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1360 posts from June 2009

June 30, 2009

Travel Industry Management

TRAVEL INDUSTRY MANAGEMENT

 

 

 

 

 

 

Critically evaluate the issues involved in travel distribution channel choice from the perspective of principals and operators

 

 

            Tour operators are essential components of the travel distribution channel. They are business firms that organize combinations of travel services such as transport, accommodation, food, entertainment, sightseeing activities and so forth, and then sell these services through a mediating travel agent or directly to the customers through direct sale or the Internet (2004). Today, the tour operating industry is in a complete metamorphosis. The key source of revenue for most travel agents is leisure travel and a wide array of services for the clients seems to be the trend. An efficient and automated process of planning and booking trips is a necessity as well. Consumers are also becoming increasingly involved in planning for their trips. They want to have flexibility of choices in determining the components of their travels. The diverse trends in the market require tour operators to be actively involved and present in any area of the distribution channels to ensure that the services would successfully reach the consumers in a systematic and efficient manner (2006).

 

            Today, tour operators are faced with domination of larger tour operators and niche operators. There is a need to know the customers, the competitors, the suppliers, and pricing trends. In order to gain essential power and control over the distribution of their services and respond to the major challenges, tour operators can adopt horizontal and vertical integration strategies. Horizontal integration is a collaboration or merger between various tour operators for the purpose of overcoming or totally removing competition. Competition is prominent as more and more tour operators resort to various services to entice the customers. Tour operators have to address the competition by maintaining close cooperation with customers through consistent promotional activities and successful image creation, and providing specialist, high-quality and tailor-made tour services. Vertical integration, on the other hand, refers to the strategy where tour operators invest in suppliers such as transport carriers, accommodation providers and travel agents. The major benefits of this strategy are giving increased exposure for the tour operator in the distribution channel, control over the quality, access and price of the services, and capability to easily connect with the customer. Vertically-integrated tour operators have the capacity to accommodate large volumes of travellers, cater to the needs of price-sensitive customers, market destinations through owned travel destinations, focus on standard and basic products, and take full control of the demand and supply structures. Vertical integration has been a trend in the British tour operating industry as the four largest tour operators (TUI UK, MyTravel, Thomas Cook and First Choice) all have their own charter airlines, accommodation, ground-handlers, and travel agents (Ashley et. al. 2004). Furthermore, the travel distribution channel today is penetrated by technological innovation. Tour operators and travel agencies utilize software in the Internet to better serve customers’ needs and preferences for optimal service and price. Travel distribution via the Internet is said to benefit the customers in the form of lower airfares and convenient access for resources on travel services (2002).

 

 

Critically evaluate recent changes and issues in the pricing of UK package holidays in recent years

 

 

            Package holidays are regarded as a separate market from holiday travels wherein the customer separately purchases the various components of the trip ( 1999). Package holidays are combinations of flight, accommodation and activities arranged for the customer by tour operators. Accordingly, the customer is guaranteed an ATOL bond, which returns the customer’s money in case the tour operator fails. Bargains and cheaper prices for package holidays usually come when the holidays are imminent. Thus, many travellers choose to book late to ensure a cheaper package. Another trend is early booking bonuses which were introduced by some tour operating companies in 1995. This bonus meant that when a customer books at least nine months before departure, the package holiday is sold at a lower price. Today, tour operators of package holidays are facing rough times as several customers opt to avail of independent travels. Package holidays are costly and have contracted agreements with other organizations. Also, the tour operators are obliged to sell all their contracted holidays to remain profitable (2006).

            Package holidays are designed to obtain large sales volumes and lessen unit costs. They are perishable commodity goods which have “expiration dates”. Thus, tour operators are basically confronted with issues of unsold holidays and high costs. Tour operators selling package holidays typically establish contracts with hotels and airlines about 12 to 18 months before the holiday season. Costs of the airline seats and hotel rooms/catering comprise a high percentage of total costs. This sometimes leads to high levels of discounts in order to lessen unsold holiday packages. It is therefore important for tour operators to entice customers to book early to improve cash flow. After the contract is fixed, the tour operators would publish brochures in time for the selling period. Brochures are usually sold at 25 percent discounts during late or end of season sales. End of season discounts on brochures reflect about 5 percent reduction in a tour operator’s season turnover while discounts provided for early purchase manifest 5 to 10 percent reduction in the turnover. Generally, about three fourths of all package holidays are sold with prices approximate to that of the brochures. The competition in the package holiday market is tough that makes tour operators develop an interdependent relationship where one decision relatively affects another. A tour operator that decides to increase their package holiday sales would result to a general fall in the prices unless other operators decide to counter the increased volume of sales ( 2006).  

 

 

 

Discuss the issues and challenges involved in the process of assembling a package holiday

 

 

            Package holiday or package tour is a tour usually consisting of transport, lodging, and activities advertised and sold by a tour operator at an inclusive price. Transport in a package holiday can be through charter airline to a foreign country or a rental car. Tour operators arrange package holidays and consumers can avail of the service through travel agents who are sometimes provided by the tour operators themselves or are separate entities ( 2006). Package holidays are the major and fastest growing segment of the outbound travel market in the United Kingdom. This purpose of travel registered 66 percent visits in 2001 and increased by 4.3 percent in 2002 (2002).

 

            British organizations in the travel and holiday sector are governed by bonding requirements from the Air Travel Organizer’s Licensing (ATOL) in selling package holidays. The interpretation of the word “package” has been the focus of several discussions between ATOL, The Association of British Travel Agents (ABTA) and Civil Aviation Authority (CAA).  CAA sent a guidance note to the British Court of Appeals regarding a clarification in interpreting the word “package”. The guidance note was founded on the challenging task of interpreting the word “package” and who is the legitimate seller.  The Court of Appeals thinks that if a customer goes to a travel agent to buy a “holiday”, it is likely that the agent would sell him or her a package holiday. Two other arguments are that first, if a package holiday consists of a flight then only an ATOL license holder or agent of an ATOL license holder can sell the package, with a bond. Second, if there is no package, the ATOL obligations for bonds and Package Travel Regulations would not be necessary considerations. Moreover, assembling a package holiday involves contracts and promotional activities. Tour operators have to coordinate with hotels, car rentals and airline companies for accommodation and transport. Afterwards, they have to sell brochures regarding their service. Tour operators solely carry the burden of selling their contracted package holiday services as well as the loss of unsold packages (2006). Thus, it was suggested that to avoid costs and regulatory requirements, package holidays should be avoided. However, many tour operators and travel agents still take the risk of conceptualizing and selling package holidays. To clear out the issues on what package holiday really is, the Court of Appeals suggested that tour operators and travel agents selling combination services like flights, accommodation, car hire, activities, itinerary etc., need to review their advertising activities, aircraft seat or hotel bed contracts, components of the package, common documentations or composite billing, and what the consumers understand about what they are buying in order to determine if they are intending to sell a package holiday (2006).

 

 

 

 

 

 

 

 

 

‘Compulsory Consumer Protection’ is on the agenda for the UK travel industry. Critically evaluate the consumer protection that is currently in place and discuss whether it is adequate in the light of recent changes in booking trends

 

 

            Compulsory Consumer Protection in the United Kingdom is incorporated in the Package Travel Directive (PTD), one of the Eight Consumer Acquis in 1992 (A 2001). The Package Travel Directive requires tour operating companies offering package travel to meet specified requirements for consumer protection (2006,). The British government implemented the directive through the Package Travel Regulations of 1992 which specify new liabilities and criminal offenses for package travel operators’ violations. The organizer of the travel or the person responsible for arranging and selling package holidays to consumers must have an established bond or any other form of financial protection as well as guidelines or contracts in order to avoid prosecution by Trading Standards Officers ( 2001). Presently, consumer protection in the British travel industry possesses certain deviations from the specifications of the Directive. The deviations fall into two aspects. First, modern customers know their rights to have concise contracts, fulfilment of what is written in the contract, and freedom to make their own travel arrangements. There are reported complaints that some package holiday operators failed in their obligations like booking a hotel, or flight, and failure to respond to consumer correspondence. Still, some customers are losing confidence for some package travel operators due to poor standards, last minute changes in the contract without notifying the customer, poor contract, and failure to provide contractual documentation (2006). A large number of tour operating companies that offer package holidays are also consistently denying any liability in situations where contracts between company and traveller are not honored by airlines, hotels or other organizations. Second, the directive is challenged by the diverse booking and consumer trends nowadays. Most consumers today are lured by the convenience of online booking mainly due to cheaper airline fares. This results to greater confidence for electronic commerce or tour operators who provide Internet-based booking arrangement (‘ 2002). However, it also entails higher level of consumer protection. The Internet only provides consumers with access to travel services alternatives, prices, available destinations, airline fares etc. They do not encounter a human element who can confirm their travel bookings. Some consumers also complain that online booking sometimes gives them difficulties. There are instances when they learn that there are no hotels or flights booked despite confirmation. When they try to coordinate with the tour operator, they are informed that they should directly contact the hotel or airline company since the booking is made online without the intervention of the tour operator (2006). Consumer protection in the United Kingdom has some loopholes just like in other European nations. It is recommended that the Package Travel Directive be subjected to review to cover exact statements of liabilities in the part of tour operators that fail to fulfill contracted obligations or committed inconsistent performance in the contract whether the consumer arranged the travel directly with the tour operator or through online booking (2002).

Enterprise and Business Development

Enterprise and Business Development

 

Executive Summary

 

            Entrepreneurship has been the engine propelling much of the growth of the business sector. One of the best known entrepreneurs in UK is Sir Richard Charles Nicholas. Branson is the person behind the Virgin Group which is internationally recognized from credit cards, to airlines and music "megastores.

            Entrepreneurship is within the blood of this man since he was in his student year. Branson is a school drop out that has started venturing in business since he was still 15 years old. Ventures of Branson has failed however he has persevere for success and now he is ranked at number 9th place in the Sunday Times Rich List 2006 in which Branson was estimated as to worth £3 billion.

 

PART A

Personal Profile

            Richard Charles Nicholas Branson was born on July 18, 1950 at Shamley Green, Surrey, England. Branson was born to a happily married parents Ted and Eve. Ted was a lawyer who had reluctantly set aside his passion for archaeology at the request of his father to follow in the family footsteps. Eve was an airline hostess who originally pretended to be a man in order to become a pilot instructor.

            Branson was educated at Scaitcliffe School which is now called Bishopsgate School until the age of 13. He then attended Stowe School until he was 15. Branson, being in a boarding school until he was 15, found success on the field rather than in the classroom. He excelled in a wide range of athletics, which found him popularity at school, but he struggled with his academics because of his dyslexia. Branson suffered from dyslexia and had a generally curious spirit, resulting in him not being a good student. However, he was the captain of football and cricket teams.

Branson is married and has two children.

 

Business Venture

            Richard Branson has started business ventures by the age of 15 which are includes growing Christmas trees and raising budgerigars. However, these first attempts have eventually failed.

At the age of 16, Branson decided to quit school and move to London, where he began his first successful entrepreneurial activity setting up Student magazine. In addition, when he was 17, he opened the "Student Valley Centre" which is a charity that helps young people. As the Student magazine is failing, Branson started his first record business after he traveled across the English Channel and purchased crates of "cut-outs" records from a record discounter.

In 1970 he founded Virgin as a mail order record retailer with Nik Powell, and not long after he opened a record shop in Oxford Street, London. Branson had gained enough profits from his record store to purchase a country estate, in which he installed a recording studio. He leased out studio time to fledgling artists, including multi-instrumentalist Mike Oldfield.In addition, in 1984, Branson formed Virgin Atlantic Ways, launched Virgin Mobile in 1999, Virgin Blue in Australia in 2000, and later failed in a 2000 bid to handle the National Lottery.Moreover, in 1997, Branson enter into the railway business. In 2007, Branson has also developed a Virgin Cola brand, but is now retreating only to the UK market, and even a Virgin Vodka brand, which has not been an overly successful enterprise.

On September 25, 2004, Branson announced the signing of a deal under which a new space tourism company, Virgin Galactic, will license the technology behind Spaceship One to take paying passengers into suborbital space. The group plans to make flights available to the public by late 2007 with tickets priced at $200,000.

Branson's next venture with the Virgin group is Virgin Fuel, which is set to respond to global warming and exploit the recent spike in fuel costs by offering a revolutionary, cheaper fuel for automobiles and also aircraft in the near future.

Hurdles Branson Face

            Branson’s parents took extreme measures to encourage their children’s independence. Both have ingrained in Branson’s mind the sense of hard work and the need to be financially successful.

            Branson suffering from dyslexia has the difficulty in reading, writing and spelling however has succeeded in the athletic field. With his undiagnosed sickness, the class and the teacher thought of him as stupid or lazy.

            However, with the way his parents has raised them, Branson has also set himself with challenges. With their own challenge, he learned perseverance and determination to be successful in every challenge.

