ESSAY INSTRUCTIONS
University of Portsmouth
BA (Hons) Business and Finance/Marketing/HRM
BA516 Cross Cultural Awareness for International Managers Assignment September 2006
___________________________________________________________________________
INSTRUCTIONS:
1. This assignment, which carries 40% of the total marks for the module, is compulsory for students attending the coming University of Portsmouth Examination.
2. The assessment criteria are:
(a) Substance
(b) Originality of work
(c) Presentation
(d) Use of illustrations / examples, where appropriate
3. Independent research on the relevant topics is encouraged.
4. Higher marks would be given to students who demonstrate an in-depth analysis of the questions.
5. Candidates who simply regurgitate their answers from the course manual risk failing the assignment.
6. 'Unusual' similarities between individual assignments, suggesting plagiarism, may result in a fail grade.
7. The assignment should be about 2,500 words +10% (total).
8. Pages should be clearly numbered.
9. The format of the assignment should be as follows:
(a) Front cover (i.e. title page), stating the:
· Module name and code
· Student’s Informatics ID, NRIC/Passport No. and UOP Hemis Number
· Class code
· Name of lecturer
· Submission date
(b) Contents page
(c) Main body of the assignment
(d) References
· Example:
10. Retain a photocopy of your course assignment.
Complete your assignment and hand it in by: 23rd August 2006
ASSIGNMENT QUESTION
You are acting as a consultant to a company that operates in several markets across the globe. You have been asked to present a report to the Board of Directors on the subject of how to use culture as a source of competitive advantage.
Suggest how the company can use the spheres of culture and their interactions to produce competitive advantage. Make specific reference to the client-company’s context and situation.
You may make any assumptions regarding the countries the company is operating in, its type of business, product mix, composition of workforce. State your assumptions clearly.
Your assignment should refer to at least one academic model which purports to explain the nature of culture and cultural difference.
Candidates should also attempt to complete their assignment to a high standard in terms of report presentation.
[Total 100 marks]
–END OF ASSIGNMENT–
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