor to catecholamines. The general action of corticosteroids includes profound and varied metabolic effects, in addition to modifying the normal immune response and suppressing inflammation. It is available in a variety of dosage forms, including oral, injectable, topical, and inhalation. Prolonged used of large amounts of topical or inhaled agent may result in systemic absorption and/or adrenal suppression (, 2005).

            Cromolyn inhibits release of mast cell products (2001). This drug interferes with calcium transport across cell membrane, which may account for its beneficial effect. Muscarinic receptors mediate bronchoconstriction, and muscarinic cholinergic blocking drugs are also used for treatment. Glucocorticoids are also used for treatment which inhibits inflammatory response (2001).

            In general, the adrenergic agents epinephrine and isoproterenol are most useful for treating the acute attack. Theophylline is a valuable adjunct to adrenergic drugs in the management of acute episodes; many consider it to be the drug of choice for long term continuous therapy. Because of their potentially dangerous long-term side effects, corticosteroids, while exceptionally effective, are withheld except for short-term use until all other treatments have failed.

Bronchodilators are used in the treatment of reversible airway obstruction due to asthma. Recently revised recommendations for management of asthma recommend that rapid-acting inhaled beta-agonist bronchodilators (not salmeterol) be reserved as acute relievers of bronchospasm; repeated or chronic use indicates the need for additional long-term control agents, including inhaled corticosteroids, mast cell stabilizers, and long-acting bronchodilators (oral theophylline or beta-agonists) and leukotriene modifiers (montelukast, zafirlukast).

 

Ø      Information, instructions and warnings to the patient and/or the relatives of the patient, if appropriate

The patient and/or the relatives of the patient should be taught of the importance of taking only the prescribed dose of the drugs at the prescribed time intervals. They should also be advised to contact health care professional promptly if the usual dose of medication fails to produce the desired results, symptoms worsen after treatment, or toxic effects occur. In addition, the patient and/or the relatives of the patient has to be informed to avoid beta-blocker drugs (Inderal, Tenormin, Visken, and Lopressor) because they may worsen asthma or precipitate an episode.

 

Ø      Treatment monitoring

Treatment should be continually monitored since individual patients may exhibit varying susceptibility to the beneficial or adverse effects of a certain drug used in therapy. Greater caution should be exercised and lower dosages should be used in patients who have abnormalities like congestive heart failure or advanced liver disease or those that are elderly. Patients who show no improvement or whose signs and symptoms of asthma progress despite the drug therapy used should be started on another kind of therapy.

 

Ø      Stopping treatment

Treatment should be continued in the route specified until the patient’s condition has stabilized and there is no danger of progression of the asthma to respiratory failure. Only after the healthcare staff is sure that the patient’s condition has stabilized should the treatment be stopped.

 

References

 

 

Information Technology Office Requirements and Guidelines

Information Technology Office Requirements and Guidelines

 

            The company employs 50 people, of which 35 of this works on the manufacturing floor, five on the deliveries, and ten in the office. The office structure is as follows: one Managing Director (MD), one Finance Director (FD), one Accountant, one receptionist, four architects and designers, and two sales staff. The current Information Technology (IT) architecture is ten personal computers in the office. Specifications are: a PII, 2 gigabytes, 128 RAM, a CDROM, 15 CRT, and P2Pnetwork using a 16 port router Software: win98, office98, copyACT2000, one copy of sage line 50, 4 licenses for AutoCAD, and old copies of MacAfee anti-virus.

            Only the MD and FD have emails and internet access, and there is no network security (everyone can check everyone’s files and tasks. MD feels that the company should be using IT more effectively.

 

Introduction

           

Today’s information age, the need for companies to stay abreast with the current technology advancement is a necessity should they desire to be competitive and effective. Information Technology although costly is a fool-proof method to expedite organizational and production processes.  Moreover, with today’s document and data done and saved on PC, transactions and processing mostly (if not all) through the web, IT is functioned to protect these from unscrupulous  people.

Hacking, virus-spreading, and PC dismantling are among the concerns of IT and companies who are fully dependent on today’s computers.

 

IT guidelines

 

            Given the situation above, MD desires to have his company embraced with the current Information Technology is a good one. That way, the processing and the production of his company will be speedy. Security is one of the primary concerns manifested in the above situation. An employee can always check his other co-worker’s task and data. If worse comes to worst, that employee can even risk his co-worker by sabotaging his works. Therefore, the need for security passwords in every PC, and in every employee is a must. This way, an employee cannot check his co-worker’s task and documents without breaking through the password.

            According to  of Chemical Week, the risk of cyber-security breaches at corporations, government agencies, and institutions remains high.

            Also, MD can have all his employees with emails through Microsoft Outlook. This way, messages, announcements, warnings, and other pertinent notices can be made short cut without going to hold meetings every day so all employees will be well-informed. And, MD hesitation to have internet access inside the company can be remedied by blocking all the internet access sans the company’s website.

 

Conclusion

            The need to adopt Information Technology in the company nowadays is, as said earlier, a necessity. One can surmise the advancement the IT brings – it hastens the processing inside the organizational framework, it increases the production outputs. And not only that, it stays abreast with other companies nowadays that are fully adopting IT in their system.

 

Communication and Cultural Strategies of McDonald’s Globalization in Hong Kong

Communication and Cultural Strategies of McDonald’s Globalization in Hong Kong

 

 

Introduction

Fast food chain, are considered as one of the most powerful and famous business in the world.  Many believed that the concept of fast food chains nowadays is linked with the efficiency of the capitalist and the practices of the American consumers. This feature has become the recipe for McDonald’s success and popularity. For some, fast food chains symbolize good capitalism and as opponents of modernity have proven fast food chain is absolute and a powerful factor that make great influence in both society and the culture (1993).  There is one fast food chain industry that conquers the marketplace in the global arena, i.e. McDonald.

 

McDonald's restaurants offer a substantially uniform menu, common in the usual fast foods. This includes hamburgers, cheeseburgers, chicken sandwiches, french fries, salads, milk shakes, desserts and ice cream sundaes. The company’s top sellers, and can also be considered as innovative ones, include the Big Mac, Quarter Pounder with Cheese, the Filet-O-Fish and Chicken McNuggets ( 2004). Recently, the company has added a number of new nutritional products. This includes the Salads Plus products i.e. Garden Side Salad and the Grilled Chicken Flatbreads ( 2004). Uniformity continues in McDonald's restaurants operating in the US, UK and certain international markets that are open during breakfast hours and offer a full or limited breakfast menu.

 

The McDonald restaurants undoubtedly present a useful and effective example of a common sociological artifact that can be scrutinized to create a more universal conceptualization. Several artifacts and traditions of the modern world are as well recognized and omnipresent as McDonald’s popular brands, promotional strategies with the famous toys and films, its charities and the McDonald’s saturation advertising. With the unique and efficient strategy of McDonald, both the rationalization of production and consumption of its products have been incomparable in the modern society, and functions as a model for the emergence of the term McDonaldization. The discussion that follows presents the communication and cultural studies of McDonald’s globalization strategy in Hong Kong.   

 

 

Market Penetration of McDonald’s in Hong Kong

Globalization is an undertaking to make markets, politics and the likes to be same throughout the world. It is in as sense a process of denationalization of markets, politics and legal systems, i.e., the rise of the so-called global economy. They have utilized the most effective way to influence people and that is through attempting to alter their cultural orientation. As such, cultural re-orientation is necessary in order for the imperialist to introduce new products to the target country therefore creating a new market. While it is common to see cultural values such as ‘modernity’ as a product of the early family environment (1973), it is often far from clear how such values may be transmitted, as broad notions of ‘socialization’ are rarely defined. Every society is full of artifacts and norms or rules that help maintain and bolster cultural values ( 1992). These ideas become shared among members of a society.

 

As stated earlier, many aspects of the Hong Kong way of life has already been infiltrated by globalization. One of these aspects is food production, distribution and consumption. It is usually the case that when tourists are handed Hong Kong tourism brochures yumchas will be highlighted. Before, they would highlight Hong Kong as a shopper’s paradise given the diversity and competitive prices of goods (1997). However, in recent years neighboring Asian countries were able to grab the title away from them. Because of this yumchas became one of the sought after Hong Kong experiences. Yet, another global event threatened to eradicate yumchas as one of the sought after Hong Kong experiences.

 

McDonald’s is among the most popular fast food brands in the world. Started out in the fifties, McDonald’s now boasts of operating, franchising, and serving a worldwide chain of around 30,000 fast food restaurants that prepare, package and sell a menu of ready to eat foods. Specifically, it has branches in 119 countries, and claims to serve 47 million customers each day (, 2004). The company and its franchisees operate all restaurants in order to guarantee uniformity in both services and standards. When granting franchises and forming joint venture agreements, the company is selective and is not in the practice of franchising to, or partnering with, investor groups or passive investors (2004).

 

In 1975, the first McDonalds were opened in Hong Kong. Many thought this was one wrong move for McDonald’s. Various reasons were laid for this claim.  Although, the main reasons lays on the fact that Americans and Hong Kong Chinese at that time have very different perceptions about food. McDonald’s, being an American food chain, view breads as full meal while Hong Kong Chinese view them as snacks. As time went by, McDonald’s slowly became part of the Hong Kong landscape and way of life rather than just being an outpost of American culture.  Hong Kong Chinese soon accepted that the food McDonald’s produce and serve are ordinary, thus, they are for ordinary people like them (1996). Furthermore, believes that the introduction of McDonald’s to the Hong Kong society changed the very weave of Hong Kong’s cultural fabric. Along with the rest of the world, Hong Kong was being McDonaldized.

 

 

 

Communication and Cultural Strategies

The first person who had coined the popular phrase “McDonaldization” is  in his “McDonaldization of Society” which describes the development of modernization i.e. connected with the fast food industry. According to (1996), the fast food restaurant is the modern paradigm of the rationalization system ( 1998).  McDonaldization is defined as the process of adapting the standards of the fast food chain which functions in a gradually broad range of the social settings including the higher education, health care, work places and other organizations (1997). The point of McDonaldization is to remove unpredictable circumstances from both the production and consumption of food. By eliminating ‘surprises’ from the consumption of food, McDonaldization also removes risk (1994).

 

            McDonaldization is a new process although it has deeply rooted in the historical process of rationalization. McDonaldization has a profound effect on the way individuals experience their world. The term describes the rationalization of society—the places and spaces where people live, work, and consume—using the fast-food restaurant as a paradigm. The process is a direct consequence of the ascendance of four related processes: a push for greater efficiency, predictability, calculability, and replacement of human with non-human technology ( 2000).

 

Since Hong Kong time is as valuable as money itself, the first cornerstone of Mcdonaldization appealed much to the Hong Kong society. The second cornerstone is calculability in relation to the food industry in which production needs to be quantifiable while the taste of the food being served is relative to the preferences of the target market. The third cornerstone is predictability which suggests standardization and uniformity of services while the fourth cornerstone is control that pertains to the standardization and uniformity of employees. The last two cornerstones are manifestations of the aim of McDonaldization to homogenize the food production, food services, and food preferences of the Hong Kong consumer market ( 2004).  According to  (2004), the Hong Kong society runs in an assembly line-like manner where production, distribution and consumption of products and services are being done in the fastest possible time while keeping with acceptable outcomes.

 

It is known that every organization’s primary purpose is to stay in business, so that it can promote the stability of the community, generate products and services that are useful to customers, and provide setting for the satisfaction and growth of organization members ( 1969;  1985; 1986).  In this regard, quality strategy if executed appropriately can make the company prosper not only through increased number of customers and the greater possibility eventual gained customer loyalty but also in fostering ideal working environment within the business organization.

 

For McDonald's, people are its most important asset (2004). This is because customer satisfaction begins with the attitudes and abilities of employees and committed, effective workers are the best route to success. For these reasons, McDonald's strives to attract and hire the best, and to provide the best place to work. In fact, McDonald's is so active and successful in newly emerging markets that other companies will sometimes use the golden arches as a valuable indicator of future growth markets.

 

Cultivating customer loyalty is about establishing a relationship between the company and its consumers ( 1997). This is emphasized by  (1997) who considers that gaining consumer loyalty is a business’s most advantageous strategic purpose because it has a constructive effect on company, culture, development and the bottom-line. Aside from being a strategic purpose, gaining consumer loyalty is also a key corporate challenge today especially in the increasingly competitive and crowded marketplace because of the eventual and inevitable profitability it will provide the company ( 1997).

 

McDonald's recognized the need for a co-coordinated marketing policy. In order to be successful, an organization must find out what the customers want, develop products to satisfy them, charge them the right price and make the existence of the products known through promotion. McDonald's, the franchisor grants the right to sell McDonald's branded goods to someone wishing to set up their own business, the franchisee. The license agreement allows McDonald's to insist on manufacturing or operating methods and the quality of the product ( 2004). This is an arrangement that can suit both parties very well. In Hong Kong,

 

Channel communications works in a two-way system wherein information transfers to the user and bounces all the way back to the producer (1992). In other words, marketing communications works like a feedback system, which allows company producers to relay information to the customers. In response to the provided information, consumers give certain reactions or behaviors. According to  (1990), if consumers somehow become better customers -- that is, more knowledgeable, participative, or productive -- the quality of the service experience will likely be enhanced for the customer and the organization.

 

Organizations that capitalize on customers' active participation in organizational activities can gain competitive advantage through greater sales volume, enhanced operating efficiencies, positive word-of-mouth publicity, reduced marketing expenses, and enhanced customer loyalty (1979;1990). Cinema and television advertising have played a major part in McDonald's marketing mix. McDonald's is now the biggest single brand advertiser on British television. Radio and press advertisements are used to get specific messages across emphasizing the quality of product ingredients. Promotional activities, especially within the restaurant, have a tactical role to play in getting people to return to the restaurants regularly. All franchisees benefit from any national marketing and contribute to its cost, currently a fee of 4.5 per cent of sales ( 2004).

 

Moreover,  (1996) emphasized the idea to take advantage of the competitive situation not just by being better in how that product gets sold, serviced, and marketed at the customer interface. It requires that companies create breakthroughs in how they interact with customers, and design a way of interacting that makes an indelible impression on customers, one that so utterly distinguishes them from others that it becomes a brand in itself (p. 14). Rather than going after every potential source of revenue, companies eliminate useless assets that do not add value for customers’ satisfaction. Business organizations implement bureaucratic policies and procedures for the benefit of the staff, customers and the company in general.

 

McDonald's views the relationship between franchisor, franchisee and supplier to be of paramount importance to the success of the business (2004). Ray Kroc, the founder, recognized the need very early on for franchisees that would dedicate themselves to their restaurants. He wanted people who had to give up another job to take on the franchise venture, relying on their franchise as their sole source of income and would therefore be highly motivated and dedicated. Consequently, McDonald's will not offer franchises to partnerships, consortia or absentee investors. The initial capital has to come from the franchisee as a guarantee of their commitment. The selection process is rigorous to ensure that McDonald's only recruits the right people.

 

According to  (2003), there are at least four types of resources which the company can use to achieve its objectives: financial, tangible, human and technological resources. The company’s social responsibilities should be taken seriously by supporting local charities, funding educational scholarships, and contributing to the socially relevant causes and projects that get publicity by linking with like-minded public and private sector organizations, particularly groups that pursue sports events and other athletic cause (such as local community based organizations, colleges, and chambers of commerce). Moreover, sustainable development efforts of the organization through environment-friendly social drives that promotes responsible waste management along with other cause-oriented social activities in communities.

 

Business in our society plays a very important part in “shaping the structures of our society” and in “challenging traditional values” (1993). Corporate competitiveness will be achieved by those companies that are successful in formulating, implementing and communicating sound global strategies. For decades, corporate strategy practitioners and academic researchers have drawn widespread attention to the importance of formulating comprehensive, sound, futuristic corporate strategies (1996). Corporate strategic success can be figured out by strategy implementation of the companies’ core objectives in order to achieve the long-term goals and mission of the organization.

 

 

A Query Letter

May 15, 2006

 

Western and Eastern Magazine

W&E Regional Magazines

, editor

PO Box 18000

Florence, OR 98489-0130

 

Dear Mr. :

Greetings!

I have an idea what you should write about Phuket in your issue of your popular magazine. But first, allow me to introduce myself. I am  , a freelance travel agent. I have been giving travel guides and tips to different magazines five years now. It must have been my genuine love for Phuket that drives me to “spread” his world-class sceneries and deeply historic landmarks.

My opinion revolves around different travel guides and tips for tourists who had no idea about Phuket – where they can find great yet affordable accommodations, transportation that would take them to different locations, shopping malls to buy for their need-to-have things, and of course, places they can eat, and among other itineraries.

For tourists who love to travel by themselves and need to rent cars, they can always rife through the net at . There, they can find varieties of car. Not only that, the site offers other features, like different beaches of Phuket, and other Phuket’s travel guides. For tourists who love to shop, Phuket is mushroomed with night markets not only in Phatunam, but around Dynasty hotel as well. The Big C, where blouses sold for 150 baht and MBK for instance, had almost everything, from postcards to garments to jewels, prices from 50 baht and up. And whose foreign shoppers do not want to go to Thailand’s only remaining authentic floating market at Damnoen Saduak? The hundreds of colorful, wooden boats offering tasty local delicacies are more than enough to satisfy their gastronomic appetites.

And Phuket would not be enough without those world-famous ancient temples. Tourists can go to Chiang Mai’s city walls to visit five of the most significant temples in the northern capital.

Tourists can also add Elephant riding and bamboo rafting part of their itineraries. The trip only takes guests into a jungle environment outside Chiang Mai to see a demonstration of trained elephants at work logging.

And I have many ideas in mind. If you are interested, you can always contact me. Thank you for attention.

 

Sincerely,

 

124665241

 

Case study for law

Question 1: Advise to Betty                               (Word Count: 721)

 

            To create a valid contract, the agreement should include certain essential elements.  The first element is the existence of an agreement. An agreement is created when a party accepts an offer made by the other party that revolves around the meeting of their minds. This implies that there should be a common understanding between the parties of the subject of the agreement and the terms and conditions governing the performance of their corresponding obligations. The second element is consideration. This element refers to the promise made by each part to each other to give something or do an act. This involves an exchange of promise, with the compliance to one’s promise corresponding to the compliance of the other party’s promise. The third element is the presence of the intention of both parties to create a legal and binding relation. This means that the parties to the contract intended the agreement they reached to hold legal consequences so that the agreement should not merely comprise of social or domestic agreements without any legal implications. The fourth element is the formation of the contract in compliance with the form required by law. There are certain contracts such as the sale of real property have to be in writing as provided by the principles of the statute of frauds whereas other contracts are enforceable even if made orally. The fifth element is the legal capacity of both parties to enter into a binding agreement. This implies that the situation of the parties should be subject to the rules regarding corporate representatives and agents, minor status, intoxication and incapacity. The sixth element is the legality of the subject of the contract. Contract law provides that the purpose of the parties in entering into an agreement should be neither illegal nor contrary to established public policy.

 

            These elements should be incorporated into the agreement if a valid contract is to be reached. In cases where any of these essential elements are lacking in the agreement, the contract may be rendered void, which has the effect of not having even reached an agreement; voidable, which may or may not be rendered non-existent; and unenforceable.

 

            Based on the flow of events in the process of reaching an agreement for the sale of laptop computers, there was a valid contract reached between John the manager of LSC the laptop seller and Betty the manager of CH the buyer. This is because there was a meeting of the minds between the parties because there was common understanding and agreement over the terms and conditions of the sale of laptops. John sent to Betty an order form with the offer to sell 600 XY1 model laptop computers. The order form included clauses that give the effect of non-negotiable terms and conditions. This means that the terms and conditions contained in the order form are subject is not subject to further negotiations and requires only the signature of agreement of the buyer. Clause 3 identifies the price per unit of laptop being offered, clause 10 states that all orders are accepted on the terms provided by LSC, and clause 15 states that any increase in the price in the laptop price before the delivery of the units ordered will be added to the cost payable by the buyer. When Betty sent the order form to John, there was an added statement saying that the order should be complied with subject to different terms. Clause 19 states that the price per unit is HK$500 less than the offer of John and clause 20 provides that the usual conditions of the sale of laptops should apply without specifying the conditions. Moreover, the statement “We accept your order on the Terms and Conditions stated thereon” as included in the order from. This indicates that Betty was only changing the price per unit without indicating any disagreement to the price adjustment clause or clause 15 and the other clauses. The change in price per unit was accepted by John. The fax sent by John to Betty asking for her acceptance of the increase in price from HK$10,500 to HK$11,200 due to an increase in market price prior to delivery is just in performance of clause 15. This means that John may even deliver the laptop and demand for the increased price in pursuance of the contract.  

 

Question 2: Make critical comments on the following proposition: “Where the offeree for a sale of say hotel property receives information from a third person that the offeror has decided to sell the hotel property to a person other than the offeree, the offer made by the offeror is necessarily revoked”.

           

(Word Count: 800)

 

Revocation of the offer made due to the information received by the offeree that the offeror has decided to sell the hotel property to another person depends upon the nature of the offer and the existence of a valid acceptance by the offeree. An offer refers to the expression of the willingness to enter into a contract coupled with the intention to make the agreement binding after it has been accepted by the offeree. An acceptance refers to the unqualified and final acceptance of the terms and conditions of the offer. This means that the acceptance should accept all terms and conditions that come with the offer. However, there are certain qualifications and exceptions on offer and acceptance worthy of consideration in determining whether the knowledge of the offeree that the offeror has decided to sell to another buyer terminates the offer.

 

In terms of the nature of the offer, the distinction between an offer and an invitation to treat should be considered. An invitation to treat constitutes an invitation to buyers to make an offer so that the seller may accept or reject the offer. One form of an invitation to treat is an auction that calls for the invitation to bid and the seller may choose which bid to accept. Another is display of goods that comes with a price tag that invites buyers to make offers to purchase the product. Another form is advertisements generally construed as invitations to treat but subject to the qualification that if the advertisement is unilateral and open to the public for acceptance then it is considered as an offer.  Another form is a mere statement of price, a rate at which the seller may be willing to sell is not an offer. Still another form is tender or a request made by the seller for buyers to purchase the goods.

 

If the offer made by the offeror to the offeree for the sale of the hotel property is considered as an invitation to treat, then the offeror has the option to choose the buyer for the property. In this case, the offer made to the offeree is terminated after the offeror has chosen or has accepted the terms of another buyer. However, if the offer made for the sale of the hotel property is considered as an offer, then the termination of the offer depends upon the existence of a valid acceptance from the offeree. If the offeree has accepted all the terms and conditions of the offer and the acceptance was made known to the offeror subject to certain exceptions, then a valid contract is created binding upon the parties.

 

However, there are certain rules and exceptions governing offer and acceptance. In certain cases, there are circumstances leading to a binding contract even if the offeree did not accept all the terms of the offer. The first instance is when the offeree makes a counter offer that changes or modifies the terms of the offer, which the offeror may accept or reject. Acceptance creates a valid contract while rejection does not. The counter offer implies the offeree’s rejection of the terms of the offer so that subsequent acceptance after a counter offer cannot be made.The second instance is the existence of a conditional acceptance. In case the offeree modifies the offer by giving additional or different conditions, then the acceptance is not valid so that there will be no contract. The third instance is a tender. A tender constitutes an offer if it states to supply a quantity during a specified time in response to the advertisement for the same quantity and amount. However, if the quantity, amount and duration of the tender are not specified acceptance does not create a contract.

 

There are also certain rules and exceptions of communication of the acceptance in creating a valid contract. As a general rule, the acceptance of the offer should be communicated or made known to the offeror in order to create a valid contract. However, there are exceptions to the communication rule. First is in relation to unilateral contracts. Communication is not required provided the offeree carries out the tasks or obligations called for by the offer. Second is the waiver of the need for communication by the offeror, either impliedly or explicitly. Third is the postal rule where acceptance is communicated at the time of posting even if the letter is delayed, destroyed, or lost These exceptions determine the creation of a valid contract and the time that the contract is created.

 

The proposition is deemed valid and accurate only if it was made after the situation of the parties have been considered subject to the nature of the offer, the existence of a valid acceptance, and the exceptions to the general rules.


 

INVESTIGATE AND EVALUATE THE SPONSORSHIP AVENUES THAT WOMEN'S VOLLEYBALL CAN USE TP " BREAK INTO " THE AUSTRALIAN TOP TEN SPONSORED SPORT IN THE FORESSEABLE FUTURE. PRESENT YOUR FINDINGS AS AN INVESTIGATIVE. REPORT OF 800-1000 WORDS..........

Sports Sponsorship for Women Volleyball: an Investigative Report

 

 

Sports have been an integral part of society over the years and have grown considerably, entertaining people and aspiring new players in every corners of the world. With the advent of media, sports have been disseminated and influenced many individuals like never before. For instance, there was a time when only few people know how to play basketball or volleyball. But with the help of publicity and campaigns, many people are now into the sports, filling in domes or audition rooms. In other words, sports have become a dominant field in the business world. Sports are here not only to entertain, but also to create profit. Without the business side of sports, they will be impossible to continue on a large and hyped scale. Every sport organizations are busy with organizational management and marketing. Thus, sponsorship was brought into existence.

Sponsorship is an increasingly important tool of marketing communications that acts as an advertising cue associated with perceived quality in product advertising ( 1999). It adds value to the company’s image in corporate advertising ( 1996). Sponsorship centers on the mutual transaction between a sponsored activity and a business ( 1998). This arrangement includes the sponsoring corporations to expect tangible commercial benefits as increased visibility and sales in return for their donations (1995). As observed by (1995), sponsorship is the platform of the entire brand (or the company) in positioning its competitive presence. For example, the long-term involvement of Visa in the Summer and Winter Olympics uses sponsorship as a center of its branding strategy ( 1999).

 

Why do some sports gain more sponsorship dollars/ monetary gain?

There are several palpable reasons on why do some sports gain more sponsorship dollars or monetary gains. Among these are the following:         

 

v       Popularity – the popularity of a sports activity persuades sponsors as well as advertisers to venture into product or service marketing engagements. The premise lies on the fact that if a certain sports event is highly popularized, brand and corporate accounts take advantage on the emerging culture. The more popular the sports activity is, the more sponsors and advertisers it will attract. For instance, the Australia Football League (AFL) is the most popular national sponsorship entity in the country based on the major indicators such as attendance, TV audience, media attention, members, fans loyalty, and brand socioeconomic impact ( 1998). The AFL drew 60% of domestic sponsor revenue expenditure on both fees and sponsorship leveraging in 2000 (2001).

v     Interests in the given sports – most sports draw attention in various types of audiences. The fact that basketball, football, boxing, and others cater to mostly male viewers. Thus, brands that focus on men’s products or services tend to invest on such sports. On the other hand, women sports-related activities like volleyball have the same effect.

v     Objectives of the sponsorships – basing it to the goals, brand managers and marketers as well as teams or individuals primarily need to determine the significant role of the engagement ( 2005).

v     Type and budget of sponsorship – in connection with the above reason, selecting a sponsorship must fit the marketing budget and more importantly, the type of sponsorship (e.g. league or athlete) ( 2005).

v     Event itself – the choice of activity, league or athlete sponsorship is critical because the status or reputation of such matters to the target market and also to the brand being promoted (2005).

 

Mass Media and Sports

            (2005) affirmed that 36% of sports fans in America could name atleast one advertiser associated with the top 20 sports leagues. Only 17% can name a sponsor. The observable emergence of sports oriented programming in the different vehicles of media communications is a testimony to the almost insatiable appetite for sports in America ( 1998). Furthermore, the increasing amount of investment among TV networks for exclusive rights to broadcast the NFL and PGA or even the Olympics is just one more sign that proves the soring opportunities in reaching key target markets (1998).

Traditionally, the general roles of mass media are applicable in terms of sports. The role of mass media in the development of sports is advocacy. The media serve as an avenue for people to know the existence of certain sport activity. Through media, education and enrichment of sports is apparent. Media serves as the most immediate and most effective instructional resource in teaching sports aside from the hands-on training and involvement. With media, the entertainment value of sports is brought within the reach of the audience by means of its availability in the TV, radio, or print.

Some sports attract more sponsorship contracts due to the applicability of the product or service the company have in connection to the type of the sporting event. Provided the reasons on why do some sports have greater numbers of sponsorship accounts, sports leagues as well as corporate managers possess internal factors that are related to the overall decision making, taking and implementation. The fact that sports are diverse in nature, sponsorship is also relative to its specific nature.

 

Attracting Sponsors

            Generally, attracting sponsors is a complicated process granted with the presence of several important factors to consider. Among these are the reasons on why do some sports attracts more than the others. Considering the said reasons are the initial steps in attracting sponsors. The process of attracting sponsors in the women’s volleyball team lies on the overall stature of the league. The performance and held status of the team must be credible enough in order for sponsors to see the potentials of brand or corporate positioning. Further, the leadership of the team manager and its coordination with the marketing authorities of the possible sponsors must be amicable. The possession of the relative qualities essential to the proliferation and marketing of a product or service must be keenly identified. At first, trust and commitment is a very important ingredient to this kind of endeavor.

 

Conclusion and Recommendation

            Sports sponsorship is a promising avenue for communicating the message of brands and corporate accounts. The various reasons on why some sports attract more sponsors than the others lies on the reality of sports diversity and specified target market. We cannot deny the fact that sporting activities are gendered. Evaluating the reasons on why behind this is among the initial process that a team must consider in attracting potential sponsors. Consequently, the role of mass media in development of sports is highly recognized with the perceivable effects and effectiveness of the medium. In attracting sponsors, the reasons on the selective phenomenon of sponsorship in sports are the best and immediate mechanism in determining the possibilities of sponsorship. Women sports leagues, not only in volleyball must be properly positioned in the competitive sports marketplace. Leadership and competence of the whole team is intensified. With the evident capacity of the league to promote a product or service, sponsors will come at hand. Sports sponsorship must be directed in the mutual proliferation of the definitive objectives of the team and the organization and should not divert its motives in the disadvantageous ways that will affect both institutions.

 

Reference

 

 

 

Appendix

 

            The following article also serves as an evaluation guide in determining the factors and potentialities to be considered in sports sponsorship among the general women’s sports league.

 

Briefing Paper Five: Frequently asked questions about NCAA statistics

Thu 19-Dec-2002

By the National Collegiate Athletic Association,

viewed 26 May 2006 from,

 

This is one of five briefing papers addressing the importance of maintaining the current state of Title IX, the bias and flaws in the Title IX Commission's public hearing process, the radical changes to Title IX athletic policies which are being proposed and the economic analysis of current collegiate spending.

