Organizational Behavior of Starbucks Corporation
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Structure, Culture, Goals and Objectives of Starbucks Corporation
Starbucks is considered as the number specialty coffee retailer in the world, having more than16, 000 coffee shops in more than 35 countries. All of the outlets are offering coffee drinks as well as food items, together with the roasted beans, coffee accessories and teas (Hovers 2008). Starbucks is a corporation or a legal entity that is created through the laws of its state of incorporation. The law treats a corporation as a legal person that has its standing to sue and be sued, distinct from its stockholders; therefore, it gives the shareholder the legal independence from being personally responsible for the debts of the corporation (Cornell University Law School n.d.).
Furthermore, Starbucks is well-known for its service and connection to their customers, and it can be seen due to the culture of the human resource management of the company. This can be seen in the service of the cashiers and other staffs of every store of the company in every locations, most of them are closed and know the customers, that gives them the atmosphere and environment that they belong and comfortable. Furthermore, the company is also offering good management in their human resource by giving them good compensation and comprehensive benefit package, employee training and employee stock plan and stock purchase plan.
All of the said factors are the solutions and plans of the company in order to achieve their primary objective, which is to establish their company as the most recognized and respected brand in the globe (Starbucks Coffee 2008). This can be done by maintaining the loyalty of their customers worldwide, by giving them what they want and need, as well as continuing its expansion in different part of the world.
Impact of Structure, Culture, Management and Leadership Style in Meeting Starbucks Corporation’s Goals
The structure, culture, management as well as leadership style are important aspects in meeting the desired goal of the company. In terms of the culture, management and leadership, it had been able to create a great environment in working. The company is considering their employees as their partners that are why Starbucks is considered as top 16 Fortune Best Companies to Work For. Due to proper compensation, proper training and good communication between the staffs and managers, it gives the employees the feeling that the company is giving them importance (Argenti & Forman 2002, p. 87). The managers are listening to the comments and suggestions of their staffs, by letting them open regarding the flaws of the proposals that will help to decide regarding the problem (Hammers 2003). Furthermore, the said satisfaction of the employees reflects to their working relationships with the customers that added as marketing strategies and customer relation management of the company.
Furthermore, the Starbucks also focuses on their organizational competencies as part of their management process, which focuses on their relationship with their stakeholders such as their suppliers, partners and their customers. As a result, it had affected the image of the company as well as their position in the market, because of their relationship, particularly, with the farmers or their suppliers.
Further Improvement For Starbucks Corporation
Starbucks is facing difficulties, just like other companies in the United States due to the crisis in the said country, as well as its domino effect in other countries in the world. That is the reason why it will be important for the company to continue their improvement and development in terms of their organizational behavior, and all the aspects that are related in the said subject.
Primarily, it will be important to focus more on decentralized management in each and every store of the company in the world; this is due to the fact each and every country as well as place in the world have their own culture that can affect the behavior of the customers. Furthermore, it will also be important to focus on giving their customers more incentive, like freebies in order to improve the relationship and connection.
In order to improve the service and performance of the staffs, it will be important to maintain and improve their training programs and processes that focus on their products and their customer relationship management.
Argenti, P (2002), The Power of Corporate Communication: Crafting the Voice and Image of Your Business, McGraw-Hill Professional
Corporations, Cornell University Law School, viewed 4 September 2008, <http://topics.law.cornell.edu/wex/corporations>
Debra, L. & Quick, J. 2006 (5th Edition), Organizational Behavior: Foundations, Theories, and Analyses, Oxford University Press, New York
Hammers, M 2003, Starbucks is Pleasing Employees and Pouring Profits, Workforce Management, viewed 4 September 2008 , <http://www.workforce.com/section/02/feature/23/52/96/, >
Sims, R. 2002, Managing Organizational Behavior, Greenwood Publishing Group
Starbucks Corporation 2008, Hoovers, viewed 4 September 2008, <http://www.hoovers.com/starbucks/--ID__15745--/free-co-profile.xhtml>
Starbucks Coffee 2008, Starbucks Corporation, viewed 4 September 2008, <http://www.starbucks.com/>
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