            In his first attempts of business ventures, which includes Christmas tree growing and raising of budgerigars, has turned out to be unsuccessful. However, Branson has not lost hope. He ventures again on Student magazine which did not last long again. However still persevere to find ways to be successful. While the magazine is failing, Branson set up a record mail order in which he found out to have large demand. This has gained him profits and helps him set up other business ventures.

The Virgin Group has now expanded into international music Megastores, air travel, mobile, financial, retail, music, internet, drinks, rail, hotels and leisure, with around 200 companies in over 30 countries.

In 1971 Branson was arrested and charged for selling records in Virgin stores that had been declared as export stock. He settled out-of-court with UK Customs and Excise with an agreement to repay the unpaid tax and fines. Branson's mother Joyce remortgaged the family home to help pay the settlement.

In addition, in 1990s with the continually increasing price of airline fuel and with the terrorism attack which scares people to travel on airplane, Branson has to sell Virgin records. In addition, British Airways has also been secretly trying to put Branson out of business. However, Branson has successfully handled the situation.

Whether a business or a personal challenge, Branson has attacked it with equal passion and determination, making himself not only one of the most profitable businessman in today’s world but also one of the most talked about.

 

Branson as an Entrepreneur

            Richard Branson as an entrepreneur has learned lessons on how to appropriately handle the organization and the barriers and challenges in which organizations face. There are six lessons which Branson has learned being an entrepreneur (www.evancarmichael.com).

1.    Be a Good Leader

According to Branson, “Having a personality of caring about people is important.” He added that, “an entrepreneur can not be a good leader unless you generally like people. That is how you bring out the best in them.”

Branson has always been criticized for his management style. However, “his overall leadership principle rests on the need to treat other people with respect. Branson stresses the importance of time management skills, saying he spends roughly one third of his time on trouble shooting, one third on new projects – both business related and charitable – and one third on promoting and marketing his businesses. In between, he also makes time for his family and vacations.”

Moreover, according to Branson, a good leader should know when to back away from the task. It is also important for a good leader to have the ability to delegate task. “I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me,” says Branson.

“For Branson, the most important factor of good leadership is relating to other people. Treating his employees as important team players are crucial to the success of Branson’s Virgin Empires, putting employees first, customers second, and shareholders third.”

2. Build a Powerful Brand

In 2005, Branson said his goal was to turn Virgin into “the most respected brand in the world.” Branson is not far off from achieving his goal.

Branson has managed to expand his brand so effectively by diversifying his portfolio. He doesn’t strive to take over large markets, but rather to make profits in small pieces of larger markets.

3. Keep Flying

“Business opportunities are like buses, there's always another one coming,” says Branson.

“Branson is no stranger to failure. Known for his often wild and dramatic ideas, Branson always knew that he would encounter letdowns along the way. But, the secret to his success has been his ability to make a strong recovery. More than perhaps any other entrepreneur in the 20th century, Branson has been able to successfully move from one venture to the next even after experiencing bitter disappointment.” Determination and perseverance often will get good returns.

4. Break Records

Branson thrives on the adrenaline he gets from taking chances. Whether or not they pay off, he sets his goals high and doesn’t rest until he has left his mark.

By following his own path and refusing to accept the standards that had been set before him, Branson carved out a unique career and an impressive success for himself. He set his sights on the impossible and made it possible, and he had a little fun doing it along the way too.

 

 

5. Have Fun

Branson’s remarkable success has come about largely as a result of his own colorful and enthusiastic personality. The most important driving factor behind all of Branson’s business pursuits has been his desire to enjoy himself. “A business has to be involving, it has to be fun, and it has to exercise your creative instincts,” he says.

Despite now being worth over $3 billion, Branson’s prime motivation was never the money. Instead, Branson thinks business should be about having a good time.

Branson takes great effort to ensure his employees are enjoying themselves at Virgin. He regularly writes his staff letters to tell them what is going on and he encourages them to send him their own ideas. He also insists on having time to enjoy with his staff outside of work.

In summary, in what Branson learned being an entrepreneur, there are some things that an entrepreneur must possess in order to be successful. One characteristic that an entrepreneur must possess is determination. With determination, an entrepreneur is able to do what he intends to do even beyond his capability. In addition, being a good leader adds up to the success. Having the ability to handle people is important in an organization.  Also, entrepreneur must have fun in what they because without joy in doing what they are doing is worst than doing nothing.

PART B

Businesses

            Richard Branson’s brand “Virgin” is consist of everything from credit cards, to airlines and music megastores. Virgin Records was the first major success as he started the label with a hit record. However, with the challenges that the company had faced it has to be sold to EMI.

Some of the businesses Branson has collected include (woopido.com):

Ø  Virgin Atlantic - An international airline flying to many major destinations.

Ø  Virgin Megastores - Music Super-markets located in major locations in the UK, USA and Australia.

Ø  Virgin Books - Publisher and distributor of books.

Ø  Virgin Credit Card - Branson's attempt to provide credit card at a reasonable price.

Ø  Virgin Holidays - Book a holiday and fly Virgin Atlantic?

Ø  Virgin Trains - Virgin making trains sexy in the United Kingdom.

Ø  V2 Music - Largest UK based independent recording label.

Ø  Virgin Active - Chain of fitness clubs throughout the United Kingdom.

Ø  Virgin Galactic - Branson's planned affordable flight to space venture.

Ø  Ulusaba - Luxury game reserve located in South Africa.

Ø  Necker Island - Branson's own Private Island located in the British Virgin Islands.

Source of Competitive Advantage

“One of Richard's key ingredients to success is his commitment to his people. He believes in promoting from within, thereby providing career opportunities to his staff that might not otherwise be available to them. Even in tough economic times, layoffs are unheard of at Virgin despite employing over twenty thousand people. Everyone from aunts, uncles, cousins, childhood friends, immediate family, even former girlfriends and wives has all been brought into the company's business activities.

Branson has gone to great lengths to create a fun working atmosphere that people would enjoy being a part of rather than simply a place to earn a paycheck. He is a staunch believer in open communication being the key to a stronger infrastructure where everyone is devoted to the overall excellence of the company. This is evidenced by a monthly letter to employees in which he provides much of the details of Virgin's future plans, along with his home address and telephone number for any ideas, suggestions or problems that might arise. He also prefers to make his managers minority stockholders in Virgin's new ventures as they unfold, trusting them with full authority, and is proud to have created new multimillionaires from within his own organization.

One important element in Branson's success is his belief in delegation. His Virgin record company, now divested, was a perfect example of how he organizes his many ventures. Although Virgin Records may have been a collection of many smaller entities, cumulatively, it was the largest independent record company in the world. When any one entity got too big, Branson would take some of the middle management, create a new affiliate company, promoting them to senior management, allowing them remain in close proximity to clients, suppliers, distributors and support staff while giving them greater incentive to perform.

Another important aspect of his success is diversification. Branson doesn't believe in acquisitions. He does believe in building new companies from the ground up, giving 100% involvement during the startup phase, then delegating the ongoing operations to the new management. The Virgin conglomerate now encompasses balloon flights, motorcycles, airlines, trains, books, a bridal emporium, cars, cinemas, cosmetics, credit cards, drinks, gas and electricity, limousines, mega-retail stores, finance, Internet service provider and digital radio broadcasting. And Branson's not afraid of a good fight. He has successfully taken on giants like British Airways and Coca Cola looking to reduce their monopoly and capture just a portion of their market.” (2002)

From the above information gathered, it can be predicted in the future that Richard Branson’s venture would likely to expand or consistently on the top since Branson is capable of handling his people and his organization as an entrepreneur.

 

 


 

 

 

 

           

             

 

 

 



 

METHADONE TREATMENT PROGRAMS ARE EFFECTIVE IN STOPPING HEROINE USAGE

Methadone Treatment Programs: Analysis on the efficiency against Heroine Usage

            Methadone maintenance treatment has a long history of efficiency as a therapy for opioid addiction; however there are variations on the responses of the patients due to the complexities of the methadone treatment and the differences of every individual. This paper examines the efficiency of the methadone treatment in stopping heroine usage; moreover it also evaluates how the differences of the patients affect the success of the programs.

 

Introduction

            Substance addiction is very common all over the world and not just in the United States. Addiction whether it is physiological or substance is a serious matter that needs to be addressed by everyone, from the government officials, up to the family members. One of the most abused substances is the heroine. Heroine according to  (2006) is a semi-synthetic opioid that copies endorphins therefore causing a high-sense of well-being when the drug is inserted into the bloodstream often through injection, it can be used as a pain-killer and for some, a recreational drug. According to  and  (2005), heroin has a very high tendency of addiction especially those recreational users; moreover, regular administration of the drug may cause a quick development of tolerance by the drug user.

 Different programs have been created in order to address this issue. And one of those treatments is the methadone program. According to the  (2006), the Methadone Treatment Program is a procedure for opiate addicts that are often conducted in an outpatient setting. In this program the health workers use a long-acting synthetic opiate for medication, frequently used are the methadone or LAAM, it is given orally for a maintained period at a dosage that is enough to prevent withdrawal from opiate, hamper the effects of illegal use of the opiate and reduce the desire for opiate. Moreover, individuals that are already stabilized on sufficient and maintained dosages of methadone or LAAM can already function normally such as hold jobs, avoid crime and violence and decrease the exposure to HIV through stopping the or reducing the usage of injections. And according to  (2002), the methadone occupies the brain receptors in which it: blocks the euphoric and sedating effects of opiates, reduces the desire to have opiates, reduces the symptoms that is related to the withdrawal from opiates, it does not cause euphoria and intoxication in which allows an individual to participate in the society and is excreted slowly so it can be administered once a day. And aside from it helps in reducing the addiction in opiates, the methadone treatment has significant benefits to the individuals and the society. It includes:

  • Decreases and even stops the usage of drugs that are administered via injection.
  • Decreases the risk of being overdosed and obtaining diseases like HIV, hepatitis B and C, bacterial infections, endocarditis, soft tissue infections, thrombophlebitis, tuberculosis and sexually transmitted diseases.
  • It decreases the mortality for opiate dependent individuals.
  • The probability of decreases in engaging in sexual risk behaviors, however evidences with this regard is conflicting
  • It decreases criminal activity
  • It enhances the stability in the family and the potential of acquiring employment
  • And improved outcomes on pregnancy

The key issues that need to be addressed in an effective methadone maintenance treatment are the following:

Dosage- there are studies showing that higher dosage of methadone is more effective in reducing heroin use.

Length of Treatment- studies have revealed that positive results from treatment of substance abuse are clearly possible on appropriate length of treatment.

Need to tailor treatment to subgroups of injection drug users and to individual patients- the treatment programs must be created to address the specific needs of patients so that the program can respond more efficienty to the various patients.

Continued use of heroin- the expectations of the treatment must be in realistic form, in which there is a great possibility that the user will abuse again the substance if not other types, understanding that the recovery of a substance addict is a daily process and sometimes even relapses.

 

 

Objectives

            The main objective of this study is to identify the effectiveness of the employment of the methadone treatment programs in putting an end to the usage of heroine. The paper also investigates if the differences of the patients affect the success of the treatments.

 

Hypothesis

            The hypotheses for this study are methadone treatments are effective in treating the addiction of individuals to heroine another is that success of the treatments has differs with regard to the level of addiction to heroin and individual have. The working hypothesis is the levels of success in stopping the use of heroine through methadone treatment programs depends on the degree of addiction an individual has.

 

Review of Related Literature

            Heroin and other opiates are the leading illegal substances that are often abused by individuals in the United States and it is also the leading cause for admission in methadone treatment programs. The rising usage of heroin began in 1992 wherein users were smoking or sniffing heroin with users below the age of 26. There are a number of medications that can be used in treating the addiction to heroin some of the effective treatments are: long and short residential treatments that involves counseling, outpatient programs that involves behavior counseling and psychotherapy, pharmacotherapy treatment and the use of opiate drugs and the methadone treatment program. And in this paper it will focus on the methadone treatment program. ( , 2000)

            According to  and  (1996) the National Academy of Sciences determined that the methadone treatment programs are the most rigidly accurate researched treatment modality that has gained positive results. The authors stated that methadone prevents withdrawal symptoms and subdues the desires to take the drugs through stabilizing the blood levels of the drug and the metabolites, and if given in appropriated dosages it lets the individuals function normally. The medication of methadone is consumed orally once a day, the programs also include counseling, medical care and other assistant services. The purpose of the treatment is to give assistance to heroine addicts to stop using the illicit drugs and continue with the normal function of their lives.

            Moreover,  and  (2000), discussed that methadone is mainly a μ-receptor agonist and may copy endogenous opioids, enkephalins and endorphins that have a great effect in the release of other neurotransmitters such as the acetycholine, norephinephrine, substance P and dopamine. In maintenance therapy the main purpose id to substitute methadone for the illegal drug that is heroin. The treatment gives a reprieve from daily life which is related with the buying and usage if heroin and lets an individual reintegrate as a member of the society that has a great function.

