Prepare a brief summary report for Mary Jane, together with conclusions and recommendations.
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A SAMPLE CASE STUDY
THE GARDEN PLACE
In January 2006, Mary Jane Bowers was reviewing her plans for the April 1 opening of a
garden center in Lynchburg, Virginia. She had selected Lynchburg as the town for a new home, after
deciding to leave the large, northern city where she had both worked for the past 10 years. Bowers
had a degree in horticulture and had worked for a large chemical company in its agriculturalherbicide
division. Along with the decision to move, Bowers decided to change her work status as
well. She wanted to devote her working days to something she enjoyed and was passionate about.
Thus, she decided to go into business for herself, starting a retail garden store selling plants, trees,
Bowers accumulated information on upscale retail garden stores from a number of sources,
talked to suppliers, looked at potential locations, and established a banking relationship with the
Campbell National Bank. She wanted to make sure that she had enough money to get the business
off to a good start. Mary Jane had heard stories about many small businesses that failed because they
After careful study and analysis, Mary Jane made the following projections for the first year
of operations of the Garden Place, Inc.:
- April 1, 2006�The business would be incorporated, and Mary Jane and John would invest
$60,000 in the company in exchange for shares of common stock.
- April 1, 2006�The Campbell National Bank would loan Garden Place, Inc., $32,000 to be
repaid in equal principal payments over four years. The interest rate was 13%, and interest
was payable at the end of each year when the principal payment was made.
- April 1, 2006�A pickup truck would be purchased for $12,000, of which $10,000 would be
financed by the Campbell National Bank. The loan would be repaid over three years at the
rate of $336 per month for a total of $12,100.
April 1, 2006�Display equipment would be purchased for $6,000 cash.
April 1, 2006�A Rototiller would be purchased for $400 cash.
Purchased by David Costa (firstname.lastname@example.org) on February 16, 2012
April 1, 2006�A cash register would be purchased for $3,600 cash.
April 1, 2006�An inventory of plants, trees, and shrubs would be purchased for $60,000
- The following things were projected to occur between April 1, 2006, and March 31, 2007:
Cash sales: $340,000
Sales on account: $60,000
- Additional purchase of plants, trees, and shrubs: $200,000. Mary Jane planned to price all
items to give her a 40% gross margin, which is to say that if an item cost $6, it would be sold
Advertising expenses would be a percentage of sales, or $20,000 for the year.
Mary Jane categorized a group of business expenses as ongoing. They were forecast as
Rent: $7,200 ($600 per month)
Telephone: $1,200 ($100 per month)
Utilities: $4,800 ($400 per month)
Payroll: $112,000 ($40,000 for Mary Jane and $72,000
for three regular and four part-time employees)
Monthly payments of $336 would be made on the $10,000 truck loan.
A principal payment of $8,000 would be made on the $32,000 bank loan, along with interest
Prepare journal entries for items 1�13.
Post this information to T-accounts.
Prepare a projected balance sheet as of the end of the day on March 31, 2006.
Prepare a statement of projected cash receipts and disbursements for the period April 1,
2006, to March 31, 2007.
- Prepare a projected income statement for the year ending March 31, 2007, and a projected
balance sheet as of March 31, 2007.
- What additional information do you think you need to prepare this projected income
statement and projected balance? Why do you need that information?
- What will be the annual breakeven point in sales dollars for the Garden Place?
Answer the questions on page 2 of the case. (80 marks)
Based on your analysis, prepare a brief summary report for Mary Jane, together with conclusions and recommendations. (20 marks)
The overall structure should be as follows:
Cover Page (1 page)
Table of Contents/List of Exhibits (1 page)
Main Report (within range of words, see above)
Exhibits (if any)
The data in your answer should be clearly laid out in tabular format so that your approach and answer are both plainly evident.
Submissions can either be in MS-Word (.doc format only) or PDF formats, but not Excel or Powerpoint. Submit only one file and include any Excel analysis as images, not embedded files.
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