MANAGEMENT INFORMATION SYSTEMS ASSIGNMENT ESSAY INSTRUCTIONS
MANAGEMENT INFORMATION SYSTEMS ASSIGNMENT AUGUST 2007
Rationale of the assignment: This piece of course work has been designed keeping in view the need
1. to understand the strategic role and analyze the information requirements of an organization operating in a competitive global environment. This in turn will require an
2. in depth understanding of the decision making at each of the managerial levels and thereby,
3. help appreciate the critical relationship between the Business strategy, IS strategy and the IT strategy in an organization.
4. This assignment also helps the student examine the latent ethical issues of information systems.
The weightage of this assignment is 50%, including a presentation component of 10% and a written report of 40%.
Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury and Schweppes. It is a major public limited company (plc).
Since 1969, Cadbury Schweppes has grown into an international confectionery and beverages company, selling chocolate, sweets, gum and beverages around the world. It is constantly extending its product range by developing both new and existing products whilst also buying other companies and using its expertise to develop those companies' established brands. Like any other company, Cadbury Schweppes has to make profits as this helps to generate wealth for the economy - funding taxes, employment and pensions. It also has to provide a return for those who have invested in the company. It does this by successfully continuing to offer consumers a range of products that they want to purchase. Cadbury Schweppes' core purpose is "working together to create brands people love" and some of its best-loved brands in the UK include:
Cadbury Dairy Milk (100 years old in 2005)
Bassett's range including Liquorice Allsorts, Fruit Allsorts and Jelly Babies
Maynards range including Wine Gums and Sours.
In being committed to its core purpose of "working together to create brands people love" Cadbury Schweppes recognises that it does not operate in isolation and works at its commitment to each one of its stakeholders. It is governed by five goals:
deliver superior shareowner performance
profitably and significantly increase global confectionery share
profitably secure and grow regional beverages share
ensure our capabilities are best in class
reinforce reputation with employees and society.
It has responsibilities towards stakeholders, who are-
Shareowners - Cadbury Schweppes has over 60,000 registered shareowners
Suppliers (and business partners) - Cadbury Schweppes has 40,000 suppliers around the world and its Ethical Sourcing Standards set out how to work with them. The company is in regular dialogue with its suppliers and responds to their suggestions
Working in partnership with suppliers makes it possible to find out their needs and also to ensure they satisfy Cadbury Schweppes' requirements for quality materials while operating in a socially responsible way. Cadbury Schweppes evaluates potential suppliers against a set of standards such as environmental protection and ethical labour practices prior to doing business with them and encourages their principles and standards to be upheld during the relationship.
Employees - Cadbury Schweppes has a tradition of encouraging direct, two-way involvement and communication with employees.
Society - The company regards itself as a citizen in the countries in which it operates and enters into regular dialogue with organisations such as national governments and international bodies.
Cadbury Schweppes also encourages its employees to get involved in community programmes so they can give something back to society and gain new experiences and broaden their horizons.
1) Strategic Role - Identify / Analyse :
· The mission statement of the company
· The environmental factors which affect the company in terms of political, economic, social, ecological and technological factors
· Strengths and Weakness, Threats and Opportunities to the organization.
2) Information Systems- Analyze the information requirements at each of the levels in the management and recommend
a) Information systems at each of them to support the major business functions of the organization and strategize its operations giving it the required competitive edge. Examine and recommend IS to facilitate a healthy The information systems need to be reliable, sophisticated and user-friendly for Cadburys.
b) How information systems can be used to facilitate Customer Relations Management aspects of Cadburys.
3) Ethical Issues - Examine the ethical issues of Information Systems for this organization.
Presentation Focus - Presentation date will be announced in the class.
You are also required to make a presentation to the senior management of Cadburys highlighting the following :
Mission statement, analysis
Assignment weight age 50 %
Assignment Length 2500- 3000 words
Recommended Font size 11, 12
Report Format Standard Report
Information systems, which would help strategize the operations, for the different managerial levels of Cadburys. In particular, recommend IS which would help enhance the management of customers and the relations with them.
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