            The efficiency of methadone treatment programs for individuals that have abused the drug heroin have shown in a number of early studies, it includes the study of , , ,  and  (1974), the research have shown that the response of the sample population to the methadone treatment programs have been positive. The positive outcomes include the retention in the methadone programs, some decrease in police arrests and a noticeable decrease in the usage of heroin. The decrease in the heroin use and the retention of users in the program reflects the efficiency of the methadone treatment. Moreover, the study has shown that the component in which the methadone program have proven to be responsible for the decreased heroin use is the administration of methadone to users.

            Moreover, in the study of , ,  (2000), methadone maintenance therapy have shown a greater retention in the therapy and lower heroin usage than detoxification. The research have resulted in lower rate of HIV risk behaviors that are drug related although it displayed no difference in groups between employment or family functioning and alcohol use, on the other hand the usage of heroin per month have significantly dropped. The results of the study have shown that the methadone maintenance treatment is a useful tool in decreasing the heroin use and HIV related risk behaviors.

             In addition,  and  (1993) stated that their research have determined that there was a noticeable decline in the use of heroin regardless on the type of methadone program the user have been exposed.

            However, the efficiency of the methadone treatment varies in different individuals. According to the study of , ,  and  (1992), there are a number of factors why most heroin abusers failed to keep the appointments for the treatment. First, intravenous users may have gotten the drugs from a lot of sources. Second, the health workers are more likely to record missed appointments in the notes of the patients enrolled in the methadone programs than other patients. Third is the travel to the surgery may cause a problem and at the same time be expensive specifically in a methadone program wherein it accepts drug users out of their catchment area. And finally, failure to follow the suggested decreasing regimen could have resulted in the missing of appointments due to the desire to end detoxification. There are also factors that influenced the success of the methadone treatment this factors include the treatment environment which includes the philosophy of the clinic, treatment events such as the dosage levels of methadone, take-home privileges, urinalysis monitoring and types of services. (, , , 1994)   

            The study of , , ,  and  (2000) have shown that patients that remained in the methadone treatment in general practice have relevantly lower rate of criminal convictions and considerably spent less time in prisons than before the initiation of the treatment.  

            In addition, to the failed appointments stated by the researchers above, . , , (2003) determined that poor attendance in counseling during the early treatment of heroin addiction may be significant in the constant finding that poor attendance in counseling constitute the patient profile which also involves high degrees of drug-positive urine screens and high attrition comparative to patients that are always on time for sessions in counseling. Moreover, according to the researchers’ study, patients having poor attendance have been present in fewer counseling sessions and dropped out of the treatment at a higher level compare to patients having good attendance, another is patients with poor attendance on the treatment have provided fewer opiate-negative drug screens, in addition these users have considerably lower rate of employment. 

            Another thing is that dosages of methadone also varies in heroin users, according to ,  and  (2003), the opioid substitution medication needs greatly differs, in which it is frequently neglected in treatment researches. The importance of giving appropriate dosages among users is quite apparent in the study; it suggested that health practitioners should be given flexibility in administering dosages of methadone as long as the results are positive, it is due to the fact that very low dosages can be effective in some of the patients while other users require higher dosages in order to attain abstinence from heroin use.

            The methadone treatment program has been used for decades. A number of studies have already came out to test the efficiency of the treatment in treating opiate addiction particularly heroin usage. And most of the researchers conducted resulted favorable outcomes and positive results with regards to methadone treatment programs. In the study of ,  and  (1999), the researchers have determined that over the past years there have been significant improvements in a number of relevant treatment practices in a considerably large panel sample of methadone maintenance units, which is a fact particularly for treatment practices that are related to the methadone dose levels and for the comparison between treatment practices in the years 1988 to 1995.

            Moreover, according to  (2006), the methadone treatment programs is clearly the most cost-efficient treatment for heroin addiction, however the social workers are not that much aware on the efficiency and the advantages of the usage of methadone for treatment of heroin addiction.

 

Method

Search Strategy

            Studies were gathered from different sources. The following electronic database was used in searching for articles: , , ,  and . The search strategy was diverse and used as absolutely essential to match the particular databases. Search terms that were used are “methadone treatments,” “methadone treatment program,” “heroin,” “opioid substances” and “methadone,” in which the terms were either combined or used individually. In addition, journals in the area of heroin addiction and methadone treatments that were available in the electronic journals were also searched and studies that were not available on-line were hand searched.

            This review gives emphasis on studies that were published between the years 1990 and the present; however a study from the year 1974 was also used because it provided relevant information that may also contribute in this study. Studies that used only the English language were used for useful reasons.

 

Inclusion Criteria

            Methadone maintenance treatment is a procedure that is given to individuals that are addicted to heroin. The treatment includes health, social and rehabilitation services in which it alleviates the withdrawal symptoms, it decreases the craving for opiates and normalizes the functions of the different systems of the body. It has been available for over 3 decades and has been proven effective for stopping if nit reducing opiate addiction in a number of researches.    Even though the programs of different treatment facilities or locations differ, the study was includes in the review if the methadone treatment constitutes the following elements: application of methadone, medical care, counseling and support, and health promotion and education. The subjects involved in this literature were over the age of 18 who were heroin users and have participated in a methadone treatment program. The study also includes programs that were prison-based. Studies that involve pregnancy and psychological or psychiatric illness were not included in this review.

 

Outcomes

            The primary outcomes of the studies have shown that there is a considerable decrease in the usage of heroin among users studied that were enrolled in the methadone treatment programs, abstinence from the usage of heroin or other addictive drugs and the retention on the methadone treatment of the patients. The secondary results include the decrease in crime rates and the increase in the quality of life of the users.

 

Discussion

            The studies used in this review are carried out in the United States of America and the United Kingdom. The significance of the findings should be assessed carefully because every country differs on the range of drug problems and the factors in the dependence and usage of heroin. The trials in the studies were conducted both in the outpatient and the laboratory setting. The studies have shown that methadone treatment programs are an efficient procedure in abstaining and reducing heroin addicts from using it. A number of studies have pointed out the effectiveness of the program; in an old research by Cleveland have shown its positive outcomes even though during those times the methadone treatment program is a barely new approach in the treatment of opiate addiction, new studies have shown the efficiency of the treatment and as time passes by improvements with regards to the treatment are being made and developed in order to answer all the possible questions on the methadone treatment programs. Moreover, positive outcomes in different studies on the treatment have been surfacing making the use of methadone for treatment of opiate addiction a favorable approach, from retention in the treatment until abstaining from the use of heroin.

            However, the effects of the treatment differ from patient to patient and country by country. Patients that are inducing more than one drug are most likely be in a longer treatment compare to patients that have induced only one drug or a small amount of drug.  In the United Kingdom, the methadone treatment can be costly and the success of the treatment in the United Kingdom is not as successful as in the United Stated wherein the methadone treatment is considered a cost-efficient method in treating opiate addiction. The dosages of methadone given to patients also had a great effect in the rapid success of the programs. However, higher dosages that are administered in the patients have yielded better results compare to lower dosages.

            The methadone treatment is the most efficient program in reducing and even abstaining an individual from the addiction in heroin, as mentioned earlier, a number of studies have already proven its effectiveness. However, the success of the treatment depends upon the person and the location of the program. A person who is not willing to undergo the treatment is most likely to continue the administration of drugs in his or her system and will be most likely be at risk in obtaining diseases such as HIV and Hepatitis C. In order for a treatment to be effective the person with the problem must first agree to admit his or herself in the procedure. Second is the support of the treatment in different health care facilities and health care workers, even though the treatment may have shown huge positive outcomes if the health professionals are not utilizing the program properly, an example given by  in which the authors have stated that the typical suggestion of dosage is 60 to 100 milligrams however there are clinics that still gives patients 50 milligrams or less. In addition, the locations of the units have a significant effect on the dosages given to patients, in the United States units that have less than 250,000 treat the patients with lower dosages compare to units that have bigger population. Another thing in which mentioned earlier, the country can also be a factor on the success of the programs, like in the case of United Stated wherein methadone treatment is considered a cost-effective form of treatment whereas in the United Kingdom it is considered costly.

Moreover, according to Hoffman strong programs are important so that the public are assured of the continued success of methadone treatment; it must integrate with the public health initiatives, patient education, job training and social support in order to increase drug replacement.

Overall, the methadone treatment program is an effective procedure in treating heroin addiction; however the success of the program depends on the person and the location of the treatment units.     

 

References:

FAMILY MEDICAL LEAVE ACT AND COMPENSATION

Family Medical Leave Act 1993: Discovering Pertinent Labor Issues

Introduction

Important changes in the understanding and management of the Family Medical Leave Act (FMLA) have been developed in the past 10 to 15 years. Various researchers, practitioners and policymakers now acknowledge that leaves for workers can be conceptualized from a functional perspective and that appropriate interventions involve the development of alternative measures to cope up. It was also noted that the establishment of a conducive environment for employment have served effectively in lowering the prevalence of underachievement among workers. At present, this philosophical shift has extended to various settings, including multinational companies and organizations. Managers and directors here have recognized that most of their employees do need to take leaves over the course of the year in order to recuperate from illnesses or to take care for a sick family member. Hence, the Family Medical Leave Act (FMLA) was enacted under the term of former US president Bill Clinton as his government’s alternative way of mitigating these expectations of employees.

All companies and organizations are governed by their basic goals and objectives. These objectives are often regarded to as the “corporate vision” or “corporate philosophy” (, 2001). Thus, certain strategies are being implemented with the aim of achieving these goals and objectives, and this constitutes a key element in the characterization of a company or organization. Personnel are undoubtedly an important indicator in determining the characteristics of a company or organization.

It is a well known fact that human resources play a crucial role towards differentiation and a potent source of competitiveness for any organization or company. Therefore, any organization must constantly comply in the implementation of the (FMLA) even during periods of recession. However, the determination of the extent to which an organization can invest in terms of the implementation of the (FMLA) depends on the financial capabilities of the company or organization (, 2004). Finances will also be carefully considered in determining the target for ample benefits and compensations, because it should jive with the basic policies of an organization’s human resource development strategy.

Law Synopsis

            The Family Medical Leave Act (FMLA), which became effective in August 5, 1993, applies to companies with an employee base of 50 persons or higher. The statute provides for the allowance accorded by employers to their employees in taking leaves of absence for twelve weeks within a twelve month working period for the following reasons: child birth and neonatal care, child placement due to foster care or adoption, serious illness of spouse, children or parents, and serious health condition of the employee preventing him/her from performing essential employment functions. Since the implementation of the statute several issues have been raised by employers and employees alike covering the applicability of the law and the consistency of its provisions with other employment welfare legislations (, 2006).

In lieu of the present developments in society, there have been significant visions of learning regarding FMLA that evolved. A majority of these learning visions are based on the idea that the implementation of the FMLA involves a social process where knowledge is denied instead of being acquired passively. The implementation of the FMLA, then, transforms into an interactive process. The interaction is being verified through the help of the participants in the implementation process such as the employers and the employees. In this framework, high quality of implementation would mean the continued guidance and support of the active learning process of the employers and the employees. Obviously, this would call for an intensive and phased guiding strategy.

When in the active pursuit of the implementation of the FMLA, the interaction of the employers with their employees forms an integral part towards its success. Collaborative learning as a method of implementation is gradually being used by employers nowadays. Through this approach, the employees can learn the advantages and disadvantages of FMLA through the understanding of its policies in the socialization processes. In the process, the employees are able to obtain the chance to see their own ideas in a different aspect and therefore be able to take alternatives into consideration. The relative effectiveness of this approach is determined with the capability of the employees to continuously challenge their pre-acquired knowledge by trying to adapt to the interpretations of their employers.

Aside from the employers and the employees, the different resources of FMLA belong to a third category of factors of a learning environment. Moreover, implementation methods of FMLA have shown signs of significant growth over the past years. Consequently, obtaining knowledge becomes more complicated. This is because the transformation of all this information into knowledge requires the employees to possess the appropriate reference frameworks. But employers can certainly help the employees transform FMLA information into valuable knowledge.

Review of Related Literature

             The implementation of the (FMLA) in most organizations and companies in the past decade has gradually transformed from low-level activities into high-profile contributors to organizational success (. 2002). However, budgets are also elevating at a faster rate than the gross national product. In the midst of this growth and increased influence, managers and executives of companies and organizations are left with confusing question: To what extent should be invested in the implementation of the (FMLA)? Definitely the answer won’t be easy, especially because the actual levels of expenditures needed is often an elusive figure, depending on the financial capabilities of the organization. However, there are basic strategies to could help organizations determine the extent of investment in human resources development.

Let Others Do It

This strategy involves letting other organizations implement first the FMLA and waiting for the right time to see if there have been positive results from those organizations as far as the performances of their employees are concerned (. 2003). While it may be true that these organizations offer paid leaves and large benefits and compensations for capable, high-value employees, they in turn prevent the possibility of having a significant internal investment in terms of human resource development.  Smaller firms and organizations who struggle to operate efficiently pursue this strategy as a cost-effective approach towards the implementation of the (FMLA).