Overall participation

Q. How many men and how many women participate in NCAA athletics?

A. The most recent participation study from the NCAA reports 206,573 men (58 percent) participating in NCAA championship sports and 149,115 women (42 percent) participating in NCAA championship sports in 2000-01. That number is down slightly for men and up slightly for women from 1999-2000. That year, 208,481 men (59 percent) participated and 146,617 women (41 percent) participated. In 1981-82, the first year the NCAA offered championships for women, there were 167,055 men (72 percent) participating and 64,390 women (28 percent) participating in NCAA athletics.
(Source: )


Q. What are the GAO numbers I’ve heard about?

A. Because of concerns that the NCAA numbers included institutions reclassifying from the National Association of Intercollegiate Athletics (NAIA) to the NCAA (perhaps hiding a decrease in men’s opportunities), members of Congress asked the U.S. General Accounting Office to study participation in athletics. The 2001 GAO report calculated participants at all four-year colleges and universities that were members of either the NCAA or the NAIA.
(Source: )


Q. So, how many participants does the GAO report show?

A. The GAO report showed that 231,866 men participated in intercollegiate athletics at all four-year institutions in 1998-99, an increase of 5 percent from the 220,178 that participated in 1981-82. The GAO report also showed that 162,783 women participated in intercollegiate athletics at all four-year institutions in 1998-99, an increase of 81 percent.
(Source: )


Q. Has the number of men participating in intercollegiate athletics declined or increased since 1981-82?

A. According to the GAO report, which accounts for all intercollegiate athletics opportunities, the number of male participants has increased by 5 percent since 1981-82.
(Source: )


Q. Has the average number of men participating at each NCAA institution declined?

A. Yes. The number of male student-athletes per campus — in all NCAA divisions — was 199.1 in 2000-01, down from 215.8 in 1981-82. The average number of female athletes per campus was 143.9 in 2000-01, up from 94.3 in 1981-82. The average number of student-athletes per campus has increased, from 310.1 in 1981-82 to 343.0 in 2000-01.
(Source: )


Q. Are there more men’s teams or more women’s teams at NCAA member schools?

A. There are more total women’s teams yet more male participants because there are more males per team. In 2000-01, there were 7,737 men’s teams with a total of 206,573 participants and 8,312 women’s teams with a total of 149,115 participants.
(Source: )


Q. How many teams does the average NCAA institution field for men and women?

A. In 2000-01 in all divisions, the average number of teams per institutions was 7.5 for men and 8.0 for women. In 1981-82, there were an average of 8.7 teams for men and 6.1 for women.
(Source: )


Q. What does the GAO report show for the numbers of men’s and women’s teams?

A. The GAO report, which counts all four-year institutions, shows 9,479 women’s teams in 1999-98, up 66 percent from 1981-82, and 9,149 men’s teams in 1999-98, up 0.4 percent from 1981-82.
(Source:)


Sport-specific participation


Q. Has there been a decline in the number of NCAA institutions sponsoring wrestling?

A. Yes. Wrestling sponsorship peaked in Division I in 1974-75 when 64.7 percent of Division I institutions (154) sponsored the sport. It peaked in all divisions in 1971-72 with a 59.8 percent sponsorship. By 1981-82, 46.1 percent of the NCAA membership sponsored wrestling. In 2000-01, 21.4 percent of the NCAA membership in all three divisions sponsored the sport. There were 87 wrestling teams in Division I in 2000-01, down from 146 in 1981-82. In all three divisions, the number of institutions sponsoring wrestling has declined from 363 in 1981-82 to 225 in 2000-01. (Source: )


Q. When did the decline of wrestling sponsorship occur?

A. When wrestling peaked in Division I in 1974-75, seven Division I schools had added it from the previous year, bringing its sponsorship up to 64.7 percent of that classification (with 154), and 12 Division II schools had dropped it, bringing that classification’s sponsorship down to 45.9 percent (with 183). By 1976-77, 52.5 percent of NCAA institutions sponsored the sport. By 1981-82, 46.1 percent of the NCAA membership sponsored wrestling. By 1989-90, only 33.6 percent of the NCAA membership sponsored it. In 2000-01, only 21.4 percent of the NCAA membership sponsored it. In Division I, wrestling was at 64.7 percent sponsorship in 1974-75, 63.9 percent in 1975-76 and 61.3 percent in 1976-77. By 1981-82, 52.7 percent of NCAA Division I institutions sponsored wrestling, and by 1989-90, only 37.8 percent sponsored it. By 2001, 27.1 percent of Division I institutions sponsored wrestling.
(Source: )

Q. Has there been a decline in the number of NCAA institutions sponsoring men’s gymnastics?

A. Yes. Sponsorship of men’s gymnastics peaked in all divisions in 1971-72 when 18.70 percent of the membership sponsored it. Division I membership peaked in 1981-82 when 21.3 percent of the division sponsored the sport, with 59 teams total in Division I.
In 2000-01, 6.5 percent of Division I members (21 institutions) sponsored the sport. In all three divisions, there were 79 institutions sponsoring men’s gymnastics in 1981-82 and 24 institutions sponsoring the sport in 2000-01. (Source: )


Q. Has there been a decline in the number of NCAA institutions sponsoring women’s gymnastics?

A. Yes. Sponsorship of women’s gymnastics peaked in 1981-82, the first year the NCAA sponsored women’s championships. That year, 22.7 percent of all institutions — with 35.7 percent of institutions in Division I — sponsored the sport.
In 1981-82, there were 99 institutions in Division I sponsoring women’s gymnastics. In 2000-01, there were 66 institutions sponsoring the sport, representing 20.6 percent of the membership in the division. In all three divisions, there were 179 institutions sponsoring women’s gymnastics in 1981-82 and 89 institutions sponsoring the sport in 2000-01 (8.5 percent of institutions in all three divisions).
(Source: )


Q. When did the decline of men’s gymnastic sponsorship occur?

A. Men’s gymnastics sponsorship peaked in all divisions in 1971-72 and then declined to 13.4 percent by 1976-77. It further declined to 10 percent by 1981-82, and 5.9 percent by 1988-89. In Division I, where most men’s gymnastics programs are sponsored, 21.3 percent sponsored men’s gymnastics in 1981-82. By 1988-89, only 13.7 percent of the Division I membership sponsored it. And by 2000-01, only 6.5 percent of the Division I membership sponsored it.
(Source: )


Q. When did the decline of women’s gymnastic sponsorship occur?

A. In 1981-82, 35.7 percent of Division I institutions sponsored women’s gymnastics. By 1989-90, only 13.8 percent sponsored it. And by 2000-01, only 20.6 percent of the Division I membership sponsored it.
(Source: )


Q. Has there been a decline in the number of NCAA institutions sponsoring men’s swimming and diving?

A. Yes. Men’s swimming and diving peaked in 1971-72 when 57.6 percent of the membership (382 institutions) sponsored the sport. By number of programs, the sport peaked in 1976-77, when there were 394 programs (then 54.5 percent of the membership). There were 181 Division I institutions sponsoring men’s swimming and diving in 1981-82 representing 65.3 percent of the Division I membership. By 1988-89, there were 54.6 percent of Division I institutions sponsoring the sport. In 2000-01, 147 institutions sponsored men’s swimming and diving, representing 45.8 percent of the membership.
(Source: )


Q. Has the number of men participating in swimming and diving decreased?

A. Yes, but only slightly because of increases in squad sizes. In 1981-82, 7,746 student-athletes in all three divisions participated in men’s swimming and diving. In 2000-01, 7,265 student-athletes in all three divisions participated in men’s swimming and diving.


Q. Has there been a decline in the number of NCAA institutions sponsoring women’s swimming and diving?

A. Yes, but only slightly. In 1981-82, 44.2 percent of the membership overall sponsored women’s swimming and diving, and 58.1 percent of the Division I membership sponsored the sport. In 2000-01, 43.3 percent of the membership overall sponsored women’s swimming and diving, and 55.1 percent of the Division I membership sponsored the sport. The numbers of participants in all three divisions combined have increased, again because of increases in squad size.
(Source: )


Q. Has sponsorship of football at NCAA institutions increased or declined?

A. Since 1981-82, sponsorship of football has increased slightly in Division I, where 72.3 percent of institutions in the division sponsored the sport in 2000-01, up from 67.5 percent in 1981-82. Sponsorship in Division II has decreased slightly, with 50.8 percent of institutions in the division sponsoring the sport in 2000-01, down from 59.3 in 1981-82. Sponsorship of football in Division III has decreased, with 51.0 of institutions in the division sponsoring the sport, down from 61.8 in 1981-82.
(Source: )

Q. Has there been a decline in the average squad size for football?

A. No. The average squad size in Division I-A football has gone up to 115.7 in 2000-01 from 103.1 in 1981-82. The average squad size in all three divisions has gone up to 94.2 in 2000-01 from 82.0 in 1981-82.
(Source: )

Q. Has participation in football increased or decreased?

A. Participation in football has increased in all three divisions since 1981-82. In 2000-01, 56,804 student-athletes participated in football in all three divisions, up from 40,733 in 1981-82. Division I has the highest number of participants in the sport with 24,383. Division III is next highest with 19,161 student-athletes participating in football. Division II has 13,260 participants.
(Source: )

Scholarship dollars

Q. How much does an average Division I-A institution spend each year on scholarships, by gender?

A. At the average Division I-A institution in 2000-01, men received $2,229,000 in grants-in-aid. Women received $1,528,000 in grants-in-aid. (Source: )

Recruiting

Q. How much does an average Division I-A institution spend each year on recruiting its student-athletes?

A. The average Division I-A institution spends $373,000 each year recruiting male student-athletes and $153,000 recruiting female student-athletes.
(Source: )


Q. How much does an average Division I-AA institution spend each year on recruiting its student-athletes?

A. The average Division I-AA institution spends $108,000 each year recruiting male student-athletes and $56,000 each year recruiting female student-athletes.
(Source: )


Q. How much does an average Division I-AAA (no football) institution spend each year on recruiting its student-athletes?

A. The average Division I-AAA (no football) institution spends $70,000 each year recruiting male student-athletes and $53,000 each year recruiting female student-athletes.
(Source: )


Q. How much does an average Division II institution spend each year on recruiting its student-athletes?

A. The average Division II institution with football spends $26,000 per year recruiting male student-athletes and $12,000 per year recruiting female student-athletes. The average Division II institution without football spends $9,000 per year recruiting male student-athletes and $7,000 per year recruiting female student-athletes.
(Source: )


Q. How much does an average Division III institution spend each year on recruiting its student-athletes?

A. The average Division III institution with football spends 20,000 each year recruiting its male student-athletes and 8,000 each year recruiting its female student-athletes. The average Division III institutions without football spends $8,000 per year recruiting its male student-athletes and $6,000 per year recruiting its female student-athletes.
(Source: )


Coaches’ salaries

Q. How much does the average Division I-A institution spend each year on coaches’ salaries for its teams?

A. The average Division I-A institution spends $2,791,000 on coaches’ salaries for men’s teams and $1,258,000 on coaches’ salaries for women’s teams.
(Source: )


Q. How much does the average Division I-AAA (no football) institution spend each year on coaches’ salaries for its teams?

A. The average Division I-AAA (no football) institution spends $610,000 on coaches’ salaries for its men’s teams and $505,000 on coaches’ salaries for its women’s teams.
(Source: )


Overall expenditures

Q. What is the average expenditure per athlete in Division I-A?

A. The average expenditure per athlete in Division I-A is $34,000 per male student-athlete and $20,000 per female student-athlete.
(Source: )


Q. How much does the average Division I-A institution spend on its athletics programs for each gender?

A. The average Division I-A institution spends $10,900,000 on all its men’s teams, $4,600,000 on all its women’s teams and $7,700,000 on expenses that benefit both genders.
(Source: )


Q. How much does the average Division I-AAA (no football) institution spend on its athletics programs for each gender?

A. The average Division I-AAA (no football) institution spends $2,130,000 on all its men’s teams, $1,940,000 on all its women’s teams and $$1,420,000 on expenses that benefit both genders.
(Source: )


Revenue

Q. How many NCAA institutions show a profit in their athletics program in Division I-A?

A. The number of institutions where revenue exceeds expenses in Division I-A is 40, or 35 percent of institutions in that classification. This calculation does not include institutional support and does include fund-raising done by the athletics department, ticket sales, funds from student fees to support athletics, bowl games, royalties and the NCAA revenue distribution.
(Source: )

Q. Do other NCAA institutions in other divisions show a profit?

A. Yes. Nine institutions in Division I-AA showed revenue exceeding expenses (8 percent); six institutions in Division I-AAA (no football) showed revenue exceeding expenses (7 percent); seven institutions in Division II that do sponsor football showed revenue exceeding expenses (5 percent); and seven institutions in Division II that do not sponsor football showed revenue exceeding expenses (6 percent). Division III institutions are not asked about revenue generation. In other words, 7.7 percent of the total NCAA membership showed a profit in 2001. This calculation does not include institutional support and does include fund-raising done by the athletics department, ticket sales, funds from student fees to support athletics, bowl games, royalties and the NCAA revenue distribution.
(Source: )

 

 

 

Law case study essay instructions

Question 1 (50 marks)

 

John, the Managing Director of Lap-top Smart Co Ltd (LSC), a personal computer supplier, wrote to Betty, the General Manager of Continental Hotels Co Ltd (CH), on 1 June 2006:

 

“Dear Betty,

Further to our phone conversation yesterday afternoon, I write to offer to supply 600 LSC (Model XY1) lap-top computers.

….

Please complete the enclosed order form and post it back as soon as possible. ….”

 

The order form that John sent to Betty contained terms and conditions prescribed by LSC. Clause 3 stated that the price of XY1 lap-tops was HK$11,000 each. Clause 10 said that all orders were accepted only on LSC’s terms, which were to prevail over any terms and conditions in the buyer’s order. Clause 15 stipulated that any increase in the cost of XY1 lap-tops by the date of delivery should be added to the price.

 

On 15 June 2006 Betty sent a CH’s order form to John. The second sentence in page 1 said “Please supply on terms and conditions stated below”. Clause 5 of the form stipulated that the lap-tops shall be delivered on 15 September 2006.  Clause 19 of the conditions stated that the price of the XY1 lap-tops shall be HK$10,500 each. Clause 20 provided that: “The usual conditions governing the sale of lap-top computers apply”. There are, however, no such conditions. The order form was silent on the effect of increase in the cost of XY1 lap-tops by the date of delivery. At the foot of the order form was a tear-off slip stating: “We accept your order on the Terms and Conditions stated thereon”.

 

On 19 June 2006 John signed and returned the order form, writing “Your order is being entered in accordance with our quotation of 1 June 2006” at the head of page 1 of CH’s order form.

 

At 9:00am 14 September 2006 John sent a fax to Betty, saying that due to the increase of cost of manufacture, the price of the XY1 lap-tops to be delivered was now $11,200 each. John said in the fax that no delivery would be made until he had confirmation of acceptance of the increased price from Betty.

 

Advise Betty.

 

 

 

 

Question 2 (50 marks)

 

Make critical comments on the following proposition:

“Where the offeree for a sale of say hotel property receives information from a third person that the offeror has decided to sell the hotel property to a person other than the offeree, the offer made by the offeror is necessarily revoked”.

 

 

 

 

 

 

Guidelines:

 

Ø          The answer to Question No. 1 and Question No. 2, including footnotes if any, should not exceed 800 words respectively. Students must specify the exact word count on the top of their answers. Penalty (deduction of up to one full Grade for each question) shall apply for exceeding the word limit.

Ø          The students should follow the following format:

ü          Font type and size: Times New Roman font 12 for main text, and font 10 for footnotes;

ü          Line spacing: one & a half for main text, and single for footnotes.

Ø          The answers should be supported, wherever considered necessary, with relevant authorities.

Ø          The students must duly acknowledge all the sources – books, articles, cases/case decisions, lecture notes, internet sites, etc. – in footnotes. Strict penalty will apply for indulging in plagiarism, that is, presenting another person’s words or ideas as one’s own. 

Ø          Please read carefully the Declaration of Academic Honesty and ensure to attach a signed copy of the Declaration along with the hard copy of your answers. 

 

Cognitive Learning Theory in Advertisements:The Case of Nokia’s 'It’s your Life in there' Advertisement

Cognitive Learning Theory in Advertisements:

The Case of Nokia’s 'It’s your Life in there' Advertisement

 

Introduction

            Cognitive learning theory revolves around the idea that people learn through the observation of events affecting other people and associating these observations to their own experiences (1994). In application to advertising, theorists contend that it is not sufficient  to inform people about the product and its benefits repeatedly in order to get them to accept and purchase the product. Advertisements should be able to develop in consumers a mental pattern constituting of associations for customers to make the connection between the product and the need or want to purchase the product. The strength of the association between the product and the need or want to purchase the product depends upon the effectiveness of the advertisement in motivating people to make the association. ( 1984)

Discussion

Nokia's Advertising Strategy

            Nokia positions its products in the market through the tag line ‘We call this human technology’ and ‘Only Nokia Human Technology allows you to get more out of life’ (2001) motivating consumers to perceive Nokia as a company in touch with humanity because it seeks to enhance interpersonal relations through affordable, accessible, functional and creative mobile phone devices and applications. Through these tag lines expressed through its different advertising campaigns, the company successfully reaches out to its customers  by provide a human face to Nokia as a company and a mobile phone brand. The company was able to move the market to consider Nokia phones as an expression of their personality and their lifestyle. By associating  personality and lifestyle with its mobile phone devices and applications, the company has created a market for its different phone models differing in features and price. This means that the company has a sure market for its wide range of products from its basic functional phones to its high-end fashionable mobile devices. The product customization implemented by NOKIA ensures that there is a phone fit for everyone.  (2000) Nokia attempts to constantly improve its advertising campaign to reach out to more people and motivate them to value Nokia phones as an important tool regardless of their personality and lifestyle. Recently, Nokia came up with an advertisement the 'Its your life in there' campaign to motivate people to relate Nokia products with their life.

Effects and Responses being sought by Nokia

            The Nokia 'Its your life in there' campaign applies the cognitive learning theory by motivating people to associate Nokia mobile phones with their lifestyle needs and wants to achieve the business objective of increasing sales. The application of the cognitive learning theory are directed towards various successive and related effects. The advertising campaign starts out through planning the stimulus to be presented to the target audience. Nokia conducts market research to determine the needs of both mobile phone users and non-users and device ways of targeting the attention of both groups. The 'Its your life in there' advertisement shows a series of pictures of people representing different segments of the population such as office workers, homemakers, business owners, employees, workers and students all benefiting from the use of Nokia mobile phones. The people in the pictures have something to say about the benefit derived from Nokia mobile phones such as 'Inspiration can hit anywhere' a statement coming from a musician who records tunes in her mobile phone every time she comes up with a tune and 'I hate those love letters' from a sales manager who found romance through text messages, and 'I share my doggie designs with my mom' from a designer who keeps in touch with her parents through their common passion for animals by sending her new animal designs  through the mobile phone. By repeatedly showing this visual and auditory stimuli, Nokia hopes to encourage people to relate with the experiences they observed and become motivated to purchase their own Nokia mobile phones and services.      

Success of  Cognitive Learning Theory Application  in the Advertisement

 

            Assessing the success of the application of the cognitive learning theory in the 'Its your life in there' advertisement campaigns involves a look into the images and messages used as stimuli, the reach and frequency of the stimuli, and the achievement of the objectives for creating the advertisement.

            The images and messages expressed through the advertisement is successful if these are able to draw the attention of the audience to repeatedly watch the advertisement, stimulate a cognitive process in the audience by making them relate and understand the messages expressed, and create an associative learning experience that encourages the desired action. The images or pictures used in advertisement are realistic in the sense that the people in the pictures are people close to you such as your family and friends or people you meet everyday such as the bakery owner, a cab driver, your wedding designer, or salespeople in the departments store. The pictures are not the typical models posing for magazines and appearing in television advertisements but people who can be any of the audience. The messages  that comes with the pictures are simple and catchy because these appear in day-to-day conversations. The use of these kinds of images and messages  successfully apply the cognitive learning theory because this draws the attention of the audience and stimulates cognitive processes through association. The audience relates with the images and messages and then with the need or want to have their own mobile phones.

            The reach of the stimuli extends to a wide range of people because the advertisement is viewed through the television distribution channel as well as integrated into the online website of Nokia. This means that the advertisement is viewed by television viewers regardless of the movie or television show they are watching and by internet users in sites where the Nokia advertisement is being shown and in the Nokia site. The frequency of the stimuli is also sufficient to establish associative learning with the audience because  television advertisements are shown repeatedly. Most of the time shows have business sponsors whose products and services are advertised in between the shows segments. This means  that if a viewer regularly watch shows then the audience is likely to view the advertisement more than three times for a single show. This means that the frequency of exposure to the stimuli, especially it draws the attention of patients, is likely to have a cognitive learning experience.

            The achievement of the objectives for releasing the advertisement is another criteria for determining the success of the application of the cognitive learning theory in the 'Its your life in there' advertisement. Based on the current company report, Nokia increased its sales by 2 billion in 2005 and expect to increase sales by 3 billion in 2010. In February 2006, Nokia issued its financial report  documenting a 16 percent increase in net sales from 29,371 EURm in 2004 to 34,191 EURm in 2005 translating to a corresponding 13 percent increase in net profit of 3,192 EURm in 2004 to 3,616 EURm in 2005. ( 2006) These reports imply that Nokia has  gained a respectable increase in sales through its advertising campaigns and other business strategies.

Conclusion

            The cognitive learning theory applies to advertising through the utilization of stimuli to create an associative learning experience with the audience resulting to change in their purchasing behavior. In the case of Nokia mobile phones, the association of life experiences with the mobile phone is made through the conveyance of the idea that Nokia phones connect people. The association is  made through actual rewards obtained from the utilization of Nokia mobile phones so that the purchasing behavior of customers is reinforced. The advertisement 'Its your life in there' shows the benefits that people expect to receive from purchasing Nokia phones so that it successfully applies the cognitive learning theory.

 

Holistic Mindset of Mass Media issues

OBJECTIVES

As a person with knowledge of the ins and outs of media and cultural issues, the author has always thought of the idea regarding whether indeed the notion that “the medium is the message” is true or not. As everyone knows, this has become a very critical phenomenon in the world of media and cultural studies. At times, however, the author fails to understand the reasons or logic behind certain concepts and philosophical ideas bound by it.

By delving into this essay paper, the author intends to have better insights into this topic. The author hopes to have an in-depth understanding as to how the freedom of choice and expression in context with “medium being the message” is able to flourish effectively and efficiently in this era of modernization where technological development especially in mass media is extremely intense.

In order to reinforce the learning objectives, two key focal issues were focussed upon, i.e. innovation and diversity. Innovation is discussed with regards to freedom of choice and expression where it is renowned for being an effective “medium” together with its various developmental capabilities to constantly innovate. Diversity comes under strategic thinking and formation as freedom of choice and expression of messages as a medium is not absolute. People must also consider the diversity of culture, political climate, economic surroundings, social environment, technological settings, government policies and legal systems in order to effectively issue their choice whether to agree or not.

 

 

EXECUTIVE BRIEF

This essay will utilize the notion “The medium is the message” to review the current issues regarding the freedom of choice and expression. From the analysis, key trends will then be identified, how it works and its effectiveness in dealing with critical situations can be ascertained. The paper then moves on to assess the author’s choice with regard to its suitability to critical situations, during which the internal capabilities of these choice in relation to the notion “The medium is the message” will be determined also. An overall analysis of the suitability and effectiveness of the author’s preferred choice in the context of freedom of choice and expression will also be conducted to assess and compare the capabilities of this freedom with those of others. Gaps in the author’s choice of answer can then be identified.

Finally, several choices of strategies to improve the exercise of the freedom of choice and expression as effective means in critical situations will be recommended and evaluated in terms of appropriateness to the issues reviewed, feasibility in carrying out the options and acceptability within the key stakeholders and decision makers. Several key implementation issues related to managing strategic change will also be addressed as well.

 

 

 

 

 

 

 

 

TOPIC: A Particular cultural / media phenomenon:

The notion “The medium is the message” and its relation to current issues regarding the freedom of choice and expression

 

INTRODUCTION

Freedom of choice and expression can be defined as the efficient and effective implementation of the individual’s will and decision-making power necessary to satisfy his / her needs. In the perspective of mass media, freedom of choice and expression focuses on the careful management of the processes involved in an individual’s pursuit of the correct choice, whether to agree or not ( 2001).

More often than not, ordinary people like us don't really have the capabilities to fully exercise our freedom of choice and expression. Instead, we engage in activities that various schools of mass media typically associate with exercising freedom of choice and expression, such as whether the “medium is the message” or not. Other activities include the manufacturing of mass media products, mass media development, production and distribution ( 1997).

However, freedom of choice and expression must deal with all aspects done within the realm of mass media. Activities such as the management of choices, the control of the freedom endowed on individuals, and evaluations are often associated with freedom of choice and expression. A great deal of emphasis lies on the efficiency and effectiveness of this freedom. Therefore, the notion “the medium is the message” leaves us with 2 main choices. It’s either “yes” or “no”.

REVIEW OF RELATED LITERATURE

Goals / Objectives of Mass Media

Mass media has four main objectives:

A)   Remain one of the top industries in terms of educating and entertaining people. Being on top of the industry enables mass media to command the respect and confidence of the public. Thus, the mass media is able to expand its operations through the acquisition of other mass media production firms ( 1988).

B)    Gain more profit than other industries. The raw materials that are being laid down in the production of mass media outputs are able to meet high quality standards. As a result, mass media is able to earn more profit as against other industries (2001).

C)    Build the best brand of quality media and entertainment; and

D)   Maintaining its independence. Being an independent industry allows mass media to continue its tradition of excellence in both its products and services by setting new trends and standards.

In order to achieve these objectives, mass media implements a strategy of selling a combination of local brands and international brands. Mass media also aims for broader positions as well as either the top or secondary positions in any mass media market, whether local or international. Any of these positions would be enough for mass media to deliver a high level in terms of production, marketing and distributions, 1986). Moreover, these positions create a platform from which mass media can sell their premium brand of services, whether educational or entertaining. And with a continued focus on the structures of the costs, the above mentioned objectives should undoubtedly be reached.

ANALYSIS

It’s been said that “messages” brought about by the frequent interaction of man with each other hold so much importance. And the author considers this to be true. This is the only way we can freely exercise our freedom of choice and expression. But of course, we need a “medium” so we could be able to fully exercise our freedom of choice and expression. We can send a message verbally by freely speaking or even singing what our minds and hearts dictate. If one is too timid to speak, he / she can freely write anything. And with the advent of modern technologies, various media to communicate and issue our messages to our loved ones has become readily accessible. But in order for a person to be able to decide whether “the medium is the message” or not, the following factors are critical:

 

·        Mental Stability

Mental stability is crucial especially in the pursuit of the correct decision as well as the management and development of the processes accompanying it. In mass media, it is important to remain updated with the latest developments to be able to stay aware and knowledgeable in all issues.

·        Mass Media Performance and Credibility

The production of the best mass media outputs comes as a result of well-funded research management and development activities. The strong performance of mass media outputs in the market could also be linked to their cost-effectiveness. Thus, their credibility increases as their performance becomes better. However, mass media also has to be aware of the positioning in terms of process so as to maintain satisfactory profit margins and remain competitive in the industry (, 1980).

·        Marketing Strategy and Distribution

High brand awareness among the public viewers has created the need for aggressive marketing, and access to strong distribution channels is critical for the introduction of new mass media outputs ( 1990).

            Upon knowing the critical factors that influence a person to decide whether to agree or not, arriving at the correct decision or choice gives that person a handful of benefits and advantages. Some of these include:

·        Boost in decision-making abilities. Upon arriving at the correct decision or choice, the individual now gains confidence in his / her ability to make critical decisions or choices especially when it comes to answering the question “Do you agree?”. Thus, this person will now search for even more challenges and opportunities where he / she could further enhance his / her decision-making abilities regarding current mass media issues.

·        Full exercise of freedom of choice and expression owing to heavy emphasis on “Do you agree?” question. An individual’s commitment to exercising his / her freedom of choice and expression is fully exercised upon encountering the dilemma brought about by the question “Do you agree?” Since “yes” or “no” are the only possible answers to this question, the person now digs deep into the issue and evaluates all factors related to the question. Upon arriving at his / her decision or preferred choice, he / she is free to express his / her choice whether it be “yes” or “no”.       

 

 

·        Holistic Mindset of Mass Media issues

Through the exposure to various puzzling mass media issues, the individual along the process is able to develop a holistic mindset regarding mass media issues. The person now becomes a keen observer of the truths and lies surrounding the issue being tackled, instead of relying on mere hearsays ( 1999). The continuous pursuit of the truth behind the puzzling mass media issues enables the individual to consistently practice and enhance a healthy and holistic mindset which makes it difficult for detractors to give influence. Because of this holistic approach, the person is able to effectively select the right choice and continue to maximize this potential for future use.

ANSWER

The author strongly agrees to the notion “the medium is the message”. As we see, the “medium’ being described in the notion is somewhat a symbolical figure that can represent many things. While it may be true that “medium” in the context of mass media pertains to something that an individual uses in order to communicate with other people, it cannot be strictly limited to that definition especially in the realm of mass media. Also, every individual has varying interpretations regarding “medium” and its role in communication.

It is easy for us to name the different “media” that we use to effectively communicate with other people, since we always depend on it and some can’t even live without it. We have television, radio, newspapers, magazines, mobile phones, computers, laptops, and of course the Internet. It is also easy to understand that they can be distinguished as “sources” and “pathways” through which we send our messages everyday.

 

For many people, “medium” is strictly a “source” and “pathway” of messages. However, the author believes that “medium” is not locked within these definitions. Therefore, the “medium” can also be the “message” at the same time. For example, if we visit the houses people, what can we easily look at? We can either see an abundance or lack of mass media technologies. Therefore, “medium” can give us a message regarding the status in life of individuals or families.

“Medium” can also be used to characterize a personality of an individual. For example, if a person uses writing as a “medium” to express his / her sentiments, one can associate “writing” into something that pertains to a milder or weaker personality. Therefore, the person who used writing as a “medium” can be associated with either being calm, quiet and shy. On the other hand, litigation lawyers that we see in court relentlessly debating each other uses an aggressive type of conversation and interrogation as their “medium” to express their ideas and sentiments. Thus, their usage of such an aggressive type of “medium” can be associated to a strong-willed type of personality.

These things clearly prove that indeed “medium” has certainly more meanings aside from being a mere “source” or “pathway” of messages. It can itself represent a “message”. Therefore, in the circumstances mentioned above, the “medium is the message”.

CONCLUSION

Time and time again, we have been able to exercise our freedom of choice and expression, and because of this there is no doubt that we would be able to find an answer to the notion “the medium is the message”. Add to the mix the excellent decision-making capabilities of every individual and the formula for success is at hand.

The results of the analysis regarding the definitions of “medium” in the context of mass media indicated very significant effects, even amidst the threats of unrest. Therefore, we could conclude that the notion, “the medium is the message” is true, and it could be answered accordingly by all the people concerned.

The review of the individual’s freedom of choice and expression as well as his / her decision-making capabilities and resources revealed very little inconsistencies regarding the capability to find an answer to the notion “the medium is the message”. This is coherent with their traditional inside-out approach. However, the need to reconcile both the inside-out and outside-in approaches becomes imperative now for every individual concerned.

The analysis also revealed certain gaps, most of which are biased towards the mass media environment. However, these gaps paved the way towards determining a number of recommended strategic options to secure the individual’s competent decision-making capabilities.

Also, the individual has to find a balance between adherence to internal forces within the mass media industry and to the changing forces of the environment in order to implement such strategic options.

However, I am not totally convinced that the freedom of choice and expression bestowed upon us is absolute. For one, consolidation and globalization are taking place across most industries, and the mass media industry is not excluded.

 I suggest that all of us practice a more sober approach to maintain our freedom of choice and expression. There is nothing wrong with exercising our freedom to new mass media issues. But there are instances, for example, the issue “the medium is the message”, where the topic is too broad and often causes confusion. As a result, we tend to develop a bad impression about this and mass media in general including its services. While it is good to inquire about new issues to test our freedom and decision-making skills, it is even better to keep and maintain the older and more established ways.

Finally, it is important to know that both sides have certain responsibilities to fulfill. We, as viewers and users of these mass media services and outputs, have to use our freedom of choice and expression as well as our decision-making skills in order to arrive at a certain answer to the notion, “the medium is the message”. Mass media, on the other hand, has the responsibility to inform us with truthful information, because this will be the main basis of our decision whether to agree or not.   The answer to the notion, “the medium is the message” is very subjective, since we do have varying opinions about mass media issues. What is important is that in every mass media issue, we are able to exercise fully our freedom of choice and expression as well as our decision-making skills.

 

 

 

 

 

 

 

 

 

CASE STUDY ANALYSIS

Sunbeam and Café Series: on Marketing Strategies and Advantages

 

Executive Summary

Success in any company that operates for marketing and profit acquisition lies on the ability of the management in positioning and establishing the products/services being offered. Furthermore, the ability of the company and its management to compete and maintain a competitive edge among its competitor is another basis to say that it is successful. The constant development and innovation on the product line and the growing number of clientele also define the corporate standing of a company.

This paper aims to analyze and determine the major marketing issues of Sunbeam. Specifically, it will discuss the marketing decisions taken by the company administration in relation to the general marketing, especially of Café Series. A SWOT analysis and other relevant marketing and management related factors are also included on this report. Lastly, practical and strategic recommendations will also be elicited in relation to some pitfalls observed in the case study.

With this case study, the following are the identified marketing issues that contributed to the overall standing of Sunbeam and its Café Series product line:

*      Deliberate product innovation and development

*      Superior and focused customer service satisfaction

*      Effective and appropriate implementation of the marketing mix

The subsequent are the drawn recommendations that might help in the continuous growth and success of the company in marketing the products and managing the company.

*      Efforts and programs in innovations, research and development (R&D) must be sustained in order to determine the significant changes that might affect the overall status of the company.

*      Customer feedback system must be reinforced since customer satisfaction is among the strength of Sunbeam.

*      Leadership and management of the company must be a supplemental mechanism in the workforce. Human resources management improvements must be considered.

Sunbeam established itself as Australia's most trusted small appliance brand (  2001). With its achieved status, long years of operations, and various products being offered to its target market, the company obtained the creditability and reputation in providing quality and high standards products in the market. Its success is undeniably apparent. Sunbeam’s success in promoting its products lies within the effective implementation of marketing strategies and management of the company’s workforce.

 

SWOT Analysis

Strength

*      The company has a long tenure in the appliance industry and gained market status (especially in Australia).

*      It offers unique products and constant innovation.

*      Sunbeam excels in focused customer service and ensured satisfaction.

*      They are committed in quality and performance with regards to its product offerings.

*       The management uses an efficient implementation technique on the chosen marketing strategy especially in relation to the marketing mix (Price, Product, Place, and Promotion – 4Ps).

Weakness

*      Sunbeam as an appliance distributor is well-respected and trusted but it possesses an impression that it only caters to the upper class customers. Due to this perception, competitors can use this weakness to gain competitive advantage and acquire more income than the company.

*      Gendered marketing may also serve as a weakness for gender hinders the purchasing decisions of the potential clients.

Opportunity

*      The company having a wide collection of products can use it to attract consumers who are looking for products that their competitors do not offer.

*      Since the company has an easy to use website, it should try to encourage buyers to purchase their products that are not selling.

Threat

*      Sunbeam’s threat includes the changes that might occur within the area of operations such as economic changes, varying customer preferences, changing lifestyles, and other relevant factors.

*      The threat of stiff competition is always present.

 

Sunbeam’s Major Marketing Issues

Among the major issues identified in the case study presented are the following:

Product Innovations and Development. In order to sustain the growing market of the company, the efforts exerted in searching for potential opportunities and creation of new products for the target market is valuable. Generally, before a profit-oriented company start to operate, there should be product/s that is being offered. The various changes in the lifestyle and preferences of the consumers prompted every company worldwide to improve and to innovate their traditional product offerings. The term innovation means the development of something new from its beginning to its completion and from its initial idea until it becomes a viable business ( 1992). Innovation plays a great role in creation and development of new products of Sunbeam. This is evident as shown in the launching and expanding the traditional product line. However, it must be considered that the product and business development processes must be supported by an appropriate culture throughout the enterprise ( 1995;  1995). Thus, innovation and development in the product line must be a product of knowledge and culture (1993) within the immediate jurisdiction of the company’s operations. With Sunbeam, the management utilizes R&D programs and consumer feedback in order to identify the existing culture of the target market.

Superior Customer Service Satisfaction. A certain marketing expert stated that in achieving business success, all you need is a customer. Theories and concepts on how to manage are no longer necessary. Solving all problems is not also a guarantee to be efficient. All you need is to find out what you do right for the customers and you’ve already got and do more of it. Truly, the customers play as the key players in the success of a business. That is why customers’ satisfaction and welfare must be the primary goals of the management regardless of some circumstances taken at hand. In Sunbeam, customers are always prioritized. Their satisfaction after their purchase of products is ensured by the company’s management.

