PRINT AD CRITIQUE
PRINT AD CRITIQUE
Nike’s big butt print ad’s overall theme tends to be socially conservative. The visual aspects of the print ad are more likely conservative in nature. The real meanings of the print ad can be ascertained through the instant reflection of the absurd into the "real" which may or may not be further investigated in the rest of the print ad. One may try to investigate for the purpose of discovering such ephemeral sequences, and partly with the concept of trying to mend the print ad in their own minds out of the disoriented components. Such an example is very common nowadays, with numerous media organizations and the existence of the remote controls will force individuals to select their favorite channels searching for that particular scene which deviates from the reality.
The big butt print ad included automatist outputs and interpretations of Nike’s value for women. The print ad also reflected Nike’s un-appreciation for literal terms given to butts of women and instead emphasized on the symbolic representations. Not only did the print ad focus on symbolic representations, but also to the symbolisms present in unclear relationships to the visual reflections.
Because the print ad seemed to systematize the viewers’ ideas regarding women and their butts and the artworks it presents, some individuals find the print ad extremely difficult to comprehend. This idea however is hypothetical in nature. When Nike made the big butt print ad, we must assume that they based their principles towards freeing the collective states of mind of the public through tapping the imaginative capabilities of our "unconscious minds". For us, this principle of altering daily real situations toward one that integrates the concept of women having big butts and the unconscious capabilities of the mind have manifested itself for the purpose of releasing the personal, cultural, political and social revolution, sometimes pertained to as a complete evolution of life in terms of independence and emotions. At various instances, we found ourselves coinciding with the beliefs of empowering women to enable the progress of wild social developments.
Because of the print ad’s graphic quality, the image of the big butt of the woman can be viewed and taken in quickly, however it resists speedy interpretation and remain ambiguous. The print ad speaks to our subconscious and is an expression of our own subconscious. The print ad possesses this kind of dialect of clarity and mystery. During the process of making the print ad, perhaps Nike decided to take up and incorporate a wide variety of influences in respect with women empowerment in sports. Nike combined contradictory tendencies, and meld them together in their own personal style, in which intellect and feeling, consciousness and the subconscious, objective form and subjective intuition combined to form a single unity.
More distinctively the print ad represents an art that reflects strong feelings and emotions. The print ad may not really be appealing to the viewer’s eyes, but it has the capability to touch the viewer through the portrayal of intense emotions and ideas very much reflective of sexy and athletic women.
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