The most appealing advantage of this strategy is that it would provide an excellent alternative for a struggling or financially handicapped organization that cannot afford to implement the serious initiatives under the FMLA. Thus, costs are reduced as organizations are saved from spending too much in the development and implementation of a variety of human resource development programs.

However, serious concerns in this type of strategy have also started to emerge, especially since the character of organizations snatching the strategies of other organizations often draws heavy criticism.

Invest the Minimum

This strategy involves investing only in necessary policies under the FMLA, such as the mandatory twelve (12) workweeks of leave per twelve (12) months and the protection of employee benefits even while on leave. With this strategy, minimal resources are spent by organizations towards the implementation of the FMLA (, 2001).The striking advantage of this strategy is that it utilizes minimal financial resources. The strategy also has a high level of efficiency, especially since the leaves are provided only when they are necessary, and only those people who need the leaves are determined. Another important advantage is that this process is able to adapt to the changing needs and status of the personnel. If efficiency and low costs are needed, this strategy is the most practical for organizations and companies to pursue. As a disadvantage, however, this strategy provides the employees with very minimal opportunities to become versatile on their jobs, as the constant absence in work because of leaves might interrupt their concentration and focus on their respective jobs. This strategy might also be neglecting the preparations for future job opportunities. Also, this strategy may be a hindrance towards the growth and innovation of an organization and its human resources, since FMLA does not include concrete plans regarding the preparation of their employees towards seeking new approaches.

Invest Until It Hurts

This strategy involves the use of excessive investments in the implementation of the (FMLA). An organization that pursues this strategy invests astronomical amounts of resources on activities in order to meet the need of their personnel to have extended leaves than usual, accompanied by ample compensations and benefits (, 2002). There are several factors which contribute to an organization’s overspending on the implementation of the (FMLA). But the most prominent factor is the organization’s desire to develop a pool of high-valued employees in a variety of approaches solutions and activities, like giving leeway to their employees as far as filing their leaves are concerned. Another factor is the continued expansion and growth of the human resources of rival organizations and companies. This situation all the more puts so much pressure on smaller organizations to strengthen their human resources to ensure efficient operations.

The third factor is the sudden emergence of unconventional human resource development options. Due to the innovations in modern technology, organizations suddenly became capable of implementing unconventional options for making their pool of human resources more effective and efficient. The emergence of this type of strategy brings in a critical question: Could an organization invest too much on efforts to implement the FMLA and please their employees? In the advent of changes in the working environments nowadays, the need for vacation and sick leaves becomes imperative for continued growth and development. Therefore, there is a possibility that an organization may invest more than what is necessary. However, when employees spend too much time in their vacation leaves, the costs increase while at the same time depriving them of other important activities they have to accomplish.

The proponents of this strategy single out the relationship between the employees’ desire to learn and job satisfaction, which are determining factors for their decision to stay with the organization. These employees rely on the possibility that excellent benefits and compensations even while at leaves might reduce turnover. However, for organizations having difficulty searching for an innovative benefits and compensation package within FMLA, additional training can lead to new ideas, techniques and methods which can lead into improved operations of the organization. Also, since there are unpredictable changes that happen once in a while, it is impossible to foresee the skills needed in the future. However, what is evident is the fact that employees need to set their eyes off work once in a while for growth and development.

As a disadvantage, this strategy will definitely generate excessive costs because it represents an inefficient approach towards handling the implementation of FMLA. All types of benefits and compensations may be developed, but they are not necessarily based on business needs, but rather on employee preferences on when they will have to file their leaves. Investing too much on the implementation of FMLA may eventually lead to higher turnover. This is because employees sometimes have the tendency to schedule leaves very early for future opportunities on their own ways, and this could create false expectations.

Invest Whenever There Is an Acceptable Return on Investment

This strategy is actually very simple in nature, but needs the firm commitment of an organization in order to be implemented. This involves investing on the implementation of the FMLA for as long as there is a return on investment (ROI) in terms of organizational outputs. This strategy requires determining the payoff of employee efforts for a few selected outputs, but evaluating every aspect at some level. In the programs chosen for ROI analysis, the outputs are translated into monetary values and are then compared to the actual costs (investment) to calculate the ROI. Therefore, the level of investment will be increased whenever the return is positive (, 2004). While it may be true that determining the ROI value is challenging, the rewarding part is that it is already being implemented by a number of growing organizations. These organizations perceive ROI as the best way to evaluate the extent of human resource development investments. According to them, matching the investment with the return is the economic approach towards an effective scheme for the implementation of FMLA.

Most managers of organizations and companies agree to the impending need to review the expenditures of the implementation of FMLA with a more economic-oriented scrutiny. When compared with other evaluation measures, ROI is able to give a sound perspective in determining the payoff of leaves of employees. The ROI process actually develops a tabulation of six types of data: reaction to the program, learning, application, impact, return on investment and intangible benefits. These types of data reflect the effectiveness and efficiency of the human resource development efforts of an organization, and the means for its improvement (, 2003).

This approach also provides a strong link between the organizational needs and employee performance. This is because the ROI process is based on the perspective of beginning with the end in mind. This involves the utilization of predefined organizational measures to determine the success of human resource development programs. The data that will be obtained from this process will represent the critical information needed to secure the continued support for the implementation of FMLA, particularly with managers of small scale organizations. When managers get convinced that the implementation of FMLA is improving their organizational operations and helping them reach critical goals, they will readily support these efforts.

Invest With the Rest

This strategy involves investing together with other organizations no matter what. With the continued patronization of the implementation of FMLA, this strategy would no doubt become very attractive through time. However, the challenging part in this approach is the fact that the company has to find the correct way to implement FMLA. Only after finding the correct way can the company start taking the necessary steps to make sure that they are considered best practices. When in the process of utilizing this strategy, the relevant policies of FMLA and its interpretation becomes a crucial issue. Fortunately, just like most labor laws in the US, a number of alternative measures are readily available. Probably the most common among the available measurements is the investment as a percentage of a company’s payroll. For instance, the United States companies have an average of about 1.2 percent, while other excellent companies spend about 3 percent to 5 percent. These relevant data may have different ranges depending on the definition of actual investments. The disadvantage, however, is that there would possibly be no agreement in terms of what costs should be involved. Some other alternative measures include direct and indirect costs, and direct, out-of-pocket expenses. The actual investment per employee can also be different. The most common measure is the direct cost of learning divided by the number of employees and averages from $1,000 to $1,200. Other measures involve focusing on expenditures as a percentage of revenue or expenses in operations.

The primary advantage of this strategy is earning the benefits of the best practices in terms of the implementation of FMLA. Also, relevant data becomes readily available. If the implementation of FMLA is able to represent excellent practices, the results will undoubtedly reflect what most companies want to achieve. Also, the implementation of FMLA has started to become an approach that appeals to a majority of corporate managers who are very eager to make comparisons of their investments with others whom they admire and respect (, 2003).

However, there are several issues that may cause concerns with this strategy. What one company invests may not necessarily be what another company needs. Each company is different in terms of its employees, systems, philosophy and markets. Because of this, companies may need either a larger or smaller investment as against a best-practice firm. Also, the implementation of FMLA in terms of a medium-level investment may sometimes lead to unsatisfactory results. This would force the company to implement programs in order to meet the minimum requirements. This situation most commonly occurs when there is a specific number of hour or days allotted to formal learning programs.

Current Issues on the Employer’s Side

            A study conducted by the  (2006) to evaluate the operation of the Family Medical Leave Act 1993 showed that the statute pose administrative burdens for employers especially in the area of record-keeping and coordinated compliance together with other labor laws. Apart from this, reports from employers have also shown dramatic increases in the absences of employees for brief periods of time indicating that the reasons for doing so may not be as serious as the situations contemplated by the law.

            These issues on the part of the employers imply that they view the law as administratively burdensome through the requirement of certification and recertification as needed in the processing of the leave request from employees. With the increasing number of requests, the employer needs to allocate company time and even added personnel in the human resources departments together with the need to obtain temporary workers to take the place of the employee on leave for the duration of the employment. These burdens may already exist because of the operation of labor laws enacted earlier than the FMLA but the burden becomes heavier with the compliance requirements provided by the statute. (, 2006)

            In consideration of these employer issues, Congress passed bills intending to simplify the operation of the law in relation to administrative burdens to employers. These bills include recommendations to narrow the definition of the factors considered as serious health conditions to validly support a leave application, establishment of minimum leave requirements of half-day in order to prevent leaves for non-serious reasons, and the increasing of the requirements of notification from employees. (, 2006) Although these bills were accorded a non-priority status in Congress, the emergence or re-emergence of these issues in the future would support their enactment, if these issues become relevant in the future.

Other difficulties that employers encounter upon the implementation of FMLA include:

A. Difficulty in Gathering Information

Employers have the primary role to make specific identifications of all the possible sources of evaluation information which includes observable employee behaviors. However, when employees often are on vacation leaves, then gathering this pertinent information becomes extremely difficult. This is because aside from the observations of the immediate supervisor, performance evaluation information can still come from a variety of other sources, including the employees, subordinates, and work products (, 2001). Whenever a company utilizes performance information from individuals other than the employee’s immediate supervisor to build up the employee’s annual evaluation, the management informs the employees of the possible sources at the start of the performance cycle, where they receive their performance plans.

 

 

B. Difficulty in Development and Presentation of Performance Plans

Employers are the ones who develop their employees’ performance plans according to instructions on the Employee Work Profile form. The plans are signed by the employers and then passed on to the management for approval. But with their employees often on leaves, employers cannot make sure that their performance plans are complete and adequate before signing the forms (, 2003).

The employers also discuss the performance plans with their employees in a clear and organized manner. Generally, discussions are conducted within 30 days of the start of the performance cycle. But this is also the time when most employees take their leaves (, 2003).

 

C. Difficulty in Documentation of Performance

 

Employers encounter a hard time documenting their employees’ performance and provide feedback to them from time to time throughout the performance cycle while they are on leaves. Instead, documentation are done only in the form of memos, and these are retained in the manager’s confidential files, instead of being in the employees’ personnel files (, 2002).

D. Difficulty in Identification of Substandard Performance

Employers also are unable to exercise their authority to determine substandard or unacceptable performance of their frequently on-leave employees (. 2002). Employers normally address minor or marginal performance issues through performance counseling and coaching.

 

 

Current Issues on the Employee’s Side

            The provisions of the Family Medical Leave Act cover the application of law to different situations. Serious illnesses as justification for the leave application include injury, impairment, injury, physical or mental health condition, and continued treatment done by a health care provider. During the duration of the leave, the employer is obliged to maintain the employee’s coverage under the health plan. After the duration of the leave, the employer must take the employee back restoring him or her to the same or a similar job. (, 2006). An issue arises in the accommodation of employees returning from their leave. Since the law requires the employer to restore employee to the same position, this creates a situation that could be beneficial or non-beneficial to the employee depending upon the situation. This benefits the employee, when the employer allows the former to do a reasonably lighter work due to an injury, disability or the inability to temporarily or completely perform pervious tasks. This does not benefit the employee, when the employer expects the employee perform the same tasks prior to the injury or serious illness despite the inability of the employee to comply. This implies that this provision of the law is open to abuse requiring the employer to seek existing modes of redress.

                 Moreover, the  (2006) provides that employers may not require an employee eligible under the FMLA to agree to a reasonable accommodation instead of taking leave. Again, this may work to the advantage as well as the disadvantage of employees depending on their level of information regarding the options available to them and their degree of assertion of their interests. On one hand, employers may opt to recommend an option that offers the least burdens to the company even if this may not work to the best advantage of the employee. If the employee accedes due to lack of knowledge about other options or the merits of available options, the law opens the possibility of employers taking advantage of their employees. On the other hand, well-informed employees able to identify the options and weigh the merits of these alternatives may assert the option that best serve their interests based on the assumption that all the options do not defeat the rights of the employers or other employees. In this instance, the operation of law allows the employee to negotiate application to a different accommodation or take leave.  

            In addition, seeking redress for violations of the law proves to be difficult for employees. FMLA was assigned to the US Department of Labor’s Employment Standards Administration particularly the Wage and Hour Division together with the responsibility to investigate violations. Upon satisfactory proof of violation, the division files a court action in behalf of the employee. An employee with a valid compliant have the option to bring a civil action directly in court but it cannot file a compliant with the division without first filing the civil action. (, 2006) This implies that employees with grievances have to first go to the courts before seeking redress from the division despite the primary responsibility of the division of investigating violations giving it the best position to settle complaints.

Impact on Industries

The recent efforts of the US government to educate the public of the existence of FMLA would definitely make learning easy for every individual who desires to do so. Also, the growing impact of information and communications technology (ICT) fits in with the larger transformation towards a knowledge-based industry. Most companies and organizations are already adapted to ICT. Nowadays, they are more and more using artificial intelligence systems in order to educate their employees regarding FMLA.

