Case Study Of Apple Achieving Competitive Advantage
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COMPETITIVE ADVANTAGES OF APPLE
Apple is one of the leading hardware and software favorites in the choice of information and communication technology, they are the second or third most prepared brand in hardware and software compared to windows PC while they have gained leading edge technology in tablet PC, bipod and iphone. It is quite obvious that Windows founded by Bill Gates have overtaken Mac by Steve Jobs in terms of sales, distribution and popularity but there are also competitive advantages of Mac apple devices that their customers have realized and since then the battle between two giant organizations has always been a battle of supremacy just like Pepsi and Coca-Cola. Here are some previous and current facts that we can say that Apple is changing and they seems to gain more competitive awareness to the media and an advantage over the competition.
Mac Desktop and Laptop Upgrades, they now uses Intel processor a similar hardware from the competition they also use memory or RAM, video card and hard disk from various suppliers so most of their hardware is now also been built with more speed and updated parts. Mac desktop and laptop is also using applications that can also be used in PC in internet application they uses Opera, Mozilla Firefox, Safari, and Internet Explorer that can also be used for PC so clients can also be instantly familiar with browsing in Mac. Surprisingly there are softwares and programs of Windows that can now also be used like Microsoft Office for Mac, Photoshop, Dreamweaver, Flash and many other programs that can alternatively be used for Mac and PC. Although we can say that Mac is not its original producer of such softwares this creates a good competitive advantage in comparison to additional functionality and style that has been prepared by most customers. Mac has been gaining more clients because of this additional functionality and shift in style.
In a recent study of 2011 coming from high tech experts; Cinebench, Primate Labs and Geekbench they have tested the speed and performance of both PC and Mac by opening the same applications, ease of opening and closing function, logging, booting etc. including burning and ripping CD’s and DVD are also checked. The result is that one is almost the same as the other but most of the experts choose Mac Desktop and Laptop in terms of DVD ripping and burning because they have produced a brighter movie. They have also chosen Mac because it can run Leopard operating system and Windows Vista faster than PC. These reviews came from three of the best authorities and computer researchers of Geekbench, Cinebench and Prime Labs. Soon they will also conduct studies coming from the direct customers who would like to use both products to measure the strengths and weaknesses of both Mac and PC.
In 2007 they have achieved 120 million unit sales in their iphone products and as of present apple has a very strong advantage in features, speed, elegance, style and functionality than in any other phone. They have made a rich customers demand in apple smartphone, mp3, Bipod and other apple gadgets that even industry experts believed that they have the cutting edge technology in these devices, they have also popularized touchscreen and slide features, fast online computing and fast communication compared to android and blackberry which is also trying to pull their way up. Mac has also been introducing various bipod designs and many other products for the satisfaction of their customers. Their tablet PC has also been gaining popularity all around the world the result of bipod popularity is that they have also stretch out the sales of other apple products.
From 2007 to 2011 they have gained more and more popularity about their products; they have sold 9.52 million ipads in less than a year during its introduction. Most of their bipod models have become a worldwide sensation because of its innovative features and speed. Most customers love their thin and light sleek design with full functionality that includes 10 hour longer battery life so you can watch movie, listen to your favorite songs, and play games longer with a very fast dual core chipsets with two cameras to choose from. One of the most favorite features that personally impressed their customers is its instant printing capability that you can print data and images through Wi-Fi without cable connection needed and no software to install. With all this functionality and style the price range from $499 and above is simply economical and considerably one of their most competitive advantage that they can boost.
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