Meanwhile, customer satisfaction refers to the consumer’s positive subjective evaluation of the outcomes and experiences associated with using or consuming the product or service. It is inarguably one of the two core concepts that are at the root of the marketing theory and practice (1996). Satisfaction occurs when the product has been able to meet or exceed the conceived expectations that the customer has ( 1996). Furthermore, customer satisfaction may also be considered as the measure of the high degree of quality of the product (. 1998). As the customers demand for higher standards, any shortcomings on the part of the companies to deliver would jeopardize the life of their respective company. Hence, it is really important for companies to not only maintain and protect these intangible assets. It is also a must that they increase these assets for future benefits ( 2003). According to the study of  (1998), relationship with customers should not be regarded as a single transaction, rather, a long-term. Customer satisfaction is considered a must for customer retention and loyalty, and undoubtedly helps in realizing economic goals like profitability, market share, return on investment and other corporate target ( 1996;  2000). The Sunbeam management is highly concerned with their customers’ welfare and satisfaction and this is the underlying principle on being the leader in their area of industry.

Effective Implementation of Marketing Mix. Marketing mix, according to   (1990, pp. 43-44), is "the set of controllable marketing variables that the firm blends to produce the response it wants in the target market." The marketing mix is composed of 4Ps known as product, price, place, and promotion. Sunbeam perfected the application of the marketing mix. It is notable to restate that with the constant research and development in their product, pricing, placement and distribution, as well as promotion, their products remain as the leader in the appliance market. In their product, high quality is maintained. The fact that their products exceed the customers’ requirement, the price is fair. In terms of distribution, their strategic placement of the products contributes to the increase numbers of production and sales. Their products are highly prominent due to the different marketing communication tools used in promoting to the target market. 

Sunbeam’s continuous integration of all the elements of the marketing mix and the appropriate marketing and management of the internal organization also serves as a powerful weapon in combating the rapid and stiff competition in the global marketplace.

 

Recommendations

The following could be considered as practical recommendations to further intensify the competitive edge of the company.

The need to be innovative and the need to explore new approaches in the future are integral parts of the company’s culture. There is a willingness to take risks and an eagerness to break new ground. People are hired for their creativity and diversity. Innovative people are appropriately recognized. Thus, formal training sessions are used to help people free up their creative energies and become more innovative (1995). R&D programs must be directed to the progress and growth of the company. This will also help in developing more products that will address the competition in the market.

In customer welfare, consumer feedback system must be reinforced. The resolution of customer complaints and problems is a key for companies to be able to maintain the loyalty of their dissatisfied customers. Dissatisfied customers are more likely to tell people about their experience than satisfied customers are ( 1997). After finding out the problems from the viewpoint of the customers, Sunbeam should undertake actions that would not only address the complaints of the customers but as well as actions that would lead to organizational improvements.

In implementing marketing strategies, there is a need for continuing optimization – the ability to assess a myriad of possibilities in order to find the best one or near best one (  2003). In cooperation with the other elements of marketing and business management, strategies must be evaluated and improved. In building the impression of people about the company, Sunbeam must reach out to a broader target market and must project an image relevant to every members of the society. Its corporate social responsibility must be defined.

In the management of Sunbeam,             leadership and administration of the company must be a supplemental mechanism in the workforce. Human resources management improvements must be considered to fully utilize human asset. With the growing market and competitive edge of Sunbeam, its workforce also plays a significant role in materializing defined objectives and achieving success.

According to (1995), “corporate success is based on the distinctive capabilities of the firm - those things, often the product of its particular history, which competitors cannot reproduce even after others realize the benefits these capabilities bring to the company that enjoys them.” For some people judge success by size, they look at a firm's sales, its market share, and its value on the stock market. Sometimes performance is assessed by reference to rate of return. This can be measured as return on equity, on investment, or on sales. And sometimes success is measured by growth, reflected in increase in output, movements in earnings per share, or prospectively, the firm's price-earnings ratio. All of these are aspects of successful performance. The current position of Sunbeam in the appliance industry of Australia is a clear definition of success.

 

References

 

Strategic Information System

2a. Discuss the purpose of having Information Management, Knowledge Management and

Information Systems strategies and show the relationship between them. Also consider the development and enforcement of these strategies.

 

Information management, knowledge management and the incorporation of varying information systems strategies are very pivotal aspect in any company or firm success.  In fact, some information management writers contested on the belief that global business only becomes feasible and viable if supported by technologically driven global infrastructures of information technology.  For some strategy theorists, like (1986), suggested that information and communications technologies increase the options for how to organize efficiently and effectively on a global scale.  Thus, the incorporation of these essential three strategies in the company would play a big impact in the business and is likely to be a predictor of the company’s success and its future direction.

 

The purpose of adapting the three strategies is presumable to play a role in the organizational strategy which is defined as the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a changing environment to meet the needs of markets and to fulfil stakeholder expectations ( 2003).  To name a few organization problems, that is relative to information management, arises from poor data quality are characterized to be par below in giving satisfactory customer service such that information would not be readily available when needed resulting to loss in revenues and a potent drop in the number of customer retention, poor decision making since the integration of information is inexistent, hard time in winning or looking for new business prospects, thus, company’s growth is in stagnation, poor understanding of market dynamics and customer needs because of inefficient customer relationship management which are crucial in the aim of fostering customer loyalty, and the information cannot be used to deliver the value which should supposedly be fast and accessible.  As  (1996) notes organizations must collect, process, use, and communicate information, both external and internal, in order to plan, operate and take decisions.  Similarly  (1993) suggests that every organization should therefore consider the need for structured information management.

 

With proper implementation of effective information management strategy, it can reap the benefits of the integration and cohesion of all the information activities that would be made easily accessible to all elements within the business world that enable company’s to effectively make a more efficient business decisions.  Further, information management promotes a culture of innovation and knowledge sharing brought about by the availability of valuable information.  For example, in Shiseido, where they have superb customer relationship management, because of the integration of the valuable information they have on their databases.  This information are being utilized by the research and development to come up with new innovative products that is demanded by the people.  Simply stated, without information management, the information that have been accrued would be mere a piece of information and not being used to its maximum value.

“Knowledge is one of those concepts that is extremely meaningful, positive, promising and hard to pin down,” according to prominent knowledge management academics () “Knowledge itself is mutable … and can take on many faces in an organization.” Therefore, managing knowledge is extremely considered crucial to ensuring growth and creating a shareholder’s value.  In spite of the vague understanding of what knowledge management by some company’s, successful companies like Honda, IBM, and the like, revealed a deeper understanding as they grasp a holistic approach that is beyond the alterations of infrastructure but more of its ability to touch every aspect of a business, transcending divisions, functions, and hierarchies. As what  observed (, knowledge management coexists well with business strategy, with process management, with staying close to your customer and so forth. It can help you do a variety of things you are already doing better. Ultimately, knowledge management work needs to be blended in with these other activities or it’s unlikely to be effective. The maximization of knowledge management permits to successfully be adaptive by the constant reinvention and optimization leading to innovations, to tap in new market venture opportunities for possible expansion, to get into the latest trend to be a step ahead of the competitors and more decisively efficient.  Overall, knowledge management sparks a sea change in the sweeping perspective of the company’s business and the challenges it confronts.  Furthermore, the embodiment of knowledge management implies the creation of a new corporate mindset which could be a real huge difference in the reverse of fortunes of many.  In illustration of not embracing knowledge management by some company from a traditional environment that is assumed to have inept understanding of the essence of knowledge management would resort to cost-cutting actions through firing employees.  From a knowledge management approach perspective it is letting go of the potential knowledge that could perhaps boom in the future if only be given ample time and opportunities.  Given its fruitful of benefits it brings to the company, knowledge management also have an inclusion of downside risks if not being properly or ineffectively implemented.  Among which are the neglecting the potential areas of improvement, miss out opportunities that might be promising, or thrashing of money in the garbage bins on schemes that is ill-conceived. Thus, that is tantamount of the company being left behind by competitors who deploys their knowledge faster and more effectively.

The denigration of knowledge to the level of information management should be looked into and minimize such that information management could not be maximized to its full swing. Information would plainly remained a facts and figures no matter how managed the information is unless it will be utilized not only for plain viewing but utilizing it knowledgeably.  For example, reading a company’s annual turnover amounting to $400 million, the use of knowledge understands the significance of that figure.

If companies are to flourish in the information environment, after the management of information and knowledge, these two would in turn be integrated in the information system in which they would operate.  The presence of an effective information system is very decisive such that the effectiveness of information and knowledge management is somewhat dependent on the functioning of the information system.  The information system is like the central processing unit of a computer wherein all the functioning of the hardware and software are dependent.  Due to information system technicalities, it is imperative to have an information systems strategy that should be thoroughly and carefully be planned such that it can work and precisely fit in to the corporate strategy as well.   (1999), describe IS strategy development as the process of identifying a portfolio of computer-based applications to be implemented, which is both highly aligned with corporate strategy and has the ability to create an advantage over competitors’.  Moreover, an information systems strategy brings together the business aims of the company, an understanding of the information needed to support those aims, and the implementation of computer systems to provide that information. It is a plan for the development of systems towards some future vision of the role of information systems in the organization  (1989).  Information system strategy as defined necessitates the provision of computer systems to support information management bearing the intellectual holding of that information (pertaining to knowledge management) that is in accordance to the corporate strategy or the aims of a company.

 

 

 

2b. Describe an IS planning framework of your choice and show the usefulness of different IS planning tools within it. Please provide necessary illustrations where possible.

 

Prior to the formulation of an information systems framework, IT professionals should set an IS planning framework that evokes all the necessary elements, such as the internal and external environment should be considered in which the business and the IS operates and linked together, is needed to be able to come up with an IS strategy that would surely work and be coherent in the alignment of the corporate strategy. IS planning, as the first step in the formulation of an IS strategy, is critical thus, a careful, detailed, meticulous and thorough work on it is apparently needed such that the effectiveness of the whole IS strategy is somewhat dependent of the IS planning.  Using the  framework for IS planning ( 1998), it encompasses four phases namely, the conceptual business level, detailed business analysis, conceptual IS plan and vision and the determination of the gap between current and the future.  In phase one of the  planning framework, this requires the preliminary drafting of the purpose, process and the scope of the IS strategy wherein it necessitates to look into the high levels of business direction.  Phase two, after having had examine the business direction, IS planner should come to terms of these directions through in-depth analysis of the essence of the information needs, business processes and the needful business requirements.  With the documented details regarding the business direction and needs to be that has yet to be fulfilled by the company, an IS planner can now conceptualize and envision an IS plan that would be appropriate for the company.  It is from these phase that the pre-requisites and considerations should carefully be closely looked rather than overlooked into so that IS planner would not miss out something in the process of synthesizing the bits of the ingredients in successfully formulating an effective IS strategy that works.  Having have come to terms in the synthesis, the need to ascertain the IS direction is imperative.  Ascertain of the IS direction proves to be invaluable and should not set sail to mislead or head the company to the wrong direction since it dictates the future direction of an IS strategy.  The envisage of the an IS plan should be mindful and supportive of the company’s mission, strategic objectives and strategies, computing and information architecture, policies and responsibilities and the like.  In the last phase, an IS planner can now draft a detail IS recommendation that determines the gap of the current and future assessment of the company before the drafting of the final recommendations. 

The four phases of the  IS planning framework enables an IS planner to draft a well-documented IS strategic plan such that it was able to examine and explore the aspects that is vital for the company and its consideration is primarily needed to ensure everything would be in the right track.  Further, it leads to the formulation of an IS strategy plan that sees the direction, especially the future direction of the company, that would be evident such that the company would have a guide to where it’s heading.  Most importantly, not only it can provide a sense of direction for the company, the proposed direction is supported by all the stakeholders and not alone from the chosen few.

            Fundamentally, the success of the IS planning would not be made possible without the assistance of the planning tools inclusion.  In this paper 5 tools would be discussed as to how they are of help in IS planning.  The IS portfolio management is defined as ensuring that the right projects are done and that projects are done right ( 2003).   Moreover, the use of critical success factors (CSFs) is useful as it is able to aid in the alignment of the new systems with the strategic objectives.  Similarly, the key performance indicators (KPIs) are helpful in providing follow-up for the targets being set by the CSF.  As defines KPIs, it is the lead indicators that define measures of how well the IT process is performing in enabling the goal to be reached.  Among the other tools that are of equal use to the IS planning are the value chain analysis, Political-Legal, Economic, Socio-cultural and Technological (PEST), Boston Consulting Matrix, the famous Porter’s 5 forces.  But the most comprehensive tool that can aid in the IS planning is from Ward and Griffiths strategic framework (see, figure 1 of this paper) since it covers the very broad spectrum of the business which includes the PEST analysis, both internal and external environment aspects and the all important stakeholders.  In conclusion, all the tools are useful in the IS planning in their own different ways and are valued important to the success of the formulation of the right IS planning.

 

Figure 1:  Strategic Framework

 

Agree abortion

Why choose abortion

 

“Criminalizing abortion does not save babies; it kills mothers,” so says , the author of The Wiser View of Abortion. And she is right.

There are about 175 million pregnancies every year. Out of this figure, forty-five end up in abortion; another half is considered unsafe, resulting to the deaths of nearly 80,000 women each year, and a much larger number suffering infection, injury, and trauma. ( (2002)) Troubled women who were prohibited to have abortions either made to suffer a life stricken with uncertainties. These women were made to live a life they are unwary. Not only that, they are also jeopardizing their soon-to-be children to the same standards.

And it is amazing how we never view men to the same situation.

Abortion has been legalized to many countries. This alone should be considered why choosing abortion than to let these women suffer from a life that need not to be. The year after abortion was legalized in New York was considered a “public-health triumph” when the maternal-mortality rate dropped to a record-low by 45 percent.

That the peoples in the world have increasingly realized the advantage of legalizing abortion is a sure sign of progress. Data that have been mentioned above are more than enough to say the positive signs far outweigh the negative effects on this to people. And the signs are convincing. According to Hong Kong hospital, the abortion of the state is 29.2%, higher than the US 24.4%, Canada 24.3%, and Australia 23.7%.

      One common argument to sectors who disputed against abortion is that it is parallel to murdering. Anglo-Saxon law has not traditionally seen the fetus as a legal person. If we ignore religious ideas of souls and sacredness of any form of human life, we may note that the early fetus, although human, is neither sentient nor capable of independent existence. It would seem therefore to deserve less consideration than a live mouse, which is both. This position has recently been reinforced in England, where a woman’s right to physical autonomy and to refuse treatment (a caesarian section) just before or during birth has been recognized, even after a warning that she is risking the death of her baby ( (2002)).

So yes, it has been established upon that we should view abortion in a humanist point view and that we should understand it as woman empowerment. While men get to free from the responsibility of birthing babies, we should sympathize more to the woman who get to decide by herself what to do with her life.  Abortion is not killing babies but saving mothers, in fact. Given the statistics that more and more women resorted to abortion would it help to ban and let these women birth the soon-to-be kids without a quality life both the mother and the kids want? So, instead of viewing it something like murdering, think of the many women who were saved from uncertain life, and the kids born out of inadequate existence. We should give women the chance to empower themselves. Assent abortion.

 

 

ECONOMICS- PURCHASING POWER

1. If the current exchange rate is US$1 equals 1.25 Euros, how much did you win in US dollars?

 

            Based on the current exchange rate, every 1 Euro won is equivalent to .8 dollars. If one dollar is equal to 1.25 Euros $1/£1.25 then the dollar conversion of total money won is $x amount of Euros divided by 1 dollar $x/£1. Taking the complete formula together results to the general equation $1/£1.25=$x/£1. The value of $x becomes .8. This means that every 1 Euro won translates to .8 dollars of winnings. The same formula is applicable regardless of the amount of winnings in Euro by changing the denominator of $x with the amount of winnings to be converted.

2. Suppose that the interest rate in Irish banks is 5% for a one year CD. In the USA, the rate is 2% for a one year CD. If you left your winnings in Ireland, how many Euros would you have in a year? If you had taken your winnings back to the USA, how many dollars would you have?

 

            Assuming that the winnings were received in Euros, then based on the exchange rate the winner can invest in an Irish bank the whole amount of the winning to receive the base amount plus a .05 percent of the base amount after one year or convert the money to dollars at the rate of .8 dollars for every 1 Euro and invest the total amount with interest earnings of .02 percent of the total converted amount receivable after a year. If the winner invested in Ireland, he or she will receive .05 Euros for every 1 Euro invested after a year. If the winner opted to invest in the United States then the winner will receive .016 dollars for every 1 Euro invested.

3. Suppose when you cashed in your CD in Ireland a year from now, the exchange rate had changed from US$1 to 1.25 Euro, to US$1 to 1.30 Euro. How much would your Irish bank account be worth in US$ at that point? Did you do better off leaving your winnings in Ireland or bringing them home to the USA?

 

            Total winnings would translate into .77 dollars for every 1 Euro so that if the exchange rate remains the same, the winner would get .05 Euros of the total winnings in the Irish bank and .0154 dollars for every 1 Euro won. The winner is better off leaving his or her winnings in the Irish bank because of the higher exchange rate per annum in the Irish bank as well as the conversion rate resulting to the conversion of every 1 Euro to .77 dollars.  

4. Explain how banks and individuals can use covered interest arbitrage to protect themselves when they make international financial investments.

 

            Covered interest arbitrage refers to the activity of capitalizing on differences in interest rate of two counties while covering for possible exchange rate risks ( 1998). This system creates a relationship between forward rate premiums and difference in exchange rate as the basis of the decision to invest (, 2003). Taking two currencies of two different countries and determining the forward rate premiums together with exchange rate differentials illustrates the process. If the spot rate of the UK pound is equivalent to a ninety-day forwards rate of 1.60 dollars and the ninety-day interest rate in the US is 2 percent while rate in UK is 4 percent, the US investor may apply covered interest arbitrage. If the US investor has funds earning a 2 percent interest rate then the total amount of funds is converted to UK pound at the rate of 1.60 dollars for every 1 pound. The investor then engages in the ninety-day forward contract to sell UK pounds at 1.60 dollars for every 1 pound. After concluding the contract, the investor lends the amount converted to pounds at the interest rate of 4 percent. This system does not offer instantaneous profit. After the base amount and the interest rate of the amount lent is received, the whole amount is converted to dollars subject to the forward contract to sell UK pounds at the rate of 1.60 dollars for every found. Through this process, the investor is ensured of receiving profit.        

 5. Using the theory of purchasing power parity, explain how inflation impacts exchange rates. Based on the theory of purchasing power parity, what can we infer about the difference in inflation between Ireland and the USA during the year your lottery winnings were invested?

 

            Inflation impact exchange rates because in the determination of the exchange rate of two currencies, the ratio of prices in these two countries is required ( 1996). To illustrate, take the example of a Pizza Hut pepperoni pizza worth 13 dollars in the United States and 12 pounds in the UK. The difference in price results to the exchange rate differential of 12 pounds for 13 dollars. Thus, the purchasing power parity is 12 pounds for 13 dollars.

            Relative purchasing price parity covers the changes in price levels overtime or inflation rate in determining exchange rate. Purchasing price parity is expressed by the equation\frac{S_t}{S_{t-1}}=\frac{P_{t}^*/P_{t-1}^*}{P_{t}/P_{t-1}}  with St pertaining to the spot rate while Pt refers to price at a given period. The foreign values are indicated through the asterisk. The corresponding change in the exchange rate is determined by the changes in price level in two countries. (, 1997) In case the price in the US increases by 3 percent while price in the UK increases by 1 percent, the purchasing power parity of the US dollar depreciates by 2 percent while the purchasing power parity of the UK appreciates by 2 percent. Thus, changes in price or inflation is a determinant of changes in exchange rate using the purchasing power parity.

References

 

A Comparative Study of Arbitration Law in the People's Republic of China and the Royal Kingdom of Saudi Arabia

A Comparative Study of Arbitration Law in the People's Republic of China and the Royal Kingdom of Saudi Arabia

 

 

Arbitration is a device used for the settlement of questions or issues that is of interest to two or more parties through the intervention of an individual or group, called an arbitrator or arbitrators. The arbitrator derives authority and decides the case from the private agreement of the parties involved in the dispute and not from the authority granted by a state. Arbitration also pertains to the mechanism exercised in the settlement of disagreements between parties through the process of appointing an arbitrator with the acquiescence of the parties or by depending upon the procedures or institutions selected by the parties. (1998) In this sense, arbitration is similar to litigation because of the intervention of a third party in the settlement of the dispute, subject to the limitations on the power and extent of intervention set out in the agreement of the parties.

 

Arbitration has certain essential characteristics. One of the foundations of arbitration is the consensual nature of the mechanism. The common or mutual intention of the parties reflected in their agreement determines the authority and jurisdiction of the arbitrator. The limit of the power of the arbitrator is drawn from the words of the agreement for arbitration. The consensual nature of arbitration directs it to fall under the private system of adjudicating disputes, especially since the parties control the powers and obligations of the arbitrators instead of the state. (2001)

However, the determination of the powers and obligations of the arbitrators is not exclusively determined by the parties, but is also augmented by the national legal system, especially in the enforcement of ensuing awards. Moreover, the effectiveness and value of the process of arbitration is guaranteed by the support of national courts. The stature of arbitration resulting to its acceptance as a legitimate dispute resolution mechanism is partly based upon its ties to the national legal system. The national legal system provides the standards for the minimum requirements of justice and fairness. Compliance with these minimum standards is made by the imposition of the duty to follow due process by the national legal system, although indirectly. Awards made during the conclusion of the arbitration process cannot be enforced if there is non-compliance with due process. (2000)

 

Another characteristic of arbitration is that the disputing parties choose the arbitrator, and the parties have the option to delegate the responsibility to arbitration institutions. However, despite whichever option is chosen by the parties, they equally have the right to participate in the selection of a preferred number of arbitrators who will intervene in the case or who will select the final arbitrators. ( 1998)

 

Arbitration has made its mark as a significant and indispensable alternative dispute resolution mechanism in both national and international arenas. The dispute resolution system has become so pervasive that it is being included in contracts as the channel or venue for the settlement of disputes arising from the exercise of the rights and obligation in the agreement. Its significance determines its persistence as a dispute resolution process, despite changes in the structure and nature of international relations. Arbitration, as a dispute resolution tool, is also used as an initial system for settling civil and criminal complaints prior to litigation proper. In some instances, it is only after the arbitration system has been exhausted, without the issue or dispute being settled, that the courts may allow the case to proceed.

 

Although arbitration is an internationally accepted dispute resolution system, the particular processes and rules surrounding arbitration in different states differs depending upon the foundations of the dispute resolution system of each state. The historical context and dynamics of a society determines the development and persistence of the particular aspects of the dispute resolution system. This paper explores the similarities and differences in the arbitration systems that evolved in The People's Republic of China and Saudi Arabia, two countries with very different historical roots and cultures, and will show that although arbitration is accepted in these nations, there are vast differences in the manners in which these systems were established and utilized. 

 

 

Arbitration Law in the People’s Republic of China

 

 

            Arbitration in China has developed from the country’s rich traditions and philosophies on human relations, as well as the influence of the more recent socialist and communist ideologies.  The development of arbitration in China dates back to centuries since the establishment of the Chinese civilization, between the 18th and 12th century B.C. Its persistence and contemporary practice was influenced by great thinkers and historical events that occurred in the country, from the constant cycle of war and peace during its earlier periods to the development, to the creation of a unified state, then the influence of socialism and communism, and the eventual dominance of democracy and capitalism. (2002)

 

Cultural & Religious Context of the Chinese Arbitration System

 

            In relation to philosophy, there are three great sages considered to have influenced the Chinese tradition on human relations and dispute resolution. The first of these is Confucius. Although Confucian philosophy was remotely influential during his time, the teachings of Confucius became a state philosophy in the second century AD. Confucian philosophy revolved around the achievements of peace, order and stability in society. To achieve these goals, Confucius advocated virtue and ethics that emphasized the importance of duty, honor, loyalty, filial piety, sincerity, kindness and respect for seniority. Society’s compliance with these virtues created a code of conduct applicable to day-to-day life. (1999)

 

            A significant impact of Confucian philosophy on Chinese society was the development of a hierarchical relationship since “the entire Chinese social system is based on existential inequality” (1998). This is reflected in the expectation that people belonging to the various social classes should comply with their appropriate roles in society. To achieve social order, there is a hierarchy of fixed moral and social rules where lower classes obey higher classes. These social rules pervade the different aspects of behavior and social interaction, and are expressed by the adage that “let the ruler be a ruler, the subject a subject, the father a father, and the son a son” ( 1998). Hierarchical etiquette was important during the time of Confucius and in the development of a unified Chinese society because of the historical lack of centralized leadership, resulting in wavering social order. Due to this historical context, Confucian philosophy aimed at facilitating a system of self-governance and self-regulation. The underlying principle is that if people comply with social rules, then the rule of man is adequate.

 

            Confucian philosophy influenced not only Chinese human relations practices, but also dispute resolution systems, by advocating a system of self-governance through the recognition and compliance with social rules. It is the social rules that govern human relations, and society’s goals of achieving peace and order are attained if every person knows his place and sticks to the rules that coincide with his place in society. Consequently, the manner of settling disputes also depends upon compliance with social rules, so that a person not complying with the rules governing his place in society is the person who has wronged the other party, and the extent of liability depends upon the extent of non-compliance of the parties with the social rules. ( 1999)

 

            The legal implication of Confucian teachings is that the rule of law is needed only in instances where the party’s actions extend beyond their role in society, as when every person complies with the hierarchical social roles legal, rule of law is not needed. In contract law, the implication is that a contract creates a relationship between the parties, but the relationship is dependent upon the role of the parties in society. There is always an underlying consideration of social rules in contractual agreements.

 

            The second major philosophical influence on Chinese society was , author of the Tao Te Ching, which covers laws of virtue and ethics. His work constitutes the foundation of Taoism, both a tradition and philosophy, which has had a huge influence on Chinese culture. Although Taoist philosophy comments on various aspects of society, the general idea accepted by Taoist believers is that there is a single, encompassing way that covers all things in the universe, with the main goals being harmony and stability. When contrasting Taoism with Confucianism, it can be seen that while the former stresses the individual quest for self-fulfillment by rejecting false desires, the latter stresses hierarchical social rules. (1999)

 

            These goals are achieved by finding and practicing integrity, righteousness, humaneness and etiquette. When a person strays from these disciplines, disorder ensues. When disorder occurs, it is only then that the need for law arises. Similar to Confucianism, there is an insistence upon non-interference or minimal control in Taoism. According to both philosophies, the best way of attaining control is by practicing minimal interference. In conjunction with minimal interference is the task of maintaining simplicity in society through the discouragement of desires. ( 1999)

 

            The implication of Taoist philosophy in Chinese society is that state intervention through the implementation of laws is not necessary and is even detrimental to society. This puts contractual relations into the realm of the metaphysical world, achieved through self-realization and not based on the Western concept of negotiation. This means that people enter into human relations and fulfill their obligations through the self-realization of the humane and righteous ways of action, and when arbitration occurs between parties who fulfill these obligations, the result is the self-acceptance of responsibility and the voluntary settlement of the dispute.

 

            The third major influence on Chinese thinking was Sun Tzu, who authored The Art of War, which deals with military warfare strategies. The military warfare strategies advocated by Sun Tzu were based on the Taoist philosophy of achieving more by doing less. A translated passage of The Art of War states, “To win without fighting is best”. This implies that the achievement of one’s goals is best attained through psychological tools such as deceiving opponents, translating weaknesses into strengths, encouraging loyalty and cohesion in the group. Sun Tzu’s philosophy has influenced modern Chinese society in many different areas, including dispute resolution. ( 1999)

 

            The implication of Sun Tzu’s philosophy to law is that disputes or legal problems should be tackled in an indirect manner by deceiving the other party to believe what one wants them to believe using psychological maneuvering, as well as the subversion of individual to group needs. These may also exist in Western rules on human relations and legal systems, but the strict enforcement of these rules is different from the Western practice because compliance with legal obligations is based upon the incentive of not wanting to end up in litigation while the concept of litigation is non-existent in Sun Tzu’s philosophy.  

 

Contemporary Chinese Arbitration Law

 

            The three traditional philosophers previously mentioned, Confucius, Lao Tzu and Sun Tzu, have incalculably influenced the development of contemporary Chinese society and the development of non-adversarial methods of settling disputes such as Chinese arbitration law. As a result, Chinese arbitration law endorses the use of the arbitration system to resolve disputes. In practice, there is also a strong preference for arbitration of disputes that arise out of business transactions. However, due to the strong influence of the philosophies against law and interference and the intervention of socialist or communist rule, the National People’s Congress began enacting arbitration law in China only in August 1994, during the time that China was opening to the outside world. The Chinese Arbitration Act of 1994 is applicable to both international and domestic disputes. This statute integrates both the international principles of arbitration and the basic principles of the Chinese society. (2002)

 

            Based on the provisions of the Chinese Arbitration Act 1994, arbitration is the legal arrangement between the disputing parties to submit voluntarily the dispute to a third party for resolution. This is commonly a non-governmental activity because it constitutes a private action. However, it is subject to supervision by the state. Thus, arbitration has become a part of the judicial regime of China. The Chinese Arbitration Law also provides a unified system of dispute resolution applicable to different sectors of the Chinese society and applying international standards for arbitration. ( 2002)

 

            Chinese arbitration law embodies different fundamental principles such as voluntarism, independence, and legality and impartiality. Voluntarism refers to the willingness of the parties to reach an agreement for the resolution of their dispute through arbitration. This means that the arbitrator will not consider any case for arbitration without the application of the parties to the dispute. Independence pertains to the non-interference from any administrative body, social organization or individuals not party to the dispute. An independent arbitration system in China exists because: 1) the arbitration agency is not part of the administrative mechanism; 2) arbitration agency offices are established according to geographical location and exercise independence from each other; 3)  arbitration committees, associations and tribunals are also independent from each other; 4)  arbitration is not dependent on adjudication or on the courts, even if the courts are accorded supervisory responsibility over arbitration activities.  Legality and impartiality pertains to the application of reasonable practice in arbitration so that the flow of the process should consider facts and laws. ( 2001)

 

            In China, there are three arbitration bodies. First is the Chinese Arbitration Association, constituting the organization of arbiters applying self-disciplinary measures to its members. The China Arbitration Association supervises the arbitration committees and the individual members and ensures their compliance with the association’s constitution, which was drafted by the National Congress. The association also creates arbitration rules and regulations consistent with arbitration law and civil procedural law. Second are the Arbitration Committees, which are executive bodies, established in the provincial, municipal and autonomous regional capitals, as well as in other cities as the need arises. The membership of arbitration committees comes from the members of the government departments and chambers of commerce who are registered with the judicial administration of the geographic location where they conduct arbitration. One chairperson, two to four vice chairpersons and seven to eleven members comprise an arbitration association. The chairperson and vice chairpersons should be experts in law and trade and individuals with arbitration experience.  Depending upon the trade from which the dispute arises, different people with the appropriate expertise make-up the arbitration committee. Third are the Arbitration Tribunals. After a dispute has been raised and accepted by an Arbitration Committee, the committee forms an arbitration tribunal to settle the case. The created arbitration tribunal may be composed of a single arbitrator or a panel of arbitrators, composed of three members including the chief arbiter. If the disputing parties want to create a panel of arbitrators, both parties choose the two arbiters respectively, with the third member chosen by both parties. Both parties also designate the chief arbitrator and the arbitrator in case of a single arbitrator. ( 2001)

 

            In China, there are two essential components of arbitration. First is the arbitration or adjudication practice that respects the choice of the parties to settle the dispute through non-adversarial means, meaning that after the decision to arbitrate has been reached, the jurisdiction of the court is removed. However, there are certain instances where the court may still retain jurisdiction over the case, even though the arbitration agreement is not valid or has already expired. If, for example, despite the arbitration agreement, a party to the dispute files a case with the court which the other party answers, the effect is a renunciation of the arbitration agreement.

 

Second is the component of final ruling. This means that upon the pronunciation of the arbitration decision, the decision takes effect immediately. This is so even if one or both parties are not satisfied with the pronunciation. However, the unsatisfied parties may seek the intervention of the court to review or verify the decision. The court may overthrow the arbitration decision only if the court is convinced that the decision is wrong, provided the conditions for legal revocation exist. (2001)

 

            Arbitration in China follows a process. The initial requirement is the existence of a valid arbitration agreement that constitutes the signal for the arbitration bodies to take cognizance of the case. During the arbitration process, the arbitration tribunal may also apply conciliation depending upon the agreement of the parties. After the deliberations, the tribunal pronounces its decision, which has automatic execution. The decision may be executed through a court intervention, especially if a party fails to comply with obligations. However, in case the parties are not satisfied with the decision, they may also seek court intervention to review the tribunal decision subject to certain rules and limitations. (2006 ) This complies with the Chinese Arbitration Act’s underlying principle of the court offering maximum court assistance by applying minimum interference. Thus, even if contemporary arbitration has been made subject of a statute, the principle of non-interference has been integrated but modified into minimal interference to provide maximum assistance.