Learning processes of FMLA are being influenced by the interaction of two major factors. On the one hand, the instructional factors: the educational philosophy brought about by the employers / management and its conversion into didactical ideas. On the other hand, organizational factors: the employees, infrastructure and policies related in this area. It is obvious that the employees must possess a sound vision of policies, while the employers must use of the operating budget efficiently in order to effectively perform their educative role in society.

Nevertheless, the employers need an interaction between both factors. This is because in order to respond to the new visions of FMLA, they will eventually transform into a model together with the various aspects of the working environment. In return, the employees will have to continuously monitor their limitations and along the process introduce innovations.

Conclusion

            Overall, the rationale of enacting labor legislations suffices to justify the viability of the legislation despite the issues that have arisen on the side of both employers employees. Despite the claims of employers that many of them provide more than adequate benefits to their employees, the fact remains that there are still employers implementing the barest minimum in terms of employee benefits. The disparity in the benefits accorded by different employers required legal intervention in enhancing the required benefits to improve the standing of employees. The important consideration is ensuring adequate benefits and the implementation of the law is justified by this objective. Despite the issues raised by employees, the legislation has improved the general condition of employees but there is need to direct their issues towards legislative reform channels in order to enhance the law.

Some employers argue that the fast pace of globalization ultimately becomes the driving force behind the formulation of agreements and rules for business conduct, such as the FMLA. The implementation of FMLA may have the potential to create enormous economic and social consequences. They can easily drive away the major employees within a company. They can also determine how and where people should work. However, earning the approval of the US government for the amendments on FMLA would never be easy.

Organizational change amidst the implementation of FMLA undergoes through a series of stages. At every stage, the effective management of human resource (HR) and cultural issues is critical. This is initiated by the identification of the HR issues and their significance for the company’s activities. If not handled properly, this could lead to the further downfall of the organization instead of going upward towards the ladder of success.

It is a common knowledge that the implementation of FMLA benefits companies and organizations especially those which are relatively new and is still in their early stages of development. Through the implementation of FMLA, companies and organizations will show signs of rapid growth brought about by the re-energized workforce. And it is further being expected that within the next years the tremendous growth and advancements in human resource development will continue in companies and organizations because of the implementation of FMLA. Therefore, the continued growth and development will also make it imperative for localization to occur in companies and organizations in the years to come as the impacts of the implementation of FMLA make their way.

The implementation of FMLA offers companies and businesses tremendous benefits in terms of improvement to their human resource policies in terms of the control of the business and the creative aspects of entrepreneurship to co-exist peacefully, However, companies and businesses must not lose sight of its core competencies while introducing the implementation of FMLA. Otherwise, the image of these companies and businesses might be put in jeopardy.

Meanwhile, some see the implementation of FMLA only as something that hinders the productivity of businesses.  However, upon close examination, the implementation of FMLA could actually pave the way for companies and businesses to improve even more their capabilities in enabling the peaceful coexistence of controlling their business and the leave aspects of their human resources. The bottom line is they would be able significantly gain in accepting the implementation of FMLA.

However, the question remains whether companies and businesses could be able to implement and accept the impacts of the implementation of FMLA, and whether these options can be acceptable to the key stakeholders. Any business transformation brought about by the implementation of FMLA may also involve the sharing of expertise. Nowadays, most companies and businesses have traditionally relied on the inside-out approach. It is important to note that the implementation of FMLA would have many implications on a business’ values and culture as well as its resources. The key stakeholders definitely would be concerned with such options and need to be convinced of the positive aspects (. 2002). Somehow, companies and businesses will be able to overcome this barrier in managing strategic changes brought about by the implementation of FMLA in the process of implementing any of the above mentioned strategic options.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

REFERENCES

Policy Report

 

Introduction

Australia's capacity to sustain a large population is limited because the continent is largely arid with old, nutrient-poor soils and a variable climate as Dryland salinity threatens to destroy up to million hectares of agricultural land and increasing salinity is likely to make the water in many of them undrinkable and unfit for irrigation within a matter of decades, further reducing the possibility of large settlements, reducing its capacity to sustain a large population even further and for Australia to achieve a population of fifty million as some business leaders suggest is desirable, annual immigration would have to exceed 450,000, (1996) level which would be totally disruptive and unaffordable since most migrants would be unskilled and in need of training before being able to contribute to the Australian economy. When the population of a country exceeds its natural resource base, when it becomes unsustainable, the cost of providing infrastructure and basic services such as water supplies increase Australia depends heavily on skilled migrants from poorer countries that cannot afford to lose them, because its educational and training institutions do not provide enough of the skills required for functioning of its economy. ( 1996)

 

 

 

Methodology

The size of any population must be kept within the limits of its natural resource base, social and economic sustainability is dependent on the protection of ecological processes and systems and the preservation of biological diversity. Australia has only a limited capacity to alleviate the social, economic or political problems of more populous countries through immigration, but can and should do more to help others through increased and better directed foreign aid; The Federal Government has prime responsibility for determining who settles in Australia and not the would-be immigrants themselves. (1997)

 

Result – Policy Objectives

To amicably stabilize human population numbers both nationally and internationally as soon as possible and determine what is an ecologically sustainable population at an acceptable level of material consumption, both nationally and internationally and to seek to achieve that in a humane, non-coercive manner as soon as possible. (1996)

 

 

 

 

Discussion – A population policy for Australia

The arguments are strong for avoiding demographic pathways that would lead to a declining Australian population. A declining population inevitably develops a coffin-shaped age structure and, hence, a substantial momentum for population decline. A declining population would mean a reduction in the size of the labour force as well as an increase in the numbers at older ages. The implication of accepting this pathway as the lower end of any acceptable range is that zero net migration, as advocated by One Nation and the Australian Democrats, is not a sensible option. (1996) Indeed, to avoid long-term population decline, annual net migration would need to be in the order of 80 000 if fertility falls to a level of about 1.65 births per woman, as we suggest is likely. (1996) If fertility were to fall below this level, higher levels of net migration would be required to achieve zero growth, and the resulting population size would be larger than the 24-25 million that results from the standard projection scenario. (1997) From an environmental perspective, a smaller population is not a substitute for an ecologically sustainable future. False hopes that population decline is a realistic option for Australia detract from the need for environmental reform. (1997)

 

 

The upper end of any demographically acceptable range of future population outcomes for Australia depends upon the future course of fertility. Thus, those who wish to maintain population growth would do well to note the course of fertility. While it is impossible to be precise, an annual net migration level of 120 000 seems about as high as we should extend under present conditions. ( 1996) Australia's future population will be largely determined by future levels of fertility and mortality. These cannot be predicted with accuracy. Thus, planning for a future population will always be a matter of adjustment to new demographic realities. Accordingly, it is not sensible to specify particular discrete population targets. (1986) However, it is possible that, in the new era of low fertility and low mortality, people are limited to a choice between approximately zero population growth on one side and slow growth on the other. (1986) In neighbouring countries, the fact that Australia's population is tiny in relation to our land area leads to widespread perceptions that it could be much larger. These perceptions will color attitudes to Australia's capacity to accept refugees and regular international migrants. The extreme dryness of the Australian continent needs to be emphasized in our attempts to promote a more realistic perception among opinion leaders in these countries. (1986)

 

 

 

The majority of Australians would appear to prefer a lower immigration intake than prevails at present. Thus our implicit population policy is incompatible with majority views, though probably not sufficiently so to lead to a major backlash. Seeking to respond appropriately to population trends is part of the mandate of all government agencies serving the population. (1996) The total efforts of the various government agencies probably deal reasonably well with adapting to population trends. But they certainly do not add up to an adequate coordinated effort to assess whether population trends are desirable and to seek to modify them if they are not. Policy that is only responsive to population trends rather than seeking to influence them does not deserve to be labeled population policy. (1996) If Australia is to adopt a population policy, there are many issues which need to be resolved. Some of these are: (1996) The need for better and more comprehensive population projections. More fertility scenarios are needed, as well as projections designed to permit the evaluation of the regional impact of demographic trends over a 10-year period. The resource needs and environmental impact of alternative future population trends need to be carefully studied. 'Population growth is neither a necessary nor a sufficient condition for environmental degradation; it is, however, a strong predisposing factor' (1996)

 

 

Adoption of a population policy would bring a greater degree of certainty to government planning and private enterprise decision making. At least some of the goals of government would be clearer, even if the government's ability to attain those goals remained questionable.  In a number of recent discussions of population policy, the figure of 23 million has emerged as a 'natural' leveling off point for Australia's population, given the projected slowing of natural increase and maintenance of a modest immigration program. (1996) The policy must remain non-discriminatory on the basis of ethnic background, but as the volume of potential migrants will remain much larger than the number of available places, difficult decisions will remain with regard to balance between various categories of migrants. (1991; 1996). Whether or not government decides to formulate a comprehensive population policy, there is a strong case for an ongoing body with wide expert and community representation to advise government on population matters. Such bodies have been in place in the past, but in recent years government has lacked such advice. The population of Australia continues to be considered remarkably small by many people (including well educated people) in neighbouring Asian countries. In Australia, population attitudes have changed remarkably since the time of the postwar immigration drives. Australia's population has more than doubled since those drives began. But it has not reached the size probably considered desirable by most of those who thought about the issue in the late 1940s (1991;1996).

 

A population policy is one whereby government seeks to anticipate and respond to population trends and prospects in the light of their impacts and anticipates impacts of public policy on population trends themselves. It also directly seeks to influence the determinants of population in order to deliberately alter the size and/or nature of the population. (1997) The report made it clear that population policy could embrace not only population numbers and growth but also its distribution and characteristics. Perhaps the best concise definition of population policy is that of  (1995:): a coherent vision of the desired demographic future and a coordinated set of actions designed to move towards it. If Australia is to develop a sensible population policy, with the greatest possible degree of community support, then those issues which remain controversial need to be further examined, and those on which there is inadequate information need to be researched or quantified. ( 1997) The responsive approach is essentially to let demographic trends and patterns take their course, to monitor them and to bend social and economic policy to adapt to them. Given the quality of census, vital registration and migration data in Australia, it is possible to monitor population trends fairly well. ( 1994)

 

 

 

The effective adaptation of social and economic policy to demographic trends requires careful and systematic analysis of the trends and their implications. The continuation of a substantial immigration program seems to logically require the elaboration of a set of goals for population size, composition and distribution to provide an appropriate framework for the decisions that are taken annually with respect to immigration targets. (1994) Adoption of a population policy would bring a greater degree of certainty to government planning and private enterprise decision making. At least some of the goals of government would be clearer, even if the government's ability to attain those goals remained questionable. 'Establishing general demographic goals would also provide a better framework within which policies in non-demographic areas might be better developed for example, the policy would define the direction of changes that are linked with sustainable development, social justice, housing and human resource planning' (1997).

 

 

 

 

 

 

Recommendations

That the Federal Government: (1994)

There needs to Include a Minister for Population in Federal Cabinet, rather than a Minister for Immigration, recognizing that immigration is but a sub-set of the broader issue of population

Aside, develops and implements an integrated population policy that encompasses immigrant intake, natural increase, aspirations of Aboriginal and Torres Strait Islanders, tourism, foreign aid, internal migration, and education;

Thus, establishes and funds a Bureau of Population Research that will address all environmental, social and economic aspects of population policy and maintains non-discriminatory immigration to Australia but at significantly lower levels than at present

Aldo, gives higher priority to the Humanitarian Program within this overall reduced migration program as well as makes provision for the intake of some environmental refugees within the migration program, particularly those from the region and those affected by global climate change as there adopts an integrated population, training and labour market strategy;

 

 

Moreover, ensures that Australia's educational and training institutions are adequately funded such that they provide all the skills needed for the functioning of the economy and for the welfare of its citizens

Adopts social policies that allow couples to provide adequately for their children but at the same time discourages them from having more than two children and economic and housing policies, such as encouraging more public housing, that discourage land speculators from reaping excessive profits from population growth;

Ensures that the family planning component within ODA is at least 4 per cent, and that greater priority is given to other measures that reduce the birth rate, particularly primary health care and education of women;

Adopts a precautionary approach to tourism, recognising that temporary residents and visitors also place a burden on resources while travelling to and within Australia; adopts a consumption strategy that will encourage lower levels of resource use while retaining reasonable quality of life;

 

 

 

 

Furthermore, debate about the future size of Australia's population and about its age structure have been debates about immigration, with no consideration of possible future variations in levels of fertility and mortality. We consider this to be a very serious error. Immigration can play an important role in shaping population futures, but its impact must be considered in the context of trends in fertility and mortality. The aim here is to consider the demographic feasibility of population paths recommended by various prominent Australians. (1994) In Australia, policy seems to have shifted back to a model that is unfriendly to the combination of work and family. Child care has become more expensive, employment conditions favorable to families with young children are being withdrawn through new industrial agreements, the tax-transfer system is being modified to provide greater benefits to parents who do not work, and the sense of job security has fallen giving rise to uncertainty. In regard to population policy for Australia, we are not advocating that the fertility rate should rise. (1997) The population would age to a greater extent and more rapidly and we would create a substantial momentum for future population decline that would be difficult to reverse. A population policy for Australia must give due recognition to demographic realities future population is not simply a matter of picking a number that may seem good for business on one hand or good for the environment on the other. (1997)

 

 

It is foolish for people to be wasting time arguing the relative merits of outcomes that are clearly unachievable. It is foolish to specify a number without considering the age composition of the population. While people cannot avoid substantial ageing of our population, it is advisable for us to be considering population futures that minimize the extent of ageing. (1996) Therefore, Australia's population policy is implicit in its immigration program, but it is a policy by stealth, a policy without consensus, and a highly erratic policy, as exemplified by the wild swings in immigration targets over time. (1996) This is not a satisfactory situation. More transparency over long-term aims is needed, and if it turns out that the fluctuations in annual settler arrival targets under different Ministers for Immigration have been based more on gut feelings than on fine tuning in relation to economic and social conditions, then that needs to be more apparent to the general public. Population policy has to be seen as much more than immigration policy. (1997) Whether or not Australia adopts a population policy, it can be argued that provision should be made for a long-term advisory body on population matters that brings together not only government agencies but also representation from academia and community groups.

