Training practices at ASDA GEORGE
One of the most important factors to consider in a business organisation is to ensure that employees are able to deliver quality and productive works for the organisation. People are the most important part of any organisation may it being profit or profit organisation. In line with this, human resources must be developed and improved from time to time to make them become an efficient asset of an organisation. In this regard, many organisations try to develop employee skills by having a rigorous employee training and development. This paper aims on identifying the business practices which is integrated with George at ASDA’s business strategy.
Background of the Company
One of the most recognised supermarket chains in the United Kingdom is ASDA. This retail company offers foods, general merchandise products and clothing. Because of the company’s great potentials in the UK market, Wal-Mart, a retail giant in America, made ASDA as its subsidiary in 1999 ( 2007). Accordingly, ASDA has become the second largest chain in the UK market next with Tesco.
In addition, the company is Wal-Mart’s largest international subsidiary, which accounts for almost half of the Wal-Mart’s international sales. As of last year, there were 21 Wal-Mart/ASDA Supercentres, 37 ASDA supermarkets which include town centres, 243 ASDA superstores, 10 George clothing stores, five ASDA living stores, and 24 depots or distribution centres. The company has approximately 150,000 employees whom they referred to as colleagues with 60,000 full time employees and 90,000 part time employees. Furthermore, the ASDA is also involved in property development through its subsidiary business. Being a wholly owned division of Wal-Mart, the company is not required to declare its half-yearly or quarterly earnings. ASDA submits its full accounts every October to Companies House.
George at ASDA was established in 1990 by George Davies. During this year, the company has opened 5 stores and in present year the company has over 250 stores within the United Kingdom not to mention the global expansion of the company. The company offers apparels and clothing for al types of individuals from menswear, women swear and others. George brand has been able to expand their market by becoming a global brand with ranges now being offered in six different regions, United Kingdom, Argentina, Mexico, Japan and the United States (2007).
The brand of George under ASDA is marketed as quality fashion apparel at affordable costs. Being recognised with its quality products, the George brand are also sold in Wal-Mart in United States, Germany, South Korea and Canada. The name George has been considered to remain true to low price, high quality business model since it was established. In 2005, ASDA mentioned that the George brand alone was a £1.75 billion enterprise, which includes sales from Wal-Mart in Germany and US. Because of this, Mintel estimated that George brand is the fourth largest retailing clothes company in the United Kingdom and has been lined-up with the elite group of apparel industry like Marks & Spencer, the Arcadia Group and Next ( 2005). The staff and management at ASDA hour, its Leeds Headquarters are said to take part in the practice of the company called “George Day”, a day when all the staff must wear at least one item of the products of George at Asda. The company is also noted to be the first supermarket and retailing company to stock wedding dresses. In this regard, part of the George brand, are wedding dresses which costs £60. On one hand, Adult bridesmaid dresses have a price between £30 and £35 as these products were launched (2007). The newest product line for George at ASDA is a pet line which sells different accessories for dos like collars, gems for pet collars, dog bandanas and even hair clips for dogs.
Within George at ASDA, the management of the company has been able to use a unique and distinctive training practice for their employees. The company have used outsourcing training practice by choosing other institution which will train their employees. In this regard, the Society of Dyers and Colourists (SDC) has been chosen to conduct a series of best practice colour studies for all George employees involved in textile production. The main goal of this training programme is to provide the optimum integration of formal training and skills improvement demanded by a growing complex and technology-driven coloration for apparel industry. Herein, the courses provided with the employees will be continuously monitored to determine the changing needs and requirements of George. According to (2006), a fabric manager at ASDA George, they see this opportunity in the education of the essentialities of colour within their retail industry.
Trainings are also being conducted among the employees of George, especially those personnel in Georgia’s stores, so that the company will be able to create a pool of employees that can readily and adequately have employees that would foster flexibility and productivity within the workplace. The training programme or training practices in the company also motivates a team by allowing them to become more efficient. If a company is able to train and develop highly-competent employees then they will be able to fill positions needed for expansion (2003 )
In addition, aside from the training programme provided by SDC the company also conducts different kind of training courses as form of learning intended for the employees for the goals of learning and improving their service-related capacities. Furthermore, George at ASDA conducted systematic corporate-wide, divisional training and assignments for training purposes with focus in on-the-job-training to guarantee that associates can fully use their skills and abilities. The results of training and development within George start a chain reaction. With employee training, the performance of every employee in the company will naturally be improved to its maximum level. In addition, various skills may be absorbed by the employee being trained, which in turn makes them more independent, resourceful, and flexible.
Aside from these, the company also uses a strategic marketing campaign to promote all their George products in the UK market and also in international market. The company uses the internet and other media to advertise their company and to reach millions of people at national and level.
Organisations could not be able to attain its mission, objective and vision, if it does not have employees that will deliver all the functions for ensuring competitive and developmental organisation. In general, the George at ASDA has used a training programme and other business practices which adhere to their needs and requirements. Through these strategies the company has been able to increase and expand its products and business portfolios to be able to provide different range of quality products but low cost markets in the market.
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