  

Frequency of Arbitration Use in China

 

            Arbitration in China is the preferred method of dispute resolution since ninety percent of disputes arising in the country are resolved through arbitration. However, the arbitration agreement should be entered into by the parties in anticipation of any disputes arising from their agreement. In agreements, particularly those revolving around business arrangements, the parties should have an arbitration agreement before the commencement of their obligations because it is difficult to arrive at an arbitration agreement after a dispute has already arisen. There are three areas where arbitration law is frequently applied. The first of these is arbitration in labor disputes, governed by the rules of labor arbitration issued by the Ministry of Labor of the Central Government in 1950, and which have been expanded in the succeeding years. In July 1993, the State Council issued the Regulations on Settlement of Labor Disputes in Enterprises, which made labor dispute arbitration applicable to all enterprises. In July 1994, the Standing Committee of the Eight National People’s Congress enacted the labor law of the People’s Republic of China that supports the arbitration of labor disputes and established the labor dispute arbitration system. At present, labor disputes are settled primarily through the labor dispute resolution system. (2006)

 

            The second area of arbitration application is in economic disputes, and has developed through four stages of change. The initial stage covered the early days of the founding of the People’s Republic of China in 1949 until 1966, a period characterized by arbitration without litigation, when any economic dispute had to be resolved through arbitration because the parties were not allowed to bring cases to the People’s Court. The second stage covered the period between 1978 until the middle of 1982, where the dispute resolution system applied the principle of arbitration prior to litigation. Disputing parties who passed through arbitration without achieving a satisfactory resolution had the option of filing a case in the People’s Court within a limited time and subject to limitations. The third stage covered the period starting from the development of economic contract law in the mid-1980s  emphasizing the use of both arbitration and litigation in dispute resolution. Contracting parties facing a dispute had the option to file a case in the People’s Court or to agree to settle the dispute through arbitration. The fourth stage, commencing in the mid-1990s with the Chinese Arbitration Act of 1994 and still in effect, allows freedom for parties to choose either arbitration or litigation. ( 2006) Contracting parties with a previous agreement to arbitrate or a subsequent arbitration agreement may either comply with the agreement in case of disputes, or the parties may seek court intervention through litigation if there is no arbitration agreement. ( 2003)

 

            As of the end of 2005, there were more or less one hundred and seventy arbitration commissions established throughout China that complied with the Chinese Arbitration Act 1995. Based on the available 1994 data, the Beijing Arbitration Commission alone has already accepted more than one thousand cases for arbitration. The Beijing Arbitration Commission has also accepted thirty-three foreign-related cases, proving that arbitration in China is starting to develop consistency with international arbitration standards. (1996,)

 

Arbitration Law in the Royal Kingdom of Saudi Arabia

 

            The population of Saudi Arabia experiences a high level of cultural homogeneity that unifies the various aspects of society, such as religion, politics, family relationships, social values and law (i.e. litigation and arbitration). As the kingdom is strongly theocratic, arbitration law is inextricably linked to the Islamic traditions of the country.

 

Cultural & Religious Context

 

            The homogeneity of Saudi Arabian society is attributed to the popular adherence to Sunni Islam. It is the principles of Sunni Islam, strongly adhered to and promoted by the Saudi royal family, which have fostered the social, political and legal cultures of Saudi Arabia. Cultural homogeneity in Saudi Arabia is largely founded upon the circulation of values and attitudes observable in family relationships and the relationships between families within the tribal society. To form tribal societies, families align themselves with other families with similar principles and lifestyles. Individual family members have the tendency to engage in various social, economic and political relations within the family alliances, and allied families serve as social nets for each other. Families in Saudi Arabia are commonly patrilineal, so that the structure of the family is traced through the male descendants. Although links to maternal relatives are given importance, the identity of the entire family still rests upon the father’s bloodline. (2000)

 

            Values and practices that have developed from the basic principles surrounding the family and adherence to Islam are reflected in the value given by society to displays of generosity, selflessness, and hospitality. Further displays of these values are the common deference to the family hierarchy, independence from other people and the mastery over one’s emotions, and a loyalty to family members so strong that family members will automatically assume accountability not only for individual relatives but also for family actions. This implies that in arbitration, the parties to the dispute resolution consist of the entire family, due to the close link between family traditions and dispute resolution systems.

 

            Islam is both a religion and a lifestyle. Sunni Muslims live by Islamic teachings, and the arbitration of disputes is based upon the same teachings. Acts of worship not only reflect the affirmation of a person’s faith and recognition of the teachings of Muhammad, but also encompass and set the standards for civil and personal actions. Therefore, it is only through evaluation and action based on the tenets of Sunni Islam that arbitrators will determine which party acted wrongfully and the extent of the extent of damage caused.

 

 One of the basic principles of Sunni Islam is that things are assumed to be pure and true, unless there is proof showing otherwise. This means that in arbitration, there is that assumption of correct or regularity of action and it is up to the complaining party to prove the commission of a wrong or damaging action, causing injury or loss. ( 2002, 1999) This is critical to understanding contemporary arbitration law in Saudi Arabia, as it clarifies a fundamental aspect of the arbitration process, namely the party on whom the burden of proof rests.

 

            The Koran identifies three objectives for an Islamic government and society:  believe in Allah, enjoy good behavior and forbid wrongdoing. Although these objectives imply the importance of prevention rather than post-dispute resolution, these objectives also imply that in cases of dispute resolution, these objectives are the standards from which the issue is to be resolved. Muslim teachings put emphasis on conformity in external appearances and actions as manifestation of inward faith. Thus, the public or the Islamic community becomes the judge of the extent of a person’s affirmation of Islam and public opinion serves as regulator of individual behavior. This means that in the settlement of disputes, every member of the community is a party because they are given the responsibility over each other’s actions and ensure compliance with the Islamic faith.

 

Contemporary Saudi Arabian Arbitration Law

 

            The development of contemporary arbitration law in Saudi Arabia is based on Islamic law and traces its roots back to the founding of Islam. There are many examples of dispute resolution using arbitration in Islamic history. After the founding of Islam, the Treaty of Medina was created in 622 A.D. This treaty, one of the earliest examples of Islamic arbitration law, involved Muslim and non-Muslim Arabs and Jews agreeing to raise disputes for arbitration to the Prophet Mohammad. (2003) The present system of arbitration law in Saudi Arabia is strongly based on Islamic teachings and uses historical examples as precedents. 

 

            Arbitration in Saudi Arabia is a dispute resolution system linked to the Shari’a, or Islamic Law. The legal system in Saudi Arabia is managed by the Ministry of Justice, which has jurisdiction over civil and criminal matters. Disputes on commercial and labor issues are handled through a Board of Grievances. The Board of Grievances also manages any disputes between the Saudi government and private parties, including matters covered by special codes particularly bribery, forgery and trademarks. The Commission for the Settlement of Labor Dispute deals with disputes arising in employer-employee relations, as well as criminal violations of labor laws. The various Government Administrative Judicial Committees decide on matters covering any insurance disputes, disputes on unlicensed foreign capital investment, and custom duties violations. Most of the cases or disputes raised are decided independently and based on merits according to Shari'a, so that judges are not bound by the rules of legal precedent. ( 2003)

 

            Most of Saudi Arabia's historical experience with dispute resolution revolves around the judicial system and the Shari’a Court. However, as the need to contract with foreign investors became increasingly important due to globalization, the state started to develop a system of commercial law with rules on the uses and terms of commercial contracts. As early as 1983  Saudi Arabia enacted its initial Arbitration Regulations through Royal Decree M/46 and the corresponding implementing rules in 1985 through Council of Ministers Resolution No. 7/2021/M, so that arbitration contained in contractual provisions increased in popularity. Instead of raising the settlement of disputes to the judicial system or the Shari’a Court, parties can now agree to settle disputes through the intervention of a third party, mutually agreed to by both disputing parties. ( 2003) In Saudi Arabia, this development is a major progress in resolving the backlog of commercial disputes pending before its judicial system. Moreover, the arbitration law provides allowance for the application of Saudi law in dispute resolution of private commercial disputes. However, in practice, this new arbitration system experienced drawbacks when the courts applied Saudi law in dispute resolution, despite provisions on the contract providing for alternative methods.

 

            Another major development in Saudi Arabian arbitration law occurred when the Saudi government established the Saudi International Arbitration Commission in 2005. This body represents the first formal arbitration program beneficial to the business community, and falls under the supervision of the International Chambers of Commerce, Saudi Chapter. Moreover, the government has also expressed its willingness in establishing various arbitration bodies in city centers around the kingdom to handle both domestic and international commercial trade disputes covered by arbitration agreements. 

Frequency of Arbitration Use in Saudi Arabia

 

 

            In the past two decades, arbitration as a system of dispute resolution increased in significance due to the rising number of new areas and issues of disputes. In response to this developing situation, the Saudi government enacted the Arbitration Regulations of 1983, together with its corresponding rules in 1985. Article 1 of the regulations contains the provision on the arbitration agreement that may be created in a contractual agreement, or as disputes arise. This offers validation to arbitration as a dispute resolution system. The general language of the provision also allows coverage of various forms of dispute. The second article provides limitations to the matters covered by arbitration. In line with its implementing rules, disputes not qualifying for conciliation do not also qualify for arbitration, such as criminal offenses, issues concerning public administrative law, civil status, inheritance and some marital disputes. The degree of allowance in scope and the limitations are based on the Islamic tradition of the country. Arbitration regulations in Saudi Arabia do not specify the law to be applied in the process. However, based on the implementing rules and regulations, the application of the dispute resolution system should be consistent with Islamic laws and appropriate regulations. (2003)

 

            Apart from the regulations and the implementing rules and regulations, the arbitration process in Saudi Arabia is subject to the rules derived from the international agreements to which the state is a party. The country is a party to the Agreement on the Reciprocal Enforcement of Judgments among the members of the League of Arab States. This means that arbitral awards ordered in the territories of any signatory state are enforceable in all the territories with a block to the reexamination of the issue of the arbitrated dispute.  However, this agreement is subject to various limitations, such as when the law of a state does not allow certain issues to be settled through arbitration, when there is no valid arbitration agreement, when the arbitrators are found to have no jurisdiction over the issues of the dispute, if the disputing parties were not notified of the commencement and conclusion of the process, if the award is determined to be inconsistent with public policy and the principles of morality, and if the award is not yet final. ( 2003)

 

            Apart from its acquiescence of the reciprocal enforcement of awards, Saudi Arabia is also a signatory of the Washington Convention on the Settlement of Investment Disputes, which provides for the utilization of either conciliation or mediation in investment disputes between the signatory states. The agreement covers investment disputes between state governments or state governments and nationals of other states. These developments in the arbitration system of Saudi Arabia marked the strengthening of the position of the country in international political and trade relations. ( 2003)

 

            Although, there are no clear statistics on the number of arbitration cases in Saudi Arabia, this dispute resolution system has been used in various areas of disputes for a number of centuries. Domestic arbitration covers family relations subject to the limitations of Islamic norms and moral rules. It also covers inter-family disputes and local business disputes. International arbitration refers to dispute resolution that covers disputes arising between Saudi nationals and entities or the Saudi government with foreign nationals or governments. Arbitration as a preferred mode of dispute settlement in both domestic and international disputes serves as a convenient, accessible and efficient mode of settling family, inter-family and local business disputes and an incentive for foreign investors to engage in contractual relations with the Saudi government and its nationals. The success of the arbitration system of Saudi Arabia is subject to mixed assessments from international players. However, arbitration has become a popular dispute resolution system in Saudi Arabia.

 

Advantages / Disadvantages of the Chinese Arbitration System

 

            The Chinese arbitration system offers several advantages in terms of both the development and the dynamics of the system. In relation to the development of the Chinese arbitration system, its advantages rest upon the philosophies that influenced arbitration. One advantage is the link between arbitration and the code of virtue recognized by the Chinese society in general. The code of virtue includes loyalty, kindness and respect in human relations. This results to an ordered society because every person knows his boundaries for human action and as long as the person sticks to that limit there is co-existence with other people resulting to peace and order. An ordered society translates not only to minimized disputes requiring arbitration but also to an ordered arbitration system based on the code of virtue.

 

            Another related advantage is the influence of class roles to arbitration. Normally, class roles are frowned upon by democratic states due to its implication on discrimination. However, in the Chinese society the inherent inequality of people are recognized, especially by Confucian philosophy. Based on the class distinctions, there are corresponding moral and social rules to be followed. These rules are commonly accepted and recognized so that this implies the presence of a clear standard for determining fault and accountability. There is no need for court determination when the people themselves can delineate acceptable action from wrongful action and nobody can deny accountability.

 

            Still another related advantage is the link between arbitration and the Taoism philosophy of self-governance. Self-governance implies that the people are aware of the moral and social rules so that they accept accountability and the corresponding reparation needed. This implies ease and efficiency in arbitration because the parties cooperate and act in an orderly manner due to the value given to the code of virtue. Thus, if one commits a wrong to another person, then the wrongdoer has to admit accountability and cooperate in an arbitration system if one wants to maintain an honorable or respectable status in society.

 

            In relation to the dynamics of the arbitration system, the advantages revolve around the legal principles governing this Chinese dispute resolution system. One advantage is the primary role that arbitration plays in dispute resolution. This allows the parties freedom to determine and direct the resolution of the dispute because they can agree on the limit of the accountability and reparation, the manner of deciding the case, and the third party to arbitrate the dispute. It also means that the process may be applied privately to protect the status of the parties. Apart from these advantages to the parties, the state also gains by minimizing the cost of the number of litigations in court and other related state interventions, which would be much higher if they were not settled through arbitration and / or other dispute resolution systems.

 

            Another advantage is the implementation of a unified arbitration in China. This offers not only credibility but also a basis for persistence of arbitration as a viable dispute resolution system. A unified arbitration system means that arbitration is an accepted and recognized venue of resolving disputes so that the people have a common understanding of the purpose, coverage and the ideal result of arbitration. In this light, the people respect the arbitration process and the resolution of the case by arbitrators. The common understanding and recognition of arbitration then ensures that the system continues to be utilized.

 

            Still another advantage in terms of dynamics is the establishment of specialized arbitration tribunals, organized according to different areas of human relations. After a case has been recognized by the Arbitration Association established in the location where the disputing parties reside or agreed to settle the dispute, then an arbitration tribunal is formed composed of a person or a group of people with experience or knowledge about the issue raised by the parties. This ensures that the tribunal has a sufficient grasp over the issues between the disputing parties before a resolution is rendered.

 

            Another important advantage is the independence of the arbitration system from state interference. The Chinese arbitration system runs independently from the Chinese government subject only to the supervisory responsibility that the government has over the system in ensuring a fair resolution of the dispute. This implies the lack of politicization of the arbitration process, resulting to its credibility as a dispute resolution system.

 

Advantages / Disadvantages of the Saudi Arabian Arbitration System

 

            Similar to the Chinese arbitration system, the advantages of the Saudi Arabian arbitration system can be more clearly understood by examining first the foundations of the system, and then how it works. The foundation of the Saudi Arabian arbitration system is Islam, and it offers certain advantages. The first of the advantages is that arbitration takes place in the context of a homogenous social and religious system. This means that the people have a clear understanding of the social system of proper values and attitudes as well as the rules on violations and penalties. The recognition of these values and their corresponding penalties strengthens the arbitration system by giving it a recognized standard for determining violations and accountability. There is an efficient disposition of disputes with the cooperation of the parties. Apart from this, the homogenous social and moral system also encourages arbitration because of the similar context from which the issues raised by the parties are based. The resolution of the dispute would only revolve around the admission of evidence and the determination of wrongful action without the complexity that a different social context of the disputing parties would entail.

 

            Another advantage is linked to the relationship between arbitration and the self-sustaining and independent character of the Saudi family. This implies that families are in themselves political units with their own decision-making mechanisms. Since strong interference in the family is not popular, families tend to prefer resolving their disputes by themselves through the intervention only of an arbitrator to ensure that both sides are heard. This is true whether the dispute is within a family or between families. As independent units, families opt to settle disputes by themselves without unnecessarily involving other parties. This protects the privacy and status of the family as well as provides an efficient venue for dispute resolution.

 

            Still another advantage relates to the Islam influence to the arbitration system. Sunni Islam teaches habitual but meaningful compliance to one’s duties to God and to people. Wahhabi Islam teaches the responsibility of every member of society of ensuring that one’s actions and the behavior of others comply with the social and moral values. These teachings developed discipline in Saudi Arabian society, which provides arbitration with the advantage of developing rules governing the process that the parties recognize and accept.

 

            In terms of dynamics, the Saudi arbitration system holds the advantage of having a context for the dispute resolution process, which is the assumption of good behavior subject to the presentation of evidence to the contrary. This designates the evidential standing of the disputing parties.

 

Disadvantages of Each System

 

            The primary disadvantage of the Chinese arbitration system is its relations to existential inequality. This implies the recognition of the inherent inequality in society. This opens up the possibility of the unfair or unequal status given to the parties in the dispute belonging to different social classes. Although, the difference in status during arbitration may be acceptable in Chinese society as a necessary consequence of existential inequality, there is difficulty in reconciling this practice with the international standard on arbitration especially now that China has decided to enhance its international relations. A related disadvantage is the difficulty that the Chinese arbitration system faces in applying international standards for arbitration especially in international disputes. Chinese arbitration system insists on the application of its processes proving to result to greater dispute when the foreign party wishes to enforce different arbitration rules. China still has a long way to go in determining acceptable ways of internationalizing its arbitration system.

 

            The primary disadvantage of Saudi Arabian arbitration system is the integration of the religious, social, political and economic areas into this dispute resolution system. This is considered as a disadvantage especially for international disputes because western practices often delineate these areas so that business dispute is separate from personal issues. Similar to the Chinese arbitration system, Saudi’s arbitration system face the disadvantage of difficulty in considering international arbitration rules. In practice, Saudi arbitration proceedings often apply Saudi rules and laws despite the existence of contractual agreements to the contrary. Saudi Arabia has to determine the effective manner of integrating its arbitration system with international standards especially since the country is seeking international investments.

 

Resolution of Conflicts between Chinese and Saudi Arabian Companies

 

 

            Since both China and Saudi Arabia recognize international arbitration standards providing for respect of contractual agreements, then the provisions of the contract between both the Chinese and Saudi Arabian companies should be respected. If the contract provides for the application of the Chinese, Saudi Arabian or another arbitration system, then the companies that are also parties to the contract should comply with the agreement. This is true regardless of existence of an arbitration agreement prior or during the dispute.

 

            Assuming that the parties are contemplating which arbitration system to use, the best option is to integrate the best and common arbitration rules in the two systems. The arbitration system should comply with the international rule of giving equal standing to disputing parties so the interests of both parties are respected. The arbitration system to be enforced should also follow the formalities of international arbitration of differentiating business and economic disputes from personal issues to facilitate a directed or guided dispute resolution.

 

Alternative Dispute Resolution Options

 

            Alternative dispute resolution (ADR) comprise of mechanisms for the settlement of disputes outside of the courts. Alternative dispute resolution is utilized because it minimizes the time involved in the court settlement of disputes because issues can be settled in a month or several months compared to a year or years it takes to determine a case filed in court. ADR also minimizes the cost of litigation. Apart from these benefits, ADR also maximizes the control that the parties have over the settlement of the dispute by allowing them freedom to determine the limitations and the pace of the case resolution. (2005,  2000)

 

            Apart from arbitration, there are several alternative dispute resolutions that may be utilized by disputing parties. First is mediation or conciliation. Mediation refers to the dispute resolution process where the parties call upon a mediator or conciliator to assist the parties in the settlement of their issues. This differs from arbitration because the mediator does not try to resolve the case but enhances the communication between the parties so that they can agree on ways to settle their dispute ( 1999). Mediation leaves the control over the outcome to the parties. Mediation is appropriate in cases where the parties seek to preserve their personal, business or legal relations. This system is also effective in instances where the emotions of the parties are clouding the judgment. The mediator can assist the parties by bringing the issues into focus for the parties. However, the system is effective only in case where the parties enjoy equivalent status. ( 2004, 1999, )

 

            Second is neutral evaluation, where the parties present their case to a neutral person who then gives an objective assessment of the merits or strengths and weaknesses of the issues presented by the parties and offer recommendations for settling the dispute. The neutral party is usually expert on the issues of the dispute. Although the recommendation of the neutral party is not binding, the parties may recognize these as context for negotiating the issues ( 2003,). This ADR system is effective in disputes involving technical issues requiring expert assistance. (2004, 1999,)

 

            Third is settlement conference that works either as mandatory or voluntary. This is done prior to the trial date with the parties together wither lawyers meeting with a judge or settlement officer to discuss the strengths and weaknesses of the case for both parties. After which, the parties decide whether to amicably settle the issue rather than commence court proceedings, especially if the latter option would result to a losing situation for the parties. (2004, 1999, )

 

International Arbitration Courts

 

In international arbitration there are two means of utilizing arbitration, these are ad hoc arbitration and institutional arbitration. Ad hoc arbitration works through the following process: 1) the parties seeking the settlement of their disputes specify the different aspects of arbitration such as a) the relevant law that supports the arbitration process, b) the rules that will govern the arbitration process, c) the methods to be employed in selecting an arbitrator or arbitrators; d) the particular language to be used in the communications as well as the place of arbitration; and e) most importantly the arbitrable issues; 2) the parties may also opt to utilize the rules of an arbitration institution even without submitting to the authority of that particular institution; and 3) the parties may consider using ad hoc arbitration in order to minimize costs, speed up the arbitration process and structure the proceedings according to the demands of their particular situation.  (2002, )

 

            Institutional arbitration refers to a mechanism where the parties identify a specific institution that will administer the arbitration process starting from the time of demand for arbitration until the award. The chosen institution may either administer arbitration according to the rules it follows or based on the rules of another institution, depending upon the exigencies of the situation. Institutional arbitration has several advantages and disadvantages to disputing parties. The advantages include; 1) the convenience of having previously established rules; 2) the availability of administrative assistance in the case of institutions with a secretariat or a court of arbitration; 3) the institution as a third party has a system of appointing an arbitrator; 4) there are also physical facilities established for arbitrators and the support services giving the process a semblance of formality; 5) generally, arbitration institutions review final awards to ensure that this meets the basic requirements for enforceability; and 6) arbitration institutions also provide objective encouragement for parties who are reluctant to proceed with the arbitration process. ( 2002,)

 

            Institutional arbitration utilizes the venue of international arbitration courts and tribunals, one of which is the encompassing World Trade Organization rule-based Arbitration Tribunal  covering a wide array of arbitration issues on trade and other commercial relations. There are differing opinions regarding the effectiveness of the dispute settlement mechanism of the World Trade Organization. Despite the fact that the system is riddled with issues, it offers a viable system of dispute resolution among trading states. The Understanding on Rules and Procedures Governing the Settlement of Disputes provides the rules and procedures for managing the different disputes arising between member states and their nationals. It was the dispute settlement understanding that created the Dispute Settlement Body (DSB) made up of all members of the WTO. The DSB facilitates the dispute settlement procedures. The dispute settlement understanding also provides for a time frame for the settlement of disputes. There is also a system for appealing the initial resolution of the case that applies a standardized interpretation of the particular clauses of multilateral state agreements. This prevents nations from delaying the dispute resolution process by merely ignoring the complaints. ( 2002,)

 

            The aim of the strengthened dispute resolution rules and procedures is to provide “security and predictability to the multilateral trading system” contained in article 3, paragraph 2 of the Rules and Procedures Governing the Settlement of Disputes. The strict time limit provides a promising solution to the process. This gives the suggestion that a resolution to the dispute will be achieved within the period depending upon the cooperation and mutual goal for resolution of the nations involved. Dispute resolution facilitated by the WTO members themselves involves the protection of the interests of the parties in finding a mutually acceptable solution that is consistent with the agreements binding upon member states. (2004)

 

Conclusion    

 

            Arbitration has made its mark as a significant and indispensable alternative dispute resolution mechanism in domestic and international issues due to its ability to minimize cost and time spent for litigation when the conflict can be settled amicably. In domestic affairs, arbitration has long been a viable conflict resolution mechanism in ancient civilizations developing into modern nation-states, such as the present states of China and Saudi Arabia, covering various areas of family and interpersonal relations. In international relations, particularly in trade and economic disputes, arbitration is integrated into contracts as the preferred means for the settlement of disputes arising from the exercise of the rights and obligation in the agreement. Its significance determines its persistence as a dispute resolution process despite changes in the international relations of China and Saudi Arabia and the structure and nature of international trade.

 

The historical and religious context of China and Saudi Arabia led to the development of arbitration systems unique to their societies, constituting the primary difference between their arbitration systems. The three political thinkers Confucius, Lao Tzu and Sun Tzu influenced the principles governing Chinese arbitration while Sunni Islam serves as the foundation of arbitration rules and guidelines. However, international arbitration links these two different systems due to the recognition of both countries of international arbitration rules through their common membership of international organizations such as the United Nations and the World Trade Organization. Chinese and Saudi Arabian arbitration have both similarities and differences but one thing is clear, their respective arbitration systems are expected to persist due to the historical and self-determination foundations.  

 

 

 

 

HOW TO IMPROVE THE QUALITY OF A WORKING ENVIRONMENT

Improving the quality of a working environment

 

            “There is no place like home,” as what had Dorothy had said in the Wizard of Oz; truly, no one can replace home in our hearts but wouldn’t it be better to have a second home? You heard me right! Our workplace should be as cozy as our home. Contrary, not all work setting is as amiable as we imagine. We have officemates from the ends of nowhere and dropping us with cannon balls or some so-called supervisors who would like to engage in distasteful sexual behavior. These instances are big no way! Working environment should never be hostile to its employees for it will hinder the growth of the workforce thus, limiting manual labor and output.

            What then is the ideal working environment? Well, it varies from one to another. Others excel in an environment where it caters good communication, great teamwork and places where they can grow professionally as well as intellectually; ideas are well received and respected and these will give them a boost of security in the organization. Human resource department in every company are mindful enough to accommodate the needs and wants of every employee. What are their strategies or innovations that give their employee’s hearts’ content? According to , Ph.D., a , Fla.-based management consultant and author of the book "Getting Employees to Fall in Love with your Company," has identified five things you can do to make people want to work for your organization:

1. Capture the heart of employees. To cite instances it would be balancing the life and work of the employees by giving them enough time for breaks and acknowledging or providing positive feedback.

2. Open communication. This promotes an amenable environment that allows workers to ear out their ideas, thus; giving room for growth.

3. Create partnerships. Treat employees as associates in the business world, a companion to success in that way, one is gaining respect and trust from the other.

4. Drive learning through career, peer counsel or seminars that will enrich their knowledge thus, avoiding stagnation and timidity. Offering career conversations once in a while is also fueling them to act on their hidden talents.

5. Offer professional growth. This could be done sharing the limelight by permitting an employee to handle work projects. Encourage wellness physically or mentally through free subscription to a gym or a health spa. Remember to offer rewards or allow them to choose what they want as an additional benefit.

            The above guidelines are just examples of what one can do to be creative in improving workplace conditions. Diversity of ideas isn’t a barrier to create an environment a homey-effect. One Human Resources executive stated "We work hard to understand and value differences and we celebrate our diversity" (, 1991, p. 81). The changing times in the workplace allowing the employees a wider perspective in their chosen jobs, increases their motivation to grab opportunities thus, greater chances of achieving success.

Reference:

COMMUNICATION GAP

Bridging communication gaps to prevent wars

 

            Communication is the exchange of thoughts or information, feelings, or gestures between two persons; one would act as the sender of the message while the other would be the receiver. In effect, communication happens both ways to achieve therapeutic communication. The key is to listen. Active listening is use in Transactional Analysis; it is when u truly comprehends the message of the sender, not just words but the meaning itself. When communication is then become ineffective? That is when we have communication gaps. What causes these gaps?  Technically, it's due to cultural differences where in there's a diversity of language, ethnicity and race. However, the details in the channels of communication such as the sounds, physical actions or gestures, and the entire physical environment when the message was delivered could also be a barrier. A failure would mean that there is a breakdown in communication.

            A tragedy of failure communication is the widening gap between the West and the Muslim world. In newswire dated, November 20, 2002; a prominent U.S. public relations executive, declared that both the Western democracies and the Muslim nations have "consistently failed to effectively communicate to one another the core values and realities of their respective ways of life,"  made a forceful plea to global leaders today "to do the right thing and avoid decisions that will place in harm's way millions of young people -- the flower of the future -- as we stand on the brink of war."      The previous statement proves that the escalating rise of terrorism would smack the fight for peace and reforms. In achieving, in bridging these expanding gaps; action must start within us. In this way, we are promoting at the same time making an output.

            Success depends on how well we communicate. There must be the anticipation to actively listen and the concentration to portray the idea intended. In the words of , “But if the West and Muslim world can communicate the way of life they experience among themselves to the rest of the world, we will have taken an important step toward eliminating some of the threats we now read about every day, and perhaps the terrorism we see played out on our television screens almost nightly.” This proves that in small acts of kindness, a heartfelt smile and a sheer of hope; we can mend communication gaps if we really do intend to promulgate peace. We act not by mere words of encouragement or of challenging intellectual minds but we act because we care to improve the relationship of the West and the Muslim world.

 

 

 

 

 

 

 

 

 

 

Reference:

COMPARE AND CONTRAST NEW PUBLIC MANAGEMENT TO THE EMERGING GOVERNANCE MODEL. WHICH MODEL IS BETTER SUITED TO LEAD CANADIAN PUBLIC ADMINISTRATION AND WHY?

PUBLIC MANAGEMENT AND GOVERNANCE MODEL

 

Introduction

            Canadian government is considered to have a significant effect on the lives of the people living in the states. The programs, policies and services have been the key aspect for having competitive economy. In addition, the government is the one which are responsible for ensuring the stability of the social and cultural infrastructure of Canada and the well-being of their citizens and communities. Hence, the key issue for the government of Canada is to have a good and effective management to achieve its objective. The goal of this paper is to determine whether the new governance model will be suitable for Canadian public administration or not. This will tend to compare the old and new public management system imposed in the country.

 

History

            Canadian government implements a constitutional monarchy and recognizes Elizabeth II as the Queen of Canada. On the other hand, it also employs a parliamentary democracy with a federal system of parliamentary government which has strong traditions for democracy. Canada has taken over from Great Britain the principle of what is known as "cabinet government" or "responsible government." This system is the result of a slow historical development. Its beginnings are seen in the seventeenth century ( 115). Like many other British institutions it was gradually developed for reasons of purely practical convenience, and only in the later stages of the historical development do we find the political theory stated in dogmatic form. It has been adopted without substantial alteration by all the autonomous dominions, and is the governing principle in a number of other European countries.

Under this theory executive responsibility is shared by a group of high officials who individually preside over the chief departments of government. They are universally known as "the Cabinet," and are legally described as the "Governor-General in Council," but the formal phrase is never used outside official documents and may be ignored. It hardly need be said that the governor-general does not attend cabinet meetings and has no personal responsibility for their decisions, his duties in this connection being confined to signing the documents which are presented to him ( 43).

            The largest organisation in Canada is its Government. The government of Canada is considered to have more than four times larger than the next largest employer and hake seven times more revenue than the next largest corporation in the country. The government of Canada initiates 1,600 programs and 2000 points of supports and services in the national and international environment. It plays a significant role in supporting international trade and security ( 148), in protecting the natural resources, regulating and overseeing commerce and in enhancing the stability of social safety systems. All in all, the major role of the Canadian government is to ensure that the Canadians will have social, cultural and economic well-being. The Government of Canada has been supported by 450, 000 federal public sectors employees including the civil servants, members of the military and the RCMP offices. These employees are dedicated in protecting the interests and values of the nation, specifically their people. In addition, the employees also ensure that they provide quality service for the Canadians.

 

Analysis

            It is noted that the federal public servants of Canada come from every region of the nation. These employees embrace the diversity in Canada and have been able to contribute to the quality of life that Canadian enjoys. However, in spite of this the current government of Canada is facing new challenges in this particular period. Because of the emergence of information revolution, globalization, increased scrutiny and greater demand for openness, the government of Canada are facing pressures to strengthen its accountability, demonstrate results, enhanced transparency, and management across public sector and show value-for-money among Canadians. Hence, the realization of the members of the government is now trying to develop new governance which will adhere to the needs of the whole nation ( 84). 

            The conventional structure of the Canadian government is now ineffective in adhering to the needs of the public. The programs and services initiated by one sector of the government are sometimes not integrated with other sectors. Such problem makes it harder for government to respond to the changing needs because the human, program and financial resources are locked-in to structured defined by the home organization. In this manner, the result is that the public sector is facing greater challenges in terms of its ability to meet the expectations of the public for having quality service, openness and accountability within the Canadian resources.

            There is a need to make a better utilisation of new information and communication technology to enhance decision-making, focus on citizen-driven service delivery and responding to changes. With this, the Canada is facing a transformative moment in terms of public sector management.  To be able to meet this challenge and to have the assurance that Canada will be able to initiate an effective management required to established a strong economy, social foundations and secure Canada’s position in the world. The Canadian has been able to transform its government and use a new governance model to be followed. In this manner, the government has worked efficiently since it came to office last December 12, 2003 to initiate a far-reaching program which enhances the strength of the public sector management within the country.

The changes for the Government of Canada includes comprehensive measures to enhances the stability of comptrollership and oversight, review the government practices and modernize management practices, ensure accountability, good governance, transparency and enhanced role for parliament and to build capacity across the federal public service (10).

Further, the new governance model gives focused on five key priorities for Canadians. These include the cleaning up government by initializing the Federal Accountability Act, protection of the Canadian families as well as communities by improved justice system, delivering the health care Canadian need by addressing the fiscal imbalance and creating a patient wait times guarantee with the provinces. It also include the support that will be given to the parents for child care choices by giving direct assistance or by establishing more daycare spaces and by lowering the taxes for taxes. Accordingly, if the government officials will effectively implement such new governance model, Canada may be able to strengthen its position the world.

 

Position

            Being able to realise the shortcomings of the old public management approach in Canada, it can be said that the New Governance model has a potential for enhancing the management efficacy within public sector of Canada. The main goal of a nation is to impose a government which will meet the needs and expectations not only the people within the nation but also in the outside environment.  I can say that I will choose to use the new governance model to ensure that Canada will be able to meet the challenges of globalization and other significant factors that may affect the delivery of the quality service among Canadian.

