Online tourism in India research proposal paper
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Diaspora members are as equally ambivalent about returning to India as tourists. For many, a visit to India has become not so much a vacation as an homage to the extended family; a break from the ordinary, everyday world by observing familial piety elsewhere. Notwithstanding, their visits tend to revolve around 'traditional' ancestral sites, although for second- and third-generation visitors, the allure of other visitor attractions, destinations and resorts rather than familial locations is difficult to resist. However, the ambivalence of the government towards both its Diaspora and towards tourism as an economic sector is a major concern. Clearly, Indian tourism's engagement with Diaspora is at a crossroads (Power & Scott, 2004). There are signs that India is becoming more confident internationally. Ultimately, time will be the judge of whether its tourism promotion, policy and actions will allow both parties to progress. At another level, should policy solutions fail, it will be interesting to see if future generations follow the trend of diffidence among contemporary younger generations towards familial destinations. Visiting friends and relatives, which has formed the mainstay of the Indian tourism economy, could be put under severe threat. India faces critical issues in the development of its tourism sector. The multiplicity of the divides within the Diaspora suggest not only that it is practically impossible to know and to understand all constituencies, but also that, although an umbrella term may be a neat neutral solution for dealing with all, it masks tensions and contexts that satisfy few cohorts. There are limits to liminality and one is to be able to know large Diasporic groups sufficiently to appeal to them (Timothy 2004).This proposed paper wants to analyze online tourism in India.
Importance of the research
The proposed research will help in understanding online tourism in India. The proposed research will gain some knowledge on the current status of India. The proposed research will try to divulge how India and its government are using online travel websites. Moreover the proposed research will understand how India and its government assist online banking.
The globalization of tourism is a reality. In acknowledging this fact, the issue for all organizations involved in the worldwide market is, therefore, how to respond to this globalization process. How must an organization adapt its strategy in general and its marketing and communication strategy in particular. By its nature, the tourism sector is confronted with a global marketplace. Moreover, the number of generating and receiving markets has dramatically increased in the last few decades, making the tourism sector more than ever a player in the global market. Whether a global strategy can be applied in the tourist sector or not and to which degree is again not an easy question and depends on several factors such as: the nature of the organization, the nature of the supplied products, the homogeneity of the markets, and so on (Cooper & Wahab 2001). Some tourism products are more compatible with global strategies than others. An island targeting the international divers' markets can more easily apply a global strategy than a country with different tourist attractions, appealing to different market segments and geographical markets. In the latter case, a global strategy is not impossible, but surely more difficult. The more homogeneous the perception of the product and the clearer the concept in a global market, the more easy it is to apply a global strategy. Tourism demand and leisure holidays in particular are still dominated by intraregional destination flows. However, the market share of interregional flows is becoming significant and is growing worldwide. The forecasts for tourism demand for the next decade indicate an increased market share of long-haul destinations which is after all a good indication of the globalization of tourism demand (Sheller & Urry 2004).
To determine the number of respondents that will be asked to participate and give information regarding the study convenience sampling will be used. Convenience sampling means to collect or interview individuals who actually experience the phenomenon. Convenience sampling will focus on individuals that experienced diabetes mellitus or has someone in the family that experienced such disease.
Primary and secondary sources of data would be used for the study. Surveys will the primary method of data collection. Internet surveys would be the primary source of data. Internet surveys have been both hyped for their capabilities and criticized for the security issues it brings. Internet surveys would also require less time for the researchers and the respondents. Secondary source of data would involve the use of books and journals.
In analyzing the collected data, the paper will be divided into the demographic profiles of the respondents and the ideas of respondents. The data that will be acquired will be put into graphs and tables.
Cooper, C & Wahab, S (eds.) 2001, Tourism in the age of
Globalization, Routledge, London.
Power, D & Scott, AJ (eds.) 2004, Cultural industries and the
production of culture, Routledge, New York.
Sheller, M & Urry, J 2004, Tourism mobilities: Places to play,
places in play, Routledge, London.
Timothy, DJ (eds.) 2004, Tourism, diasporas and space,
Routledge, New York.
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