Rocky Mountain Chocolate Factory : A Case Study Analysis
Rocky Mountain Chocolate Factory
In this fast-paced growing of industries and with the intense level of competition in the global arena business firms are trying to climb the peak of global success. Millions of industries with multiple variances of products and services thrive to create and adapt competitive strategies in order to stay atop in the race. One important factor to consider when venturing into a global space is the global awareness of pervasive changes in different realms of reality that exists.
The Rocky Mountain Chocolate Factory, Inc, started from a medium, low-cost business, however, because of management skills founded on experience and leadership of courage and determination, the small business grows rapidly. The chocolate business attracts customers for two major reasons and the its eventual rapid growth identified in the case study: (1) health benefits from the antioxidants in chocolate and (2) placement of products in mass-market channels. These two major reasons showed a significant role in the rapid growth of the chocolate factory. Such benefits not only on providing a healthy lifestyle but of sharing the business to interested parties through franchising, made the chocolate business’ growth blossomed.
Analysis on Case Study
Upon reading the case on chocolate factory, there were several points which are important to note as significant in the growth and rapid development of the company.
First, the systematic process of producing high quality products grounded on its philosophy of “The Peak of Perfection in Handmaid Chocolate” sustains consumers’ respect, product appreciation, and attraction. Moreover, the use of “finest chocolates and ingredients” produce high quality of products and “best taste experience.
Second, marketing mix and manufacturing operations are two important factors which for company’s productivity. Marketing mix includes feasibility study on products positioning, accessibility, strategic location, and store design. While manufacturing operations refer to quality control process or measure, the manual and automated process of products, goods-control and its implementation on forecasting, planning, scheduling, and reporting. These issues serve to be in harmony with the managerial plan and strategies.
Third, company’s innovative planning and management strategies include franchising of products but underlining specific guidelines in selection process for those interested franchisees. Its marketing strategies effectively promote its products using the public relations planning and strategizing effective ways such as publicity using regional and national newspapers, flyers, magazines, and other communication media. Meanwhile, in franchising, the company offers “comprehensive training programs for franchisees.
These three important points would lead us to examine possible strategies that would keep Chocolate factory compete in this fast-paced industry. Here, let me underline some possible strategies or if not suggestive planning in order to keep chocolate factory competitive in this global industry.
First, empowering the manpower force is vital in the industry. Although, high-end machines can generate mass production with quality trademark, the need of valuing the efforts and performance of employees working should be emphasized. The empowerment of labor force, although, are diverse in culture or lifestyle is a business imperative in the global setting. They are empowered in order to performed their task efficiently and produce quality products.
Second, to balance the equilibrium between human resource management and product management conjure high quality of performance and production. Chocolate factory should not only emphasize the program on promoting the products or creating best quality chocolates for consumers but to look at the importance of employees’ contribution in the workplace.
Third, continuous update, evaluation, and assessment of human resource and business strategies are tantamount to keep itself competitive and adaptive to the rapid changes of time. It should take into account the role of this process in which, although, developed great profit and income within just a small period of time, it does not guaranty constant status if and when the employed strategies are obsolete and already ineffective. Thereby, continuous assessment, update, and evaluation should be significantly noted.
Hence, with all these fact in analyzing the case study, chocolate factory can be able to draw more profit and production if and when proper strategies and management planning are in place. Only then a business can grow and compete.
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