            With the objective of the Canadians of achieving good governance, I can say that the new government model is the most suitable approach in the public administration and public management. Through this, Canadian will have the assurance that their government and public administration are being managed effectively for the betterment of the whole nation. Through the new government model, it can guarantee a quality public sector management which will reflect the effectiveness of the Parliament as well as the quality of the federal public service. Furthermore, through this new government model, the government departments will certainly assure that the information will be disseminated properly in all levels. With the features and objectives of the new government model, I can say that Canada will not only enhance the capability of the public sector but also the capability of the nation to have a place and be recognized in the world.

 

Conclusion

            The main purpose of this report is to analyse whether Canada should apply the new government model or not. Analysis shows that because of the challenges of different factors (globalization, information technology); the traditional public sector management is faced with greater challenges. With this, Canadian government tried to solve such problem by imposing a new model for managing the public sector. The new model focuses on enhancing the management ability of the Government of Canada to ensure quality service delivery and quality nation. It can be concluded that the new model will be a big help for the country and I recommend that Canada should continue to impose the new model for public sector management.

 

Reference

Pay TV Competition

PCCW vs. HK Cable TV

Introduction

            The Pay TV industry in Hong Kong is continuously progressing; this has been made evident by the continuous developments that Pay TV cable service providers are undergoing. In the country, HK Cable TV (HKCTV) has long been considered as the leader of the industry. This was mainly because during the early times, HKCTV monopolize Hong Kong’s subscription TV station. This gave the company the chance to dominate the pay-TV market. However, the HKSAR government decided to entertain bids that will enable the development of the Pay TV market as well as the provision of more product choices to the consumers. This was initiated in 1999 and was opened officially in July 2000. While this transition had increased the market for Pay TV and product choices had been diversified, this has also significantly increased the level of competition within the industry. In particular Pay TV companies have started to compete for programs and market share. As a result, extensive promotions and business strategies had been used.

 

            Based from the Hong Kong Annual Reports in telecommunications for 2003, a total of four local pay television program service licensees are operating in Hong Kong. These include HKCTV, PCCW, Yes TV and Galaxy. At the end of 2003, it has been noted that 130 pay TV channels had already been made available in Hong Kong and subscribers have grown considerably, which is more than 860,000. As new business entrants are continuously being established in the country, the competition within the Pay TV is expected to increase further in the future. Pacific Century CyberWorks Limited (PCCW) is among the main operators in the Pay TV market in Hong Kong and has been struggling to be the leader in the industry. While this position is currently with HKCTV’s possession, PCCW has the opportunities to be the country’s leading Pay TV company. This paper will then identify the inherent potential of PCCW to be a Pay TV leader in Hong Kong.

 

HK Cable TV and PCCW

            HKCTV is a company owned by i-CABLE Communications Limited and is the first to offer subscription services to Hong Kong television viewers, providing over a hundred various pay channels. The company produces about ten thousand hours of television programming annually and offers about a hundred local and international channels. Programs ranging from drama series, news, documentaries, movies, science, sports, music and culture are offered by the company. Over the years, technology has begun to play a significant role in the development of the Pay TV industry.

 

HKCTV made the most of this trend by developing a multimedia service center in 1999. This allowed the company to offer dial-up internet services; within a short span of time, the company was able to acquire a total of 185, 000 subscribers, taking up 10% of the total market for internet services. In early 2000, service has developed due to the introduction of broadband technology. By October of the same year, about 700,000 households are already connected through broadband services. This achievement made the company among the fastest to expand with cable modem service worldwide (2006).

 

Initially, the company targets subscribers from the middle class markets who are willing to avail and pay for a more diverse television program selection. Eventually, HKCTV applied a pricing strategy where subscribers from the working can also enjoy the services offered by the company. Aside from this, product packages with less expensive phone line services and broad band internet access services had also been offered. Through these competitive strategies, the sales of the company have increase significantly with more than half a million subscribers (2006).

 

The success of the company did not stop it from introducing new services. In 2005, the company has launched the Multimedia on Board (MMOB), a service that public transit vehicles can use. Through this feature, HKCTV can provide news broadcasts for Kowloon-Canton Railway (KCR), one of the most important transport systems in the country. These broadcasts can be viewed through the Passenger Information Display System. This new service further supported the company’s aim of provided up to date news to viewers even if they are not using their computer or television sets. The MMOB and its instantaneous feature has also been an effective marketing strategy for HKCTV as it helps in attracting more and more clients for home subscriptions (2006).

With these major achievements, it becomes clear how HKCTV was able to become the leader in the Pay TV industry. Nonetheless, there are also several other contenders that could rival HKCTV. One of which is Pacific Century CyberWorks Limited (PCCW), which is considered as the biggest telecommunication enterprise in the country. The company was actually established by , the younger son of , one of Hong Kong business tycoon and billionaire. One of the important deals that made PCCW a major company in Hong Kong was its acquisition of the Hong Kong Telecom in 2000. From a small dot-com holdings company during the 1990, PCCW became one of the country’s largest corporations. In addition, the company has also been a major Internet service provider through the Netvigator brand ( 2006). Though PCCW is not leading the Pay TV industry in Hong Kong, the company actually has a number of inherent strengths that could support this goal.

 

Opportunities for PCCW

            One of the important strengths of the company that could support its aim of becoming the Pay TV leader is its financial records. Based on the reports for 2005, the company was able to achieved considerable profit increase by 43%, from HK$767 million to HK$1.1 billion. The net profit from the shareholders had also increased by 25%, while consolidated revenue was increased 9%. Furthermore, the administrative and general expenses of the company were successfully reduced by 10%. A 33% reduction in its net debt was also achieved for the same year. Along with the positive financial outlook, the market share of the company is also growing constantly. Specifically, the company’s customer base for broadband television was at 441,000 (PCCW, 2005). With these financial advantages, PCCW clearly has access to important resources that will support its business strategies in the future. In addition, these results imply that the company has the ability to balance its expenses with that of their earnings, suggesting efficient financial decision-making capabilities. The company should then utilize this strength especially in introducing new services and using company resources that would pave the way towards market leadership.

 

            Aside from financial strengths, the business strategies employed by the company can also be considered as competitive. In one article written by  (2006), PCCW was able to successfully introduce its new broadband television services called the Now Broadband TV; report stressed that this new service has been considered a market hit among Hong Kong viewers, and its growth showed no indications of stopping. Based on 2005 report, the customer base for Now TV has reached 549, 000 or 52%, where about HK$114 or US$15 is spent by every subscriber. The chairman of the company noted that they are expecting further growth in customer base for 2006. The company had already attempted to pursue this type of service since 2000; however, the projects had been nothing but costly failures. Despite this outcome, the continuous development of the company towards this project enabled it to develop a fiber-optic infrastructure, which supported the launch of its IPTV service.

            The a la carte style of subscription offered by the company also led to the success of this strategy. In particular, this subscription model enables the customers to purchase individual channels. This is more cost-effective as compared to the bundle model applied by other service providers. Now TV also comes with a set-top box which prevents cable piracy, ensuring the quality of the programs the consumers are subscribed to. Subscribers can also access viewing statistics with this new service. Copying this strategy may be quite difficult for other cable operators since offering similar services especially to less populated areas in Hong Kong may not be a cost-effective strategy. However, it is noteworthy that other companies had been interested in PCCW’s breakthrough are interested in employing a similar tactic ( 2006).

 

Conclusion

            HKCTV is currently considered as the leader of Pay TV industry in Hong Kong. Years of operation and satisfactory services are some of the important aspects that support its present market position. Nonetheless, based from the brief description given, PCCW apparently has distinctive competitive advantages that are not yet employed by similar companies like HKCTV. Through these unique offers and strategies, it is likely for PCCW to gain considerable market share; moreover, the support of its latest financial status can also contribute to the development of other strategic plans of the company. Aside from these, the company also has good strategic and decision-making skills that could promote success. With these important factors, PCCW has a good chance of becoming a leader in Hong Kong’s Pay TV market.

 

CASE STUDY ANALYSIS

Case Study Analysis

When you have read the case study above, answer the following questions.

1.      What challenges have you identified in the background information that would have an impact on you as a trainer/facilitator and the way that you would work with the group?

            College trainers’ coming from different vicinity; the unfamiliarity of character would bring about collision of ideas from diverse viewpoints. In addition, working on a two hour meeting with two weeks interval for three consecutive sessions would be edgy due to dissimilar strengths and weak points. Lines of communication must be established to maintain the rapport between the trainers and community representatives. The lack of adequate facilities is indeed a problem but not a major concern, since one of the main goals of project planning is to broaden the knowledge through thorough assessment of the problem to identify possible interventions or solutions in order to attain the expected evaluation. The lack of facilities should not hinder the team to work hand in hand for one need to be self-reliant and resourceful enough to obtain what is missing. The major challenge would be the dedication of each person and maintaining a comfortable dialogue atmosphere in the team.

2.      Outline the issues that you feel could affect the group’s learning in relation to the timing of the programme.

            Learning is a two way and an on-going process and it varies from one person to another depending on their personal strengths, areas for growth and time management. The said timing of the programme is beneficial to attain a long term goal but the two hour meeting in a two week interval would also mean a delay of progress. Progress is not a result rather a journey to boundless opportunities by embracing it fully and taking risk on whatever challenge is on hand. The team must be willing to cooperate and do away with individual differences. Inability or refusal to compromise would limit the group process ad halts progress.

3.      Describe an activity that you could use as an icebreaker with the group. Explain how it might be used to gain their confidence and establish a learning environment.

            In choosing an ice breaker one must bear in mind the purpose of the ice breaker and connect that purpose to which goal one has set to achieve. An example of an ice breaker would be the game called favorite t-shirt. In this activity, the facilitator asks attendees to bring (not wear) their favorite T-shirt to the meeting. Once all participants have arrived, asks each person to state beforehand their names and show the shirt to the group and explain how the T-shirt best resembles their personality.

            The importance of an ice breaker in every meeting is to create familiarity and ease everyone within the group thus, promoting cooperation and willingness to participate in the group process.

4.      What use could you make of the college classroom and equipment, and the community centre facilities, to minimize the impact of the challenges that you identified?

            In the session 1 and 3, it is to be held in the college classroom knowing that it is well equipped with teaching facilities ergo, detailed discussion of the said project should be done through outlining the goals, and every possible solution should be laid out. However, the facilitators should tackle with the community representatives the basic information beforehand since they know their living condition well enough that they can even extract answers from their own backyard what the trainers could do is to supervise them at the same time promoting the value of self-reliance.

            In the community centre where in the second session will be held. What is to be done here is to survey the area in order to verify the assessed problems in the project noting the need for improvement or further development of the said area.

            Lastly, everyone must appreciate individual’s capacity to work and handle responsibilities. Working with different concerns is a tough job and energy draining; giving positive feedbacks would promote a productive output and a shift of environment from an edgy one to an ease and good working ambiance. This is mainly due to the fact that you are acknowledging them of their qualities and at the same time, boosting their self-esteem.

           

 

 

                         

 

Economic policies for technology transfer

Economic policies for technology transfer

Introduction

Technology is the general term for the processes by which human beings fashion tools and machines to increase their control and understanding of the material environment. The term is derived from the Greek words tekhnē, which refers to an art or craft, and logia, meaning an area of study; thus, technology means, literally, the study, or science, of crafting. Many historians of science argue not only that technology is an essential condition of advanced, industrial civilization but also that the rate of technological change has developed its own momentum in recent centuries. Innovations now seem to appear at a rate that increases geometrically, without respect to geographical limits or political systems. These innovations tend to transform traditional cultural systems, frequently with unexpected social consequences. Thus technology can be conceived as both a creative and a destructive process. By the end of the middle Ages the technological systems called cities had long since become a central feature of Western life ( 1995).

 

 In 1600 London and Amsterdam each had populations of more than 100,000, and twice that number resided in Paris. Also, the Dutch, English, Spanish, and French were beginning to develop global empires. Colonialism and trade produced a powerful merchant class that helped to create an increasing desire for such luxuries as wine, coffee, tea, cocoa, and tobacco. These merchants acquired libraries, wore clothing made of expensive fabrics and furs, and set a style of life aspired to by the wider populace. By the beginning of the 18th century, capital resources and banking systems were well enough established in Great Britain to initiate investment in mass-production techniques that would satisfy some of these middle-class aspirations (1995).

 

As agricultural productivity increased and medical science developed, Western society came to have a strong belief in the desirability of technological change despite its less pleasant aspects. Pride and a large measure of awe resulted from such engineering achievements as the laying of the first Atlantic telegraph cable, the building of the Suez and Panama canals, and the construction of the Eiffel Tower, the Brooklyn Bridge, and the enormous iron passenger ship, the Great Eastern. The telegraph and railroads connected most of the major cities with one another. In the late 19th century, the American inventor Thomas Edison's light bulb began to replace candles and lamps, and within 30 years every industrial nation was generating electric power for lighting and other systems (2000).

 

Such 19th and 20th century inventions as the telephone, the phonograph, the wireless radio, the motion picture, the automobile, and the airplane served only to add to the nearly universal respect that society in general felt for technology. With the development of assembly-line mass production of automobiles and household appliances, and the building of ever taller skyscrapers, acceptance of innovations became not only a fact of everyday life but also a way of life in itself. Society was being rapidly transformed by increased mobility, rapid communication, and a deluge of available information from mass media (2000).

 

Twentieth-century technology spread from Europe and the U.S. to other major nations such as Japan and the Soviet Union. It has not, however, pervaded all the countries of the world, by any means. Some so-called developing nations have never experienced the factory system and other institutions of industrialization. The leaders of such countries tend to feel that the acquisition of modern weapons and new technology will provide them with power and prestige. No one, however, can predict the religious, social, and cultural consequences of the transfer of technologies to these countries. In fact, some of the most severe social dislocations during recent decades have occurred in regions where radical changes caused by technology transfer have taken place; Uganda and Iran are two unhappy examples. Technology has always been a major means for creating new physical and human environments. It is possible to ask today whether technology will also destroy the global civilization that human beings have created (2000). The paper will try to give an understanding by appropriate technology transfer. Given the current imbalance in property rights and innovative technologies between industrialized and less developed countries, economic policies would then be recommend to the government of a less developed nation trying to break out of its poverty trap. Through such information a proper conclusion can be made.

Appropriate technology transfer

The technology transfer process is extremely complex, encompassing many dimensions. Some of these dimensions may work against each other. For instance, while the economic development process calls for certain technology, the people of the country may have very strong objections to using this new technology. Thus, people's attitudes or the culture may work against the country's best economic interests. There is perhaps no one best way of transferring technology. This is so because, first, technology does not exist in a social vacuum. It is embodied in products, processes and people. Second, technology circulates only through very diverse institutional channels or mechanisms. Thus, social values and cultures become an integral part of the technology and its transfer. Third, the channels through which technology circulates are diverse, and there is no best channel to be used for successful transfer (1985).

 

In addition to keeping their own houses in order, industrialized countries have a responsibility to assist developing nations with waste management. Information and technical assistance should include legal and institutional advice, training, and technologies. Industrialized countries also have some emergency preparedness experience to offer the developing world. Expert response teams, methods and equipment, and industry training programs are likely candidates for exchanges. International organizations can facilitate these technology and personnel exchanges, assist database collections, publicize abuses, develop expertise, encourage appropriate technology transfer, and support education (1997). One example of a country that has to undergo appropriate technology transfer is Sub Saharan African countries

 

The late 1950s and early 1960s marked the beginning of an era in which many Sub Saharan ACs began to experience political freedom. The postcolonial era ushered in a period of growing hopes and aspirations regarding economic development and economic freedom. During this era, development planning became the major policy vehicle which all independent Sub Saharan ACs utilized in their attempts to achieve structural changes and economic development. One specific program used intensively was import-substitution industrialization. After achieving self-government, Sub Saharan ACs realized that political freedom was meaningless without economic success (1995). The import-substitution industrialization program was aimed at setting up manufacturing outlets to produce goods that were previously imported. At this point in time, Sub Saharan African economic development planning programs were more concerned with raw materials processing than technology transfer. Sub-Saharan African leaders, therefore, pursued policies that favored setting up product assembling plants. Such factories mushroomed in Ghana, Nigeria, Kenya, Tanzania, Uganda and many other countries ( 1995).

 

During this epoch, Sub Saharan African leaders failed to perceive that the import-substitution industrialization program could not successfully achieve technology transfer from developed countries (DCs). Sub Saharan African governments sponsored their nationals to Western European countries and the Americas to study and acquire Western know-how. Those countries that believed in socialism sought similar assistance from Eastern European nations. From the earliest years of Sub Saharan African independence to the present, many sub-Saharan Africans have acquired education and training abroad. Technical assistance has also poured in from abroad. International organizations, foreign nongovernmental organizations (NGOs), private companies, individuals and many others have contributed much to the program. Regardless of the intensity of these efforts and the colossal amounts of financial resources poured into Sub Saharan African economic development programs, little has happened by way of technology transfer ( 1995). 

 

Foreign technical assistance and returning nationals who have acquired Western philosophy-based education and training have been unable to crack open the appropriate technology box to draw out relevant wisdom for Sub Saharan African economic development. At present, technology transfer programs have failed in Sub Saharan Africa. Appropriate technology for Sub Saharan African development must therefore be viewed as the acquisition of information and/or knowledge required for designing and producing the essential goods and services. Sub Saharan African technology transfer programs must therefore be aimed at obtaining the blueprints or know-how of required production processes and/or procedures both from home and abroad. Areas of concern for Sub Saharan African technology transfer programs must include the following:  Species preservation that includes plants, animals, landscapes, etc.; Environmental concerns; Disease control through scientific knowledge; Production process improvement and technological development; Management and organizational procedures; Efficient and democratic running of countries; Human factor engineering for economic development; Curriculum development; Infrastructure development and maintenance management (1995).

 

Appropriate technology transfer is one way for industrialized and successful countries to give assistance to countries that are having economic problems. Through this activity developing countries gain easier methods to perform their daily activities. Appropriate technology transfer can have both positive and negative effects to developing countries. Positive effects include development for countries; better services can be given by poor countries; and lesser world problems. Appropriate technology transfer can lead to development for countries. Appropriate technology transfer can help creating changes for practices that hamper a countries success. Appropriate technology transfer can lead to better services for countries. Through appropriate technology transfer developing countries can give proper services with regards to health or any other thing to the people. Lastly Appropriate technology transfer can lead to lesser world problems. If appropriate technology transfer is being done by the rich countries there won’t be any poor countries in the world thus lesser crimes, terrorism can happen. Negative effects of appropriate transfer to developing include a developing country forgetting its culture, and too much reliance on technology. Appropriate technology transfer can lead to a country forgetting entirely some of the best practices they have. Developing countries can offend traditionalist due to changes they have done with practices not worth removing. Appropriate technology transfer can lead to too much reliance on technology. People might lose interest in using their own abilities in doing certain skills.                  

 

Recommended economic policies

Economic policies are measures taken by government to influence the behavior of the economy. Some measures, such as the budget, operate over the whole economy and constitute policy in the sphere of macroeconomics; others operate on a specific and limited part of the economy and represent policy in the realm of microeconomics. The two kinds of policy impinge on one another, since measures affecting the whole economy necessarily impact the parts, and what affects any part or aspect of the economy registers in the performance of the whole. Microeconomic policies are so various that it is impossible to cover them briefly. They may relate to one particular industry or product, or may apply more widely. For example, microeconomic policies may involve nationalization or privatization of the railway system, trade prohibitions on the export of cattle, or a ban on the opening of shops on Sundays. They may prescribe conditions to be fulfilled in the employment of labor, such as equal pay for men and women, the production and sale of certain products, such as prescription drugs, or financial operations of various kinds, such as bank checking accounts. The scope for macroeconomic policy depends upon the economic system in operation, and the framework of laws and institutions governing it (1991). The system may be capitalist or Communist that is, a free market economy or a command economy. Or it may be a pre-industrial or post-industrial economy. Since the mid-1970s, macroeconomic policy has changed radically. There is greater reluctance to entrust the state with wide powers, particularly spending powers. There is also more skepticism about the state's ability to manage the economy, and much less faith is put in demand management as a means of stabilizing employment. More emphasis is put on action of a different kind, such as ensuring greater competition, providing incentives to innovation and enterprise, making the domestic economy more attractive to foreign investment, and above all, making efforts to improve the education and productivity of the workforce  ( 1991).

 

The economic policy of the less privileged countries should be focused on giving benefits to the local people in the country at the same time it should produce positive results for the country. The economic policy should restrict but not totally ban foreign business people in their country. The foreign business people can help the country in improving its economic stature but they might have some unfair advantages against local business. The economic policy should contain harsher penalties for foreign business people who abuse local workers. A government of a country has to do everything it can to protect its people from any oppression whether inflicted by local or foreign employers.  The economic policy of a less privileged country should be focused on either creating or acquiring technologies that can compete with industrialized countries. Through such policy the less privileged countries’ problems can be solved. Lastly an economic policy of a poor country is to create deals or agreements with industrialized countries. These deals should not cause any other problems for the less privileged countries, it should not step on the rights it has, and it should help them acquire technologies they need. 

 

Conclusion

Technology has always been a major means for creating new physical and human environments. It is possible to ask today whether technology will also destroy the global civilization that human beings have created. The technology transfer process is extremely complex, encompassing many dimensions. Some of these dimensions may work against each other. For instance, while the economic development process calls for certain technology, the people of the country may have very strong objections to using this new technology. Appropriate technology transfer can have both positive and negative effects to developing countries. Appropriate technology transfer is one way for industrialized and successful countries to give assistance to countries that are having economic problems.

 

The economic policy of the less privileged countries should be focused on giving benefits to the local people in the country at the same time it should produce positive results for the country. The economic policy of a country should conform to the norms of society and international community but its main focus should be the people. Through the use of proper economic policy and appropriate technology transfer poor countries can have solutions to their problems. They can have a better relationship with rich countries and together a better world can be made.

 

 

Relate the Impact of Poverty on Women’s Health Care

Relate the Impact of Poverty on Women’s Health Care

 

            In healthcare, gender differences matter. This is a deviation from the previous idea of developing a healthcare plan tailored to fit everybody. The rationale for gender consideration in healthcare is not to encourage discrimination but it is founded on the nature of women’s healthcare needs different from that of men’s. There are certain conditions that affect the women more then they do men and there are also conditions that affect women differently when compared to men. As an example, AIDS and heart attack are two medical conditions with signs and symptoms differently occurring in women. There are also conditions that only women experience such as pregnancy, childbirth and menopause. This means that healthcare programs should consider the healthcare needs of individuals as well as consider the healthcare needs of women. (1999)

 

            There are several ways in which gender matters in the propensity of developing healthcare conditions. One is through gender roles and biological make-up ( 1999). Although men and women both work to provide for the family, women generally carry the additional burden of pregnancy and child care. Another is through social expectations particularly family roles (1999). Despite the equality of men and women in different spheres, many couples still practice the traditional role of men as income earners and women as homemakers. The implication of this situation to women is that women lack their own source of income.

            Financial dependence of women to men for financial support in a relationship characterized by traditional gender roles means that women are poorer than their income earning partners (2000) so that in cases where couples separate, women are left without any immediate source of financial support together with the responsibility for the care of children. Women in a relationship are dependent upon their spouses for their healthcare needs while single mothers struggle to provide for the healthcare needs of their children often neglecting their own needs. The lack of financial support affects the ability of the woman to provide for the needs of the family such as food, clothing, shelter, education and healthcare (2000). In this situation, single parents carry the responsibility for earning income for the family and taking care of the children. This takes a toll on the physical and psychological well-being of women. Moreover, in most instances mothers prioritize the healthcare needs of their children or the family relative to their own healthcare.

 

            This means that poverty or the lack of financial support for basic needs prevents women from accessing, obtaining and paying for healthcare services, medicine and nutrition. The impact of poverty to women’s healthcare is twofold. First, poverty influences women to prioritize the nutrition and healthcare needs of children and their family as dictated by gender roles, financial dependence or due to insufficient financial means. Second, poverty makes women unable to seek the appropriate and comprehensive healthcare services both as individuals and as women so that their particular healthcare needs are neglected.

 

How does economic stress impact on the health community?

How does economic stress impact on the health community?

 

            Economic conditions, especially economic stress, affect the healthcare community in different ways. The persistence and lifeblood of the healthcare institutions and the healthcare personnel are the payments they receive from their patients, private investments to the healthcare institutions, and charity support. Healthcare institutions require a source of income because of the cost incurred in running a healthcare institution, particularly the payment for healthcare personnel, the purchase of medical equipment and technology, training for healthcare personnel, the maintenance of the healthcare facility, and other expenses. ( 2005)

 

In relation to payments for healthcare services from patients, the ability of patients to pay depends upon their employment status and level of income. Employment and income are in turn determined by economic vibrancy. If the economic situation is conducive to investments, then business firms increase or expand their operation creating jobs and providing income to their workers. If the economic condition is not encouraging to business firms, then many firms may close or downsize their operation so that many people become unemployed and lack their source of income. In the first case, employment and income determine the ability of people to pay for healthcare services either as an on the pocket payment or through the healthcare benefits of employers but in the second case, the lack of employment and income prevents patients from obtaining and paying fore healthcare services.

 

            In relation to private investments, an economic crisis would discourage investors from putting their money into healthcare institutions because of the expectation that a significant percentage of the patients rely upon social services especially if they are not insured. An economic crisis may also increase the cost of healthcare financing plans, particularly private insurance. This means that people have to pay a higher cost to obtain insurance coverage, which they cannot afford if they are not employed and without other sources of income. In this situations, people depend upon social welfare services, a service that even the government may not sufficiently meet in an economic crisis due to lack of sufficient revenue collections because businesses are closing and people are becoming unemployed.

 

            In relation to charity support, this kind of financial support is voluntarily given by individuals and institutions so that the healthcare community cannot depend upon financial donations to support the continuation of healthcare services.

 

            If the economic condition does not allow healthcare institutions and healthcare personnel to elicit funds to sustain their service offerings and provide healthcare services for patients, then the persistence of the healthcare community is in peril. Economic stress affects the healthcare community through the downsizing of healthcare facilities causing unemployment to healthcare personnel because the cost of quality care and service cannot be maintained. ( 2001)

 

FINANCIAL MANAGEMENT

Alternative Goals of a Firm

It is agued that even though entrepreneurs are directed with certain goals and have superior ideas in some areas of the value chain, their yield is bounded by available cash ( 2005).  A shoe factory owner may aim to obtain maximum profit based on the industry leader but expanding firm size requires capital.  In the same manner, a fish vendor may aim to sell in other populated areas to prevent the merchandise from perishing but transportation costs may as well equivalent to the costs of unsold fish.  A significant point is that they have specific goals and strategic and entrepreneurial plans but are limited by absolute costs (of expansion) and transaction costs (of transportation).

 

            In this respect, it becomes important to managers and entrepreneurs to rationalize their goals for their respective firms against their financial structure.  Being conservative decision-makers will lead them to prioritize the latter to determine the former while being daring will result to a reversed approached.  For the purpose of this discussion, they are initially daring but retain prudence to monitor performance and act when necessary.  Given this, we will explain alternative goals of a firm, how can they be measured and the role of financial managers to aid decision-makers towards these goals.

 

Perhaps the most famous goal of a firm, profit maximization is a core concern of economic theory (, 2001, p. 253).  However easy and lucrative as it may sound, arriving at numerical benchmark alone requires the following methods.  For example, a firm can calculate its marginal revenues and marginal costs curves, in which case, MR=MC is the maximum profit benchmark.  Other alternatives are to graph total revenue and total cost curves and identify the farthest point between them or trial and error in price adjustments.  These methods, in the contrary, are tarnished by lack of information and the use of very short-run demand curves on top of costs and time spent of firm audit and market research.  Applied by counter economic theories of opportunity and transaction costs, profit maximization may not only be suited to be called “unrealistic” (  2001, p. 253) but also impractical.  Due to this, financial managers have disregarded this theory since its objective is limited, if not, unbounded.

 

An alternative goal that directly resolves the deficiencies of profit maximization is when a firm exemplifies profit satisfying behavior.  By using this, it places boundaries around the goal by making its own benchmark or target level of profit depending on preferred time frame and stake holder’s priority.  For US corporations, the most important stakeholders are shareholders ( 2003, p. 24).  As a result, goals are framed to maximize shareholder’s value.  The challenge for the firm is how to provide both short- and long-term values for shareholder’s investment.  This involves crucial decisions such as the level of diversification of firm’s products or markets, R&D plans, dividend issuance and the level of retained earnings.  Of course, this shareholder’s goal also determines the span and quality of operations of the firm particularly for publicly listed ones.

 

A goal of a firm, particularly a publicly traded one, is to maximize shareholders wealth (, 2006).  As debt financing is a risky alternative for a firm since it has to pay its obligation even though operational performance is bad ( 1999), the funding through equity is crucial to a firm’s future prospects, if not, existence.  As a result, managers are bound to satisfy their owners.  The difficulty in accomplishing the task is that there are trade-offs between short- and long-term decisions, that even if managers are acting in good faith, their shares remain unattractive for investors.

 

            To be able to cope with shareholder’s demand on value, earnings per share (EPS) can serve as barometer (1999).  In simple terms, this is the profit of one unit of ordinary share of a certain business period.  Another is computing for the return on investment (ROI).  This shows the returns as percentage of investment being employed.  EPS and ROI are both profitability measures that shareholders will base their future investment decisions.  The higher the cash amount of EPS or percentage of ROI, it is most likely that shareholders will retain their investments and support the future strategies of managers.  In the contrary, a low EPS or ROI will result to shareholder selling their shares. 

 

            The same concept is true for the return on equity (ROE).  This is net income as percentage of equity capital.  This excludes other financing, like debt or non-equity, other than issuance of shares.  In formula, this can be illustrated as: Shareholder Value = Corporate Value – Debt ( 1999).  The problem of these measurement models is that opportunity costs of shareholders from investing to other firms are not taken into consideration.  As a result, the value becomes relative rather absolute and managers should use alternative measurements such as economic value added (EVA).

 

            Like EPS, EVA is computed in dollar terms ( 1999).  The opportunity costs are taken into account since the percentage of weighted average cost of capital is multiplied to the cost of invested assets before getting the difference with respect to profit.  The higher the opportunity cost being forgone from a shareholder, the firm is ought to compensate for this with higher profits.  Otherwise, EVA will be negative and will mean that the firm is not maximizing the value of shareholders in terms of the value of money being forgone due to exclusive investment to the firm.  To maximize shareholder’s value, EVA should not only be positive but also increasing over a period of time.                

 

The Role of Financial Managers

            Financial managers can aid a firm in achieving shareholder’s value through funds management.  The function involves three key activities: acquisition, allocation and utilization of investment ( 1999).  The first involves the determination of acquiring investments from the right source.  In effect, the firm does not only have to rely on shareholders but also through banks and other creditors to raise capital.  In effect, the problem of satisfying them is eased in favor of spreading the risk of the firm particularly the risk of too much equity.  This can become a problem when a firm undermines its positive credit rating or increasing the risk of hostile takeover.  At this point, the firm is not just automatically shouldering the responsibility of maximizing shareholder’s value rather being selective to prevent post-investment disappointment from them which can be otherwise resolved through other forms of financing.  

 

            Second, allocation involves putting the investments in which a determined level of profit can be achieved.  This task necessitates scrutiny and benefit-cost analysis of a given list investment opportunities which can be shown numerically by financial managers.  They can suggest comparison to past performance, industry competitors and other benchmarks.  The plan will determine the outcome unless the management has enough flexibility in its operations to change investment allocations without affecting the pre-computed gains from them.  In most cases, however, financial flexibility is very difficult to obtain without enough liquidity or solvency.  In addition, business units who have already receive their budget may lead to under performance due to budget cut or lesser motivation feeling that the firm has so much room for loss due to budget raise.       

 

Upon implementation, financial managers can also give operational and tactical advice to the management when currency exchange fluctuations or interest rates affected their pre-implementation strategies.  This is part of its utilization activities.  They can always rely on his computations to shield the firm in untoward changes in its earlier allocation.    

 

Some Samples of Calculations

EPS and ROI Computations

Vermont Hotel is owns several hotels in New York. The company has an issued share capital of 1 million ordinary shares and an investment of £3,575,000. A summarized profit and loss account for the financial year just ended is as follows:

 

£000

Turnover

2,562

Cost of sales

1,409

Gross profit

1,153

Administrative expenses

438

Operating profit

715

Interest payable

34

 

681

Taxation

211

Profit after tax

470

 

EPS = Profit/ Number of Issued Common Shares = 470, 000/ 1,000,000 = 0.47 pounds

 

ROI = Profit before interest and Tax (PBIT)           x 100 = 715,000  x 100 =  20%

            Investment (total assets – current liabilities)          3,575,000

 

 

 

 

Bibliography

             

      

Nursing

How should a Community Health Nurse Address a Client about Family Finances?

 

 

Community health nursing means giving health care to the public or community in settings such as state health departments, visiting nurse services, community or neighborhood health centers, day care centers, and hospices (2001). Community health nursing bring health care to the communities, especially impoverished areas without the option to seek costly medical help. This implies that majority of the patients treated by community health nurses have difficulties in paying for medical bills and medicine. This further implies that there is a need to support these people in managing and taking control their finances and learning about health care opportunities. The community health nurse is in the best position to provide this support because he or she has the capacity to foresee and approximate the expected health care cost and the knowledge to suggest financial support services.