 

 

 

 

Conclusion

Population policy is important for the future of every Australian and therefore deserves to be debated and discussed as widely as possible. (1997) Australia’s future population should not be allowed to distract attention from issues that are of vital importance irrespective of the outcome of the debate.  Whether people opt for the likely population outcome of about 25 million or agree to boost it to a higher figure, the important issues remain the environment, innovation, export growth and productivity improvements. ( 1994)

 

 

 

 

 

____________________

 

 

 

 

 

 

 

 

 

Human Resource Development Report

Executive Summary

It was evident that Asea Brown Boveri Ltd (ABB) needs to enhance the efficient communication between and among superiors and subordinates as well as among colleagues to foster better workplace environment. It was apparent that the employees are challenged by some factors that limit them to fully participate in the organization’s plans and decision-making processes and strategies which make them feel less important.

In terms of leadership among superiors, evaluation of the employees indicated that power and hierarchal distinctions beset the efficient interaction between the heads and followers within the organization. Moreover, the respondents also highlighted the political consciousness that exist in the company and threatens the productive performance among teams and work groups. Furthermore, the importance of training and development in the industry is acknowledged by the research participants.

 

A.   Introduction

In 1988 Asea and BBC merged to form Asea Brown Boveri Ltd (ABB) as one of the largest electrical engineering companies in the world. A year later, the company acquired 40 other electrical companies including the power transmission and power distribution businesses of Westinghouse Electric Corporation. The early 1990 paved way for a large-scale program of expansion in central and Eastern Europe, Asia and the Americas through a number of strategic investments, joint ventures and acquisitions. When ABB owned Elsag Bailey Process Automation as its largest acquisition ever, it became the market leader in the global automation market as the company divested its nuclear power, power generation and rail businesses in order to focus on developing its market strengths in alternative energy. The company is at present is concerned with building the world’s longest underwater HVDC power transmission link, connecting Norway and the Netherlands.

ABB’s corporate culture is characterized with competence, ambition and integrity as the core values that inculcated to the member of the business organization. As a successful international business enterprise, ABB believes that the key to achieving the corporate goals and objectives set by the company lies in their ability to understand and apply the business principles of personal, professional and corporate responsibility by showing respect to the views and needs of others. The management likewise believes that the slightest infringement to the reputation of the company has a great impact on the overall business operation of the organization which motivated them to maintain the highest ethical standards to enable them to perform efficiently and effectively so as to meet the needs of their clientele and the people who are part of the business.

Hence, this paper aims to provide discussion regarding the ways in which employee motivation can be improved through the critical evaluation of the importance of employee training and development, the different approaches to the said human resources concern and its impact on the organization and its people putting into context the case of Asea Brown Boveri Ltd.

 

B. Analysis

According to  (2000), the quantitative research approach is most appropriate when conducting descriptive and exploratory study in order to quantify data that seem immeasurable, such as feelings, beliefs, and thoughts. This permits a flexible and iterative approach of analyzing and statistically manipulating the collected information. Hence, the survey method was used for data collection. Surveys are conducted to gather data from the field in order to generalize results from a sample to a larger population. The primary purpose and advantage of surveys is generalization of the results. Surveys are interested in gathering data from many than in obtaining intensive, detailed information from a few individuals; therefore, it is seldom for a survey to consist of one or very few individuals (2000).

The survey form is composed of queries that the respondents assessed using the Likert scale. The survey form constitutes several statements that argue on an individual’s agreement or disagreement on the presented queries. Situations and assumptions which are related to the topic were stated in the questionnaire so as to elicit the different points of view of the respondents. The survey form has five main parts which include the basic demographic characteristics of the respondents followed by the four key areas that were focused on by the research study. The Likert scale format was used to measure the level of agreeability of statements that were categorized according to the concepts of communication, leadership, team work, training and development, and compensation and benefits of the survey participants (See Appendix Section for the Questionnaire).

 

C. Needs Analysis

Communication. It has been argued that through the workplace culture, management can have control in the hearts and minds of its employees towards making them more committed to the organization. One way of manipulating the workplace culture is implementing a “shared value” (1999). Through shared value, each and every member of the organization will work towards adhering to it, thus inappropriate behavior can be lessened. Meanwhile, (1995) indicated that correctly applied employee participation increases productivity. A higher morale of the employees will reflect in their work attitude and will gradually become more committed to the aims of the organization and to the organization as a whole.

According to almost three-fourths of the participants of the study (68.6%), specifications regarding their work duties and responsibilities are explained to them by the management in order to promote a common entrepreneurial aim while the remaining one-third are not sure if that is the case in his/her experience in the company as they declared their uncertainty (19%) and disagreement among others (12.4%). Almost the same results were recorded when the respondents were asked regarding their ways of consulting their superior about the nature of their responsibilities. Majority of the respondents (83.8%) indicated that they can consult their superior regarding matters that concern their job while there are a few who thought otherwise and disagreed (4.8%). Slightly more than ten percent indicated their uncertainty on the issue (11.4%).  See Table 1 in Appendix.

However, other findings of the study focusing on the communication aspect of employee motivation revealed that the most of the employees are not appraised by their superior when it comes to the progress of their work (48.8%) although there not much difference with the percentage of those claimed otherwise (40%) while the remaining one-tenth of the respondents were not sure of the claims (11.4%). The study’s significant finding also revealed that more than half of the participants (56.2%) indicated that they are not able to address their thoughts and opinions during meetings and only slightly more than one-third of them stated that they are able to air their concerns (38.31%). See Table 2 in Appendix.

Leadership. According to  (2002), credibility is the foundation of leadership. In addition, a leader should possess honesty, competence, aspiration, and a forward-looking approach. In the business point of view, good leadership proves to be quite beneficial. Good leadership aids in effectively meeting job-related demands, in creating higher-performing teams, in fostering renewed loyalty and commitment, in increasing motivational level and in reducing absenteeism and turnover of employees. It comprises the aptitude and ability to inspire and influence the thinking, attitudes, and behavior of other people (1991; 1985; 1989; 1985;1988; 1997). Although this specification seems relatively simple, the reality of leadership is very complex. Intrapersonal factors such as ideas and emotions interact with interpersonal processes to have effects on a dynamic external environment and bring complexity to the leadership process.

The results of the survey indicated that there is no significant difference in terms of the number of respondents who agreed (39%) and disagreed (37.1%) when asked if their superiors treat them as equal while the remaining one-third of the participants stated their uncertainty (23.8%). Half of the respondents (50.5%) also indicated that they are not sure if their superiors trust their confidence when it comes to accomplishing the tasks that are designated to them. This is relatively higher to the percentage of the survey participants who claimed clearer answers to the posted statement in the questionnaire. There were more respondents, which is one-third of the total number of participants, who believe that their superiors lack trust in them (29.5%) compared to those who claimed that they are trusted by their superiors (20%). However, when it comes to being a role model of performance and being professional at all times, the superiors of the company were evaluated favorably. Majority of the respondents agreed that their superiors are good performers and ideal model to them (78.1%) and that their bosses are very professional in conduct and behavior in the workplace (83.8%). But there were still few employees who indicated otherwise as 2.9% believed their superiors are not performance models and 3.8% they are not professional. See Table 2 in Appendix.

Team work. Leader skill in the facilitation of interaction among team members is becoming critical in organizations (1995). “Leadership is most appropriately evaluated in terms of team performance”, suggests  (1997). (1992) claimed “the systems theory of management is built upon the tenet that ‘the whole is more than the sum of its parts.” For a quality improvement effort to truly succeed, such a whole must evolve.” According to (1995), teams with “substantive” participation outperform teams where subordinate input is limited to “consultative” participation. A less direct control and new risk for the leader is called substantive participation. Social acuity and interpersonal astuteness are factors needed to ensure leader effectiveness and subsequent group success (2000).

Majority of the research participants believe that the collective knowledge and skills of the entire workforce has direct relation and affects the individual performance of the members of the organization (92.4%). Similarly, there appears to be a common belief that the team where the respondents belong to undergo constructive evaluation of every members’ performance (71.4%). Other results of the study focusing on the aspect of team work in employee motivation indicated that there are relatively more participants who think that members of their teams prioritize personal gains instead of the teams’ overall output and performance. More than half of the participants believe that their team members uphold personal interest more compared to establishing their selves as a team. More than a quarter of the total number of participant indicated that their foster team work effort and interests setting aside individual concerns on performance (25.7%). Interestingly, however, is the majority’s unanimous ruling that enhancing the dynamics within work groups is important and should be encourage by the management through team building seminars outside the company (96.2%). See Table 3 in Appendix.   

Training and development. There are various training and development methods as part of training menus that are all accessible to utilize and relate according to individual training and organizational training needs. Training is also on hand far beyond and outside the classroom. More prominently, training or learning, to look at it from the trainee’s view is anything offering learning and developmental experience. Training and learning development includes facets such as morals and principles; stance and behavior; skills and knowledge and as well as leadership and willpower. Development isn’t constrained to training; rather it’s anything that aids a person to nurture in aptitude, expertise, poise, broadmindedness, dedication, inventiveness, inter-personal skills, understanding, self-control, enthusiasm and some more (1987;1992;2002).

The results of the study indicated that the respondents are updated on the latest developments in respective areas of their work (84.8%) and that they are given trainings in such developments (83.8%). But the results likewise records that there are employees who are lacking such knowledge in the industry developments disagreeing that they are updated (9.5%) and that they acquire trainings (13.3%) on such developments. Consistently, there are relatively more employees who claimed that they are encouraged by the management to take active participation in developmental trainings related to their work specifications and job descriptions (53.3%) compared to those who feel that the company lack support in their training needs (32.4%). Those who stated their disagreement are significant in number which implies that there a number of employees are willing to be trained but the management does not seem to recognize. All the participants in the research activity believe in the importance of the availability of career path planning services in the company. See Table 4 in Appendix.

 

D. HRD Intervention

Human resource management (HRM) is known and accepted in the broadest sense of the term, as a form of management that includes “all management decisions and actions that affect the nature of the relationship between the organization and the employees – its human resources” (1984). The tasks of those belonging in HRM can be complex as it involves all issues that encompass employee and firm relationship. Today, it can be said that role of HRM in the organization has been expanded and improved as new ways to handle employees are discovered.

Believing that the most important asset of a business is the people in order to achieve sustained business success is the core philosophy of human resource management (HRM). Realizing this leads to a strategic management of people within the organization. Its philosophy is based on the simple belief that human resources are the most important asset in achieving and sustaining business success. Human resource professionals basically deal with such areas as employee recruitment and selection, performance evaluation, compensation and benefits, professional development, safety and health, forecasting, and labor relations (2001).

In developing a training program to enhance the productivity of employees the manager will look at the competency problems of the employees and fashion the program to enable the employees to reach and even exceed the competency standard established for their work. This requires a great amount of perceptiveness on the part of the manager in determining what method of training will be most effective in improving employee competence. Some of the training includes computer software training, internet-based training and self teaching by encouraging innovativeness in the workplace (1998). Ensuring employee performance requires establishing a level of competence which the employee should be aware of as a target to be achieved. This is the measure to be used by managers in determining compliance with the standard and in identifying problems met by the employees in meeting the standard.

Employer-provided training is important because studies have found that on-the-job training is strongly associated with wage increases (1987; 1992; 2002). Moreover, training is a form of human capital investment whether that investment is made by the individual or by the firm (1975). A firm has the incentive to invest in the human capital of its workers only if there is an expectation of a return on its investment. (1997) found that firms often delay training to determine whether workers are good matches and therefore have a lower probability of leaving the firm. A strategic approach to training is imperative nowadays for training to be seen to be meeting business needs and adding value ( 2000). For this to happen, the training function needs to examine current and future business needs, and set appropriate priorities for training interventions.