Supporting patients to manage their finances involves two aspects, which are actual and preventive support. Actual financial support refers to the process of providing information to the patient about the expected medical expenses, upon the patient’s inquiry and when the community nurse deems it appropriate to volunteer the information. The community nurse has to be receptive to determine whether the patient is open to discussions about his or her financial standing or if the patient prefers to deal with it on his or her own or with the help of other people. In this case, the community nurse may recommend people such as the local social worker who can provide information support or recommend the patient for available medical welfare services.

            Apart from providing information, the community nurse should also elicit information to be able to evaluate the financial status of the patient to provide the necessary financial information and other forms of support. There are two ways of gathering information, which are formal and informal determination of financial need. Formal determination of need pertains to the filling up of medical forms by the patient including questions about the patient’s financial needs. However, this is problematic because most of the time patients are only made to sign forms at the beginning of the medical treatment when they may not have a complete view of their medical expenses in the long run. Again, offering information at this stage is crucial to the patient’s decision making. There are informal ways of determining patient’s financial needs through direct conversations, patient advocacy and indirect need triggers. Direct conversations cover the exchange of information on the financial cost of medical treatment and the financial condition of the patient in an engaging conversation so that building a fiduciary relationship with the patient is necessary. Indirect need triggers showing financial need are perceived by the community nurse through statements by the patient such as canceling or being late to medical sessions due to lack of transportation or the need to work despite the medical condition. Patient advocacy involves the proactive action of community nurses to inform the patient about support groups and recommend or contact the group for the patient. (2005)

Preventive support refers to the information dissemination drive that may be given by community nurses to apprise households and individuals about the medical cost of certain unhealthy habits such as excessive intake of junk food, smoking and drinking to prevent people from incurring the higher cost of health care treatment.

STRATEGIC ANALYSIS: PEPSI-COLA COMPANY

Strategic Analysis of Pepsi-Cola Company

 

Introduction

            Soft drinks, more popularly known as sodas, are not exactly referred to as items of necessity.  People can live without sodas.  In fact, people might be safer if they don’t drink soft drinks so much.  And yet, soft drinks somehow make it to the top of the list of items most bought by the average consumer.  Why is this, exactly?  Well, for one thing, sodas are delicious.  They stand between liquor and juice.  Those who are too young to drink beer but think fruit juice is too juvenile can order sodas.  Those too old and are putting their health at risk by drinking hard drinks can enjoy soft drinks and no one would think any less of them.  In short, sodas have a mass appeal.  They carry an image with them; an image of a person with a comfortable lifestyle. 

This essay will take a look at the company Pepsi Cola. For a better understanding of the subject company, this paper will delve into a brief history of the Pepsi Company’s growth over the years and the effects of competition on Pepsi’s strategies in the international and domestic market. This essay will attempt to discuss the effectiveness of Pepsi’s marketing strategies and its results.

 

Body

Pepsi was one of several other brands that got their start in the late 1800s. A North Carolina pharmacist named  invented "Brad's Drink" in 1893, which was later renamed Pepsi-Cola. Pepsi’s early growth was less significant than that of Coke's, and its real strength as a competitor to Coke began after  became CEO in 1950, a time when Pepsi was nearly bankrupt.  was expected to liquidate the Pepsi-Cola Co. Instead, he made it his goal to "beat Coke" (, 2003).

Pepsi Cola has taken part of that appeal and has used it in several different marketing strategies. Pepsi was born after Coca Cola, or Coke. It began in North Carolina, invented by a pharmacist named . It came out for public use on August 28, 1898. It had the reputation for being a food drink;  was a pharmacist and he claimed that his concoction aided digestion. This claim, in a way, was already a marketing strategy, because during those times, people were always buying medicinal aids for digestion.

Pepsi spread to Canada in 1906, and the year after that, it was registered in Mexico. By 1908, Pepsi had upgraded their transportation delivery services from horse-drawn carts to automobiles. Pepsi seemed to be becoming successful in such a short time. But there is still a problem. By the time Pepsi Cola came out, Coke had already made its mark among the public and the newcomer Pepsi found it hard to find a consumer base.

For their first effective marketing strategy, they put their sodas in beer bottles and sold them cheaper than Coke. There was more drink for less money.  They started selling, and Pepsi was seen as the poor man’s cola. Although this strategy worked, Pepsi recognized that if their image remained as that of the Poor Man’s Soda, their customer base would never widen. In order to improve its image, Pepsi devised a new marketing strategy by employing celebrities for its advertisements. One of their first celebrity endorser was , the pioneer for automobile racing.

The advertising strategy worked, but Pepsi still could not really dethrone Coke. In the 1920’s, the company released the ad Drink Pepsi. It will satisfy you. However, despite industrious efforts, the Pepsi Company still fell into bankruptcy due to the fall of the sugar market. It suffered several years of losses before it was sold to Loft Inc., a giant candy company. Loft was what Pepsi was waiting for. The company began to regain its former success. 1936 saw the formation of Pepsi Limited of London, and in 1938, the Pepsi logo was trademarked in the Soviet Union. The company sold the drink in 12 oz. bottles and launched the advertising campaign of Twice as Much for a Nickel. 

The very first advertising jingle, Nickel, Nickel, was broadcasted by Pepsi nationwide. The track enjoyed tremendous popularity. Soon, Pepsi became bigger than Loft Company, and Loft changed their name to Pepsi-Cola Company. By 1947, Pepsi has amassed millions of dollars from the international market and it moved to the Philippines and the Middle East. They added two more advertising campaigns and in 1953, Pepsi began its Light Refreshment campaign in order to appeal to a newly weight-conscious America. Pepsi continued to try and improve its image from being considered as a bargain brand and attracted the young, fashionable consumers with their theme, Be Sociable, Have a Pepsi. Pepsi targeted the younger audience and those who are young at heart. During the baby boomer generation, Pepsi positioned itself as the drink for the new generation with a series of themes designed to appeal to the youth. These youths were said to belong to the Pepsi Generation in the early 1960’s. Diet Pepsi and Mountain Dew were then added to the list of products.

By now, Pepsi’s prevailing theme was clearly focused on the youth and their active lifestyles. In 1969 to 1973, Pepsi portrayed the social changes of the times and projected the American image of unity and individuality. Pepsi has broken its way into international markets. Apparently, Pepsi’s advertising strategies of celebrity endorsers is very effective. But advertising isn’t Pepsi’s only strategy. Moreover, there are several factors for effective international marketing strategies, and Pepsi has exploited most of them. 

Before breaking into an international market, a company must familiarize itself first with the new country’s culture, people, and economy and government regulations. The company must also define their objectives for entering a new market.  Pepsi began in the early 1900’s; a time when government regulations for business were less strict. But Pepsi did not break into the international market immediately. It first cultivated a solid consumer base in their homeland, America. Only then did the soft drink company set their sites on foreign countries. Canada was their first target. Their objective at the time was not simply to gain profits, but to broaden the reach of their company. Canada was, perhaps, closest to America, and therefore was the easiest to reach and their economy and government regulations there were familiar to Americans. Pepsi used their old strategy as well as a new one; they just concentrated on selling their cheaper but plentiful drink, and they expanded their distribution system from carriages to cars. In Canada, they maintained their target audience through the image of Pepsi being the Poor Man’s Soda.

Most of their early consumers in Canada belonged to the middle class, and Pepsi is still known as the preferred drink of these people there up until now. After being trademarked in Canada, Pepsi entered a new market in Mexico and then in Argentina, but only after incredible losses to the original company. Loft Company had injected new life into Pepsi, though, and it was with new marketing strategies that Pepsi came back. For the next several years, Pepsi employs different marketing strategies. They used their bottling networks to start marketing in foreign countries.

When Americans became more watchful of their weight, Pepsi launched a new campaign suited for this change of times, the Pepsi Light Refreshment.  However, though, Pepsi was forced to change their cheaper drink image and they had to raise their prices in order to compete in the market in the 1950’s, and this included their franchises outside of the United States. Once more, their advertising strategy helped make this transition easier for consumer’s to accept.   149 bottling plants operating in 61 countries outside of the U.S. was a testament to the effectiveness of the Pepsi’s marketing strategies. They were now operating globally.

In 1965, Pepsi employed another marketing strategy which was company expansion.  They merged with Frito-Lay, the most popular snack brand in the world.  PepsiCo was formed.  Pepsi took care of the beverages while Frito-lay manned the snacks.  In 1966, PepsiCo settled into the Eastern European and Japanese markets.  They also introduced new products; Diet Pepsi and Mountain Dew. 

Afterwards, PepsiCo dipped its marketing hands into acquiring even more business. They bought Taco Bell and Pizza Hut and exerted effort into developing overseas restaurant ventures. One of the most successful advertising and promotion campaigns in history, the Pepsi Challenge, provides evidence on the importance of bottler coordination and on the difficulty of attaining such coordination. The success of the Challenge depended crucially on bottler execution. The bottlers were required to place spot advertising and in-store displays, develop and execute effective local price promotions, and discuss the results in detail with Pepsi- Cola to help the CM fine-tune the campaign ( 1993).

After many successes, PepsiCo then underwent reorganization of the company, diversifying itself into PepsiCo Worldwide Foods and PepsiCo Worldwide Beverages and placing their beverages and food products under the separate operations respectively. All through the 1990’s, Pepsi peppered their promotions, campaigns, advertisements and themes with celebrities from practically all industries. They also rode the Internet wave by creating a worldwide website that was indeed the top of the line and was imitated by other companies. This website didn’t just feature the Pepsi products; it also contained attention-grabbing stuff like movie previews, music, articles, games, and promotions.

Pepsi also repeated their promotional ways with their new Pepsi Stuff promos that involved basketball superstar . The promo also gave the buyer chances of earning points which they can then exchange for Pepsi prizes. As the new millennium rolled around, Pepsi resorted to their tried and proven promotions and advertisements strategies. They also introduced brand new products such as Pepsi Blue, endorsed by , and the new Code Red from Mountain Dew. They brought back the immensely popular Pepsi Challenge. They joined up with the National Football League and became their official soft drink sponsor with Gatorade.  Pepsi is also responsible for the world’s first ever commercial to be filmed in space. This ad was all part of the promotion for Pepsi’s Project Blue. 

Pepsi is also active in securing alliance deals with other big corporations.  This is a merger-like strategy proven to be effective in marketing. For example, Pepsi has closed an alliance with Warner Brothers International Theaters and with Major League Baseball. Warner Brothers has granted Pepsi exclusive pouring rights, which means it is the only drink served in all the Warner Brothers International Theatres.

            Another component of the new competitive strategies of Pepsi-Cola is their increasingly complex and sophisticated advertising and promotions--a major tactic in the so-called Cola Wars. The two (Pepsi and Coca Cola) constantly strive to devise advertising campaigns that best each other. But the ultimate success of these campaigns often depends on the cooperation of the bottlers to implement the campaign in their territories. Bottlers must cooperate by arranging spot coverage and by implementing coordinated promotion and pricing policies that build on the theme of the national advertising campaign ( 1993).

Now, it is quite clear that Pepsi couldn’t have attained world wide fame so easily. Especially because it’s competition happens to be the giant Coca-Cola Corporation. It is no secret that most of Pepsi’s strategies were designed to compete with Coke. Coke came first, and even until now, it is still the leading soft drink brand preferred by most Americans and a large number of foreign drinkers.  But Pepsi is keeping up with Coca Cola. 

Even from the very beginning, when Pepsi was just starting in the early 1900’s, the government had passed the Pure Food and Drug Act that prohibited the use of certain drugs such as arsenic, uranium, barium and plenty of others in drinks and foods. At this time, Coke and other existing soft drink brands had to change their formulas, but Pepsi did not. It proudly boasted that it has already met all federal requirements. While other brands were changing formulas to suit government standards, Pepsi was cutting into their market share. Pepsi was one of the first markets to use automobiles to improve their distribution system, and what the younger company lacked in prestige when compared with Coke, it made up for in ambitious advertising. This constant competition has been dubbed as the Cola Wars. 

Pepsi has gained a reputation for catering to the teenagers, those in their twenties and even the young at heart. This is a customer base that other soft drink brands have previously overlooked in favor of the mature consumers. Pepsi also has the distinctive style of portraying the times in their campaigns. Their Generation Next campaign suggested that Pepsi is not just a drink for the next generation; its drinkers are also a generation ahead of their counterparts. Pepsi has cultivated an image for itself as the drink for the modern times. It has discovered that the buying power of the youth and the marketing power of celebrities were compatible. They have earned generously out of this formula. 

            The simple product and marketing strategies of Pepsi were critical to the efficiency of their independent bottling systems. Neither Pepsi nor Coca Cola introduced new products, new packages were introduced infrequently, and advertising campaigns were long-lived relative to today. The tactics of modern promotion, which require constant change and close coordination of national advertising with local promotion, did not exist ( 1993).

Pepsi-Cola concentrated on markets where it could prosper alongside Coca-Cola, rather than trying to defeat it. Since then, some of Pepsi-Cola's major moves include a new soft drink plant in Russia, it's fifth in the territory thus far; an alliance with Brazil's largest brewer, , giving it tremendous access to a healthy chunk of Latin America; and Norway's  signed an extensive franchise bottling agreement with PepsiCo for production, distribution and sales for nearly all of Norway. Operationally, the company's new focus has been to allow for and adapt to market differences, but employ standard best-practices. And while the company has pulled out of some markets, it has pushed forward in a number of others, constructing new plants, and putting new emphasis on single-serve distribution (, 1998).

 

Conclusion

The Pepsi-Cola drink was invented in 1898 and grew basically by following the Coca- Cola marketing, product, and distribution strategies. Like Coca-Cola it advertised as heavily as finances permitted, and was distributed through soda fountains and franchised bottlers.

Assessing Pepsi’s marketing strategies; it is clear that Pepsi has made several right choices. With the existence of Coke, Pepsi can never lay claim to true originality. It is not that unique. So, Pepsi took advantage of their late entry into the market by lowering their prices. Before it entered the international market, it first familiarized its customers with its product thoroughly in its home base. By the time Pepsi was ready to enter the international market, it had a good grasp of what its target audience really is. 

In conclusion, Pepsi’s marketing strategies, from past to present included: enhancing their distribution system, knowing the environment of the foreign market and finding the things their target buyers had in common, adding new innovations and products while improving the old products, imaginative advertising, use of advanced technology, assertive promotions, trendy, socially-aware campaigns, alliances with major corporations and expansion into other industries such as restaurants. Even Pepsi’s rival, Coca-Cola, had a hand in Pepsi’s success. When Coke makes a marketing move, even their buyers can’t help but hold their breath, waiting for Pepsi’s response. So, in effect, Coca-Cola’s massive fame has also rubbed off on its rival.  It even isolated these two beverage companies from other soft drink brands. 

References

 

News broadcasting in global television just reproduce the american model of news

INTRODUCTION

 

Broadcasting is a major part of the current period’s day to day affairs. The appearance of broadcasting in the earlier part of the twentieth century brought about the creation of diverse broadcasting systems all over the world 2001). The United Kingdom and the United States, a couple of democratic countries with a lot of common cultural, fiscal, and political principles, rapidly created extraordinarily unlike systems of broadcasting which grew into the models employed by other nations as they tried to build up their own systems, 1969). Most sooner or later pursued the United Kingdom paradigm, preferring public broadcasting systems ( 1969). Private systems akin to the United States model flourished in other, 1969). This in effect has a significant relationship with the kind of news broadcasting regime that are followed by other countries. This study intends to look into the issue on whether global television is merely a reproduction of the US model. For clarity and coherence, the discussions of this paper will be divided into several parts. At the end of these discussions, a conclusion and summation of the arguments of the paper will be provided at the last part of the paper.  

 

BROADCASTING

 

Besides the beginning of diverse broadcasting systems, the early periods of broadcasting similarly exposed the commencement of a continuing contention in relation to the possibilities of these different systems to reinforce democracy and promote democratic discussion in a democratic society e, 1989). This debate is complex, presenting no simple responses, and no understandable trail to a greater democracies, 1989). A couple of views have characteristically been embodied in this debate. They concur that a significant purpose of broadcasting has to be to care for democracy and that a democratic society have to possess a broadcasting system which updates the public and gives chances for varied interests to subscribe to public debate , 1989). Nevertheless, one perspective maintains that democratic debate can merely flourish in a public system of broadcasting, even as the other prefers a private system ruled by free market entities, and both have the propensity to make out the dissimilarities involving public and private broadcasting in black and white context ( 2001). The private US broadcasting system and the public British system present a number of insights into the soundness of these contentions.

 

A public system of broadcasting is an arrangement that is non-commercial, funded totally by public subsidies, answerable to the public, and intended for serving the whole population, 1989). In 1927 Britain set up the British Broadcasting Corporation (BBC), an self-governing public firm, as a public broadcasting monopoly, 1969). The British public broadcasting system rapidly acquired respect and was emulated in other broadcasting systems internationally (Emery, 1969). The BBC was financed by license fees funded by TV and radio consumers, which was enough to bear program development and function of the broadcasting system on the whole, 1969). Consequently, broadcasting in Britain was autonomous of corporate backline, 1969). Theoretically, given that user fee income was not acquired by the government but went openly to the BBC, it was similarly autonomous of direct government command over financial support (Emery, 1969). The difference involving this form of financing and either corporate backing or government financial support is apparent. Corporate sponsorship creates an unquestionably corporate leaning on substance, 1969). The issue with direct government financial support is that broadcasting may be diminished to an instrument of government misinformation, as obviously took place in the public broadcasting systems of a number of fascist and communist states there, 1969). Advocates of public broadcasting assert that a public system is an assurance that all sections of the public, counting minority groups, are given programs that are unbiased and diverse, without intervention, composed of information, education, culture and amusement (1998). By means of its authorized obligation to education, free admission to information, and its separation from commercial attentions, public broadcasting is perceived as a channel for democratic discussion 1998). Actually, it is not impervious to political and economic strains, 1989). Owing to these stresses, a lot of public broadcasting systems turn out to be guarded and wary with reference to upsetting those in power, or maintain criticism within constricted limitations 1989). This is a variety of self-control that can be so unrelenting that the broadcasting system may possibly abandon its obligation to democratic discussion ( 1989). Similarly, public broadcasting systems frequently create a shield of bureaucracy so as to guard themselves from political assaults, and may even turn out to be purely anti-democratic ( 394).

 

Another issue is that the process of a public broadcasting system that democratically embodies the whole population is a complex proposition in contemporary societies that are racially and culturally varied, 1992). The manner in which public broadcasting can efficiently uphold editorial and ideological autonomy from the government when tackling sensitive concerns is similarly a predicament.

 

Just about the same occasion that the BBC was instituted in UK, the United States assumed a private system ruled by a couple of private networks, the National Broadcasting Company (NBC) and the Central Broadcasting Service (CBS), backed completely by advertising income , 1969). As the UK system grew to be the model for public broadcasting, so the US system turned out to be the model for private broadcasting in the international cy, 1969). The US system improved in keeping with the Neo-Liberal model (1998). To Neo-Liberals, the market was typically democratic, and no contention was essential to authenticate its complete extension into broadcasting  1998). Provided this statement, even contending the suitability of the market concerning broadcasting was un-democratic to the degree that society may possibly be triggered to take on a non-market system, given that any such system was supposed to be anti-democratic ( 1998). Those that were divergent to private broadcasting contended that placing broadcasting over to the hands of the private sector for the intention of returns had serious effects for society's capability to be democratic, 1989). In the United States, it was contended that it was vital for a democratic society to in any case aggressively study, talk about, and discuss the diverse alternatives on how best to arrange broadcasting, in spite of the result of the drone, 1989). Nonetheless, the institution of private broadcasting in the United States was distinguished by a lack of discussion, as far as the rich private broadcasters productively held the public in reserve principally unaware to their right to democratically argue and decide on a broadcast policy (, 1989). This need of debate can be perceived as a fragile pustule in the democracy of the United States ( 1989).

 

THE SATELLITE AGE

 

At this day and age, new technologies have given the process of broadcasting truly international through the employment of satellite instruments. This part of the paper will be looking into this kind of technology and how it affects the news broadcasting strategy of international networks. A major work in this aspect is reflected in the book of  (1997). He provides a much-required assessment of the function of new technology and its undeviating impact on the creation and coverage of television news. This is essential considering that television is the basic source in which presents this information into the public’s homes. He shows that owing to these new technologies, television news makers and reporters nowadays function under altered pressures, inducements and principles than earlier generations of reporters and newscasters. New technology embodies more data, but not an improved appreciation of the world.  (1997) starts his study with an immediate review of the substance of numerous decidedly symbolic media occasions that reveal the changing character of television news. He demands to his readers to deem television accounts of the Gulf War, Russian coup d'état in 1991, and the  trial to name a few. In this aspect, the public should realize how live television manipulates the treatment of occurrences akin to these and, eventually, the public’s identification with them.  

 

In looking at these issues, it seems that the combined forces of market competition in the broadcast news sector and the requirement to acquire and employ new technologies have created new predispositions and alterations that frequently weaken the correctness and understanding of the news being offered. Moreover, strong competition persists to be a source of power in the news business, where the high point of success has been and stays scooping players in the industry. News firms nowadays, nonetheless, are more dependent on technology and the number of data it allows producers and reporters to gather and televise than on the quality of data and succeeding news yield. There is great pressure on news firms to broadcast instantaneous, on the spot actions. This considering even before much is acknowledged in relation to those events.  (1997) ends that there is a considerably reduced premium put on conventional journalistic actions like the acquisition of more wide-ranging admission to government or other officers, verifying data with numerous sources, gathering different perspectives and putting events in some more comprehensive perspective. The consequence is frequently a constant information torrent of facts, assumption and inferences that are short of political, social or cultural perspective and, as a result, are unsuccessful to enlighten its viewers.

 

Moreover,(1997) presents thorough instances of some new phenomena that are propagating in this new technology-motivated journalism. He mentions as mainly troubling is the growing occurrence of "helicopter journalism," in which cameras turn up on a location before reporters. News firms frequently start direct broadcast of live scenes with slight or no perception of their substance or background.  (1997) indicating several instances, including CNN's reporting of the O.J. Simpson Bronco pursuit where in a particular point of the report the broadcasters identified a similar Bronco but not that driven by Simpson.

 

Another technology-connected event is the propagation of live two-way feeds and palm-tree journalism. (McGregor, 1997) When journalists do turn up at a location, the main concern is frequently to set up a live "two-way" connection involving the correspondent in the field and the broadcaster. Technological conditions, particularly in a foreign country, frequently need the correspondent to set up at a key hotel or close to a central communications structure.  (1997) contends that these feeds frequently avert correspondents from acquiring direct access to the location, in addition to amassing data and questioning eyewitnesses and other sources.  (1997) similarly observed that as television news comes under growing competitive stress from less costly entertainment programming, news agencies have slashed a number of the priciest elements of their news production, foreign news teams to be exact. As a result, less foreign correspondent is assigned to cover more of the world. Foreign news teams fundamentally drop in from event to event with no adequate time to expand or build up any noteworthy knowledge on the subject of the events or adjoining situations. Indicating these restrictions,  (1997) offered several instances of foreign correspondents preferring the most basic understanding of the report, frequently without departure from their hotels. Incongruously, technology has similarly created cheap news more reachable. It is now feasible for laypersons with a hand-held camcorder to assist in giving news reporting.  (1997) advises, though, that this has ever more uncovered news producers to the likelihood of being deceived. He mentions the instance of the strange recording broadcast by a lot of news firms of Kuwaiti resistance fighters assaulting Iraqi military cars. It ended up that the footage had in fact been created by an American public relations organization operating for the Government of Kuwait.

 

 

INTERNATIONAL BROADCASTING: THE CASE OF AL-JAZEERA   

 

With the emergence of satellite technology, as discussed above, television created in the homeland has turn out to be accessible all over the world. Distributed viewers observe the similar news and they are aware of what the weather conditions is like and the type of songs all the rage in their country of origin. Simultaneously, new satellite television stations, which are not entrenched in any one mother country but which developed into significant for individuality and community as they purposely attend to transnational viewers; grow to be vital actors in global communications. The connectedness, simultaneity and partaking of common imagery and stories across borders remind distributed populations of the subsistence of a transnational village which is all-encompassing of all the groups all over the world.

 

Admission to satellite television within the context of Europe is growing out to be a field of political action with changeable results. Local authorities in a rising amount of EU states have set up limits on the putting in of satellite dishes which permit the reception of these networks. Such limits are difficult in a lot of manners, particularly as they strengthen a sense of otherness among minorities and imitate oppositional philosophies involving particularistic and national cultural schemes. So far, as the reputation of satellite television among populations is rising, this resistance is defied.

 

The case in point of Al Jazeera mirrors this gamut, even supposing it has been employed in a number of political discussions to demonstrate the resistance involving universalism and particularism. Al Jazeera, an Arabic satellite television network lengthily devoured by transnational Arabic viewers but unidentified until of late in the Western world, has come into the mainstream media and daily political conversations as a powerful actor in the last years. Following the attack in September 11, Al Jazeera, which is headquartered in Qatar, broadcast a sequence of speeches by Bin Laden and exclusive accounts from Afghanistan when no other means had admittance in the nation. Immediately, Al Jazeera turned out to be among the most largely quoted media, obviously changing the equilibrium in global communication situations.

 

The influence of Al Jazeera, presenting it to the core of international promotion, is openly associated to its capability to cross borders and prevail over the broadcasting limits of nation-states. Al Jazeera's substance and admission to its sources are hard to manage, although such efforts have not only been articulated by the United States, but similarly in the Arab world. Nonetheless, Al Jazeera's fame is growing. This is a channel that speaks to an Arabic transnational society. These huge viewers resort to Al Jazeera for a couplwe of major motives  2002). First, it is a network that suggests an option to the conventional Western media programme, which has estranged a lot of of the Arabic people dwelling in the West. Secondly, Arabic viewers turn to Al Jazeera more frequently than they resort to Arabic official and state-managed media, as Al Jazeera confronts the limits and control forced by Arabic governments in general. The situation of this station's viewers cannot but be implied as a dialectic and important mingling of the universal and the particular. From their spot in the West, Al Jazeera's viewers turn out to be disapproving of the limits forced on free communication by a number of Arabic states. Together, this station's viewers refer to Al Jazeera for the reception of what they see as information and amusement that is of specific concern to Arabic viewers.

 

As  (2002) note, it has both accounted on and backed the subsequent Palestinian intifada ever since its beginning in September 2000. It has always uncovered and censured Saddam Hussein's viciousness in Iraq,  tyrannical rule in Egypt and the repressive shift of power in Syria. It kept count with exclusive recording of US attacks on Afghanistan. And, most particularly, it offered Osama Bin Laden with a right to be heard and authorized an acknowledged opponent of the US to talk to Americans openly.  Every one this free speech is bringing about a key alteration in the Middle East.  and , 2002) The principles of the network, its encouragement of democracy, civil rights, freedom of expression, opposition and condemnation, are having a deep weight on those 70% of Arab satellite audiences keen on al-Jazeera. In the course, the Arab world is being unified reattached to its central nervous system.

 

CONCLUSION

 

Broadcasting is very important for the growth of democracy by presenting individuals with information which sways their views and outlooks and openly or circuitously have an effect on their political alternatives. At the same time as there are no simple responses in the debate over which kind of broadcasting system is most beneficial, this central function cannot be deemed as a secluded sector of society, and have to be sheltered from restricted command by either private concerns or lawmakers. It is fascinating to indicate that both UK's public broadcasting system and the private system of the United States have encountered changes, as brought about by new technology and demands of the public. Consequently, the global experience point out that a hybrid system of broadcasting can thrive and be pleasing for democratic discussions if it is efficiently kept up and cause to undergo episodic public assessments to guarantee that they are constantly meeting the needs of the people it serves.

 

 

STRATEGIC ANALYSIS: PEPSI-COLA COMPANY

Strategic Analysis of Pepsi-Cola Company

 

Introduction

            Soft drinks, more popularly known as sodas, are not exactly referred to as items of necessity.  People can live without sodas.  In fact, people might be safer if they don’t drink soft drinks so much.  And yet, soft drinks somehow make it to the top of the list of items most bought by the average consumer.  Why is this, exactly?  Well, for one thing, sodas are delicious.  They stand between liquor and juice.  Those who are too young to drink beer but think fruit juice is too juvenile can order sodas.  Those too old and are putting their health at risk by drinking hard drinks can enjoy soft drinks and no one would think any less of them.  In short, sodas have a mass appeal.  They carry an image with them; an image of a person with a comfortable lifestyle. 

This essay will take a look at the company Pepsi Cola. For a better understanding of the subject company, this paper will delve into a brief history of the Pepsi Company’s growth over the years and the effects of competition on Pepsi’s strategies in the international and domestic market. This essay will attempt to discuss the effectiveness of Pepsi’s marketing strategies and its results.

 

Body

Pepsi was one of several other brands that got their start in the late 1800s. A North Carolina pharmacist named  invented "Brad's Drink" in 1893, which was later renamed Pepsi-Cola. Pepsi’s early growth was less significant than that of Coke's, and its real strength as a competitor to Coke began after  became CEO in 1950, a time when Pepsi was nearly bankrupt.  was expected to liquidate the Pepsi-Cola Co. Instead, he made it his goal to "beat Coke" (, 2003).

Pepsi Cola has taken part of that appeal and has used it in several different marketing strategies. Pepsi was born after Coca Cola, or Coke. It began in North Carolina, invented by a pharmacist named . It came out for public use on August 28, 1898. It had the reputation for being a food drink;  was a pharmacist and he claimed that his concoction aided digestion. This claim, in a way, was already a marketing strategy, because during those times, people were always buying medicinal aids for digestion.

Pepsi spread to Canada in 1906, and the year after that, it was registered in Mexico. By 1908, Pepsi had upgraded their transportation delivery services from horse-drawn carts to automobiles. Pepsi seemed to be becoming successful in such a short time. But there is still a problem. By the time Pepsi Cola came out, Coke had already made its mark among the public and the newcomer Pepsi found it hard to find a consumer base.

For their first effective marketing strategy, they put their sodas in beer bottles and sold them cheaper than Coke. There was more drink for less money.  They started selling, and Pepsi was seen as the poor man’s cola. Although this strategy worked, Pepsi recognized that if their image remained as that of the Poor Man’s Soda, their customer base would never widen. In order to improve its image, Pepsi devised a new marketing strategy by employing celebrities for its advertisements. One of their first celebrity endorser was , the pioneer for automobile racing.

The advertising strategy worked, but Pepsi still could not really dethrone Coke. In the 1920’s, the company released the ad Drink Pepsi. It will satisfy you. However, despite industrious efforts, the Pepsi Company still fell into bankruptcy due to the fall of the sugar market. It suffered several years of losses before it was sold to Loft Inc., a giant candy company. Loft was what Pepsi was waiting for. The company began to regain its former success. 1936 saw the formation of Pepsi Limited of London, and in 1938, the Pepsi logo was trademarked in the Soviet Union. The company sold the drink in 12 oz. bottles and launched the advertising campaign of Twice as Much for a Nickel. 

The very first advertising jingle, Nickel, Nickel, was broadcasted by Pepsi nationwide. The track enjoyed tremendous popularity. Soon, Pepsi became bigger than Loft Company, and Loft changed their name to Pepsi-Cola Company. By 1947, Pepsi has amassed millions of dollars from the international market and it moved to the Philippines and the Middle East. They added two more advertising campaigns and in 1953, Pepsi began its Light Refreshment campaign in order to appeal to a newly weight-conscious America. Pepsi continued to try and improve its image from being considered as a bargain brand and attracted the young, fashionable consumers with their theme, Be Sociable, Have a Pepsi. Pepsi targeted the younger audience and those who are young at heart. During the baby boomer generation, Pepsi positioned itself as the drink for the new generation with a series of themes designed to appeal to the youth. These youths were said to belong to the Pepsi Generation in the early 1960’s. Diet Pepsi and Mountain Dew were then added to the list of products.

By now, Pepsi’s prevailing theme was clearly focused on the youth and their active lifestyles. In 1969 to 1973, Pepsi portrayed the social changes of the times and projected the American image of unity and individuality. Pepsi has broken its way into international markets. Apparently, Pepsi’s advertising strategies of celebrity endorsers is very effective. But advertising isn’t Pepsi’s only strategy. Moreover, there are several factors for effective international marketing strategies, and Pepsi has exploited most of them. 

Before breaking into an international market, a company must familiarize itself first with the new country’s culture, people, and economy and government regulations. The company must also define their objectives for entering a new market.  Pepsi began in the early 1900’s; a time when government regulations for business were less strict. But Pepsi did not break into the international market immediately. It first cultivated a solid consumer base in their homeland, America. Only then did the soft drink company set their sites on foreign countries. Canada was their first target. Their objective at the time was not simply to gain profits, but to broaden the reach of their company. Canada was, perhaps, closest to America, and therefore was the easiest to reach and their economy and government regulations there were familiar to Americans. Pepsi used their old strategy as well as a new one; they just concentrated on selling their cheaper but plentiful drink, and they expanded their distribution system from carriages to cars. In Canada, they maintained their target audience through the image of Pepsi being the Poor Man’s Soda.

Most of their early consumers in Canada belonged to the middle class, and Pepsi is still known as the preferred drink of these people there up until now. After being trademarked in Canada, Pepsi entered a new market in Mexico and then in Argentina, but only after incredible losses to the original company. Loft Company had injected new life into Pepsi, though, and it was with new marketing strategies that Pepsi came back. For the next several years, Pepsi employs different marketing strategies. They used their bottling networks to start marketing in foreign countries.

When Americans became more watchful of their weight, Pepsi launched a new campaign suited for this change of times, the Pepsi Light Refreshment.  However, though, Pepsi was forced to change their cheaper drink image and they had to raise their prices in order to compete in the market in the 1950’s, and this included their franchises outside of the United States. Once more, their advertising strategy helped make this transition easier for consumer’s to accept.   149 bottling plants operating in 61 countries outside of the U.S. was a testament to the effectiveness of the Pepsi’s marketing strategies. They were now operating globally.

In 1965, Pepsi employed another marketing strategy which was company expansion.  They merged with Frito-Lay, the most popular snack brand in the world.  PepsiCo was formed.  Pepsi took care of the beverages while Frito-lay manned the snacks.  In 1966, PepsiCo settled into the Eastern European and Japanese markets.  They also introduced new products; Diet Pepsi and Mountain Dew. 

Afterwards, PepsiCo dipped its marketing hands into acquiring even more business. They bought Taco Bell and Pizza Hut and exerted effort into developing overseas restaurant ventures. One of the most successful advertising and promotion campaigns in history, the Pepsi Challenge, provides evidence on the importance of bottler coordination and on the difficulty of attaining such coordination. The success of the Challenge depended crucially on bottler execution. The bottlers were required to place spot advertising and in-store displays, develop and execute effective local price promotions, and discuss the results in detail with Pepsi- Cola to help the CM fine-tune the campaign ( 1993).

After many successes, PepsiCo then underwent reorganization of the company, diversifying itself into PepsiCo Worldwide Foods and PepsiCo Worldwide Beverages and placing their beverages and food products under the separate operations respectively. All through the 1990’s, Pepsi peppered their promotions, campaigns, advertisements and themes with celebrities from practically all industries. They also rode the Internet wave by creating a worldwide website that was indeed the top of the line and was imitated by other companies. This website didn’t just feature the Pepsi products; it also contained attention-grabbing stuff like movie previews, music, articles, games, and promotions.

Pepsi also repeated their promotional ways with their new Pepsi Stuff promos that involved basketball superstar . The promo also gave the buyer chances of earning points which they can then exchange for Pepsi prizes. As the new millennium rolled around, Pepsi resorted to their tried and proven promotions and advertisements strategies. They also introduced brand new products such as Pepsi Blue, endorsed by , and the new Code Red from Mountain Dew. They brought back the immensely popular Pepsi Challenge. They joined up with the National Football League and became their official soft drink sponsor with Gatorade.  Pepsi is also responsible for the world’s first ever commercial to be filmed in space. This ad was all part of the promotion for Pepsi’s Project Blue. 

Pepsi is also active in securing alliance deals with other big corporations.  This is a merger-like strategy proven to be effective in marketing. For example, Pepsi has closed an alliance with Warner Brothers International Theaters and with Major League Baseball. Warner Brothers has granted Pepsi exclusive pouring rights, which means it is the only drink served in all the Warner Brothers International Theatres.

            Another component of the new competitive strategies of Pepsi-Cola is their increasingly complex and sophisticated advertising and promotions--a major tactic in the so-called Cola Wars. The two (Pepsi and Coca Cola) constantly strive to devise advertising campaigns that best each other. But the ultimate success of these campaigns often depends on the cooperation of the bottlers to implement the campaign in their territories. Bottlers must cooperate by arranging spot coverage and by implementing coordinated promotion and pricing policies that build on the theme of the national advertising campaign ( 1993).

Now, it is quite clear that Pepsi couldn’t have attained world wide fame so easily. Especially because it’s competition happens to be the giant Coca-Cola Corporation. It is no secret that most of Pepsi’s strategies were designed to compete with Coke. Coke came first, and even until now, it is still the leading soft drink brand preferred by most Americans and a large number of foreign drinkers.  But Pepsi is keeping up with Coca Cola. 

Even from the very beginning, when Pepsi was just starting in the early 1900’s, the government had passed the Pure Food and Drug Act that prohibited the use of certain drugs such as arsenic, uranium, barium and plenty of others in drinks and foods. At this time, Coke and other existing soft drink brands had to change their formulas, but Pepsi did not. It proudly boasted that it has already met all federal requirements. While other brands were changing formulas to suit government standards, Pepsi was cutting into their market share. Pepsi was one of the first markets to use automobiles to improve their distribution system, and what the younger company lacked in prestige when compared with Coke, it made up for in ambitious advertising. This constant competition has been dubbed as the Cola Wars. 

Pepsi has gained a reputation for catering to the teenagers, those in their twenties and even the young at heart. This is a customer base that other soft drink brands have previously overlooked in favor of the mature consumers. Pepsi also has the distinctive style of portraying the times in their campaigns. Their Generation Next campaign suggested that Pepsi is not just a drink for the next generation; its drinkers are also a generation ahead of their counterparts. Pepsi has cultivated an image for itself as the drink for the modern times. It has discovered that the buying power of the youth and the marketing power of celebrities were compatible. They have earned generously out of this formula. 

            The simple product and marketing strategies of Pepsi were critical to the efficiency of their independent bottling systems. Neither Pepsi nor Coca Cola introduced new products, new packages were introduced infrequently, and advertising campaigns were long-lived relative to today. The tactics of modern promotion, which require constant change and close coordination of national advertising with local promotion, did not exist ( 1993).

Pepsi-Cola concentrated on markets where it could prosper alongside Coca-Cola, rather than trying to defeat it. Since then, some of Pepsi-Cola's major moves include a new soft drink plant in Russia, it's fifth in the territory thus far; an alliance with Brazil's largest brewer, , giving it tremendous access to a healthy chunk of Latin America; and Norway's  signed an extensive franchise bottling agreement with PepsiCo for production, distribution and sales for nearly all of Norway. Operationally, the company's new focus has been to allow for and adapt to market differences, but employ standard best-practices. And while the company has pulled out of some markets, it has pushed forward in a number of others, constructing new plants, and putting new emphasis on single-serve distribution (, 1998).

 

Conclusion

The Pepsi-Cola drink was invented in 1898 and grew basically by following the Coca- Cola marketing, product, and distribution strategies. Like Coca-Cola it advertised as heavily as finances permitted, and was distributed through soda fountains and franchised bottlers.

Assessing Pepsi’s marketing strategies; it is clear that Pepsi has made several right choices. With the existence of Coke, Pepsi can never lay claim to true originality. It is not that unique. So, Pepsi took advantage of their late entry into the market by lowering their prices. Before it entered the international market, it first familiarized its customers with its product thoroughly in its home base. By the time Pepsi was ready to enter the international market, it had a good grasp of what its target audience really is. 

In conclusion, Pepsi’s marketing strategies, from past to present included: enhancing their distribution system, knowing the environment of the foreign market and finding the things their target buyers had in common, adding new innovations and products while improving the old products, imaginative advertising, use of advanced technology, assertive promotions, trendy, socially-aware campaigns, alliances with major corporations and expansion into other industries such as restaurants. Even Pepsi’s rival, Coca-Cola, had a hand in Pepsi’s success. When Coke makes a marketing move, even their buyers can’t help but hold their breath, waiting for Pepsi’s response. So, in effect, Coca-Cola’s massive fame has also rubbed off on its rival.  It even isolated these two beverage companies from other soft drink brands. 

References

 

News broadcasting essay instructions

,I study in MA Communications Studies in  University, my module is "The Dynamics of International Broadcasting" and my essay topic is "News broadcasting in global television just reproduce the American model of news. discuss?" and it about 3000 words, and I needs the reference, the reading list is:

 

 (1998) The Globalization of News.

 

 (2002) Al-Jazeera. How the free Arab News Network Scooped the World and Changed the Middle East.

 

 (1997) CNN. Making News in the Global Market.

 

 (1997) Live, Direct, and Biased? Making Television News in the Satellite Age.

 

 (1995) Mixed Signals. The Prospects for Global News. New York: Twentieth Century Funds

 

 (2001) Satellite Realms. Transnational Television, Globalization and the Middle East.

 

 (1999) News in the Global Sphere. A Study of CNN and its Impact on Global Communication.

 

and you can find more reading list on the web

 

I will write email to tell you the other details if you need! Please write well and do not only copy from the internet. Thank you!

CASE STUDY

Case Study Analysis

When you have read the case study above, answer the following questions.

1.      What challenges have you identified in the background information that would have an impact on you as a trainer/facilitator and the way that you would work with the group?

            College trainers’ coming from different vicinity; the unfamiliarity of character would bring about collision of ideas from diverse viewpoints. In addition, working on a two hour meeting with two weeks interval for three consecutive sessions would be edgy due to dissimilar strengths and weak points. Lines of communication must be established to maintain the rapport between the trainers and community representatives. The lack of adequate facilities is indeed a problem but not a major concern, since one of the main goals of project planning is to broaden the knowledge through thorough assessment of the problem to identify possible interventions or solutions in order to attain the expected evaluation. The lack of facilities should not hinder the team to work hand in hand for one need to be self-reliant and resourceful enough to obtain what is missing. The major challenge would be the dedication of each person and maintaining a comfortable dialogue atmosphere in the team.

2.      Outline the issues that you feel could affect the group’s learning in relation to the timing of the programme.

            Learning is a two way and an on-going process and it varies from one person to another depending on their personal strengths, areas for growth and time management. The said timing of the programme is beneficial to attain a long term goal but the two hour meeting in a two week interval would also mean a delay of progress. Progress is not a result rather a journey to boundless opportunities by embracing it fully and taking risk on whatever challenge is on hand. The team must be willing to cooperate and do away with individual differences. Inability or refusal to compromise would limit the group process ad halts progress.

3.      Describe an activity that you could use as an icebreaker with the group. Explain how it might be used to gain their confidence and establish a learning environment.

            In choosing an ice breaker one must bear in mind the purpose of the ice breaker and connect that purpose to which goal one has set to achieve. An example of an ice breaker would be the game called favorite t-shirt. In this activity, the facilitator asks attendees to bring (not wear) their favorite T-shirt to the meeting. Once all participants have arrived, asks each person to state beforehand their names and show the shirt to the group and explain how the T-shirt best resembles their personality.

            The importance of an ice breaker in every meeting is to create familiarity and ease everyone within the group thus, promoting cooperation and willingness to participate in the group process.

4.      What use could you make of the college classroom and equipment, and the community centre facilities, to minimize the impact of the challenges that you identified?

            In the session 1 and 3, it is to be held in the college classroom knowing that it is well equipped with teaching facilities ergo, detailed discussion of the said project should be done through outlining the goals, and every possible solution should be laid out. However, the facilitators should tackle with the community representatives the basic information beforehand since they know their living condition well enough that they can even extract answers from their own backyard what the trainers could do is to supervise them at the same time promoting the value of self-reliance.

            In the community centre where in the second session will be held. What is to be done here is to survey the area in order to verify the assessed problems in the project noting the need for improvement or further development of the said area.

            Lastly, everyone must appreciate individual’s capacity to work and handle responsibilities. Working with different concerns is a tough job and energy draining; giving positive feedbacks would promote a productive output and a shift of environment from an edgy one to an ease and good working ambiance. This is mainly due to the fact that you are acknowledging them of their qualities and at the same time, boosting their self-esteem.

           

 

 

                         

 

McDonald's HRM

McDonald's

McDonald’s Setting

            When the McDonald brothers,  opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal growth that their company would enjoy. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until , a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. He realized that the same successful McDonald's formula could be exploited throughout the United States and beyond. 

            McDonald’s success is built on a foundation of personal and professional integrity. Hundreds of millions of people around the world trust McDonald’s. We earn that trust everyday by serving safe food, respecting our customers and employees and delivering outstanding Quality, Service, Cleanliness and Value (QSC&V). We build on this trust by being ethical, truthful and dependable.

            Actually, McDonald's restaurants in the UAE are Emarati-owned and operated by the Emirates Fast Food Corporation, with  as the Managing Director. McDonald's has 39 restaurants in the UAE with the first restaurant opening on 21 December 1994. Since then, McDonald’s UAE has been actively interacting with its community and playing a leading role in the Quick Service Restaurants across the region ().

            Each McDonald's restaurant is structured as an independent business, with restaurant management responsible for accounting, operations, inventory control, community relations, training and human resources. Basically, McDonald's is recognized by the Government as a leading company that contributes to the UAE economy. Large investments are made in real estate, technical equipments, local supply chain and work force. Priority is given to local suppliers, and today 80% of the materials used by McDonald’s UAE are coming from local and Arab suppliers in the Middle East ().

Moreover, the company provides training programs and job opportunities to the nationals who would like to join its team across the UAE.

 

Business Strategy             

Committed Employees

            For McDonald's, people are its most important asset. This is because customer satisfaction begins with the attitudes and abilities of employees and committed, effective workers are the best route to success. For these reasons, McDonald's strives to attract and hire the best, and to provide the best place to work. In fact, McDonald's is so active and successful in newly emerging markets that other companies will sometimes use the golden arches as a valuable indicator of future growth markets.

Actually, the first step that the organization would take is to introduce its people to the organization. Like for example at the McDonalds in UAE which places a very high value on providing exceptional customer service they recognize the importance of providing their employees with the skills and resources necessary for meeting that standard of excellence, beginning with their very first day of employment. A need for orientation of new employees should be developed to facilitate their transition into the organization, and ensure that they have a clear understanding of its Mission, Vision and Values. The Employee Orientation Program provides a foundation upon which new employees can build their skills and contribute to the efforts of providing responsive and effective fast-food service. The Employee Orientation Program is an important first step in developing a workforce that is committed to providing seamless service, maximizing resources and setting the standard for excellence.

            The need for clear exposition of goals and objectives should be taken into account as this would be the “navigator” as to what functions every employee would partake and contribute to the organization. With clear objective and goals, redundancy in work would be minimized and a smooth operational flow would be optimized. In McDonald, the job description should be the starting point of goal. If you are a cook, and you need up to 1000 pieces of fried chicken everyday, your objective would be to achieve that quota. A clear goal and objective in the mind of the employee would make him feel that he belong to the organization.

Apparently, consideration of motivation and commitment should also be given an emphasis. Motivation is commonly defined as the individual’s activation and degree of persistence in undertaking a goal directed behavior. There are two kinds of motivation that is always mentioned in literatures of employee motivation, the intrinsic and extrinsic motivation (1968). Basis of motivation can be categorized into terms of legal compliance, external rewards and internalized motivation (1978; 1998; 1995). As for McDonald, we consider external reward or the wage that we pay to the employee as its primary source of motivation. Personality traits are also considered having a relation with how motivated a person could be (1987). That is the reason why, that McDonalds reviewed the applicants’ personality wise because after all, it is service with a smile that we are offering to our customers.

            Another important factor that needs to be discussed is employee commitment. This is simply defined as commitment to his work and to the company as well (1995). One theory in employee commitment takes that employees have perceptions regarding commitment they believe their employing organization has for them, referred as perceived organizational support (POS) (1986). This theory pursues the empirical thinking that employees are committed to their employer because they are also expecting support from the company. McDonald extends this support to all its employees by providing them with Medicare, insurance and other non monetary incentives given to deserving employees.

In addition to success, the need to consider the employees contribution to the company is a must. The employees are the backbone of the company and it is just due to consider their efforts as big part of the company’s success. One way of considering their contribution is by giving rewards and incentives either monetary or non-monetary. According to the principles of reinforcement theory, consequences which gives rewards increases behaviors (1953). A reward is basically anything that increases a behavior, so we also need to determine what are our employees are expecting from the company. Like in McDonalds again, the employees are given choices as to what they really want to be given as their rewards. This rewards should be consistent and given immediately.

Actually, meeting the demands of today's changing business environment requires building and retaining a loyal and motivated staff. But finding and keeping quality workers can pose a challenge. The most talented and motivated staff are often courted by other firms or are getting promoted to higher positions that makes staffing quite dynamic and challenging as well as difficult, and the effects of turnover can be costly. The time and money it takes to recruit, rehire and retain can quickly cut into a firm's bottom line. Hiring smart is the first step to developing a loyal, motivated workforce and keeping turnover at a minimum. Other factors such as competitive compensation and creating an employee-friendly work environment also play a role. A study commissioned among executives at the nation's 1,000 largest companies found that, aside from salary, job applicants inquire just as frequently about corporate culture as they do about other benefits. The implication is clear: The more enriching your work environment, the more likely you are to retain a staff of satisfied, productive employees (1987). McDonald understands and considers staff retention as a factor that would definitely make or break the business. As much as possible we would like to hire good employees, retain good employees and train trainable employees for higher position. Hiring and training new employees all the time costs money and time to the company, it affects the smooth workflow of the organization. Thus to avoid this we provide our workers with competitive salary compared to competitors, a good work environment and other benefits.

A smooth work flow is like a synergy in action. When the employees are well motivated and committed they are expected to perform and contribute to the growth of the company (1923). To keep the employee motivated they should be provided with the best possible work environment and well compensated in relative to the competitors and their work. This company investment would also be rewarded when the employees are functioning at their peak. The company and its employees should move forward together.

 

Franchising              

            McDonald's is an example of brand franchising. McDonald's, the franchisor grants the right to sell McDonald's branded goods to someone wishing to set up their own business, the franchisee. The license agreement allows McDonald's to insist on manufacturing or operating methods and the quality of the product. This is an arrangement that can suit both parties very well.

            In the UAE, McDonald's recognized the need for a co-coordinated marketing policy. In order to be successful, an organization must find out what the customers want, develop products to satisfy them, charge them the right price and make the existence of the products known through promotion. Cinema and television advertising have played a major part in McDonald's marketing mix.

 

 

Advertising and Promotion

            Radio and press advertisements are used to get specific messages across emphasizing the quality of product ingredients. Promotional activities, especially within the restaurant, have a tactical role to play in getting people to return to the restaurants regularly. All franchisees benefit from any national marketing and contribute to its cost, currently a fee of 4.5 per cent of sales.

 

McDonald’s Commitment

            McDonald's views the relationship between franchisor, franchisee and supplier to be of paramount importance to the success of the business. Ray Kroc recognized the need very early on for franchisees that would dedicate themselves to their restaurants. He wanted people who had to give up another job to take on the franchise venture, relying on their franchise as their sole source of income and would therefore be highly motivated and dedicated. Consequently, McDonald's will not offer franchises to partnerships, consortia or absentee investors. The initial capital has to come from the franchisee as a guarantee of their commitment. The selection process is rigorous to ensure that McDonald's only recruits the right people.

 

Conclusion

            Food industry is one of the largest markets all over the world. Every nation has their distinctive way on dealing with the food industry (2002). Consumers may not understand the risk posed by the food industry. Information regarding product contents may be difficult to obtain if not disclosed by the producer. Perhaps, that is the reason why customers have consistent demands with their tastes in food. To satisfy their ongoing needs, food industry plans another strategy to satisfy their customers. Customers are the main contributor of profit. Customer relationship must be prioritized to generate loyalty and credibility.  As they say, the company’s most precious assets are the customers.

            To sum up, McDonald’s key efforts in increasing productivity and increasing costs in UAE include: (1) putting people first; (2) having the right products at the right prices; (3) making places showplaces; and (4) promoting their brand. It must be noted that McDonald’s has taken advantage of their increasing economies of scale which are primarily created by their sales growth (2002). Hence, the true power of the cycle of success at McDonald’s Corporation has been attributed to the fact that as there is increasing economies of scale, their levels of profitability increase as well.

 

 

 

 

 

 

 

 

 

TEAM AND COMMUNICATION SKILLS

Contents

            This paper would report about team and communication skills of a group, particularly a small group of people working in a luxury perfumery shop.  Further, this report discusses the teams in terms of its roles, function, formation and an analysis of the team working in a luxury perfumery shop. This report would also touch Belbin’s types of teams, the benefits and constraints that can incur on teams and the successful communication within the team.  The recommendation, along with the conclusion, will be based in a form of an action plan.

Introduction

Teams are about people handed with disparate tasks who, as much as possible, should adaptively works together to achieve a common and shared goal.  To assert that team should work towards a common goal, according to  (1988), the first essential ingredient for effective teamwork is that the team members agree on their "common mission" and on their commitment to work together to reach the team goals.  (1992) upon recognition that it takes trust to gradually build a team, suggests that team members need to be aware of their own interpersonal styles and must work to enhance the positive and reduce the negative aspects of these styles through providing team members encouragement and be developing sensitivity to the personal needs of other members.  In teaming, open communication is crucial and conflict resolution techniques must be planned and implemented ( 1991). Similarly, conscious efforts to build team trust and team skills are often necessary ( 1988).

Main Part

 

In 1993, listed several positive team functions (1993).  Among the named team functions are that teams set priorities, a team models the varying manifestation of behavior, the teams anticipates objections of the fact that teams comprises of different individuals, teams fosters interaction between them, and so on.  An illustration of a team function is in the business setting, perhaps a creative team of an advertising company.  Being a part of a creative team necessitates that there coexists a set of priorities for a team to fulfill in which one would function in accordance to what is expected and works in means to achieve that priorities being set.

How it is then a team is formed? For the purposes of this report, we would be using (1977) group model since we would be dealing also with a small group working in a luxury perfumery.   (1977) identified five stages as to how a team is formed.  First is the forming where members at first, feels anxious of being into a group without prior knowledge as to what mechanisms or process would be involved in working with that group.  Just like any organism, it is a normal reaction to feel anxious when one is in a new situation since one undergoes through the basic process of knowing how to be adaptive being into a team.  Second is storming that pertains to the arousal of possible conflicts especially when individual differences will surmount.  At this stage, some team members would likely compete in proving themselves and may at times be overly proactive to the team events as one would try to project assertiveness.  Third, is the norming that pertains to the group starting to have that sense of trust and the understanding of the team function in a deeper level.  The third stage is marked with the team beginning to blend together and functions in perfect tune.  Consequently, teams at this point is characterized as accepting, learns the art of cooperation and the mutual support for each other would likely happen.  Fourth, is the performing stage where teams’ functions as a whole and exhibit team performance.  Fifth, would be the mourning or grieving stage.  It is termed as such because in every team, the more than a team concept, is developed wherein every members has the emotional attachment to the team already.  Thus, the dismantled or the lost of the team would result to grief.  .

            Moving on, team role is defined as the tendency to behave, contribute and interrelate with others in a particular way ( n.d).  ’s team roles or team types, illustrates a patter of behavior that characteristically describes the behavior manifested by one person in relationship to one another in the facilitation of progress occurring within the team.  There are 8 team types; they are the shaper, implementer, completer-finisher, coordinator, team worker, resource investigator, plant, monitor evaluator and the specialist, all of which performs the varying roles respectively.  With teams being able to know the roles they partake, it is likely that they would be adaptive to the type of teams they belong.  A sports team, for instance, even if it only composes less than 20 persons, to be able to work effectively, they should be able to grasps the dynamics or the nature of the type of team they belong combine with taking responsibility to their different roles being part of the team.

            Let us consider a small group of 10 people in a luxury perfumery shop.  Obviously, the function of the group is to generate means to attract customers to the shop.  However, small groups are more powerful when formed into a team.  Thus, the team could in this instance, perhaps, work on to improve their service in the customer’s service aspect and in the personal relations with the aim to accrue loyal customers.  Management plays a critical role in the team formation such that they are the one who selects the people as to who should fit in to the team.  Likewise, the management also is responsible as to how they would make the team work together.  Given the formation of the team, members mayhap able to know and partake their roles but the question is how to get the team interact with each other more deeply.  Wherein, in fact, group of personnel in luxury perfumery is oftentimes perceived to work only for the salary.  Presumably, the most challenging part in a small group in luxury perfumery is in the provision of an interactive linkage between members and placing a meaning as to what they are doing individually and as a team.  Communication seemingly is the barrier for small group in a less interactive setting.  Most of the time team members would be preoccupied of having interaction with customers neglecting the importance of initiating interaction within them.  Teams in a luxury perfumery, in spite of being undermined, can work subtlety works wonders as long as teams are coherent and integrated perfectly.

 

Conclusions and Recommendations

 

            Teams are vital in a luxury perfumery.  A good team especially in the customer’s service counters would persuade customers to get to try new products and inclined them to go back in the shop, provided that customers will be satisfied in the services given by every team members.  An action plan would be to let the small group be integrated into a team specifying the different roles they would partake and the team purpose, upon which they will embody a common goal. Additionally, team building activities will help in gradually blending the team for them to be able to work harmoniously leading to the team members finding meaning as to what they are doing and be able to value being a part of that team.

 

 

References:

 

Yahoo's marketing strategy in China

Introduction

            Global information and China are two of the most extreme words in the global arena today.  This argument is of biggest concern for high-tech firms such as Yahoo!, Google, Microsoft and so on since their products/ services are mostly, if not completely, submerged with the commitment to deliver reliable and comprehensive global information at least possible time.  However, marketing theories suggest that mass-customization (for China, this should be mass-customerization) is highly relevant and profitable to customers who are substantially large and unique in the global market.  In view of this, this paper presents Yahoo's actions/ reactions to deal with this marketing trend including factors that motivate the firm to comply this.  With such sample presentation, the reader will have a ready reference to view how it is like to be a global firm in a highly restrictive environment.

 

Company Information

            Established in 1994, Yahoo! has emerged as the leading global internet brand and the most trafficked internet destination worldwide.  It has at least 400 million customers around the world that enjoy 15 languages that the firm provides.  Products and services offer range from consumer-to-consumer communication (Yahoo! Mail, Mobile and Messenger), consumer-to-business or vice versa (Yahoo! Advertising, Content, Commerce and Small Business) and business-to business (Yahoo! Connected Life).  On top of this, it also serves as a search platform to view vast array of information, although unlike Google, Yahoo! can be considered as commerce-oriented search engine particularly in the arrangement of search results where sponsored-links are on top of non-profit (academic) pages supported by the fact that majority of its earnings are derived from advertising.  Despite of this, Yahoo! has several services related to social responsibility under Yahoo! for Good wherein volunteerism, societal concern and public awareness are encouraged.  It established its first stint in Fortune 500 list at number 412 due to strong revenues in 2005.         

 

Marketing Strategies in China

            Due to political constraints, Yahoo! had to find the most effective method to reach the Chinese market.  To resolve this, Yahoo! China initiated strategic alliance with Alibaba.com to mitigate high barriers of entry in the IT industry.  This marketing endeavor enabled Yahoo! to share the market leadership and knowledge of Alibaba because of the fact that the Chinese firm is the sole internet company in China especially in e-commerce sector.  With this respect, the strategy of Yahoo! can had considered aggressive but cautious in its effort to access the Chinese market that required it to buy 40% of economic interest in Alibaba despite of 35% disproportional voting rights.

 

            When it comes in building strategic alliance to be able to enhance market share with speed and ready-market, as early as the opening of 2004, Yahoo! and Sina (a leading Chinese portal) agreed to create an auction-based e-commerce platform.  The partnership will connect valuable customers of Sina to global scope of Yahoo's internet-based exchange.  This was very appealing to Yahoo's marketing strategy since there were at least 78 million internet users in China by that time.

 

            The two strategies mentioned above had indirect use of 4 Ps in marketing rather they serve as the starting point to allow marketing strategies to smoothly flow into the conservative political Chinese environment.  In contrast, Yahoo!’s subsidiary in China, Alibaba had sponsored Super Girl (the counterpart of American Idol in China) for millions of dollars to air its succeeding season ( 2006).  The show, wherein 400 million people are watching and are using the internet blogs and chat rooms to express their sympathies, was considered by Yahoo! as an effective medium to successfully launch its search engine facility (yahoo.com.cn) and steal the number 1 spot in the industry as it is trailed by local internet provider by 5% in market share.  The implementation of such strategy opened a new window of opportunity for Yahoo! to build a name to the customer-base of the market after it had success in commerce category.  The sponsorship is intensified by Yahoo!’s privilege to commission the contestants to undergo commercials and other press releases.  This made the marketing feat promising. 

 

Environmental Constraints to Marketing Strategies

            Google was once a victim of a rigid political filtering of global information to halt the proliferation of unintended political nuisances.  In year 2000 onwards, searches of Chinese users were diverted solely into Chinese-owned portals and sites.  The filtering also made Google searches unreliable and relatively slow.  On the part of Yahoo!, however, the problem of Google is less felt and realized since core values of the former is different from the latter.  Google is information-based while Yahoo! is entertainment- and commerce-based.  Nevertheless, constraints on marketing strategies of the firm are present that hinder some of cash flows that should be generated from a promotional effort.

 

            Yahoo! cannot maximize a marketing impact to publicity.  This was exemplified by political concerns surged in Yahoo!’s attempt to include SMS voting system in Super Girl.  Thus, the positive externality of the sponsorship was limited in television and partly internet publicity wherein cellular phones’ efficiency was undermined.  The turmoil was pegged on the issue that text messaging can affect the Chinese pulse when selecting an election candidate due to trickle down effect of humors.  In addition, the prominence of “guanxi” in the high-technology industry transformed foreign investors in China as outcast or non-family members (2002).  Although Yahoo! settled this issue by creating strategic alliances to local firms, the mere fact that there was a hybrid in the firm structure will have adverse shocks that could be initiated by Chinese opinion leaders.  As a result, marketing strategies tend to be less effective, if not useless, in provinces wherein “guanxi” principles are too strong particularly in commerce. 

 

            Yahoo! News, which is known to users as an effective engine for public awareness, was stripped with the optimal capability as Chinese authorities banned media to report incidences of police-protester violence within its borders (2005).  This also made available and distorted data a tool for government propaganda to cheat the local and global public with regards to flawless news.  In effect, the marketing arm of Yahoo! through social responsibility is also flawed.  Seeing the China market in the long-term, the coercion of one-child policy in the country (Violation… Coercion 2004) can pass the features of environmental constraint.  The propensity of Yahoo! to invest in tactical and strategic marketing campaigns follows forecasts of demographic characteristic such as population.  Thus, with the legal restriction, strategies will be approached with speculation and would hinder the potential of stable growth of marketing and sales relationship over time.                    

                

Conclusion

            Due to relentless stance of Chinese government and institutional pillars to their political- and cultural-bias to information-based firms, hi-tech companies particularly Yahoo! can be most effective by using locally adaptive marketing strategies.  This will enable the firm achieve its revenue objectives which are directly related to advertising and commerce-intensive services.  Also, adaptation will maximize the societal contribution campaign of Yahoo! to locals even though such can be considered sub-optimal.  Thus, strategic alliances and joint ventures including the Yahoo!’s initiative to weigh users’ positive and policies’ negative regard to their marketing actions, are the most critical moves the firm had done that likely made it one of the biggest names in China’s hi-tech industry.  In contrast, when a firm like Google has core values, which are the foundation of its existence and framework of operational, tactical and strategic decisions, that run counter (almost head-to-head) with China’s policies, it is might as well be viewed as crucial choice between reconciliation or being driven-out of the local market.

 

                 

DIET AND NUTRITION CASE STUDY

DIET AND NUTRITION CASE STUDY

 

Introduction

Mary Browning is 54 year old part-time teaching assistant in a local primary school. She lives at home with her husband  and two cats. She is premenopausal and consults her doctor about feeling tired recently. Clinically the doctor suspected that Mary is a little anemic and arranged some blood tests. Physical examination of Mary Browning revealed nutritional deficiencies and excesses in addition to weight changes. Premenopausal women are at risk of developing iron deficiency anemia. According to one report, 10% of women in their reproductive years have iron deficiencies, and between 2% and 5% have iron levels low enough to cause anemia.

The laboratory tests provide an objective data to the nutritional assessments, but because many factors can influence these tests, no single test specifically predicts nutritional risks or measures the presence or degree of nutritional problem. The tests most commonly used are serum proteins, urinary urea nitrogen and creatinine, and total lymphocyte count.

 

Problem Description

According to the diagnosis and results produced by the patient’s doctor, Mary Browning has been diagnosed with anemia, and test results show that she is suffering from iron deficiency anaemia.  This patient is at risk of osteoporosis, due to lower intake of calcium. She really needs to increase potassium (K) and calcium (Ca) intake either by diet and nutrition or medication. The patient’s cholesterol was also high, suggesting glucose intolerance, as well as low density liver protein (LDL) and triglycerol (Trg). This means that she could be heading to Type II diabetes. Therefore, Mary Browning needs to change her diet to a very healthy one, and she needs to cut down on coffee a lot, as well as wine, chocolate and biscuits.

Iron deficiency is the most common cause of anaemia, and may be due to increased iron requirement, diminished iron absorption, or both. Iron is essential to the synthesis of hemoglobin. The iron balance in normal individuals is maintained by absorption of the amount of iron that is physiologically lost on a daily basis ( 2004). The first stage of iron deficiency anaemia is iron depletion, in which the loss of iron exceeds the gain and in which storage iron is progressively depleted but haemoglobin and plasma iron remain normal. As storage iron decreases, there is a compensatory increase in absorption of dietary iron and in the level of transferring ( 1998).

In the second stage, the stores are exhausted and the available iron is insufficient to meet the needs of the erythoid marrow. The plasma iron level drops progressively and the plasma transferring level continues to increase. The decreasing plasma iron level leads to a progressive decrease in marrow sideroblasts (1998).

In the third stage, anaemia begins to develop because of an insufficient supply of iron to the marrow, but there is no discernible change in the peripheral smear or RBC indices despite mild anaemia. In the fourth stage, hypochromic-microcytic changes appear. Microcytosis precedes hypochromia. Finally, in the fifth stage, symptoms and signs of tissue iron deficiency develop ( 1998).

            Secondary Osteoporosis results from chronic conditions that contribute significantly to accelerated bone loss. These chronic conditions include endogenous and exogenous thyroxine excess, hyperparathyroidism, malignancies, gastrointestinal diseases, medications, renal failure and connective tissue diseases. Osteoporosis is a common complication of long-term glucocorticoid therapy and is responsive to bisphosphonates in this setting (2001).

            Risk factors for osteoporosis includes advanced age, high caffeine intake, being female, low dietary intake of calcium, family history of osteoporosis, smoking, early menopause, estrogen deficiency and lack of exercise or sedentary lifestyle.