In the present day work environment, expectations exceed regarding the workloads and task requirements among employers and employees. Multi-tasking defines the current situation in most of business organizations as advances in technology especially in the use of the computer and the Internet continues. (2001) highlighted the importance of high work life quality through good supervision, working conditions, pay and benefits as well as challenging and rewarding jobs. She said that these conditions will provide opportunities for employees to contribute in the overall effectiveness of the organization as they become more motivated and productive members of the company’s work force with positive self-esteem and improved morale.

 

E. Evaluation

Performance quality is highly correlated with the appreciation a person garners from his or her colleagues and supervisors which at the same time serves as a personal evaluation of one’s capabilities. The following suggestions state the possible approaches that Asea Brown Boveri Ltd (ABB) could adapt and implement in managing their human resources in order to avail of the benefits of enhancing the potential of the members of the workforce using Kirk Patrick’s Four Levels of Evaluation:

1. Reaction. It was evident according to the employees that Asea Brown Boveri Ltd (ABB) needs to enhance the efficient communication between and among superiors and subordinates as well as among colleagues to foster better workplace environment. It was apparent that the employees are challenged by some factors that limit them to fully participate in the organization’s plans and decision-making processes and strategies which make them feel less important. In terms of leadership among superiors, evaluation of the employees indicated that power and hierarchal distinctions beset the efficient interaction between the heads and followers within the organization. Moreover, the respondents also highlighted the political consciousness that exist in the company and threatens the productive performance among teams and work groups. Furthermore, the importance of training and development in the industry is acknowledged by the research participants.

2. Learning. Equal relations between the employer and the employees should be practiced to encourage productivity in the business organization. Enhancing good working relations among all the employees and preserving a good working environment and atmosphere ideally, will provide harmonious relationship inside the business organization. Maintaining such condition within the office will elicit productivity from the employees as they enjoy their duties of accomplishing their tasks and will help in reducing stress and eventual burnout in the workplace. Encouragement of wider work responsibility of basic skills such as development and learning courses should be given to employees on specified times of the year. This will restore fresh knowledge to old employees. Promoting individual competence and competitiveness among the staff and other members of the organization will be of benefit to the company since this will uphold and advance the initiative work attitude.

3. Transfer. Since workplace learning and training programs in business organizations is a common practice nowadays, more trust should be given to the work team of the company. Entertaining and respecting solicited opinions and ideas of ordinary employees will be of help in setting the corporate goals of the company since the staff is encouraged to think as owners of the business enterprise. Team building exercises wherein work peers as well as the supervisors will be participating should be regularly held. Bonding activities like out of town trips can be psychologically helpful to all the employees that will elicit bond among the people inside the company as well as for the employers to know their work team. In the case of newly hired staff, more comprehensive and rigorous training exercises should be applied to better prepare them of the workloads they will be responsible of in the actual business transaction and work process.

   4. Results. Employers need to enroll their staff in annual or quarterly training courses to upgrade their skills and enrich their knowledge so as to foster individual and personal development and improvement. Possibilities of promotion through their acquired knowledge and improved skills as competitive employees should always be reminded to the staff as a form of motivation to encourage productive outputs. Incentives in the form of financial aids like bonuses and other material compensations as well as intrapersonal rewards such as positive critical feedbacks and recognition should be endorse by the company to boost confidence and motivate the employees. This in turn will also be profitable to the organization itself due to increased output of the work force.

In this light, the management should be able to foster workplace setting that upholds team effort and recognizes individual contribution of the employees to enhance healthy working competition among the members of the organization. As such, their collective perceptions and beliefs were able to clearly state of the high value they place on enhanced skills and knowledge. Such voluntarism among the respondents could serve the company in maximizing the potential of its workforce.

 

F. Costing

Business organizations offer two-way learning experience within the company between and among the employers and the employees. Employers benefit largely from trainings that they offer to staff and members of the firm given that the expected knowledge and skills were learned through the organizations venture on their human resources. At the best possible results, the organization will gain competitive attitude in the business world by housing in competitive and qualified workers. Employees on the other hand, are given the opportunity to improve on their work capabilities as qualified and productive members of the modern and information age work force. Hence, training ensures the achievement of both the long-term and immediate goals of the company.

The importance and demand for workplace learning though is clearly evident in companies that offer integrated learning solutions to different industries. Today, workplace learning is changed into a productive business venture. There are companies now that offer such workplace training services through modules and Internet links and other instructional materials to a lot of business industries. Workplace learning benefit both the employee and the employer in attaining the same work goal of the business company, that is, to gain higher productivity through good working conditions between and among qualified and competitive work teams.

But in a competitive labor market workers should invest in their own general (and to some extent, specific) training: the return on their investment comes in the form of subsequently enhanced earnings. Expectations with respect to future skill requirements and occupational demands may well be less than fully rational, and any inherent biases will lead to inappropriate decisions on investments in training. However, the effectiveness of training depends so much on the trainer: the assessment on the weaknesses and strengths of the company and the workforce, job satisfaction, competency of the employees and several needs assessment analysis and interviews needs to be conducted first before a training program can be chosen from an array of approaches and techniques.

 

G. Challenge

It is a common belief that acquiring knowledge can empower an individual for the notion of facts and truths guides a person on how to proceed on things that must be attended to. In every decision an individual makes, comprehension and weighing of information play a vital role on what and how certain actions and attitudes will be conceptualized and performed. When the complexity of the nature, source and limit of a particular knowledge is exposed in terms of the perspective used by a person, conflict on what point of view to follow along with the beliefs and values a person holds, most often than not determines the behavior, given that the person is a ware of the possible principles and truths he or she could consider. The role of communication in making learning possible has long been acclaimed as the most efficient way of sharing and acquiring facts and information. The relevance of being a knowledgeable individual has likewise been appreciated and credited in evaluating a person.

Businesses have evolved since in the way the staff and employees work. I have been a witness to the importance of effective communication in order to meet the expectations of the clients, customers, suppliers, distributors, middlemen, business partners, business associates, business allies, contacts, colleagues, coworkers and my employees which enable me to attain the objectives I set for myself. Through effective communication and skills with diverse set of people in different cultural and social settings, I was able to work efficiently and effectively to achieve the tasks, responsibilities and duties I am inclined to perform. I take pride in all the effort and hard work I have contributed not just for the overall well-being of the company but also in helping the people whom I work with for the knowledge and skills they have imparted for my career and personal development. I am grateful in any contributions I made in improving their work and the principles they hold as productive members of the company’s workforce.   

 

 

Appendices:

Survey Questionnaire

The researcher is conducting a study on employee motivation specifically the areas of communication, leadership, team spirit and training and development. To enable the researcher to reach the necessary conclusion and make helpful recommendations, it would be very much appreciated if you answer all the items in the questionnaire. It would only take not more than 15 minutes of your time.

Information given will be treated in strictest confidence.

            Thank you very much.

 

Part 1.  Personal Data

 

 

Direction: Please fill up in all the necessary information about yourself.  Kindly don’t leave any item unanswered.

 

a.    Age  ________

 

b.    Sex

Male ( )                 Female ( )

 

c.    Civil Status

Single ( )              Married ( )      Separated (  )            Widow/Widower ( )

d.    Year/s of Employment in the company: __________

 

 

Part 2: Survey Proper

Directions:  Encircle the number that best corresponds to your answer.

 

                        5          -           Strongly Agree

                        4          -           Agree

                        3          -           Uncertain

                        2          -           Disagree

                        1          -           Strongly Disagree

 

A.   Communication

1. I am informed of the reason why a job is        5          4          3          2          1

    done in the particular manner I am

    required to do.

 

2. I can consult my superior if I have any            5          4          3          2          1

    concerns about my job.

 

3. I am appraised by my superior of the               5          4          3          2          1

    content of my progress reports.

 

4. I am able to voice out my opinions on our      5          4          3          2          1

    staff meetings.

 

 

B.   Leadership

1. My superior treats me as his/her                       5          4          3          2          1

   colleague.

 

2. My superior shows trust and confidence        5          4          3          2          1

   in me by giving tasks which are best suited

   to my abilities.

 

3. My superior is a role model in terms                5          4          3          2          1

    of performance.

 

4. My superior displays professional                    5          4          3          2          1

    behaviour at the workplace at all times.

 

 

C.   Team work

1. The entire workforce’s collective                      5          4          3          2          1

    knowledge and skills affect individual

    performance.

 

2. My team participates in a                                  5          4          3          2          1

    constructive evaluation of each other’s

    performances.

 

3. My team considers their goals                          5          4          3          2          1

    and purpose as a team and not

    for individual gains.

 

4. The team should participate in team               5          4          3          2          1

    building seminars to enhance the

    dynamics among team members.

 

 

D.   Training and Development

1. I am updated on the latest                                 5          4          3          2          1

    developments in areas of work.

 

2. I have trainings on the latest                             5          4          3          2          1

    developments in areas of work.

 

3. I am encouraged to participate                          5          4          3          2          1

    in seminars outside the company.

   

4. Employees should have career path               5          4          3          2          1

   planning service available within the

   organization.

 

 

 

 

 

 

 

 

 

 

 

 

 

Table 1. Communication

I am informed of the reason why a job is done in the particular manner I am required to do.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

72

20

13

Percentage (%)

68.6

19.0

12.4

N = 105

 

 

 

I can consult my superior if I have any concerns about my job.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

88

12

5

Percentage (%)

83.8

11.4

4.8

N = 105

 

 

 

I am appraised by my superior of the content of my progress reports.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

42

12

51

Percentage (%)

40.0

11.4

48.6

N = 105

 

 

 

I am able to voice out my opinions on our staff meetings.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

40

6

59

Percentage (%)

38.1

5.7

56.2

N = 105

 

 

 

 

 

 

 

Table 2. Leadership

My superior treats me as his/her colleague.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

41

25

39

Percentage (%)

39.0

23.8

37.1

N = 105

 

 

 

My superior shows trust and confidence in me by giving tasks which are best suited to my abilities.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

21

53

31

Percentage (%)

20.0

50.5

29.5

N = 105

 

 

 

My superior is a role model in terms of performance.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

82

20

3

Percentage (%)

78.1

19.0

2.9

N = 105

 

 

 

My superior displays professional behavior at the workplace at all times.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

88

13

4

Percentage (%)

83.8

12.4

3.8

N = 105

 

 

 

 

 

 

 

Table 3. Team Work

The entire workforce’s collective knowledge and skills affect individual performance.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

97

5

3

Percentage (%)

92.4

4.8

2.9

N = 105

 

 

 

My team participates in a constructive evaluation of each other’s performances.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

75

3

27

Percentage (%)

71.4

2.9

25.7

N = 105

 

 

 

My team considers their goals and purpose as a team and not for individual gains.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

27

20

58

Percentage (%)

25.7

19.0

55.2

N = 105

 

 

 

The team should participate in team building seminars to enhance the dynamics among team members.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

101

1

3

Percentage (%)

96.2

1.0

2.9

N = 105

 

 

 

 

Table 4. Training and Development

I am updated on the latest developments in areas of work.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

89

6

10

Percentage (%)

84.8

5.7

9.5

N = 105

 

 

 

I have trainings on the latest developments in areas of work.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

88

3

14

Percentage (%)

83.8

2.9

13.3

N = 105

 

 

 

I am encouraged to participate in seminars outside the company.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

56

15

34

Percentage (%)

53.3

14.3

32.4

N = 105

 

 

 

Employees should have career path planning service available within the organization.

Level of Agreement

Agree

Uncertain

Disagree

Total (N)

105

-

-

Percentage (%)

100.0

-

-

N = 105

 

 

 

 

 

 

 

Quality of Customers' service

 

APPLIED  RESEARCH  METHODS  (ITGM01)

_____________________________________________

 

Improving Customer Service Quality

 

Word count:  2720

(Excluding in cover page, table of contents, reference and appendices)

 

 


 


 

1.0   Executive Summary

Quality is basic for the service business to survive the competition, get acceptance from society, and be able to achieve its missions. Along with the demand for national economic developments, technological advancements, and other aspects of community life there had been changes in the business climate of commercial flight services. This paper attempts to investigate the ways of improving the service quality of the airline companies and the relationship between the airline services dimension and the airline service quality. Mainly, the paper use qualitative research methods such as in-depth interviews. In analyzing the results, qualitative and quantitative analysis is used.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.0   Introduction

All organizations are concern with increasing customer satisfaction and improving the quality of products and services. Customer service, a management strategy, is based on the concept of reaching organizational goals effectively and efficiently through customer satisfaction. According to  (1988, p.17), this marketing concept is the key to organizational success by determining the needs and wants of target market and delivering customer satisfaction effectively and efficiently.

 

For example, Cathay Pacific Airways, an international airline registered and based in Hong Kong, holds its vision to make the airline the most admired in the world by providing service straight from the heart.

 


 

3.0   Literature review

According to  (1991), companies that implement a customer-driven strategy based on service quality, differ characteristically from those companies that do not, and it is found that the former companies are usually more successful.

The service sector is well aware of the importance of success and failure as determined by those who buy the service. (1990) established the groundwork for customer-focused management, uses the following definition: "Service management is a total organizational approach that makes quality of service, as perceived by the customer, the number one driving force of the operation of the business" (1990).

In the airline industry, service quality is important because delivering high quality service to passengers is essential for airlines' survival. Airline service quality is a significant driver of passenger satisfaction, passenger loyalty, and passenger's choice of airline ( 1992; 1984; 1993; 1980; 1994; 1996). Hence, the delivery of high service quality becomes a marketing requirement as competitive pressures on air carriers increase (1993).

Customer satisfaction is a very important concept in marketing and it is the ultimate goal for service operations. Increasing customer satisfaction leads to improved profits, lower marketing expenditures, and positive word-of-mouth communication (1990).

Service quality has been recognized as a key factor in differentiating service products. Customer satisfaction can be secured through high-quality products and services (2003; 1995; 2000).  (1996) highlighted that the concept of service should be approached from the customer's point of view, since it was his/her perception of the outcome that constituted the service. Customers may have different values and different grounds for assessment and, most of the time, they may perceive the same service in different ways.

Airlines face two major areas of potential focus with regard to customer service, that is, passenger services and ticketing, sales and promotion. 

Previous airline service studies have focused on the effect of the five service dimensions of the SERVQUAL on passenger satisfaction and passenger loyalty (1992; 2000;  2002). However, the perceptions of airline service quality are quite diverse and do not seem to fit any single existing quality model such as the SERVQUAL or the SERVPERF (1994). This implies that service quality dimensions and attributes should be selected to reflect the service environment investigated. Therefore, it is worth deriving the nature of airline service quality dimensions and investigating the effects of derived dimensions of airline service quality, rather than just applying the SERVQUAL dimensions and items.

Corporate image can be defined as perceptions of an organization reflected in the associations held in consumer memory ( 1993). Airline image is important because an airline with a good image is more likely to stand out in the marketplace, as it draws repeat customers and trial users (1997). In addition, a passenger's image of the airline is more important in explaining their loyalty than is the evaluation of the current flight (1993).

Value can be defined as customer's overall assessment of the utility of a product based on perceptions of what is received and what is given (1988). Value-added services are ways in which companies can gain competitive advantages in the airline industry (2000). For example, value-added strategies such as frequent flyer programs increase the long-term value of the relationship with the airline, offering greater benefits to repeat passengers than to occasional passengers (1998).

The price to be paid for a service determines, in the passenger's mind, the level of quality to be demanded (1991). Airline passengers have raised their expectations with regard to the level of service quality, while seeking better value for their money.

 

 

 

 

 

 

 

4.0   Research Questions

Organizations are facing different kinds of problems on the quality of service. Thus, this research paper intends to investigate the different ways in which the public and private sector, particularly Cathay Pacific, might improve customer service quality. Specifically, the study attempts to following questions:

1.    What are the different ways in which private and public sector may improve customer service quality?

2.    Specifically, how Cathay Pacific Airways can improve their customer service quality?

3.    How service quality is affected with the service environment?

4.    What is the relationship between service quality and the service environment?

5.    How nature of airline service quality dimensions affects the airline service quality?

 


 

5.0   Methodology

This dissertation intends to the ways in which private and public organizations may improve quality of customer service, specifically on Cathay Pacific Airways. For this study descriptive method of research will be used to gather information about the present existing condition.  The researcher opted to use this kind of research considering the desire of the researcher to obtain relevant data so as to formulate rational and sound conclusions and recommendations for the study. Alternatively, a case study on the different airline companies will be conducted to gather information on the different ways in which these companies successfully implemented quality customer service.

 

 

5.1    Research Design

The research described in this document is based solely on qualitative research methods. This permits a flexible and iterative approach. Qualitative models are more able than traditional models to express states of incomplete knowledge about continuous mechanisms (1994). Qualitative simulation guarantees to find all possible behaviors consistent with the knowledge in the model. This expressive power and coverage are important in problem solving for diagnosis, design, monitoring, and explanation.

An in-depth interview (Appendix B) will be conducted with airline staff, airline passengers, and academics in the aviation field. During the in-depth interviews, participants were asked to express their views on airline service quality, especially what comprises airline service quality, what kind of service airlines provide, and how airline service quality differs from service quality in other service industries.

 

 


 

6.0   Data Gathering

The primary source of data will come from published articles journals and magazines, theses and related studies regarding customer service quality. For this research design, the researcher gathered data, collated published studies from different local and foreign universities and articles from business and management journals; and made a content analysis of the collected documentary and verbal material. 

 

In addition, an in depth interview would be another sources of information. "In the in depth interview, the interviewer usually listens for aspects of the experience that people seem to feel strongly about and tries to find out more about the nature of their feelings" ( 1988 ). Using in-depth interviews usually involves the use of predetermined questions that are open ended. "If listening to customers is to be a useful effort and not simply an activity trap, you have to decide to whom you're going to listen, what it is you should be listening for, and when, where, and how you can best acquire the information" (1989). There are advantages of interviews which include correct interpretation of the respondents to all questions due to the presence of the interviewer. In addition, it may be possible by means of "probing" questions, for the interviewer to check on the accuracy of the responses. Moreover, the interviewer may be able to collect unsolicited observations from the person interviewed; data unanticipated in the interview schedule may thus be collected. ( 1993)

 

Furthermore, the technique also allows individuals to respond in their own words ( 1990). People are often more amenable to answering questions in person than on paper; there is greater spontaneity in the responses; and answers are more complete and revealing than questionnaire answers. "Moreover, the professional who understands the area of inquiry is more likely to ask better follow-up questions and, thus, to obtain more insight into the problem at hand (1991). A tape recorder will be useful if it is acceptable to the person being interviewed (1991). After a number of interviews, a pattern usually emerges, and the same answers will reoccur.

 

6.1 Pilot Study

                     A pilot study will be conducted to see if any of the statements are difficult for subjects to understand and to assess face validity. A convenience sample of passengers who have recent experience of airline services would be used. First, 50 respondents will be interviewed to assure the clarity of the measurement items. Passengers are asked to answer the interview and asked to give their overall comments about the interview.

6.2 Sampling

The survey will be conducted at the domestic terminal of Hong Kong Airport. Sampling will be done by interviewing randomly selected passengers, at different times of the day, on every day of the week, over a 2-week period. The data would be gathered from Hong Kong domestic passengers who had undertaken at least one domestic flight in the previous 12 months. A total of 650 Hong Kong domestic passengers will be randomly interviewed.


 

7.0   Analysis

7.1    Type of service determinants

Service has seven determinants which include reliability, responsiveness, assurance, access, communication, security and tangibles.

Reliability involves delivery of the promised library service dependably and accurately. Responsiveness concerns the readiness of staff to provide service. It also involves timeliness of information. Assurance refers to the knowledge and courtesy of the staff and their ability to convey confidence. It involves politeness, friendliness as well as possession of the skills to provide information and services. Access means that there are sufficient numbers of staff and equipment as well as hours of operation. Communications means keeping the customers informed in language they can understand and listening to them. It may mean that the organization has to adjust its language for different consumers-increasing the level of sophistication with a well educated one and speaking simply and plainly. Tangibles include the maintenance of the physical facilities and serviceability of the equipment. They encompass various environmental elements surrounding the services.

          7.2 Qualitative Analysis

The technique to be used in the analysis would be the ground theory in which (1990) developed. Qualitative evaluation data usually refers to raw, descriptive information about: programs/products and the people who participate in/use them or are affected by them and; programs/products and the people who develop or use them (1987). Three data gathering strategies typically characterize qualitative methodology: in-depth, open-ended interviews; direct observation; and written documents.

 

7.3 Quantitative Analysis

The instrument for measuring airline service quality encompasses six dimensions namely; in-flight service, reservation and ticketing, airport service, reliability, employee service, and flight availability. A Confirmatory factor analysis will be conducted to validate using six dimensions of airline service quality. Confirmatory factor analysis addresses the situation wherein the researcher specifies a model a priori, and tests the conjecture that a relationship between the observed and the latent variables does in fact exist (2002).

In-flight service, reservation and ticketing, airport service, reliability, employee service, flight availability, passenger satisfaction, airline image, value, and behavioral intentions were treated as latent variables with multiple indicator measures. The observed variables are measures of in-flight service, reservation and ticketing, airport service, reliability, employee service, flight availability, passenger satisfaction, airline image, value, and behavioral intentions which are based on passengers' actual responses to corresponding measurement items on the survey form. It will be used as indicators of the corresponding service dimension. Passenger satisfaction, airline image, value, and behavioral intentions would also be represented by observed variables calculated from passengers' survey responses.

In addition, to assess reliability, internal consistency methods are widely used and generally Cronbach's alpha is used to assess internal consistency. Cronbach's alpha is the average of all possible split-half coefficients resulting from different ways of splitting the scale items and a value of .6 or less generally indicates unsatisfactory consistency reliability ( 1996).

 


 

8.0   Ethical Issues

 (1990) highlights many of ethical issues that interviews must considered. First is confidentiality because respondents may be sharing very personal information, it is important to honestly assess how much confidentiality you can promise. Some information must be reported and respondents must know this from the start. Second is informed consent in which respondent must sign a permission from agreeing to participate after being informed of potential risks and benefits. In addition, risk must be assessed because even though just speaking may seem inherently harmless, people who participate in open-ended interviews may experience psychological stress, legal or political repercussions, or ostracism by peers or staff.

Moreover, since the respondents share their insights with you, the issue is on what they would get. If promises are made for the improvement of some issues, it should be kept.

In order to overcome these ethical issues,  (1994) suggested to use research journals as forms of debriefing that may assist in the clarification of ethical issues, as different viewpoints, possible consequences and the different effects on different respondents are recorded and considered. In addition,  (1994) recommended the return of interview transcripts to interviewees for confirmation as one technique which is aimed at protecting their interests. This will also help in determining whether or not the discussion recorded was appropriate and whether the investigator followed the appropriate course. Moreover,  (1982) points out that consent needs to be sought at regular intervals throughout the research process. Respondents must be informed that consent may be withdrawn at any time.

 


 

9.0   Limitations of the Study

The study is limited to the available sources gathered and on the insights of the respondents. Since the interview could not cover all the consumers of the airline, the study would be limited to the number of the respondents covered.

In addition, this study was limited in the context of airline services for domestic passengers. International passengers' perception of service quality and behavioral intentions might be different from those of domestic passengers. Hence, an empirical examination needs to assess how international passengers' perception of service quality and behavioral intentions differ from those of domestic passengers.

Moreover, the effect of individual dimensions of airline service quality and passengers' behavioral intentions might differ according to passengers' travel experiences--such as seat class, usage frequency, purpose of trip and demographic features such as gender, income, age, education level. Thus, future research that includes the analysis of travel and demographic variables with respect to individual dimensions of airline service quality, passenger satisfaction, airline image, and passengers' behavioral intentions would be valuable.


 

10.0 Conclusion

Service industry is in tight competition especially in the airline industry. Service companies should find ways to improve the services they offer. Customer are becoming more quality conscious today with the greater amount of choices available in the market. Customers preferences have also evolve together with the increase in education and information. To cope up with this rapid changing in customer preferences, service companies must also change or improve the service quality.

Cathay Pacific with its slogan “service from the heart” must internalize this. Management also plays an important role in improving service. Most especially, it is also important for the companies to improve customer service.

 

 

 


 

11.0

 

 

 

 

 

 

 

 


 

12.0 Appendix A – Time Table

 

PROPOSED TIMETABLE

                       TASK

WEEK

 

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

Select topic

 

 

 

 

 

 

 

 

 

Undertake preliminary literature search

 

 

 

 

 

 

 

 

 

·   Define research questions

·   Write-up aims and objectives

 

 

 

 

 

 

 

 

 

Select appropriate methodology and locate sources of information. Confirm access.

 

 

 

 

 

 

 

 

 

Write-up Dissertation Plan

 

 

 

 

 

 

 

 

 

Undertake and write-up draft critical literature review.

 

 

 

 

 

 

 

 

 

Secondary & Primary Data Detailed

·   Sources

·   Consulted

 

 

 

 

 

 

 

 

 

Research Findings:

·   Analyzed

·   Evaluated

·   Written-up

 

 

 

 

 

 

 

 

 

Discussion:

·   Research findings evaluated and discussed in relation to the literature review

 

 

 

 

 

 

 

 

 

Methodology written-up

(including limitations and constraints)

 

 

 

 

 

 

 

 

 

Main body of the report written-up and checked for logical structure

 

 

 

 

 

 

 

 

 

·   Conclusions drawn

·   Recommendations made

 

 

 

 

 

 

 

 

 

Introduction and Executive Summary written-up

 

 

 

 

 

 

 

 

 

Final format and indexing

 

 

 

 

 

 

 

 

 

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