 

Possible Solutions

The best way to prevent iron deficiency is to educate oneself about their iron needs and the best iron sources, and to use this knowledge to make sure dietary intake keeps pace with their body's demands. Recommended dietary allowances (RDAs) for men over the age of 19 and women over the age of 51 are 8 mg per day; for women ages 19 to 50, the RDA is 18 mg per day.

Mary Browning should be provided the proper diet and support in order to best modify her anemic condition. This diet has to be in line with the nutrients that she needs to take and the ones that she needs to avoid. Along with the right diet, she also has to take medications that will help her fight iron deficiency anemia.

Health care personnel made Mary Browning a day to day normal meal schedule. This includes toast with butter, 2-5 cups of coffee in a day, chocolate biscuits, salad sandwich, a cup of tea, lasagne, salad, garlic bread, several glasses of red wine in a day, white wine, cake, digestive biscuits, steak, potatoes, carrots, peas, broccoli, pizza, prawn crackers and some others. The foods that are being ordered for Mary Browning are foods high in specific nutrients required such as iron, calcium, and potassium.

Foods that are rich in iron include brown rice, whole wheat bread, potatoes, broccoli, and pizza among others.  Foods that are rich in calcium include broccoli, almonds, canned sardines, and cabbage among many others. Foods that are good sources of potassium include fish such as salmon, cod, flounder, and sardines. Various other meats also contain potassium.

Iron is provided by ferrous sulphate or ferrous gluconate. Oral iron is safer than parenteral iron; the rate of response is the same with either route. Parenteral iron should be reserved for patients who do not tolerate or will not take oral iron, or for patients who lose large amounts of blood steadily due to disorders. Mary Browning was advised to take ASA 75 mg od and Bendrofluazide 2.5 mg od as medications.

Increasing the milk intake of adolescents has been shown to improve bone mineralization. However, because other nutrients besides calcium are essential for bone health, calcium alone may be insufficient to combat osteoporosis. Unquestionably, adolescents must maintain a dietary balance among calcium, protein, other calorie sources and phosphorus. For example, phosphorus is a substantial component of carbonated drinks, and high phosphorus intake compromises calcium uptake by bone, thereby promoting decreased bone mass ( 2001).

            Milk intake of Mary Browning has to be encouraged in order to help improve bone mineralization. As also stated in the previous paragraph, Mary Browning also must maintain a dietary balance among calcium, protein, other calorie sources and phosphorus. Uptake of coke, which is a carbonated drink, can somehow help combat osteoporosis.

            Treatment for osteoporosis is actually supportive and specific. Specific treatment is empiric since the exact cause of the disease is unknown. Oral calcium supplements and sex hormones decrease bone resorption and arrest or decrease progression of the disease, but these effects may be partly negated by secondary decrease in bone formation after long term treatment.

 

Conclusion

            Mary Browning’s condition is some sort of a normal response to her premenopause state. This is not a serious illness and can be modified and treated by proper education and eating the right foods. With constant monitoring and proper eating, Mary Browning can overcome her anemic state.

 

HIGHER EDUCATION

Literature Review

According to  (2001), educational inequality is the result of interactions between family decisions (demand) and opportunities (supply).  The supply is said to be a factor in which the national government can intervene.  It can be stimulated by passing laws like compulsory-subsidized schooling or emphasizing specialization areas in which its pump-priming strategies will be applied ( 1992).  With this, educational stratification can be obtained. 

 

However, opportunities of higher education expansion are curtailed by limited resources and illegitimacy of the government.  In the Philippines, although expansion ensued, social origins (say, farmland) and educational transition (say, away from agriculture to industry) remained stagnant (1987).  Also, China’s educational recovery in the post-Mao era was halted when women started to draw back to rural areas due to inequality ( 1996).  Lastly, South African whites applied racial discrimination to black counterparts to decrease the latter chance to access stratified higher education ( 1999;  1996).

 

Global factors such as Western thoughts and educational modernity adversely influence the stratification processes of developing countries (cited in  2001).  Modernization theory ( 2006) suggests that developing countries require the aid of developed ones for internal growth.  However, when discrimination reigns abound and developed economies wanted more, the opportunity of developing countries to exploit high-paying employment or infuse international knowledge to their own condition is undermined.  In effect, this could be suspected about a procedural strategy from developed countries whereby dependency theory ( 2006) is the bottom-line theme wherein they continue to be capitalist and developing economies as natural resources and labor suppliers. 

 

(1976) showed that school factors determine academic achievement than family factors (cited in  2001).  This is supported by subsequent research conducted by  (1983) that quoted “the poorer the country, the greater the impact of school and teacher quality on achievement.”  In the contrary, there are important aspects of family background to educational outcomes in developing countries.  Family status had found to affect student’s mathematics and language ability.  In supporting study,  (1999) found that the higher the “wealth gap” in a developing country, the difference in student achievement between rich and poor becomes eminent. 

 

Liberal education is a holistic approach to learning that departs to conventional thinking that a person should learn in narrow perspective ( 2003).  Its emphasis is on whole development and crucial to higher learning.  Without it, vocational courses would replace bachelor’s degree or other graduate studies since liberal education provides the platform for a person to think critically, appreciate gaining of knowledge and understand cultures/ ethics including their problems.  Developing countries had undermined liberal education due to too much focus on industrialization as evidenced by Soviet Union.  This is aggravated by the fact that most persons in such countries who access liberal education are mostly elites --- a very small fraction of the population.

 

Another hindrance to liberal education is the political ideologies of the holding governments ( 2003).  As said, “People are difficult to govern because they have too much knowledge”.  This dictum serves as one of the dictator’s rationale to invest heavily in vocational education.  However, when thinking is limited to only know what to do, what to think and what to learn, people are transformed into robots with value judgments which even engineers would be slipped into since their industrial acts undermines environmental impacts due to too much technicality of their cognition.  To acknowledge this, the Bangladesh Rural Advancement Committee was formed and aimed to use liberal education to uplift the quality of graduates for the purpose of alleviating poverty in the country.  This will lead for employers to see the graduates more attractive and fit-to-work.

 

In Alaska, youths who are on-the-verge of deciding whether to pursue higher studies or indulge to serious jobs for long-term goals are mostly bound to migrate (2004).  This US-state faced continued slow growth during 1990s and shift from resource extraction to services and retail.  The brain drain that it experiences would not support the transition due to lack of manpower not only in quantity but also quality.  Its long-term development is also beleaguered due to the inability of its universities to lure student to study locally that would lead to permanent employment elsewhere.    

                       

Bibliography

King Alfonso VI

King Alfonso VI

 

            The reign of King Alfonso VI was considered as one of the most successful decades of the Spanish Royal Courts. Despite the personal and political controversies that beset the governance of King Alfonso, his name and legacy earned the respect of the Spanish people as evident in the cultural heritages and historical landmarks that were structured under his ruling which today serves as memories of his success as a king. During his reign, King Alfonso VI was able to establish Spain as the most influential and highly progressive countries in Europe in the Middle Ages since his governance historically applauded the achievements and advances of his country. This has been the end result of the king’s capability to intelligently rule his people and command the culturally diverse colonies along with his earned respect among both the Christian and Muslim civilians of his time. 

His name is most admiringly associated with the Christian-Moor relations as the influential leader to appreciate both religious designations. Such popular association of the King Alfonso VI’s name to the both the Muslims and the Christians of his time as brought about by his early life’s consequences is hailed still due to the present time religious conflict between the believers of both doctrines. History records it that he had been acclaimed by Muslims for keeping his words which characterizes a good leader and ruler of his country. Historical texts account for instances when the King provided his promises to both allies and enemies emphasizing and asserting further his integrity as a ruler. His efforts should be highly noted as evident in his symbolic and sublime contributions to the international settling of religious conflicts which at his time proved to be almost impossible.    

            King Alfonso VI has likewise been very successful in expanding the Spanish reign all over the world as expeditions to discover and conquer distant lands continued during his time. This is in line with his plans to establish strong territorial boundaries and expansive territorial rights all over the world thereby promoting the Spanish country as an advanced and civilized society in the Middle Ages. His expeditions and political exploits have reached nearby Moor territories in which he has been successful despite the religious disputes that have long been shaking the Christian-Muslim relations for the past centuries. Along with these triumphant political expansions, the expeditions to other peninsulas in South America, Philippines and Cuba have been also successful. As such, traces of the Spanish culture and civilization are very evident until now to these countries. The contributions of the Spanish government in its colonies during King Alfonso’s reign live up to the present time.         

            All these account for King Alfonso VI’s supreme character as one of the good leaders and rulers of Spain and the rest of Europe during the Middle Ages. The respect he earned from his people and the political group leaders who had conflicting ideologies and goals with him as well as the integrity and prestige he offered to his country comprehensively sum up King Alfonso VI as a good king of the Spanish royal Court.

           

 

 

 

 

MARKETING STRATEGIES

Table of Contents

 

I. Executive Summary                                                                   2

II. The Product Life Cycle of Global Cards                              3-4

III. Porter’s Five Forces                                                                 5-6

IV. Strategic Management Style                                                 7-8

V. SWOT Analysis                                                                          9-11

VI. PEST Analysis                                                                          11-13

VII. Marketing Strategy                                                                  13-18

VIII. Recommendation                                                                   18

IX.  Conclusion                                                                               18

X. References                                                                                  19-20

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Executive Summary

 

The management of the Global system, the Hong Kong Global card was introduced in 1997 as an electronic wallet for public transportation. It is considered as one of the most successful and mature implementation of contactless smart cards utilized for mass transit payment. The firm improved the features and services of the card. The card will now allow the users to pay quickly and conveniently and is accepted by more than 160 businesses. Global Card despite being the dominant chain store in Hong Kong has yet to contain market competition as other companies such as Smart Card Alliances continues to share a large chunk of consumers that Global Cards also targets. Global Card’s strategic management style is simple: use Porter’s Generic Strategy as a guide. By developing this kind of strategy coupled with customer convenience, the company was able to produce economies of scale: the entire consumer populace is their target market.      Customer convenience has also been one of the keys of Global Card’s strategic management plan. Moreover, they have developed several market designs to keep their customers satisfied. For instance, they created different types of stores that seek to cater to the different needs of the HK market. They have four different store formats in the HK

 

 

 

 

 

 

 

The Product Life Cycle of Global Cards

The management of the Global system, the Hong Kong Global card was introduced in 1997 as an electronic wallet for public transportation. It is considered as one of the most successful and mature implementation of contactless smart cards utilized for mass transit payment. It is a vertical card that is 100 mm; its transaction time is as fast as 300 ms and the card have visual and audible indications that confirm transaction. The logo of the card shows a Mobius strip that is shaped like number eight showing the card’s endless potentials. The card’s acceptance and popularity have since extended its Use to nearby retailers. Global cards were enhanced as an automatic fare collection scheme in Hong Kong’s transit system. There are over 9 million Global cards and 150,000 smart watches have been released and over 7 million transactions are recorded on a daily basis, for a daily transaction value of over HK$50 million or HK$6.5 million. This smart card ticketing system presently includes over 100 service providers, and includes the entire major transport operator such as bus taxi, subway, train, and tram and ferry services. Because Hong Kong’s main transport operators are all working together with the Global card, kiosk are largely accessible all over the city, making it easy for consumers to check the balance on a card and recharge it with cash or electronic payments. However, the sales of this card declined because of the introduction of a new smart card in Hong Kong, it is smaller, multi-purpose and can be Use not hot in transit transactions. In order to save the smart card, Global Smart Card the company modifies the new improved smart card. The size and other physical descriptions of the card remain in order to preserve its identity to the market.

 

The new product of the Global Card is in the category of improvements when it comes to the degree of new innovative products in the Product Life Cycle. Because there were revisions to the key features and functions of the existing cards.  Since the key features and functions of the cards have been improved by the company, it can be said that in the Product Life Cycle is in the stage of product modification.

 

The firm improved the features and services of the card. The card will now allow the users to pay quickly and conveniently and is accepted by more than 160 businesses and these are:

 

·         Park n Shop, the most popular grocery in Hong Kong, Watson’s, 7-eleven, and Starbucks, McDonald’s and grocery stores honors the smart card.

·         About 3,000 soft drinks vend machines in offices, schools and shopping malls have Global scanners. The sales of Global cards rose, as consumers make more impulse purchases when they do not need to Use cash.

·         Pay phones, photo booths and many cars parks acknowledge the card; keep the consumers away from carrying change. The card can also be used for admittance to public swimming pools and other leisure centers.

·         Nokia has started a wrap for one of their mobile phones that comprises an entrenched Global chip and antenna, allowing card Users to make Use of their phones to make Global payments.

 

The following are the technology advances of the Global card:

            Public/ Consumers

·         usable across most public transport

·         No need to carry coins-exact fare deduction

·         Operates in wallet or handbag

·         Reliable and secure

·         Flexible recharging methods

·         No card cost

·         Value recoverable for lost personalized cards

To the Operator

·         Reduced maintenance cost

·         No card re-circulation cost

·         Cash handling

·         Fare policy flexibility

·         Improved throughput

·         Fraud reduction

·         Marketing opportunities

 

 

Figure 1: Product Life Cycle Positioning of Global Smart Cards

 

Porter’s Five Forces

 

Using Porter’s Generic Strategies, this approach of Global Card shall be evaluated and assessed. It will also be subjected to the five industry forces such as: Entry Barrier, Buyer Power, Supplier Power, Threats of Substitute and Rivalry. Global Card can be categorized in Porter’s Generic Strategies as belonging to the Broad Industry- as it targets an economy of scale whose product line is extensive ( 1990). Moreover, the standard banner of Global Card had been on its affordability thus, placing it on the Low-cost strategy. There are five advantages of this approach as outlined by Porter: In the entry level, Cost Leaders has the ability to cut price in retaliation and deters potential entrants. Second, they have the ability to offer lower price to buyers ( 1996). Moreover, they are better insulated from powerful suppliers. Fourth, they can Use low price to defend against substitutes. And lastly, they can are better able to compete on price.

 

 

Target Scope

Advantage

Low Cost

Product Uniqueness

 
Broad 
(Industry Wide)

Cost Leadership 
Strategy

(cut price of Global cards to deter potential entrants)

Differentiation 
Strategy

 
Narrow 
(Market Segment)

Focus 
Strategy
 
(low cost)

(lower the price for buyers)

Focus 
Strategy
 
(differentiation)

(low price of Global card with more features and functions)

 

Figure 2 Porter's Generic Strategies

 

 

      However, Global Card despite being the dominant chain store in Hong Kong has yet to contain market competition as other companies such as Smart Card Alliances continues to share a large chunk of consumers that Global Cards also targets ( 1998). In fact the statistics below proves that Smart Card Alliances have kept up with the competition by substantially sustaining the gap between the market leaders. All of whom had been strategically positioning themselves in the market to get a bigger share of the market.

      

Rank 2000Company & Operations Sectors           Sales 99/00     Sales 98/99     Sales 97/98

 

 

1          Global Card     Contactless cards       16,958,000      15,835,000      14,971,000

2          Smart Card Alliance Plc         Contactless cards       13,570,000      13,184,500

            12,682,000

 

 

      Thus, while Global Cards dominates the market, it does not have the capacity to control the marketplace because of the close competition that the other companies offer ( 2005). Moreover, the ability to cut back prices to deter competition may only be possible if the rival companies are small. In terms of size, the other companies are actually on a head to head contest with the other corporations.   Future brought about the “most dramatic change in working practices and the way in which stores are led in Global Card’s history”. The realized benefits of some $40 million of savings and revenue growth were considered almost as important as the change in culture ( 1999).

Text Box: Reducing the Bargaining Power of Customers
·          Partnering
·          Supply chain management
·          Increase loyalty
·          Increase incentives and value added
·          Move purchase decision away from price
·          Cut put powerful intermediaries (go directly to customer)
Text Box: Reducing the Treat of New Entrants
·          Increase minimum efficient scales of operations
·          Create a marketing / brand image (loyalty as a barrier)
·          Patents, protection of intellectual property
·          Alliances with linked products / services
·          Tie up with suppliers
·          Tie up with distributors
·          Retaliation tactics
Text Box: Reducing the Bargaining Power of Suppliers
·          Partnering
·          Supply chain management
·          Supply chain training
·          Increase dependency
·          Build knowledge of supplier costs and methods
·          Take over a supplier
 

 

 

 

 


 

             

 

 

 

 

 

 

 

 

 

 

Text Box: Reducing the Threat of Substitutes
·          Legal actions
·          Increase switching costs
·          Alliances
·          Customer surveys to learn about their preferences
·          Enter substitute market and influence from within
·          Accentuate differences (real or perceived)
Text Box: Reducing the Competitive Rivalry between Existing Players
·          Avoid price competition
·          Differentiate your product
·          Buy out competition
·          Reduce industry over-capacity
·          Focus on different segments
·          Communicate with competitors
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

Figure 3 Global System Smart Card on Porter’s Model

 

 

Strategic Marketing Planning

 

Utilizing Marketing Mix

Traditionally, marketing has been utilised by the private sector in decisively increasing the capabilities of an organization. Marketing can be considered as one of the most important element underpinning successful business creation ( 1994). Perhaps because of its complex applications, marketing has been defined in a variety of ways ( 1988). The marketing concept was first promulgated in the late 1950’s ( 1990). The importance of marketing concept incorporates oft-repeated elements such as: customer orientation; integrated marketing efforts; and resultant profitability (, 1990).  Part of a marketing strategy is the utilization of the marketing mix.

 The marketing mix principles is controllable variable that is why it can be adjusted on a frequent basis to meet the changing needs of the target market and other dynamics of marketing environment ( 2004). In relation to marketing plan, marketing mix includes both short term and long term strategies makes for a more profitable marketing mix. Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase. By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill ( 2004).

 

Marketing Mix

Figure 4: The Concept of Marketing Mix

 

Product

The main product of the Global System is the Global Smart Card. Global initially offered consumers a 10 percent savings and a 100 percent satisfaction guarantee to increase adoption in the transportation sector and to remove uncertainty about the new technology. Metro and rail transportation operators provide discounts to Global cards over single ticket cards; the discounts vary according to the distance traveled. Smart card adoption for metro riders is 90 percent and for rail commuters over 80 percent These incentives, along with the simplicity, speed, and convenience of the system’s technology, resulted in over three million cards being issued during the first three months and established a critical mass of smart card users who were familiar with RFID technology as metro and rail transportation operators offer multiple ride tickets on the Global card and single ride tickets on magnetic stripe cards. This is highly relevant since over 70 percent of Hong Kong residents use some form of public transportation each day and are more likely to use the multiple ride tickets offered by Global as likewise indicated by reports that constraining multiple ride tickets to Global cards elicited little consumer dissatisfaction. Global card adoption on these transportation lines is somewhat lower compared with the metro and rail lines. In this regard, merchants also enjoy a number of benefits reducing cash handling and in-store queues, thus increasing customer loyalty through the merchants who offer ad hoc discounts to customers using the card.

 

 

 

Pricing

One of the advantages of the Global Smart Card is when it comes to its pricing tactic.  In order to be known into the market place and as a new entrant, the company will provide its target market with an affordable cost while providing them a high quality products and services.  The company will be given the customer and client a price that is lesser than its competitors so that the consumer will be enhanced to buy and patronize the Global Smart Card.   Each card is loaded with HK$500 and will be topped up with $350 after the balance goes below zero.

 

 

Placement/Distribution

To be known in the market place, the product will be distributed directly to its clients and consumers.  And to be known internationally, one of the strategies that the product will utilize is going on a joint venture with distinguished distributor of the card, providing them with great offers, so as to market the product of the Global System.  The company will also find a Smart Card Alliance in the US, Europe and Asia to be known globally.   

One of the prospects of the company to merge with in order to be known in the local and international market is to have a joint venture with SAP, one of the most distinguished software industries in HK.  In this way, the Global System will be able to distribute its products as a subsidiary of SCA, HK.  With the trust that the client of SCA is giving, the company will be able to use this as an instrument to be also known by different distributors of SCA, in which in return will help the company to be distinguished as well.

 

Promotion/Communication

To promote the company and its product, the company will use video advertisements, print advertisements and the concept of e-marketing. These promotion and communication strategy will tend to meet the consumers form different places everywhere, especially those target markets or the consumers in the working place. 

Moreover, since the trend in the market place today is the usage of e-marketing, the company will provide a website that any client can access.  The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy. It does not only reconfigured the way different firms do business and the way the consumers buy goods and services but it also become instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (1999).  E-marketing is a powerful tool used by different business organizations around the world. It is defined as the process of achieving marketing objectives through the use of electronic communications technology.   (2001) have provided a 5Ss’ mnemonic for how the internet can be applied by all business firms for different e-marketing tactics.  These 5S’s are selling, serve, speak, save and sizzle.

E-marketing is also known to be the online marketing strategy utilized by different company whose objective is to be the best company in their field.  Thus, the Company will create its own website.  The main objective of utilising e-marketing strategy is to keep in touch to different internet users to be able to attract more clients and consumers. All in all, through the website, whether the user is a customer, employee, stockholders, vendors, retailers or end customers, the true strength of e-marketing is acceleration of the business portfolio.

 

 

 

 

 

 

 

 

 

Figure 5: Marketing Communication Process

Market Segmentation

Here, the Company will provide its target consumers for its product. Primarily, the context of the market segmentation for this company will be the Psychographics.  Psychographics includes social class, lifestyle, and personality variables (  2000). The end result of using these variables is a psychological profile of each market segment. Issues also examined the customers’ loyalties, habits and self-concept. Social class describes how individuals want their office automation will meet their comfort and satisfaction, what they consider important about their immediate surroundings, their opinions on various issues, and their interests. 

As an example,  (1991) cited that psychographics and lifestyle can be related to newspaper readership and the selling of space to potential advertisers. Since many newspapers are confronted with competition not only from television, many are concentrating on lifestyle research in order to comprehend how their readers allocate leisure time and how to gain a larger share of that time. Lifestyle research is most useful when it also measures demographics and the use of products or services. Lifestyle research by advertisers can help potential advertisers to envision their market better than when demographic variables are used alone.

 As these lifestyle studies concentrates on what the consumer requires, using these study results as marketing strategies eventually became a marketing concept.  (1960) is one of those highly credited for popularizing this specific marketing concept. The marketing concept is a basic philosophy that maintains that an organization should Endeavour to satisfy the needs and wants of customers through a coordinated set of activities that also allows the organization to achieve its goals at a profit. Some firms fail in this task since they are more concerned with making a product and selling the product than satisfying potential customer wants and needs.    The company must be able to consider its consumer, especially the demands of the consumer so as to let the business have an opportunity of having an expansion of its business portfolio as required by the consumers and the clients’ need.

 

 

 

 

 

Figure 6: Buyer Decision Process

 

Marketing Strategies

   Marketing is the practice of preparation and implementing the pricing, advertising, and supply of goods, ideas, and services to generate trades that satisfy individual and organizational goals. Marketing has two key concepts, customer/clients acquisitions and maintenance of customers/clients. In the context of marketing, learning is a result of information received through advertising or other publicity or through some reference group or other. In order to have an effect on motives or attitudes, marketing effort should associate the product with positive drives and reinforcing messages.

      A fundamental aim of marketers is to bring about satisfaction for their customers, and this is cardinal to the concept of marketing. Having looked at some of the issues that make up consumer behavior, Global Cars should look at the consumer's central goal. Because they are continually occupied in the quest for satisfaction, competitive offerings will always have potential appeal. Firms must seek continuous improvement to the products or services and the levels of support they provide. This is a matter of balancing costs and potential profit with customer demands, as 'total satisfaction', except in a minority of cases, is an unrealistically expensive goal. There are four models of consumer behaviors:

      An individual needs a particular product. Information will be sought from a variety of sources including family and friends (called 'word of mouth') from advertising, from catalogues, from visits to retail establishments, and from many other sources. The more complex the product, the greater will tend to be this information search. The task of marketing is to ensure that the company's products receive high exposure during this 'information search' period and that the best points of the product are emphasized during the 'evaluation of alternatives' phase. This will put the company's product in the best light prior to the 'purchase decision', because even then the consumer is still susceptible to further influences in relating to making the correct choice. Marketers must also be aware of 'post-purchase behavior' because this can affect repeat business and forward looking companies attach as much importance to after-sales service as they do to making the initial sale. This reduces the degree of dissatisfaction (or dissonance) in the case of genuine complaints. One method that is now practiced for sales of major items like new motor cars is where companies follow up a sale by some form of communication by letter or telephone with their customers. This builds confidence in the mind of the customer in having made the 'correct' purchasing decision. The terminology that has been attached to this kind of after-sales follow-up is 'customer care'.

     Global Card should have knowledge of how the buyer/decision process works is critical to the success of marketing strategy. For simple products, the task of marketing is to direct the purchasing routine in favor of the company's products, perhaps through an effective mass advertising campaign.  The buyer/decision model was not specifically designed for new products and its substance was concerned with search and problem solving. It begins with awareness. Marketers must first create awareness and then assist customers through subsequent stages of the process. Consumers cannot begin to consider a new product or service as a solution to need-related problems without this awareness. Successful innovative products should attempt to be problem-solving as successful innovative products should attempt to be problem-solving as far as the customer is concerned. Awareness, Interest/Information, Evaluation, Trial, Adoption.

      Awareness can come about as a result of the marketing effort of the company or simply by 'word of mouth' communication. If the product has potential interest and appeal, then potential purchasers will seek further information. Consumers then evaluate the new product against existing products, and then make an initial adoption by obtaining a trial sample, which might be a free sample or a 'trial' purchase. The adoption stage is when a decision is made whether to Use the product (in the case of a fast moving consumer good on a repeat purchase basis). Post adoption confirmation is when the product has been adopted and the consumer is seeking reassurance about the wisdom of the purchase. After a major purchase, dissonance (termed cognitive dissonance) is present in the sign of unease that what was thought to be value for money at the time of purchase may not, after all, turn out to be true value. Such dissonance should be countered by the provision of some kind of follow-up - either...

            The consumption of goods purchases fall quite readily into three classes when considered on the basis of his buying habits. These are so called, convenience goods, shopping goods and specialty goods. Convenience goods are those which the consumer purchases in the most convenient manner possible. Convenience may be synonymous to one’s home or one’s place of work or, indeed, within the proximity, accessibility by motorcar. The category generally comprises things of low unit value purchased at frequent intervals. Such items as bread and other staple groceries and tooth paste also fall into convenience-good class. Shopping goods include those which the typical consumer desires to compare in price and quality in a number of establishments before purchasing. They usually are relatively expensive items, purchased infrequently. Style goods, such as women's clothes and furniture, are examples of such merchandise. Specialty goods, finally, are those which are sufficiently different from other goods in the same class to possess reputation enough to cause the consumer to go to a considerable inconvenience--Usually to a particular firm--to purchase them.       Specialty institutions are not, as is sometimes thought, necessarily the higher priced establishments. For example, Penney's is a specialty institution for some consumers who, when needing shoes or sheets or some item of children's clothing, perhaps, go directly to this store to make the purchase, although they possibly become specialty buyers through experience gathered as a result of the shopping process.

      Shopping has to do with a comparison not only of prices among various institutions, but of merchandise qualities also. Indeed, at times price does not even enter into the calculation, although this may be rare. The point is, however, that one is typically attempting to compare values (prices and quality) in order to obtain the best item for the money. He is, in short, attempting to make the most advantage purchase.      Consumer buying habits have a very important bearing on the lines of merchandise handled by various types of retail institutions. Among the several factors influencing the merchant's selection of lines to carry (including the availability of adequate space for display and storage, financial requirements involved, servicing required of merchandise after sale, the markup one may expect in relation to costs of doing business, the suitability of the store's location for the sale of such merchandise, etc.) the first probably is that of consumer expectations. The question is: "Do, or will, consumers expect to buy the merchandise in question at, for instance, a department store, a variety chain store, or some type of neighborhood store?  The strategic marketing plan however, does not indicate how performance will be achieved. Thus, there is also a need to develop a marketing mix strategy composed of the 4Ps and resource allocation or marketing budget which will complete the details of the strategic marketing plan.

 

 

SWOT Analysis

 

The goal of the SWOT analysis is to identify critical strategic factors and then to build on core strengths; eliminate undermining weaknesses; take quick advantage of significant opportunities; and circumnavigate or mitigate threats.  There's no point to a half-hearted or cosmetic SWOT analysis; that only reinforces the status quo. SWOT is a tool for questioning assumptions and thinking outside the box ( 2003). SWOT analysis gives the company information on the strength and weakness it has and matches it with the competitive environment it engages in. It also helps a company create strategic plans that can counter any problem or threat from competitors. SWOT analysis tends to help companies determine what aspects they excel in and what aspects they have problems in. It also helps companies determine its status against rivals. 

 

 

            Strength

            To be considered as a leader in the transit and smart cards industry, Global cards encompass different strengths. One f its strength is its ability to anticipate the demands of the customers and its ability to provide high-quality and innovative features of their cards which in return make their customers become loyal of availing all their services and products. Technologically speaking, Global card can also be considered to be strong in this aspect because of the technologically advanced facilities it uses.

           

Weaknesses

            The only weakness that the Global cards have is its weak ability on gaining loyalty from its target consumers. Many card companies are doing its very best to make their cards be more appealing than other competitor and Global Cards must importantly give emphasis in improving their product differentiation so that their consumer will be more attracted with their products and be loyal to their cards.

 

            Opportunities

Because of the strategies that Global Cards has implemented throughout the years, the company has many opportunities ahead.  Since most nowadays are becoming more conscious about their time and convenience. With this, Global Cards have a great opportunity to stay in the market place.   In addition, the innovativeness of the company can also be a vital factor on making it have more opportunity to become the number one company in this industry.  In addition, the firm has also an opportunity with in terms of competitiveness in the international market, since many people from different countries are more conscious about the significance of timeliness and convenience.

 

 

Threats

Global Cards is only one of the many industries in this kind of business; hence, the company is facing many threats which they have to overcome.  One of the threats that the company may face is the entrants of new company that will produce more innovative products than what Global Cards is providing.  Since, there are many people who are becoming experts in terms of these product lines, Global Cards may be threatened in a way that they might be left behind by the technological advancement that these companies will have. In addition, another threat for the company is the loyalty of the consumers.  It is mentioned that Global Cards has a strong approach in branding, however, due to the existence of other multi-national and large companies in this kind of business, there is a threat that their consumer will tend to use other cards which they think meet their demands more than the cards offered by Global Cards.

 

 

PEST Analysis

The Business environment is generally divided into four sections, these include the political, economic and social technological environment in which national and international organization operate at a specific level. The four different environments are often referred to as PEST and allow a PEST analysis to be conducted this allows the organization to review and consider the environment in which it operates. The four PEST factors have had a big influence and pressure on different organization, especially for those who are considered as a new entrant in the market.

 

Political

Firstly the political environment concerns the role of the government and its affects in an organization it also includes the extent to
which the government intervenes in the economy. The political condition in HK can be considered as an open market.  In this manner, the government of HK is willing to accept new investors or company that will operate within HK. In addition, the government of HK also provides their own version of corporate policies which should be followed by different organization. In this manner, the pressure is on Global Cards in terms of ensuring that they always have legal actions in their business operations.

Economical

In this manner, it is important that the economy of HK must be analyzed. HK has one of the largest economies in the world in line with market exchange rates, it is also considered to be the largest in terms of purchasing power parity exchange rates, illustrating a high mark of income inequality and highest poverty rates than other large economies. Hence it can be said that there is a bigger opportunity for a new company to become successful in operating in HK. The continuously growing market economy of HK has been a good indicator that the new company will be known in the marketplace.

 

 

Social Condition

In terms of social condition, it can be said that the HK market is now maturing. The social condition of HK is known to have consumers who are willing to accept new entrants as long as it meets their needs for a certain product or service. The social condition of HK is also considered to be multicultural affecting the behavior of each target market.

Technological

In terms of technological aspect, HK has been able to utilize advance technology. This includes their acceptance of information technology especially for business operations. This aspect will give a new company like Global Cards to grow in the market and make use of state of the art technological facilities to enhance their product.

 

 Recommendations

The company should focus on the following:       

·         Possible Merges and Ventures and International Shift

The company will have a chance in terms of merges and acquisitions of other retailers and resellers of their smart cards. Further, the company might also have the opportunity to provide its products and services to the target market in the international arena together with its acquisitions.

 

 

·         Placement/ Channel Distribution          

Not only the continuity of the products but also the Placement or Channel distribution will also be a threat to the company, since there are times that the companies who first came to emerge in the market place have a greater access to distribution channel which would serve as a threat to new emerging business.

 

 

Conclusion

            The above discussion has evaluated the product life cycle and marketing entry plan of the modifications of the Global Smart Card. However, with the continuing upsurge of technologies and the emergence of strong competitors, Global system needed the help of Porter in improving their strategic management and corporate strategy. The company implemented Porter’s Generic Strategies which targets a broad market and aims to present customers with products at a low cost for a given level of quality. The industry sells its products at average industry prices to earn a profit higher than that of rivals, or below the average industry prices to gain market share. In the event of a price war, the firm can maintain some profitability while the competition suffers losses. Even without a price war, as the industry matures and prices decline, the firms that can produce more cheaply will remain profitable for a longer period of time.  Although, Porter provided Global System a comprehensive strategic management model to serve as a guide in achieving the company’s goal in being the largest retailer in H.K, Porter’s model can still be considered limited at some extent: (a)Consumers, competitors and suppliers are not similar therefore they should not interact and may contradict each other. (b) Barriers might be created because the source of value is structural advantage. (c) Letting participants inside the market plan for the behaviors of their consumers might result to low performance and uncertainties in the market. Through this analysis, the company has utilized some marketing concept to be able to be competitive in the business world and to make their product be marketable. It can be concluded that the new product developed has a big opportunity to conquer the marketplace if the strategy discussed above will be used effectively and efficiently.

 

 

 

 

 

 

 

 

 

 

 

 

 

References